AGENDA SNAPSHOT

9:30 - 10:30am ET

A Taste of Brandweek

10:30 - 11:30am ET

Masterclass

11:30 - 3:00pm ET

Main Stage

3:00 - 4:00pm ET

Masterclass

4:00 - 5:00pm ET

A Taste of Brandweek

4:00 - 5:00pm ET

Experiences

AGENDA

The Great AWakening

2020 and the global pandemic served as a catalyst for reinvention within the marketing and advertising industry. As social distancing continued into the spring and we anticipate a new world to order set in during the summer months, new rules of engagement have started to form. How have shifting consumer habits and spend, coupled with technological advancements and privacy concerns, inspired a new way of thinking and delivering a return on spending? On the first day of Brandweek, we welcome industry leaders to speak to marketing’s great awakening.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Finding the Sweet in Unsweetened with Sound

Sound Co-Founder, Tommy Kelly, joins us to share his journey from the nuclear power industry to launching a category-leading beverage brand. He’ll discuss the recent rebrand at Sound that led to 3x growth in same-store sales velocity and how to design for omni-channel success. He will also share his perspective on how taking a “sound” approach to all aspects of the business has created staying power for the brand.


Sound

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Break all the Rules with Mented Cosmetics

Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.


Mented Cosmetics

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: The Power of Baking with King Arthur Baking

How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
 


King Arthur Baking Company

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: From Helping Brands to Building Our Own

Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.


Three Wishes

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Inclusivity and Analytics - How Data Can Help Improve Your Brand’s Power

Jamie Moldafsky - Nielsen
Myron King - VMLY&R
Lina Polimeni - Eli Lilly and Company

Diversity, Equity, and Inclusion is more important than ever before, and a foremost part of a brand’s consciousness - whether it’s through internal programs, hiring, or even reaching a broad and diverse audience. Nielsen’s Chief Marketing & Communications Officer Jamie Moldafsky will highlight Inclusion Analytics which delivers unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. In this session, we will discuss how brands are finding more data-driven ways to be inclusive in their efforts to reach every consumer who interacts with them, and better represent the increasingly diverse population.


Jamie Moldafsky
Lina Polimeni
Myron King

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Inside Scoop on Owning Your Brand Narrative

Featuring: Matthew McCarthy - Ben & Jerry's
Lisa Granatstein - Adweek

Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.


Matthew McCarthy
Lisa Granatstein

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you all week by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

When All Else Fails, Walt Disney.

Randi Stipes - IBM

As marketers, we are the front line. We are the voice consumers hear. We are the message leaders speak. We are puppeteers of the technology bringing our brands to market. And when a new world order comes about, the expectations and stakes are even higher. So, what’s the secret to navigating the unprecedented? Confidence? Control? Curiosity. Yes. Yes. Yes. We all know it’s easier said than done. In this session, Randi will share practical learnings and tools for how to bring the 3 Cs into your new world order. And yes, explain what all this has to do with Walt Disney.


Randi Stipes

12:30 PM — 12:50 PM ET

Main Stage

Harnessing the Marketing Evolution

Featuring: Cara Sylvester - Target
Stephanie Paterik - Adweek

The role of marketing has evolved to become the heart of the consumer experience and a key growth driver, especially as companies evolve and adapt based on consumers’ ever-changing needs. Join Target’s CMDO Cara Sylvester for a discussion on how to harness marketing’s full potential in a digital-first world and maximize growth in today’s rapidly changing environment.


Cara Sylvester
Stephanie Paterik

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Using the Hollywood Model to Build Creative Teams at Scale

Patrick Holly - Upwork
Kelsey Sutton - Adweek

As creatives are under increasing pressure to drive speed and innovation, the need to create at scale becomes more urgent. Innovative leaders are leveraging the Hollywood Model to dynamically build hybrid teams of in-house creatives and independent experts to tackle key initiatives and open the door to execute on big ideas. Join Upwork’s Executive Creative Director, Patrick Holly as he shares:
 

 

  • How to build a hybrid team at scale to address diverse creative opportunities
  • Best practices for fostering creative collaboration with a distributed team
  • Guidance on how to align in-house skills and emerging talent needs

 


Patrick Holly
Kelsey Sutton

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

How the Great Reshuffling Accelerated Zillow’s Brand Evolution

Featuring: Aimee Johnson - Zillow
Lisa Lacy - Adweek

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”


Aimee Johnson
Lisa Lacy

1:50 PM — 2:05 PM ET

Main Stage

Why Influencer Marketing Is Going from $15bn - $85bn

Harriet Seitler - Course Hero/Whalar Board member
Brad Smallwood - Facebook/Whalar Board Member
Steven Wolfe Pereira - Encantos/Whalar Board Member

The last 18 months have seen influencer marketing come to the aid of the challenges marketers were facing with the need for more agile creative production solutions, a more diverse and inclusive communication strategy and embracing the growth and opportunities of TikTok. As a result, influencer marketing has become an ever increasingly core part of marketing strategies and with latest industry research predicting growth from $15bn - $85bn by 2028, there are no signs of it slowing. Hear from 4 industry veterans to get their viewpoints on what's driving this growth and how advertisers can best embrace the opportunities being created by this movement.


Brad Smallwood
Harriet Seitler
Steven Wolfe Pereira

2:10 PM — 2:30 PM ET

Main Stage

TP for the People! How Kimberly-Clark Saved Our Butts

Featuring: Zena Arnold - Kimberly-Clark
Nicole Ortiz - Adweek

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.


Zena Arnold
Nicole Ortiz

2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:00 PM ET

Main Stage

An Industry Called to Action: How Crisis is Catapulting Brands into Marketing’s Next Era

Marvin Chow - Google
David Kaplan - Adweek

2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.


Marvin Chow
David Kaplan

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Break the Cycle of Dependence

Jeremy Hlavacek - IBM Watson Advertising
Bruno Cardinali - Popeyes
Shiv Singh - Expedia Group

Whether you’re frustrated or relieved about the third-party cookie delay, most brands agree that being dependent on the decisions of a few big players puts us in a precarious position. As our industry faces an uncertain future, businesses must also solve for existing challenges including supply chain issues, changing consumer needs, and increasing competition from digital DTC natives. What if a better solution was right in front of us? One that could help us crush ROI metrics while protecting the privacy of our consumers? Join this interactive Masterclass led by IBM Watson Advertising to hear from leading brands who are future proofing their strategies with advanced, open technology that puts them back in control.


Jeremy Hlavacek
Shiv Singh
Bruno Cardinali

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu

Jaanuu -
Dr. Neela Sethi - Jaanuu

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.


Jaanuu

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Salad for the People: Building Brand Equity with Farmer’s Fridge

A salad company meets Midwestern nice – that’s Farmer’s Fridge. Healthy, ready-to-eat meals for everyone – not just health nuts or yoga gurus. VP of Marketing Meghan Hurley will talk building a scalable brand that helps regular people trying to eat well, navigating the pandemic after losing 95% of our business overnight, and launching partnerships with some of the country’s most recognizable chefs.


