AGENDA SNAPSHOT

9:30 - 10:30am ET

A Taste of Brandweek

10:30 - 11:30am ET

Masterclass

11:30 - 3:00pm ET

Main Stage

3:00 - 4:00pm ET

Masterclass

4:00 - 5:00pm ET

A Taste of Brandweek

5:00 - 6:00pm ET

Networking

AGENDA

The Great AWakening

2020 and the global pandemic served as a catalyst for reinvention within the marketing and advertising industry. As social distancing continued into the spring and we anticipate a new world to order set in during the summer months, new rules of engagement have started to form. How have shifting consumer habits and spend, coupled with technological advancements and privacy concerns, inspired a new way of thinking and delivering a return on spending? On the first day of Brandweek, we welcome industry leaders to speak to marketing’s great awakening.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Sound

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Sound

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Mented Cosmetics

Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.


10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: King Arthur Baking Company

How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.


King Arthur Baking Company

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Three Wishes

Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.


Three Wishes

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Nielsen Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Welcoming remarks and a look at the event.


11:40 AM — 12:00 PM ET

Main Stage

The Inside Scoop on Owning Your Brand Narrative

Featuring: Matthew McCarthy - Ben & Jerry's

Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.


Matthew McCarthy

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Session details to be announced.


12:10 PM — 12:25 PM ET

Main Stage

IBM Watson Advertising

Session details to be announced.


12:30 PM — 12:50 PM ET

Main Stage

Harnessing the Marketing Evolution

Featuring: Cara Sylvester - Target

The role of marketing has evolved to become the heart of the consumer experience and a key growth driver, especially as companies evolve and adapt based consumers’ ever-changing needs. Join Target’s CMDO Cara Sylvester for a discussion about how to harness marketing’s full potential in a digital-first world and maximize growth in today’s rapidly changing environment.


Cara Sylvester

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Session details to be announced.


1:00 PM — 1:15 PM ET

Main Stage

Upwork

Session details to be announced.


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Session details to be announced.


1:25 PM — 1:45 PM ET

Main Stage

How the Great Reshuffling Accelerated Zillow’s Brand Evolution

Featuring: Aimee Johnson - Zillow

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”


Aimee Johnson

1:50 PM — 2:05 PM ET

Main Stage

Whalar

Session details to be announced.


2:10 PM — 2:30 PM ET

Main Stage

TP for the People! How Kimberly-Clark Saved Our Butts

Featuring: Zena Arnold - Kimberly-Clark

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.


Zena Arnold

2:35 PM — 2:40 PM ET

Main Stage

Trivia

Session details to be announced.


2:40 PM — 3:00 PM ET

Main Stage

An Industry Called to Action: How Crisis is Catapulting Brands into Marketing’s Next Era

Marvin Chow - Google

2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.


Marvin Chow

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Thank you for joining us!


Masterclass

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Jaanuu

Jaanuu -

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.


Jaanuu

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Farmer's Fridge

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Farmer's Fridge

4:30 PM — 5:00 PM ET

Experiences

Life is Good®: Optimism Over Adversity

In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization.


Life is Good

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Data Is Dead, Long Live Data!

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’


Win Brands Group

Networking

THE TRAILBLAZERS

Taking the road less traveled hasn’t always been favorable. However, some of the greatest triumphs are the result of calculated risks. Leveraging complex tech stacks, prioritizing brand purpose, and personalizing messaging at scale are just a few ways of reaching consumers and building valuable consumer relationships. Today, we invite trailblazers and pioneers to the stage—those who have successfully forged their own paths for connecting with consumers.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: TB12

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


TB12

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: VIDE

Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.


VIDE

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Mush

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Mush

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Teal N Bronze

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Teal N Bronze

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Engine Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Welcoming remarks and a look at the event.


11:40 AM — 12:00 PM ET

Main Stage

Netflix

Bozoma Saint John - Netflix

Session details to be announced.


Bozoma Saint John

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Session details to be announced.


12:10 PM — 12:25 PM ET

Main Stage

SAS

Jennifer Chase - SAS

Session details to be announced.


