The TV industry has undergone significant, and permanent, upheaval since the pandemic began a year ago, and every major media company has reconfigured itself to adapt to our new, streaming-centric reality.

Join Adweek for Convergent TV Summit: The New Normal, as we will look at how media companies and marketers have adapted to these seismic changes—and what happens next.  

Speakers

Lauren Anderson
Co-head of Content and Programming

Frances Berwick
Chairman, Entertainment Networks

Casey Bloys
Chief Content Officer

George Cheeks
President and Chief Executive Officer, CBS Chief Content Officer, News and Sports, Paramount+

David Cohen
Chief Executive Officer

Cesar Conde
Chairman

Hayley Diamond
Executive Vice President, US Digital Investment

Aulden Kaye
Director of Advertising Partnerships

Jo Kinsella
President

Serge Matta
President

Matt McLeggon
Senior Vice President, Advanced Solutions

Kelly Metz
Managing Director, Advanced TV Activation

Jay Prasad
Chief Strategy Officer

Ryan Pirozzi
Co-head of Content and Programming

Scott Rosenberg
Senior Vice President and General Manager of Platform Business

Donna Speciale
President, Advertising Sales and Marketing

+ more to be announced soon!

Agenda

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

12:05 PM - 12:25 PM
Broadcast+: The New CBS

While streaming services get much of the buzz, broadcast networks continue to lead in pack in driving scale and mass audience—from news, sports and entertainment—as their content output also fortifies their company’s respective streaming services.

In this session, hear from George Cheeks, President and Chief Executive Officer, CBS as he explores his company’s evolution in the convergent TV universe—and within the ViacomCBS portfolio—as a new TV season begins. He’ll also talk about how he’s navigating his new duties as chief content officer of news and sports for Paramount+ and the lessons from the new TV season.

 

Featuring:
George Cheeks, President and Chief Executive Officer, CBS and Chief Content Officer, News and Sports, Paramount+
Jason Lynch, TV Editor, Adweek

GCJL

 

 

 

12:30 PM - 12:50 PM
Understanding and Engaging with CTV's Diverse Audiences

More than 65% of marketers plan to grow their CTV investment this year, some by as much as 20%. This is in large part due to the significant increase in streaming TV viewership over the past 18 months and advertisers’ need to reach these consumers. While much has been said about the growing streaming TV audience, we are just in the beginning phases of understanding who these viewers are and how to best engage with them. Join Magnite and DISH Media as they explore the diversity of CTV viewership and how to best reach sub-groups such as live-sports fans.

 

Featuring:
Matt McLeggon, Senior Vice President, Advanced Solutions, Magnite 
Ronan Shields, Programmatic Editor, Adweek

MMRS

 

 

 

12:55 PM - 1:15 PM
Building Beyond TV: A Conversation with Shonda Rhimes & Shondaland

Shonda Rhimes is a TV titan, writer and mega-producer who founded her production company, Shondaland, in 2005. While she’s best known as the powerhouse behind hit shows like Grey’s Anatomy, Scandal, How to Get Away With Murder and most recently, Netflix’s breakout Bridgerton, Rhimes now has loftier ambitions. As part of her recently extended and expanded Netflix deal, she’s growing Shondaland into a force to be reckoned with on several new platforms, including VR, gaming, merchandise and live events.

In this session, join Shonda for a conversation alongside Shondaland executives Sandie Bailey and Chris Dilorio as they discuss the company’s new path, and what this means for the future of the industry.

 

Featuring:
Stephanie Paterik, Editor in Chief, Adweek

SP

 

 

 

1:20 PM - 1:40 PM
Amobee

Session details to be announced.

1:45 PM - 2:05 PM
The Do’s and Don’ts of Streaming Sports Rights

2021 encompassed a flurry of major sports rights deals with the NFL, MLB and NHL each locking in various long-term deals with linear and expanded streaming components. At the same time, streamers are also snapping up rights to leagues with smaller-but-dedicated fanbases in an effort to boost their subscriber bases. In this session, join Adweek as we sit down with leading executives in the space and unpack actionable tips from their winning strategies in securing sports rights, and identify which kinds of deals do and don’t make sense for today’s streamers to pursue.

2:10 PM - 2:40 PM
Overcoming the Fragmented TV Ecosystem: Cross-screen CTV Activation

As the TV ecosystem continues to shift, fragmentation in advertising has never been more evident. Disparate solutions for planning and activation, coupled with relying on legacy TV measurement, have left advertisers with data sets in silos, inaccurate results, and an inability to use data in an insightful, actionable way. Advertisers looking to overcome this fragmented ecosystem must look to cross-screen solutions that work together seamlessly for safe and secure data collaboration, helping to drive efficient activation for optimal results.