Farmer's Fridge

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City institution, Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a tiny bread shop on the Upper West Side of Manhattan has grown into national omnichannel business. Join Chief Marketing Officer - and fellow sweet tooth - Lorna Sommerville for a delicious (cookie) break to learn how she’s helping to scale this heritage brand while preserving its beloved status.


Levain Bakery

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Life is Good®: Optimism Over Adversity

In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization.


Life is Good

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Data Is Dead, Long Live Data!

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
 


Win Brands Group

Experiences

4:00 PM — 4:30 PM ET

Experiences

LIFE IS MAGIC

Don’t miss a very special session to wrap Day 1, as Jon Dorenbos recounts his amazing life story. Demonstrating world class magic, the former NFL player and America’s Got Talent finalist will engage, inspire and entertain while offering valuable life lessons along the way.


Jon Dorenbos

THE TRAILBLAZERS

Taking the road less traveled hasn’t always been favorable. However, some of the greatest triumphs are the result of calculated risks. Leveraging complex tech stacks, prioritizing brand purpose, and personalizing messaging at scale are just a few ways of reaching consumers and building valuable consumer relationships. Today, we invite trailblazers and pioneers to the stage—those who have successfully forged their own paths for connecting with consumers.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Building a Business Based on the Lifestyle of an Iconic Athlete

Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.
 


TB12

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: How One Brand Has Converted Product Positioning To Social Responsibility with VIDE

Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.


VIDE

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: How To Do More with Less with Mush

Jo Dutta, who previously ran large brands at PepsiCo including the global Quaker brand, will share the brand story and how MUSH has earned cult like status among fitness enthusiasts, celebrities and plant based community leaders. She will also share lessons in how to create a new category and sustainably scale a business while constantly having to do ‘more with less’.


Mush

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Boundless Beauty

The description: Connect with Nadia D. Cross, founder and creator of Teal N Bronze, an organic skincare line which harmonizes body wellness for all genders and skin. Her journey to guarantee conscious commerce traveled from toxin-free to multi-purpose to provide transparency into self care that doesn't hurt the planet. Learn how Nadia is pioneering Boundless Beauty and redefining the game along the way.


Teal N Bronze

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Masterclass: Understanding Gen Z Identity

Kasha Cacy - ENGINE
Soyoung Kang - eos
Melissa Hobley - OkCupid

"I have a real love/hate thing with labels and identity because I think it’s shifting and contextual and a little bit hard to define – but not like evil because…[it] helps people find their people.” – Kathleen, non-binary, Illinois, 26 (Cassandra Collective)

Gen Z is speaking, and we need to start listening. Identity has always been important, but for Gen Zs today it’s mandatory. It’s much more complex and nuanced than race, gender and ethnicity – and on top of that it’s fluid and ever evolving. From content, to music, to politics and hobbies… they believe these are all an extension of their identities and are passionate about who they are and how they are defined. For marketers it’s fascinating… and also a challenge we can’t ignore. Don’t miss this session as we learn what Gen Z’s are saying, what they expect and what this means for brands, advertising and innovation.


Kasha Cacy
Melissa Hobley
Soyoung Kang

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


Neil Lindsay
Jameson Fleming

12:05 PM — 12:20 PM ET

Main Stage

Curiosity: The Fuel for Marketing Modernization and Brand Resilience

Jennifer Chase - SAS
Danny Wright - Adweek

As a new CMO, Jenn Chase’s first order of business was revitalizing SAS’ marketing organization for greater relevance – both internally and externally. Join Adweek Chief Brand Officer Danny Wright for a conversation with Chase about how activating curiosity helped her future-ready her organization, relaunch the SAS brand and create more meaningful connections with customers.


Jennifer Chase
Danny Wright

12:25 PM — 12:30 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:30 PM — 12:50 PM ET

Main Stage

The Art and Science of Selling Campbell SNACKS

Janda Lukin - Campbell SNACKS
David Griner - Adweek

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell SNACKS CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.


Janda Lukin
David Griner

12:55 PM — 1:10 PM ET

Main Stage

Take Command of Your Brand: Long Term-Growth Requires a Balanced Marketing Strategy

Tina Wilson - Nielsen
Sherina Smith - American Family Insurance
Matt Steinmetz - Adweek

Marketers have always been pressured to deliver measurable ROI for their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. In this session, Nielsen’s EVP, Marketing Analytics, Tina Wilson, and American Family Insurance’s VP, Marketing, Sherina Smith will sit down with Adweek's Matt Steinmetz, VP, Event Partnerships to discuss the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.


Sherina Smith
Tina Wilson

1:15 PM — 1:35 PM ET

Main Stage

AT&T Answers the Call: The Unique Brand Story Behind FirstNet Built with AT&T

Jason Porter - AT&T Business
Kevin Peck - AT&T
Kellyn Smith Kenny - AT&T Communications

The AT&T brand has almost 100% brand awareness and is one of the company’s most valuable assets to attract customers. So, why would AT&T leave its most powerful asset to the side to create a purpose-driven brand that delivers on the unique needs of public safety professionals? In this session, AT&T’s Kellyn Smith Kenny (Chief Marketing & Growth Officer), Jason Porter (President - Public Sector & FirstNet) and Kevin Peck (Senior Vice President, Brand) will discuss how they’re serving an audience that depends on communications to save lives.


Kevin Peck
Kellyn Smith Kenny
Jason Porter

1:40 PM — 1:55 PM ET

Main Stage

Bold Moves Win: How Innovative Brands Thrive in the Age of Digital Reckoning

Justin Hayashi - New Engen
Anna Otieno - New Engen

Digital marketing is facing a reckoning. Brands can no longer rely on the old tried-and-true marketing playbooks to drive growth. Bold is no longer restricted to provocative campaign taglines. It’s a mode of operation, and for many, it’s a recipe for success. Join New Engen CEO, Justin Hayashi and Head of Research, Strategy & Insights, Anna Otieno as they showcase bold, strategic wins that are propelling brands forward in an age of digital reckoning.


Anna Otieno
Justin Hayashi

2:00 PM — 2:20 PM ET

Main Stage

Bring It On: Owning Your Narrative with Gabrielle Union

Featuring: Gabrielle Union - Actress, Producer, Author and Entrepreneur
Terry Stanley - Adweek

Gabrielle Union exemplifies authenticity and hustle. With the relaunch of her hair-care line, Flawless by Gabrielle Union, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, the true trailblazer and entrepreneur joins us for Day 2 of Brandweek to discuss defining your narrative, acting on personal beliefs, and what true partnership entails.


