8:30 AM - 9:30 AM
 
Registration
 
 
9:45 AM - 9:55 AM
 
Opening Remarks
 
Stephen Lepitak
9:55 AM - 10:15 AM
Main Stage
The Power of Social Media for Brand Building 

Busting the Myth that Companies Can't Be Built Through Digital Channels

Leila Fataar Austin Okolo Emily Lorimer Sami Lambert
10:15 AM - 10:35 AM
Main Stage
Beyond Today: Predicting Tomorrow with Next-Gen AI in Consumer and Market Intelligence
 
Bob Goodson Rebecca Stewart
10:35 AM - 10:55 AM
Main Stage
Culture, Products, Services: How Virgin Media O2 leverages Creators to Build and Engage Audiences

How VMO2 Leverages Creators to Build and Engage Audiences

Nicky Palamarczuk Morgan Browne Cole Anderson-James Shyon Gredley Stephen Lepitak
10:55 AM - 11:25 AM
 
Networking Break
 
 
11:30 AM - 12:00 PM
Workshop
In-Person Workshop (Leadenhall): Navigating the Ripple Effect of Culture With Brandwatch

How To Identify Social Media Trends That Fit Your Brand

Andrew Dawson Karen Townsend
11:30 AM - 12:30 PM
Workshop
In-Person Workshop (Threadneedle): Ultimate Content Creation Competition With Whalar

Step Into the Ring Light! 

Olivia Stephens Callum Smith
12:10 PM - 12:40 PM
Workshop
In-Person Workshop (Leadenhall): The Social Media Cheat Sheet With Sprout Social

Mapping Out a Successful Social Strategy

Cat Anderson Matt Navarra
12:45 PM - 1:45 PM
 
Lunch
 
 
1:50 PM - 2:10 PM
Main Stage
LADbible: The Next Generation 
How This Publisher’s Social Media and Creator Focus has Driven Growth
Lindsay Turner Jack Cowin Jake Strong-Jones Lucinda Southern
2:10 PM - 2:30 PM
Main Stage
Demand More From Social

How Google and Creator Uche Leverage Social to Meet Consumers

Annah Dominis Uche Natori
2:30 PM - 2:50 PM
Main Stage
Why Booking.com's YouTube Strategy Just Makes Sense  
How This Travel Company has Fully Embraced Google’s Platform
Natalie Wills Abi Akakpo Stephen Lepitak
2:50 PM - 3:10 PM
 
Networking Break
 
 
3:15 PM - 3:35 PM
Main Stage
Transforming Content Through Sound and Music With Epidemic Sound and Wasa

How Soundtracking is Changing the Game for Brands

Julian Persaud Jakob Osborne Edman Jenny Rooney
3:35 PM - 3:55 PM
Main Stage
Brands Taking a Stand: Fostering Authentic LGBTQ+ Community Engagement

Creating Inclusive Content Correctly

Jack Hyslop Natalie Wills Jen Leung Brittaney Kiefer
3:55 PM - 4:15 PM
Main Stage
The State of Social

A Look at Brandwatch’s Report on Trends from the Sector

Nora Matty
4:15 PM - 4:35 PM
Main Stage
The Social Media Strategy of Married at First Sight 
 
Nick Mulligan Iain Walters Rebecca Stewart
4:35 PM - 4:45 PM
 
Closing Remarks
 
 
5:00 PM - 6:00 PM
 
Partner 1:1 Networking Meetings
 
 
 
Reception
 
 
9:00 AM - 10:00 AM
 
Registration
 
 
10:15 AM - 10:25 AM
 
Opening Remarks
 
 
10:25 AM - 10:45 AM
Main Stage
The War for Attention in the Creator Economy 
What Marketers Should Pay Attention to When Producing Cut Through Content
Elfried Samba Mobbie Nazir Caroline Fenner Lucinda Southern
10:45 AM - 11:05 AM
Main Stage
How PepsiCo is Taking Their Inspiration From Youth Culture to Fuel Pop Culture
 
Mark Kirkham Rachel Hardy
11:05 AM - 11:25 AM
Main Stage
Your Guide to Creators, Collabs, and the Creator Economy

How Creators Are Shaping Social Strategy With Whalar

Sam Hicks
11:25 AM - 11:55 AM
 
Networking Break
 
 
11:55 AM - 12:25 PM
Workshop
In-Person Workshop: Unboxing IPG's Social Performance With Google

Learn How Agency Leaders are Partnering With Brands on Social

Zach Okun Geoff Cummins
Workshop
Infiltrating the FYP Page

With Captiv8

Rafe Oakes Max Balegde
12:30 PM - 1:45 PM
 
Lunch
 
 
1:50 PM - 2:10 PM
Main Stage
How Estée Lauder Aims to Engage Future Fans

Beauty Brands Finding Favor Through TikTok 

Luke Evans Sophie Booth Linasha Kotalawala Rebecca Stewart
2:10 PM - 2:30 PM
Main Stage
Trends From the Creatorverse

An Overview of What’s Happening Around the World of Social Media

Thomas Walters Melody Meacher-Jones Dan Fryer Stephen Lepitak
2:30 PM - 2:50 PM
Main Stage
Inside Burger King’s TikTok Strategy
How the QSR Brand has Been Building its Presence on Social
Soco Nunez Adam Clyne Sami Lambert
2:50 PM - 3:10 PM
 
Networking Break
 
 
3:15 PM - 3:35 PM
Main Stage
Diversity Rules

Creators Can Help Companies with Their Inclusivity Ambitions

Serhat Ekinci Courtney Zitola Dan Mosaku Brittaney Kiefer
3:35 PM - 3:55 PM
Main Stage
Evolving Side Hustles: Creators Turned Entrepreneurs

How Shopify Builds Business Connections

Vérane Pède Catherine Kay Obi Vincent Jenny Rooney
3:55 PM - 4:00 PM
 
Closing Remarks
 
 
4:00 PM - 5:00 PM
 
Reception Powered by Quid

Join us for cocktails, networking, and fun presented by our friends at Quid. 

 
 
Partner 1:1 Networking Meetings