Join this session to learn:

  • How LiveRamp TV can help advertisers activate across all channels based on best-in-class identity and empower cross screen measurement
  • How activating LiveRamp TV’s identity-powered audiences enables household targeting across all devices and channels
  • Why holistic media buying and selling for today’s TV campaigns requires cross-screen activation

 

Featuring:
Aulden Kaye, Director of Advertising Partnerships, Philo 
Jay Prasad, Chief Strategy Officer, LiveRamp TV

AKJP

 

 

 

2:35 PM - 2:55 PM
A Conversation with Cesar Conde, Taking NBCU News Group Into the Future

It’s been more than a year since NBCUniversal reorganized its news division and put Cesar Conde, the former Telemundo Chairman, in charge of the entire news portfolio, which includes NBC News, MSNBC and CNBC. He is the first-ever and highest-ranking Latino to run a major English-language network TV news division in the U.S. In this session, join Cesar as he explores the most important insights from his career and shares how DEI initiatives are at the heart of his business strategy. He’ll also discuss his recent announcement of the News Group’s significant investment in digital and streaming as they now have more streaming channels than any other news organization.

 

Featuring:
Cesar Conde, Chairman, NBCUniversal News Group
AJ Katz, Senior Editor, TVNewser, Adweek

CCaK

 

 

 

3:00 PM - 3:20 PM
MNTN

Session details to be announced.

3:25 PM - 3:45 PM
Shaking Up Ad Sales: In Conversation with Donna Speciale

Univision is evolving its go-to-market strategy, and at the forefront of this transformation is the Company’s recently launched PrendeTV service - the first free ad-supported streaming service built exclusively for U.S. Hispanics, in Spanish. Univision President of Advertising Sales and Marketing Donna Speciale joins Adweek to discuss the launch, the fledgling Spanish-language streaming space and the company’s expansion under its new leadership.

 

Featuring:
Donna Speciale, President, Advertising Sales and Marketing, Univision
Jason Lynch, TV Editor, Adweek

DSJL

 

 

3:50 PM - 4:00 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:05 PM - 12:25 PM
The Future of TV Streaming and Advertising with Roku's Scott Rosenberg

Roku has been at the forefront of the exploding TV streaming space, growing to more than 55 million active accounts, and this year doubled its upfront spend commitments compared to 2020. And the company is looking to expand even further, by adding original content on its platform (its Roku Originals include dozens of series rescued from the short-lived Quibi) and fostering innovative marketing partnerships via its new Roku Brand Studio. In this session, join Adweek and Scott Rosenberg, SVP and GM of Platform Business at Roku, to discuss the platform’s transformative year and how its big swings are paying off.

 

Featuring:
Scott Rosenberg, Senior Vice President and General Manager of Platform Business, Roku
Mollie Cahillane, Convergent TV Reporter, Adweek

SRMC

 

 

 

12:30 PM - 12:50 PM
Nielsen

Session details to be announced.

12:55 PM - 1:15 PM
At the Helm of Content: Casey Bloys on the Programming Landscape

HBO and WarnerMedia’s streaming platform, HBO Max, are enjoying great momentum with groundbreaking and award-winning programming that consistently engages audiences to capture the cultural conversation amid an increasingly crowded entertainment landscape and considerable changes in viewing habits. Under Bloys’ leadership, HBO Originals have included Mare of Easttown, The White Lotus, I May Destroy You, The Undoing, Allen v. Farrow, and recent Max Originals have included Hacks and It’s a Sin.

Casey Bloys, chief content officer for the year-old streamer and the premium cable network, joins Adweek to discuss the brand’s past, present and future strategies to continue produce high-quality content for subscribers.

 

Featuring:
Casey Bloys, Chief Content Officer, HBO and HBO Max
Kelsey Sutton, Streaming Editor, Adweek

CBKS

 

 

 

1:20 PM - 1:40 PM
What’s Next? The Future of TV

TV audiences are migrating en masse toward streaming television, AVOD subscriptions have grown exponentially and linear viewership has declined. The pandemic has completely revolutionized audience TV viewing behavior. Brands can no longer use the same strategies and media tactics to reach target audiences.

What do advertisers need to know to keep up with TV audience behavior? How can they ensure unduplicated reach & frequency and target consumers where they are?

Join our session at the Adweek Convergent TV Summit to learn more about the future of TV and how brands are adapting to changes in audience viewership trends.

 

Featuring:
Hayley Diamond, Executive Vice President, US Digital Investment, Publicis Media
Serge Matta, President, LG Ads
Kelly Metz, Managing Director, Advanced TV Activation, Omnicom Media Group 

HDSMKM

 

 

 

1:45 PM - 2:05 PM
Building an Innovative Brand Partnership: Insights from Adult Swim

Rick and Morty is not only an animated hit for Adult Swim, but it has birthed some of the most innovative brand partnerships in recent years, including with Wendy’s, Pringles and even the FDA. In this session, join us as we hear from Warner Bros’ Tricia Melton and WarnerMedia Ad Sales’ Kim Yates in conversation with Wendy’s Jimmy Bennett for a deeper dive into why these collaborations were so successful and the best practices worth noting for your next collaboration.