Gabrielle Union
Terry Stanley

2:20 PM — 2:35 PM ET

Main Stage

Today’s Traveler: Marketing with Agility to a Moving Target

Crystal Eastman - Zeta
Stephen Fitzgerald - G6 Hospitality LLC

The pandemic has changed booking behavior with spontaneity and optionality replacing long-term dreaming and planning. Reaching consumers with tailored offers at just the right moment has become critical to win share. How are Travel and Hospitality brands successfully connecting with today’s consumer, while planning for the expected travel resurgence in 2022 and beyond?

In this session join Crystal Eastman, Chief Marketing Officer, Zeta Global and Stephen Fitzgerald, VP eCommerce and Distribution, G6 Hospitality as they dive deep into the current landscape, offer insights into how marketers can reimagine their omnichannel strategies to balance data and customer loyalty, and tips for understanding the new customer journey.

Attend this session and learn:
How traveler behaviors have changed and why understanding the new customer journey is more critical than ever.
How successful Travel and Hospitality brands are using data to power agile, omnichannel marketing strategies to capture booking share.
How marketers across industries learn from leading Travel & Hospitality brands about balancing revenue goals with loyalty.


Crystal Eastman
Stephen Fitzgerald

2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:05 PM ET

Main Stage

Standing the Test of Time: How Jermaine Dupri and Gamble and Huff Are Paving the Future of Music

Kenneth Gamble - Philadelphia International Records
Leon Huff - Philadelphia International Records
Danny Wright - Adweek
Jermaine Dupri - Grammy Award Winning Songwriter/Producer

The music industry can be fickle, with talent here today and gone tomorrow. A few standouts, however, are proving to rise above the noise in their effort to carry on their legacy in the digital age. This includes Grammy-winning songwriters and producers Kenneth Gamble and Leon Huff, founders of the groundbreaking label Philadelphia International Records that launched the Philly Soul sound. In addition to creating an entire genre of music, these two visionaries were the creators of what we know as joint venture deals between independent labels and major distributors. Jermaine Dupri, to name another, has built one of the most prolific careers in music selling millions of records, topping music charts throughout numerous decades, and playing an instrumental role in the careers of Kriss Kross, Usher, Mariah Carey amongst many others. In this session, join Adweek as we sit down with Kenneth, Leon and Jermaine Dupri as they share their best insights from their careers including how to make music that can stand the test of time and building transitional brands outside of music. They'll also shed light on the importance of mentorship when it comes to young talent and offer predictions on the future of music and how to remain relevant and keep fans engaged longer in the digital age where attention is fleeting.


Kenneth Gamble
Danny Wright
Leon Huff

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Mastering the Consumer Journey for 2022 and Beyond

Jennifer Chase - SAS
Kelly Mahoney - Ulta Beauty
Gayle Troberman - iHeartMedia

The customer journey revolution is here to stay - compelling marketers to be curious, agile and innovative in their approaches. Join this masterclass to learn the importance of personalization, prioritizing loyalty and delivering on immersive experiences.


Jennifer Chase
Gayle Troberman
Kelly Mahoney

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Build a Brand People Believe In

As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.
 


Daily Harvest

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.


Bulu

4:00 PM — 4:30 PM ET

Taste of Brandweek: Healthy Inside, Radiant Outside

Everything you need to truly feel good starts from within. HUM approaches skin, hair, body and mood goals from the inside out with clean, clinically proven nutrients and free nutritionist advice. Learn more about their mission and how they are inspiring people to live healthier, happier lives using two key ingredients: science and joy. Plus, enjoy your new vitamin routine of HUM bestsellers!


Hum Nutrition

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Harvesting a Heritage for Your Brand

400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.
 


Ocean Spray

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Navigating to a Nature-based Age

Jason De Turris - Apeel

How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.


Apeel

Experiences

4:00 PM — 4:30 PM ET

Workout

Stand Up and Move with NFL Legend Adrian Peterson, powered by the NFLPA

Adrian Peterson - NFLPA

Get your blood flowing and heart beating! Join us for an at-home virtual workout led by 7x All-Pro NFL Running Back Adrian Peterson. As the fifth-ranked rusher in league history, Adrian knows a thing or two about working out. Join us for this unique opportunity to see how an NFL legend trains. Start stretching now and see you then!


Adrian Peterson

THE CREATORS

Creativity serves as the bloodline for the industry. Seismic societal and organizational changes have resulted in an understanding that brands are no longer just brands. Brands must now serve as representatives of ideals and purpose. Today, we highlight the creators behind brand positioning and innovation.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Growing Younger: How Happy Socks is Adapting to Gen Z and Their Version of Happiness

Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
 


Happy Socks

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Sky’s the Limit for Customizing Taste

Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.
 


Wheels Up

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Unboxing Bespoke Post's Box Creation Process

Bespoke Post's goal is to deliver curated goods at an optimized price point, and with that comes a unique box process. Part creative, part strategy, part merchadinsing—there's more that goes into designing a Box of Awesome than meets the eye. Join Bespoke Post's Chief Merchandising Officer, Michelle Zara Evans, as she details the innovative and data-driven way these unlike-any-other boxes come to life.
 


Bespoke Post

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Focusing on Consumer and Community needs with Bevel

Girard Hardy - Bevel

Bevel is an award-winning brand focused on meeting the unique head-to-toe grooming needs of Black Men. Launched in 2013, Bevel has made a name for itself by relentlessly placing the consumer first in everything that we do. Learn how a sharp focus on the needs of our consumer & community enabled Bevel to respond quickly to the events of 2020.


Bevel

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Why MadTech is the Innovation of the Future

Ariel Kelman - Oracle
Becky Kimbro - Spurs Sports & Entertainment
Nadina Guglielmetti - The Vitamin Shoppe

In a business environment that is constantly changing, marketing leaders need to create lasting customer relationships, but that takes more than just understanding your customers. Leaders must be both innovative and integrated in their strategies to truly personalize CX. Join Oracle CMO, Ariel Kelman, Becky Kimbro, VP of Brand Engagement, Spurs Sports & Entertainment, and Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe to learn how to bring advertising and marketing together into a madtech strategy you can apply to your business.


Ariel Kelman
Nadina Guglielmetti
Becky Kimbro

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Power of Purpose and Authentic Consumer Relationships

Kristin Harrer - Vans

Brands play a larger role in society today than ever before, requiring a new, different kind of effort to deeply connect with consumers and their communities. While daunting for some brands, Vans knows consumer relationships are built beyond the transaction. At Vans, we take pride in establishing deeper, 1:1 relationships with consumers driven by unique and authentic experiences. Join Kristin Harrer, Vans Global CMO, as she discusses an #OffTheWall approach to cultivating a consumer driven brand that is grounded in a clear set of core brand values, a 55-year old purpose and a unwavering commitment to fuel creative self-expression in communities all over the world. Learn also how Vans empowers, uplifts and stands up with its ambassadors, partners and communities to ensure their message is told on their terms.