Jennifer Chase

12:30 PM — 12:50 PM ET

Main Stage

The Art and Science of Selling Campbell’s Snacks

Janda Lukin - Campbell's Snacks

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell’s Snacks CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.


Janda Lukin

12:55 PM — 1:10 PM ET

Main Stage

Nielsen

Session details to be announced.


1:15 PM — 1:35 PM ET

Main Stage

Session details to be announced.

Session details to be announced.


1:40 PM — 1:55 PM ET

Main Stage

New Engen

Session details to be announced.


2:00 PM — 2:20 PM ET

Main Stage

Bring It On: Owning Your Narrative with Gabrielle Union

Featuring: Gabrielle Union - Actress, Producer, Author and Entrepreneur

Gabrielle Union exemplifies authenticity and hustle. With the relaunch of her hair-care line, Flawless by Gabrielle Union, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, the true trailblazer and entrepreneur joins us for Day 2 of Brandweek to discuss defining your narrative, acting on personal beliefs, and what true partnership entails.


Gabrielle Union

2:20 PM — 2:35 PM ET

Main Stage

Twitter

Session details to be announced.


2:35 PM — 2:40 PM ET

Trivia Break

Session details to be announced.


2:40 PM — 3:05 PM ET

Main Stage

Gamble and Huff

Kenneth Gamble - Philadelphia International Records
Leon Huff - Philadelphia International Records

Session details to be announced.


Kenneth Gamble
Leon Huff

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Thank you for joining us!


Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Mastering the Consumer Journey for 2022 and Beyond

Jennifer Chase - SAS

The customer journey revolution is here to stay - compelling marketers to be curious, agile and innovative in their approaches. Join this masterclass to learn the importance of personalization, prioritizing loyalty and delivering on immersive experiences.


Jennifer Chase

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Daily Harvest

As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.


Daily Harvest

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Bulu

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Bulu

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Ocean Spray

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Ocean Spray

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Apeel

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Apeel

Networking

THE CREATORS

Creativity serves as the bloodline for the industry. Seismic societal and organizational changes have resulted in an understanding that brands are no longer just brands. Brands must now serve as representatives of ideals and purpose. Today, we highlight the creators behind brand positioning and innovation.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Happy Socks

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Happy Socks

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Wheels Up

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Wheels Up

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Bespoke Post

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Bespoke Post

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Bevel

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Bevel

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Oracle Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Welcoming remarks and a look at the event.


11:40 AM — 12:00 PM ET

Main Stage

How Vans Perfects Its Shredding Skills as an Arbiter of Cool

Kristin Harrer - Vans

Vans ushered in the SoCal surf-and-skate scene in 1979 with its iconic slip-on sneakers and it’s been embraced by youth culture ever since. A global lifestyle brand that prides itself on freedom of expression and experiences, Vans has worked to build loyal following. Newly appointed Global Chief Marketing Officer Kristin Harrer joins Day 3 of Brandweek to share the essence behind Vans’ creative spirit and the ensuing brand love.


Kristin Harrer

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Session details to be announced.


12:10 PM — 12:25 PM ET

Main Stage

Oracle

Session details to be announced.


12:30 PM — 12:50 PM ET

Main Stage

Session details to be announced.

Featuring:

Session details to be announced.


12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Session details to be announced.


1:00 PM — 1:15 PM ET

Main Stage

Session details to be announced.

Session details to be announced.


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Session details to be announced.


1:25 PM — 1:45 PM ET

Main Stage

Session details to be announced.

Session details to be announced.


1:50 PM — 2:05 PM ET

Main Stage

Riot Games

Session details to be announced.


2:10 PM — 2:30 PM ET

Main Stage

Session details to be announced.

Session details to be announced.


2:30 PM — 2:45 PM ET

Main Stage

Argonaut

Session details to be announced.


2:50 PM — 3:10 PM ET

Main Stage

Session details to be announced.

Session details to be announced.


3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Thank you for joining us!


Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Braze Masterclass

Session details to be announced.