 

Featuring:
Kelsey Sutton, Streaming Editor, Adweek

KS

 

 

 

2:10 PM - 2:30 PM
Tinuiti

Session details to be announced.

2:35 PM - 2:55 PM
Wielding the Power of the Portfolio

In this session, join NBCUniversal Television and Streaming’s Chairman of Entertainment Networks Frances Berwick, as she discusses her unique role helming business operations and strategy for 7 entertainment platforms including NBC and cable networks Bravo, E!, SYFY, Oxygen, USA and Universal Kids. She will reflect on her first year on the job and share how NBCU TV & Streaming’s entertainment division is reimaging their approach to the business by leveraging the power of their combined portfolio.

 

Featuring:
Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming
Jason Lynch, TV Editor, Adweek

FBJL

 

 

 

2:55 PM - 3:00 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:05 PM - 12:25 PM
How to Build an Effective Connected TV Strategy

Connected TV usage has exploded in the past couple of years, with eMarketer reporting that US upfront CTV ad spending will surpass $4 billion this year alone translating into a 50 percent uptick year-over-year. By 2022, this will increase to $6 billion according to recent projections. Brands are eager to get in on the action with this trend in full swing, but not just with the usual 15 and 30 second spots.

In this panel, join Adweek as we hear from leading platforms and brands as they uncover the key insights needed for successful, innovative partnerships, from brand studios to unique sponsorships.

 

Featuring:
Mollie Cahillane, Convergent TV Reporter, Adweek

MC

 

 

 

12:30 PM - 12:50 PM
Xandr: Relevance Report 2021: State of Convergence and Advanced TV

Session details to be announced.

12:55 PM - 1:15 PM
Session details to be announced.

Session details to be announced.

1:20 PM - 1:40 PM
TV's Independence Day: Measurement Innovation and Modernized Currency

Since its inception nearly a decade ago, TVSquared has been focused on moving TV measurement beyond traditional ratings, and rooted in timely, accurate insights that meet the ongoing transformation of premium video and consumer behavior. Fast forward to the most recent news around TV currency and we finally find ourselves in a time where almost everyone in the measurement community - from buyers to sellers and data and tech companies-- are raising their expectations for measurement innovation, defining new standards and preparing for the next generation of TV currency. TV has been held to the same currency for decades despite the shifts in viewership, proliferation of screens and audience fragmentation. In this session, join Jo Kinsella, President of TVSquared as she sits down with Adweek editor Mollie Cahillan to offer perspective on the growing need for TV independence along with new research and insights on converged TV practices.

Attend this session and learn:

  • Why the demise of legacy currency will benefit all
  • How to adopt and approach new measurement solutions
  • How marketers are adapting to converged TV campaigns.

 

Featuring:
David Cohen, Chief Executive Officer, IAB
Jo Kinsella, President, TVSquared
Mollie Cahillane, Convergent TV Reporter, Adweek

DCJKMC

 

 

 

1:45 PM - 2:05 PM
IMDb TV Turns AVOD on Its Head

Gone are the days when AVOD services were an afterthought in the streaming wars. They have grown into an increasingly essential component of every company’s streaming arsenal. That includes Amazon, where IMDb TV viewership grew 138% year over year, with viewers spending roughly 5.5 hours per week on average on the free, ad-supported streaming. In this session, join Adweek as we sit down with IMDb TV co-heads of content & programming, Lauren Anderson and Ryan Pirozzi, as they discuss how they’re leading the charge as these AVOD streamers grow to look more like SVOD services, including with their own library of big original offerings. They’ll also share a glimpse into their future content plans and what that means for marketers.

 

Featuring:
Lauren Anderson, Co-head of Content and Programming, IMDb TV
Ryan Pirozzi, Co-head of Content and Programming, IMDb TV
Kelsey Sutton, Streaming Editor, Adweek

LARPKS

 

 

 

2:10 PM - 2:30 PM
VideoAmp

Session details to be announced.

2:35 PM - 2:55 PM
Navigating the Era of Choice and Churn

Understanding and getting closer to the consumer is the holy grail in this new era of TV consumption and engagement. While consumers have shown a large appetite for streaming content over the last year, the number of services is proliferating fast, forcing streaming brands to work diligently and more strategically than ever to retain subscribers.

In this panel, we’ll tackle the issue of streaming subscriber churn, and talk with leading executives about how platforms try to prevent it and how their approaches to doing so have evolved over the years, as well as how they try to get former subscribers back into the fold.

 

Featuring:
Kelsey Sutton, Streaming Editor, Adweek

KS

 

 

 

2:55 PM - 3:00 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

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