Kristin Harrer

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Red Bull Racing CX Engineered for Max Speed

Ariel Kelman - Oracle
Oliver Hughes - Red Bull Racing Honda and Red Bull Technology

At a time when CX means everything, sellers and marketers alike say that CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in both the physical and digital world. Join CMOs Ariel Kelman (Oracle) and Oliver Hughes (Red Bull Racing Honda) for a conversation about how Red Bull Racing Honda and Oracle teamed up to re-engineer the ultimate fan experience.


Ariel Kelman
Oliver Hughes

12:30 PM — 12:50 PM ET

Main Stage

In the Spotlight with Female Empowerment

Featuring: Kyle Andrew - Athleta
Terry Stanley - Adweek

More than ever, customers are looking for ways to connect with brands beyond the transaction. As a values-driven company, Athleta champions inclusivity and diversity and continues to drive its long focus of celebrating female empowerment through impactful brand storytelling, creativity and pro sports endorsements. In this session, hear from Kyle Andrew, Athleta’s Chief Brand Officer, about the marketing efforts and results her team produces, how she spearheads industry-wide change and inspiration, and the continued “Power of She” messaging that has deeply resonated with the brand’s female customers.


Kyle Andrew
Terry Stanley

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Fast Cars and The Big Positive

Jeremi Gorman - Snap, Inc.

In many communities around the world, people and leaders are experiencing a moment of collective optimism as businesses begin to re-open. Like a racecar on a track, it's possible and profitable to draft off this optimism to grow strong brands, happier and more productive teams, and a more positive industry. Guided by her lifelong love of cars, Jeremi Gorman, Chief Business Officer at Snap, Inc., will share her leadership mantra for scaling positivity, with personal stories, useful systems, and a drive down memory lane.


Jeremi Gorman

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:50 PM ET

Main Stage

Changing Cultural Ideals: Who and What We’ll Consider Fashionable and Beautiful Next

Ireland Baldwin - Screenwriter, Model and Activist
Seth Matlins - 160over90
Jeanne Yang - Anonymous Content

Beauty, gender, age, masculinity, femininity -- all social constructs to which we’ve given our collective allegiance for decades. What’s considered fashionable and beautiful and what is not, or what is culturally permissible and what is not, have long been based on the ideals and standards distributed to the many by only a few. But no longer. What is and will be seen as permissible, acceptable, masculine, feminine, appropriate, and cool, fashionable and beautiful is finally diversifying at an unprecedented clip. Tune into this session to discuss why, who and what are coming next with Jeanne Yang, manager-producer of Anonymous Content and A-list stylist for over 20 years; actress, model and fashion industry trailblazer, Ireland Baldwin; and Seth Matlins, EVP of Cultural Strategy & Insights at global marketing agency 160over90.


Ireland Baldwin
Jeanne Yang
Seth Matlins

1:50 PM — 2:05 PM ET

Main Stage

The Future of Entertainment: Video Game Players

Jason Bunge - Riot Games

The next great entertainment company will have games at its center. Gaming is an amazing vehicle for creating globally resonant IP (intellectual property) that fosters incredible communities who, by the nature of the product, are used to interacting with the brand directly. In this session, Riot Games CMO Jason Bunge will discuss how powerful IP can catapult a brand from being product-first to being community-first, how Riot is expanding the brand with its own IP, and why stepping away from a one-size-fits-all audience approach is key in today's increasingly global and digital marketing world. He’ll also share predictions around where the future of entertainment is headed and how it will shift beyond its expected mediums.


Jason Bunge

2:10 PM — 2:30 PM ET

Main Stage

The Power of Collaboration: In Conversation With e.l.f. Beauty CMO Kory Marchisotto

Kory Marchisotto - e.l.f beauty
Danny Wright - Adweek

e.l.f. Beauty was born to disrupt. The brand has dominated on TikTok, ventured into gaming, explored unexpected brand on brand partnerships and more. What makes it possible? Hear from e.l.f.’s CMO Kory Marchisotto to learn how the company aligns with like-minded disrupters to force multiply. You’ll learn how e.l.f. continues to find innovative ways to engage and entertain their community, moving far beyond traditional beauty boundaries. Join Adweek as we hear from e.l.f. Beauty’s CMO about how to lean into the power of collaboration to empower others and create new forms of self-expression that are e.l.f.ing disruptive.


Kory Marchisotto
Danny Wright

2:30 PM — 2:45 PM ET

Main Stage

How Visible Built a Reputation as an Impact-Led Brand

Angie Klein - Visible

Earlier this year Visible, the digital prepaid offering from Verizon, welcomed its new CEO, Angie Klein, charged with leading its next stages of growth, disruption and innovation in the mobile world. In this session, Angie will explore how the brand remains driven by impact since its inception with efforts including , its recent Pride campaign, and a new pop-up in the Austin market centered around purpose-driven initiatives. She’ll also share tips and insights stemming from the ways Visible continues to differentiate itself ourselves from other legacy carriers, and why leading with purpose is core to its strategy for building an authentic community.


Angie Klein

2:50 PM — 3:10 PM ET

Main Stage

How to Build Your Brand Equity Stack With Trust

Tariq Hassan - Petco
Lisa Granatstein - Adweek

Trusting a brand is more important today than ever, as consumers are more keen to purchase them over others. In this session, join Brand Genius honoree and Petco CMO Tariq Hassan who shares how the retailer upped its customer service game and brand equity with pet parents, and why trust will be increasingly important role as we digital transformation reimagines brand loyalty and value.


Tariq Hassan
Lisa Granatstein

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Customer Engagement Inspiration: Use Cases That Can Help Take Your Customer Engagement to the Next Level

Sara Spivey - Braze
Kalen Thornton - Gatorade
Michael Engleman - Showtime

Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. But knowing how to take your customer engagement program to the next level can be a challenge, even for experienced marketers. There’s just too much noise and hype out there. To make it easier to find the right campaigns for your unique business needs, we’ve put together an exclusive collection of more than 40 impactful use cases, providing an unprecedented window into the digital campaigns being leveraged by today’s savviest brands to effectively activate, monetize, and retain their customers.


Sara Spivey
Michael Engleman
Kalen Thornton

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Pivoting to Workleisure: How to Effectively Evolve Your Brand Identity

After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. Ministry of Supply's Aman Advani will discuss how to effectively pivot your brand identity to meet the persisting demands of their new hybrid reality, and how to continue predicting trends within this unstable time.
 


Ministry of Supply

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: The Future of Functional Beverage

Creating innovative products that are functional and sustainable as well as accessible to the masses is the cornerstone of Soylent's success. Learn how Soylent, the original food tech company, went from a crowdfunded start-up to the leading plant-based complete nutrition brand ushering in the future of functional beverage. CEO Demir Vangelov will explore how Soylent mobilizes and engages its customer community to drive product innovation. Attendees will enjoy delicious, plant-based snacks and beverages, courtesy of Soylent.


