Welcome to The Creatorverse—a long-emerging element of marketing that brands around the world are attempting to master.

Sourcing and working with the right potential ambassadors over social media has always posed a challenge, and with the emergence of more creators, the landscape has become even more complex and political. But the potential to reach millions of fans is too alluring for marketers to ignore. A marketer's life is never easy!

This year at Social Media Week Europe (#SMW), Adweek will welcome marketers and social media professionals to explore some of the trends and success stories, alongside the fails, that the Creatorverse has thrown up in recent months. They'll share best practices and insights on how marketers and ad agencies can effectively collaborate with creators to drive next-level engagement, how to use innovative digital content to create communities that marketers can engage, grow and monetize, and so much more.

During this impactful two-day experience, you'll have the opportunity to make valuable connections within a global community of marketing and social media leaders while gaining the insights, tactics and best practices you need to navigate this landscape with confidence.