A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Ministry of Supply

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Ministry of Supply

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Soylent

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: BEHAVE Candy

BEHAVE's founder Mayssa Chehata joins us to discuss her journey creating a brand and products to resonate with today's consumer. Brand voice, consumer profiles, and storytelling all come into play.


BEHAVE Candy

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Simple Problems, Big Ideas: How QALO Built a Category-Defining Brand

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.


Qalo

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Omsom

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Omsom

Networking

THE BRANDS OF THE FUTURE

Rather than reflect on the industry’s past, we must look to the future and the endless possibilities ahead. The global pandemic served as a great awakening, with consumer behaviors changing at warp speed and marketers reacting just as fast to meet them. Today, we invite brand leaders of tomorrow to take to the stage to discuss transformation and future-proofing your organization.

A Taste of Brandweek

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Melting Mouth’s Mind One Bite at a Time

Bitextural snacking in connecting mouths and minds. Join us as we chat with Managing Director and CMO Russell Barnett who brought mochi ice cream to the masses as he continues to break new ground, add new ingredients, and snacking culture to win the category.


My/Mo Mochi Ice Cream

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Levain Bakery

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: MLS

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


MLS

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Foot Locker

Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.


Foot Locker

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Upwork Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Welcoming remarks and a look at the event.


11:40 AM — 12:00 PM ET

Main Stage

Mastercard

Session details to be announced.


12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Session details to be announced.


12:10 PM — 12:25 PM ET

Main Stage

Twitter

Session details to be announced.


12:30 PM — 12:50 PM ET

Main Stage

Representation Matters: Advocating for All

Featuring: Chad Easterling - Obsidianworks
Bobby Moore III - Obsidianworks
René Spellman - Obsidianworks

Along with actor and producer Michael B. Jordan, the team has been busy building out Obsidianworks, the marketing agency that fosters more inclusive storytelling for brands worldwide. In strategic partnership with 160over90 and global entertainment and sports leader Endeavor, the creative hub strengthens its commitment to addressing racial equality within the industry at large. Co-founders Jordan and Easterling, alongside CAA alum René Spellman and creative marketing veteran Bobby Moore III, each wear many hats to roll out the culture-powered marketing venture. Join us at Brandweek on Day 4 to hear from Easterling, Moore, Spellman on how best to combine voice and vision to provide authentic representation.


Chad Easterling
René Spellman
Bobby Moore III

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Session details to be announced.


1:00 PM — 1:15 PM ET

Main Stage

Permutive

Session details to be announced.


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Session details to be announced.


1:25 PM — 1:45 PM ET

Main Stage

IKEA’s Blueprint for Success

Featuring: Umesh Sripad - IKEA

Long celebrated for its in-store customer experience, the Swedish furniture retailer has doubled down on its ecommerce strategy. Leading that effort is Chief Digital Officer Umesh Sripad, who joins Brandweek on Day 4 to share his blueprint for ramping up its omniplatform business.


Umesh Sripad

1:50 PM — 2:20 PM ET

Main Stage

NextNouns

Session details to be announced.


2:20 PM — 3:10 PM ET

Main Stage

Brand Genius Live Ceremony

Session details to be announced.


3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Thank you for joining us!


Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Catalina Masterclass

Marta Cyhan-Bowles - Catalina

Session details to be announced.


Marta Cyhan-Bowles

A Taste of Brandweek

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Kin Euphorics

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Kin Euphorics

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Super Coffee

Whatever your taste may be—food, beverages, toys, beauty—A Taste of Brandweek brings the Brandweek experience to your doorstep. Join intimate, interactive virtual gatherings with fellow attendees where you'll experience new products with the founders and brand managers themselves. 


Networking

MINORITY-OWNED BUSINESS FAIR

Join us for a day of inspiring conversations, informative panels and interactive workshops aimed at providing support and growth opportunities to minority business owners. The Adweek Minority-Owned Business Fair will bring together diverse business owners and industry experts to wrap up Brandweek. Additionally, the program will provide best practices for brands, agencies and publishers on how to not only work with minority-owned businesses but how to sustain these relationships and create impactful, inclusive work.