Soylent

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Brand Building for the Modern F&B Consumer with BEHAVE

Mayssa Chehata - BEHAVE Candy

BEHAVE's founder Mayssa Chehata joins us to discuss her journey creating a brand and products to resonate with today's consumer. Brand voice, consumer profiles, and storytelling all come into play.
 


BEHAVE Candy

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Simple Problems, Big Ideas: How QALO Built a Category-Defining Brand

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.


Qalo

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Building a CPG Brand by Centering Cultural Storytelling

Emily Chan - Omsom

Since its launch in May 2020, Omsom has sold out 8 times, sold half a million starters, and been featured in everywhere from the Today Show to Vogue, Food & Wine, and The New York Times -- all 90% organically. Join Emily Chan, Omsom's Senior Marketing Director and founding team member, in conversation on building and growing a brand by centering marketing and content on cultural, personal storytelling first, and product storytelling second.
 


Omsom

Networking

THE BRANDS OF THE FUTURE

Rather than reflect on the industry’s past, we must look to the future and the endless possibilities ahead. The global pandemic served as a great awakening, with consumer behaviors changing at warp speed and marketers reacting just as fast to meet them. Today, we invite brand leaders of tomorrow to take to the stage to discuss transformation and future-proofing your organization.

A Taste of Brandweek

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Melting Mouth’s Mind One Bite at a Time

Bitextural snacking in connecting mouths and minds. Join us as we chat with Managing Director and CMO Russell Barnett who brought mochi ice cream to the masses as he continues to break new ground, add new ingredients, and snacking culture to win the category.

*At Capacity


My/Mo Mochi Ice Cream

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Developing The Culture Behind The North American Soccer Experience

The fastest-growing sports league in North America, Major League Soccer, is in the midst of its 26th season having just launched its 27th club in Austin. The League has experienced significant growth over the last 15 years, and the momentum continues on the road to the 2026 FIFA World Cup hosted in the U.S., Canada, and Mexico. Join MLS SVP of Brand and Integrated Marketing, David Bruce, to learn about how the League has defined the North American soccer experience – rituals, communities, and personalities – by creating a soccer culture unlike any other in the world.

*At Capacity


MLS

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Evolving Retail: How Foot Locker is Changing the Traditional Retail Journey

Francine Feder - Foot Locker

Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.

*At Capacity


Foot Locker

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Why Classical Marketing Is Failing, and How Quantum Marketing Is the Answer

Raja Rajamannar - Mastercard
Shannon Miller - Adweek

Unprecedented disruption has required marketers to reimagine longstanding strategies given accelerated changes in consumer needs and the consumer experience. In his Wall Street Journal Best Selling Book, "Quantum Marketing," Mastercard's Raja Rajamannar unpacks this notion by describing the four historical paradigms of marketing and contends that the industry is now entering its ‘fifth paradigm’ – a revolutionary age demanding the prioritization of new technologies and the re-imagination of the concepts of brand and loyalty. Join Raja Rajamannar as he shares actionable insights on inspiring and achieving breakthrough work and navigating the challenges of marketers in a modern business, and his predictions around how the fifth paradigm of marketing will unfold.


Raja Rajamannar
Shannon Miller

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Serving the Public Conversation

Sarah Personette - Twitter

In 2020, marketers faced a moment of reckoning -- one that will continue to have lasting implications for years to come. As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It is not only about the context in which our campaigns appear but the communities and shared values beneath them.

In this session join Adweek and Twitter's Sarah Personette and explore the journey of how we as marketers can go from a vision of safety limited to brands to one that emphasizes the evolution of humanity and how this can help us solve our most pressing business obstacles at their core.


Sarah Personette

12:30 PM — 12:50 PM ET

Main Stage

Representation Matters: Advocating for All

Featuring: Chad Easterling - Obsidianworks
Bobby Moore III - Obsidianworks
René Spellman - Obsidianworks
Danny Wright - Adweek

Along with actor and producer Michael B. Jordan, the team has been busy building out Obsidianworks, the marketing agency that fosters more inclusive storytelling for brands worldwide. In strategic partnership with 160over90 and global entertainment and sports leader Endeavor, the creative hub strengthens its commitment to addressing racial equality within the industry at large. Co-founders Jordan and Easterling, alongside CAA alum René Spellman and creative marketing veteran Bobby Moore III, each wear many hats to roll out the culture-powered marketing venture. Join us at Brandweek on Day 4 to hear from Easterling, Moore, Spellman on how best to combine voice and vision to provide authentic representation.


Chad Easterling
René Spellman
Bobby Moore III
Danny Wright

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Leveraging First-Party Data in The Age of Privacy

Elizabeth Brennan - Permutive

We often hear about innovative, disruptive businesses having a wealth of data on their audiences versus traditional retailer-sold brands, but the truth is that all brands have the option to leverage data; they just need to know where to look and how to activate it. Brands looking to activate their owned data, no matter how much they have access to, and get closer to consumers need to look to publishers’ first-party data. In this session, join Elizabeth Brennan, Head of Advertiser Strategy at audience platform, Permutive, as she offers practical solutions for accessing publisher insights while protecting the needs and privacy of your customers.
Attend this session and learn:
· How to get close to your customers via First-Party Data and protect their privacy
· Why a data deficit doesn’t mean you can’t have an audience strategy
· Best practices for activating campaigns using publisher data


Elizabeth Brennan

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

IKEA’s Blueprint for Success

Featuring: Umesh Sripad - IKEA
Robert Klara - Adweek

Long celebrated for its in-store customer experience, the Swedish furniture retailer has doubled down on its ecommerce strategy. Leading that effort is Chief Digital Officer Umesh Sripad, who joins Brandweek on Day 4 to share his blueprint for ramping up its omniplatform business.


Umesh Sripad
Robert Klara

1:50 PM — 2:05 PM ET

Main Stage

Walmart + The Trade Desk: When Unparalleled Data Meets Best-in-class Tech

Jed Dederick - The Trade Desk
Stephen Howard-Sarin - Walmart Connect

Walmart Connect is focused on expanding media touchpoints to help brands reach customers wherever they are browsing, shopping or engaging with content. To do this, they’ve partnered with The Trade Desk to launch The Walmart DSP, a programmatic demand-side platform that combines the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data. It’s going to help the brands of the future drive media performance outside of Walmart’s shopping sites. In this session The Trade Desk’s Jed Dederick and Walmart Connect’s Stephen Howard-Sarin will discuss what makes this partnership so powerful, delve into the key features of the new DSP, and talk through their shared vision for the future.


Jed Dederick
Stephen Howard-Sarin

2:10 PM — 2:30 PM ET

Main Stage

Reimagining Leadership in the Digital Age

Bozoma Saint John - Netflix
Danny Wright - Adweek

Trailblazing brand marketing executive and change agent Bozoma Saint John is renowned for her unparalleled energy, transformative thinking, and innovative ideas. A true 3D corporate chess player, her marketing toolkit encompasses her experience across pop culture in entertainment, music, consumer packaged goods, fashion, sports and tech. In this session, join Adweek and Bozoma as she shares marketing secrets and insights from her career journey including how she made her own lane at brands including Pepsi, Apple, Uber and Endeavor, and why bringing her real self into the C-Suite gives her a unique edge and approach to leadership.


Bozoma Saint John
Danny Wright

2:30 PM — 3:10 PM ET

Main Stage

Brand Genius Ceremony

Ko Im -

Join us as we honor the top marketers from 2021, the Brand Genius honorees, alongside Brand Visionary honoree, Jennifer Lopez, and Brand Save honoree, The Trevor Project.

Adweek’s Brand Genius Award has stood as the marketing and branding world’s consummate honor for over three decades. Each year, a distinguished panel of our senior editors convenes to identify the most creative, colorful, and ultimately successful examples of brand building in 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.  

 In 2012, Adweek’s editors added a crowning honor to the winner lineup, an award that would recognize not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who’ve not only built successful brands, but influenced the culture itself with exceptional products, groundbreaking ideas and pioneering leadership.  

Finally, in recognition of the excellent work undertaken in the not-for-profit sector, Adweek created the Brand Genius Awards’ final honor, called Brand Save, which spotlights and celebrates the growing importance of cause-marketing that benefits philanthropies, charitable groups, and other public-benefit concerns. 

 Adweek profiles each of the Brand Genius recipients in a special issue of the magazine. Join us for this year's virtual Brand Genius awards show to celebrate the accomplishments of some of the most gifted executives working today. 


Ko Im

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Using AI To Effectively Traverse the Consumer Shopping Journey

Marta Cyhan-Bowles - Catalina
Faby Torres - PepsiCo
Jonathan Halvorson - Mondelez

Understanding how to apply ML/AI to the vast amount of data at our disposal is more important than ever -- especially since 80 percent of new media including social, video and email is unstructured. In order to connect with consumers seamlessly as they traverse their shopper journeys across channels, marketers need smart analytics, not just standout creative. In this Masterclass, explore the opportunity for marketers to balance breakthrough creative ideas with data-driven strategies that optimize results.


Marta Cyhan-Bowles
Jonathan Halvorson
Faby Torres

A Taste of Brandweek

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Beyond the Beverage: The Future of Consumables with Kin Euphorics

Culture is on precipice of a mental health revolution; “braincare” is the new self care. Consumer demands have shifted and the next generation of consumers is craving a new way to destress, re-calibrate, and rejuvenate. A host at her core, co-founder Jen Batchelor recognized a need for a functional drink that was sexy enough to drink at a bar, but strong and smart enough to drink at your own accord to better yourself. Kin Euphorics, launched in 2018, and has become the leading brand paving the way for the future of functional beverages with the most innovative ingredient stack in the business. Join Kin Euphorics Co-Founder and CEO Jen Batchelor for a groundbreaking discussion about how to build a brand from the inside out for the consumer of the future.

*At Capacity


Kin Euphorics

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Go From Start-up to the #3 Bottled Coffee Drink in the US

Jake DeCicco - Super Coffee
Tori Hanna - Super Coffee

Learn how Super Coffee went from dormroom startup to the #3 bottled coffee drink, taking over shelves across the US. Jake will share key business insights on how Positive Energy enabled the company to scale while remaining opportunistic through challenging times. Jake will touch on the power of the Brands first national integrated Brand campaign with Add Something Positive, driving home the Brand ethos of removing the negatives and adding positives to your energy experience.

*At Capacity


Super Coffee

Networking

Brand Genius Ceremony

2:30 PM — 3:10 PM ET

Main Stage

Brand Genius Ceremony

Ko Im -

Join us as we honor the top marketers from 2021, the Brand Genius honorees, alongside Brand Visionary honoree, Jennifer Lopez, and Brand Save honoree, The Trevor Project.

Adweek’s Brand Genius Award has stood as the marketing and branding world’s consummate honor for over three decades. Each year, a distinguished panel of our senior editors convenes to identify the most creative, colorful, and ultimately successful examples of brand building in 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.  

 In 2012, Adweek’s editors added a crowning honor to the winner lineup, an award that would recognize not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who’ve not only built successful brands, but influenced the culture itself with exceptional products, groundbreaking ideas and pioneering leadership.  

Finally, in recognition of the excellent work undertaken in the not-for-profit sector, Adweek created the Brand Genius Awards’ final honor, called Brand Save, which spotlights and celebrates the growing importance of cause-marketing that benefits philanthropies, charitable groups, and other public-benefit concerns. 

 Adweek profiles each of the Brand Genius recipients in a special issue of the magazine. Join us for this year's virtual Brand Genius awards show to celebrate the accomplishments of some of the most gifted executives working today. 


THE BRANDWEEK LIFT DIVERSITY BUSINESS FAIR

The Brandweek Lift Diversity Business Fair presented by Amazon Advertising is tailored to provide essential advice and resources intended to empower and benefit underrepresented business leaders, and create space for companies to learn from, connect with and discover the gains of investing in businesses owned and led by diverse, equity-centered, and inclusive communities. Programming for the day will include inspiring conversations and informative workshops led by diverse business owners and industry experts that will support and identify growth opportunities that understand and meet the unique business needs of underrepresented communities, and offer a blueprint of best practices for brands, agencies and publishers on how to work with these businesses, build authentic and sustainable relationships and create impactful, inclusive work. 

A Taste of Brandweek

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Creating Your Perfect Blend with Just Add Honey Tea Company

Sometimes your cup of tea would be better with a pinch of this, or a little bit of that… Let us help you create your perfect blend! Since 2006, just add honey has created loose leaf tea blends that are perfect for every palate.

In this class, you will learn:
-what is tea
-what is NOT tea
-how to create your perfect blend
-blend and spice up what you have at home

*At Capacity

 

 


Just Add Honey

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand (Clone)

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


10:00 AM — 10:30 AM ET

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


Spraise

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Using Digital Marketing to Sell an Ancient Product

Tea has been enjoyed around the world for millennia. Learn how Brooklyn Tea uses digital tools to keep their audiences engaged and excited about this seemingly ubiquitous product. In this session, you will experience:

• A brief history of tea
• How tea is enjoyed around the world
• Tactics to engage a digital audience
• Translating in-person customer service to the digital world


Brooklyn Tea

Main Stage: 11:00 AM — 1:30 PM ET

11:00 AM — 11:10 AM ET

Main Stage

Adweek Opening Remarks

Featuring: Danny Wright - Adweek
Maggie Zhang - Amazon Advertising

Welcoming remarks and a look at the event.


Maggie Zhang
Danny Wright

11:10 AM — 11:30 AM ET

Main Stage

Breakout Session: Redefining Support for Minority-owned Businesses

Featuring: Jamie Lomas - Amazon Advertising
Meghna Majmudar - ReadySet
Evelyn Rusli - Yumi

Minority-owned businesses face many of the same challenges as any other business, but with the additional challenge of gaining access, resources and support along the way. Meghna Majmudar, Head of Executive & Leadership Engagement for Ready.Set, will host this fireside chat with Jamie Lomas, Vice President of Advertising Sales at Amazon; and Evelyn Rusli, Co-Founder and President/CMO at Yumi as they discuss what collaboration can and should look like between brands and diverse businesses. Hear experiences on successfully building these businesses and brand connections and what’s needed to better support minority-owned businesses in the future.


Meghna Majmudar
Evelyn Rusli
Jamie Lomas

11:30 AM — 11:50 AM ET

Main Stage

Building Inclusive Communities

Featuring: Tiffany Warren - Sony Music Group
Rodney Williams - Belvedere Vodka

Authentic and sustainable relationships create impactful work. In doing this, brands keep in mind the importance of inclusivity, diversity, and change within the industry. Join Adweek as we hear from Tiffany Warren, EVP, Chief Diversity & Inclusion Officer of Sony Music Group and Rodney Williams, President and Chief Executive Officer of Belvedere Vodka, as they hone in on the initiatives their companies are taking to support and prioritize diversity centered businesses, as well as recommendations for further action the industry as a whole can capitalize on.


Tiffany Warren
Rodney Williams

11:55 AM — 12:15 PM ET

Main Stage

Building Inclusive Communities

Featuring: Gastón Taratuta - Aleph Holding
Steven Wolfe Pereira - Encantos/Whalar Board Member

Authentic and sustainable relationships create impactful work. In doing this, brands keep in mind the importance of inclusivity, diversity, and change within the industry. Join Adweek as we hear from Gastón Taratuta, Founder & CEO of Aleph Holding and Steven Wolfe Pereira, CEO & Co-founder of Encantos, as they hone in on the initiatives their companies are taking to support and prioritize diversity centered businesses, as well as recommendations for further action the industry as a whole can capitalize on.


Gastón Taratuta
Steven Wolfe Pereira

12:20 PM — 12:40 PM ET

Main Stage

Building Inclusive Communities

Featuring: Gonzalo Del Fa - GroupM Multicultural
Claudia Edelman - We Are All Human

Authentic and sustainable relationships create impactful work. In doing this, brands keep in mind the importance of inclusivity, diversity, and change within the industry. Join Adweek as we hear from Claudia Edelman, Founder of Weareallhuman and Gonzalo Del Fa, President of GroupM Multicultural in this interview-style format as they hone in on the initiatives their companies are taking to support and prioritize diversity centered businesses, as well as recommendations for further action the industry as a whole can capitalize on.


Gonzalo Del Fa
Claudia Edelman

12:45 PM — 1:05 PM ET

Main Stage

In Conversation With Global Icon Jennifer Lopez

Featuring: Jennifer Lopez - JLO Beauty

Join fashion, film and music icon Jennifer Lopez, Adweek’s 2021 Brand Visionary award honoree, for an intimate conversation with Chief Content Officer Lisa Granatstein. Hear how Jennifer’s limitless talents transformed the entertainer into an entrepreneur with a billion-dollar empire that include collabs with Coach, DSW and Dolce & Gabbana, as well as this year launching JLo Beauty, blazing trails and partnering with Goldman Sachs’ 10,000 Small Businesses program in support of Latina entrepreneurs.


Jennifer Lopez

1:05 PM — 1:10 PM ET

Main Stage

Adweek Closing Remarks

Featuring: Danny Wright - Adweek
Maggie Zhang - Amazon Advertising

Thank you for joining!


Maggie Zhang
Danny Wright

Workshops: 1:30 PM — 2:30 PM ET

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Sharon Lee Thony Sharon Lee Thony - Fiverr
Harnessing the Power of Your Personal Brand to Build a Thriving and Sustainable Business
1:30 PM - 2:30 PM

The most compelling part of any origin story behind a successful brand or business is how its founder came to start it. Whether it’s a spark of passion, a family promise, a personal health journey, a “David vs. Goliath” career breaking point, or a call to serve the underserved — clients and consumers are often drawn in by “purpose” more than “product.” 

For nearly three decades, Marvet Britto, has used her natural gift and razor-sharp instincts to elevate an impressive roster of talent and brands into well-known and respected names with global reach. Her vast and diverse breadth of work includes names like Mariah Carey, Essence Magazine, Bishop TD Jakes, Charlamagne Tha God, Motorola, Wheels Up, the island of Anguilla, Martell Cognac and so many more.

In this workshop, Marvet will guide you to identify your “Hand Print” — the determining factor that leaves a lasting impression with clients, associates and prospective business connections  — and how to utilize it to market yourself and your business optimally in an ever-changing business and social landscape. 

Come prepared to take notes, ask plenty of questions and make beneficial connections with Marvet and a community of business owners like yourself! 

Marvet Britto Marvet Britto - The Britto Agency
Finding Funding…and Build and Strengthen Your Investment Strategies with Denmark West
1:30 PM - 2:30 PM

In this workshop, Denmark West (with special guests) will give you the tools to attract investment in your company…and your future. In addition to his role as Partner at Merus Capital, Mr. West is a founding partner of Connectivity Ventures Fund, an early stage and mission-oriented fund investing in a future that is more female, colorful, conscious and connected, where he currently serves as Chief Investment Officer. With an illustrious career that includes pivotal roles at Viacom/BET and Microsoft, and a passion for speaking on technology trends and financial markets, Mr. West’s proven track record and expertise has made him a highly sought-after speaker, and has appeared on The Today Show, CNBC, Al Jazeera and CCTV. Mr. West is a strategic advisor to the USO and the National Basketball Players Association, the union for NBA players. He is an operating advisor to K1 Investment Management, a private equity fund focused on enterprise software with over $1B AUM and Culture Shift Labs, an innovation and inclusion consultancy. He is also a member of the board of directors for DPCM (NYSE: XPOA), SOCAP Global, Questbridge, and Mirror Digital. Come prepared to take notes, ask plenty of questions and make beneficial connections with Denmark and his guests, along with your fellow entrepreneurs!

Denmark West Denmark West - Merus Capital

Presented by

Amazon

The Great AWakening

2020 and the global pandemic served as a catalyst for reinvention within the marketing and advertising industry. As social distancing continued into the spring and we anticipate a new world to order set in during the summer months, new rules of engagement have started to form. How have shifting consumer habits and spend, coupled with technological advancements and privacy concerns, inspired a new way of thinking and delivering a return on spending? On the first day of Brandweek, we welcome industry leaders to speak to marketing’s great awakening.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Finding the Sweet in Unsweetened with Sound

Sound Co-Founder, Tommy Kelly, joins us to share his journey from the nuclear power industry to launching a category-leading beverage brand. He’ll discuss the recent rebrand at Sound that led to 3x growth in same-store sales velocity and how to design for omni-channel success. He will also share his perspective on how taking a “sound” approach to all aspects of the business has created staying power for the brand.


Sound

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Break all the Rules with Mented Cosmetics

Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.


Mented Cosmetics

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: The Power of Baking with King Arthur Baking

How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
 


King Arthur Baking Company

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: From Helping Brands to Building Our Own

Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.


Three Wishes

Masterclass

Jamie Moldafsky

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Inside Scoop on Owning Your Brand Narrative

Featuring: Matthew McCarthy - Ben & Jerry's
Lisa Granatstein - Adweek

Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.


Matthew McCarthy
Lisa Granatstein

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you all week by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

When All Else Fails, Walt Disney.

Randi Stipes - IBM

As marketers, we are the front line. We are the voice consumers hear. We are the message leaders speak. We are puppeteers of the technology bringing our brands to market. And when a new world order comes about, the expectations and stakes are even higher. So, what’s the secret to navigating the unprecedented? Confidence? Control? Curiosity. Yes. Yes. Yes. We all know it’s easier said than done. In this session, Randi will share practical learnings and tools for how to bring the 3 Cs into your new world order. And yes, explain what all this has to do with Walt Disney.


Randi Stipes

12:30 PM — 12:50 PM ET

Main Stage

Harnessing the Marketing Evolution

Featuring: Cara Sylvester - Target
Stephanie Paterik - Adweek

The role of marketing has evolved to become the heart of the consumer experience and a key growth driver, especially as companies evolve and adapt based on consumers’ ever-changing needs. Join Target’s CMDO Cara Sylvester for a discussion on how to harness marketing’s full potential in a digital-first world and maximize growth in today’s rapidly changing environment.


11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Featuring: Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


1:30 PM — 2:30 PM ET

Workshops

Harnessing the Power of Your Personal Brand to Build a Thriving and Sustainable Business

Featuring: Marvet Britto - The Britto Agency

The most compelling part of any origin story behind a successful brand or business is how its founder came to start it. Whether it’s a spark of passion, a family promise, a personal health journey, a “David vs. Goliath” career breaking point, or a call to serve the underserved — clients and consumers are often drawn in by “purpose” more than “product.” 

For nearly three decades, Marvet Britto, has used her natural gift and razor-sharp instincts to elevate an impressive roster of talent and brands into well-known and respected names with global reach. Her vast and diverse breadth of work includes names like Mariah Carey, Essence Magazine, Bishop TD Jakes, Charlamagne Tha God, Motorola, Wheels Up, the island of Anguilla, Martell Cognac and so many more.

In this workshop, Marvet will guide you to identify your “Hand Print” — the determining factor that leaves a lasting impression with clients, associates and prospective business connections  — and how to utilize it to market yourself and your business optimally in an ever-changing business and social landscape. 

Come prepared to take notes, ask plenty of questions and make beneficial connections with Marvet and a community of business owners like yourself! 


Cara Sylvester
Stephanie Paterik

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Using the Hollywood Model to Build Creative Teams at Scale

Patrick Holly - Upwork
Kelsey Sutton - Adweek

As creatives are under increasing pressure to drive speed and innovation, the need to create at scale becomes more urgent. Innovative leaders are leveraging the Hollywood Model to dynamically build hybrid teams of in-house creatives and independent experts to tackle key initiatives and open the door to execute on big ideas. Join Upwork’s Executive Creative Director, Patrick Holly as he shares:
 

 

  • How to build a hybrid team at scale to address diverse creative opportunities
  • Best practices for fostering creative collaboration with a distributed team
  • Guidance on how to align in-house skills and emerging talent needs

 


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

How the Great Reshuffling Accelerated Zillow’s Brand Evolution

Featuring: Aimee Johnson - Zillow
Lisa Lacy - Adweek

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”


Aimee Johnson
Lisa Lacy

2:10 PM — 2:30 PM ET

Main Stage

TP for the People! How Kimberly-Clark Saved Our Butts

Featuring: Zena Arnold - Kimberly-Clark
Nicole Ortiz - Adweek

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.


Zena Arnold
Nicole Ortiz

2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:00 PM ET

Main Stage

An Industry Called to Action: How Crisis is Catapulting Brands into Marketing’s Next Era

Marvin Chow - Google
David Kaplan - Adweek

2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.


Marvin Chow
David Kaplan

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Break the Cycle of Dependence

Jeremy Hlavacek - IBM Watson Advertising
Bruno Cardinali - Popeyes
Shiv Singh - Expedia Group

Whether you’re frustrated or relieved about the third-party cookie delay, most brands agree that being dependent on the decisions of a few big players puts us in a precarious position. As our industry faces an uncertain future, businesses must also solve for existing challenges including supply chain issues, changing consumer needs, and increasing competition from digital DTC natives. What if a better solution was right in front of us? One that could help us crush ROI metrics while protecting the privacy of our consumers? Join this interactive Masterclass led by IBM Watson Advertising to hear from leading brands who are future proofing their strategies with advanced, open technology that puts them back in control.


Bruno Cardinali

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu

Jaanuu -
Dr. Neela Sethi - Jaanuu

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.


Jaanuu

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Salad for the People: Building Brand Equity with Farmer’s Fridge

A salad company meets Midwestern nice – that’s Farmer’s Fridge. Healthy, ready-to-eat meals for everyone – not just health nuts or yoga gurus. VP of Marketing Meghan Hurley will talk building a scalable brand that helps regular people trying to eat well, navigating the pandemic after losing 95% of our business overnight, and launching partnerships with some of the country’s most recognizable chefs.


Farmer's Fridge

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City institution, Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a tiny bread shop on the Upper West Side of Manhattan has grown into national omnichannel business. Join Chief Marketing Officer - and fellow sweet tooth - Lorna Sommerville for a delicious (cookie) break to learn how she’s helping to scale this heritage brand while preserving its beloved status.


Levain Bakery

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Life is Good®: Optimism Over Adversity

In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization.


Life is Good

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Data Is Dead, Long Live Data!

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
 


Win Brands Group

Networking

THE TRAILBLAZERS

Taking the road less traveled hasn’t always been favorable. However, some of the greatest triumphs are the result of calculated risks. Leveraging complex tech stacks, prioritizing brand purpose, and personalizing messaging at scale are just a few ways of reaching consumers and building valuable consumer relationships. Today, we invite trailblazers and pioneers to the stage—those who have successfully forged their own paths for connecting with consumers.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Building a Business Based on the Lifestyle of an Iconic Athlete

Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.
 


TB12

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: How One Brand Has Converted Product Positioning To Social Responsibility with VIDE

Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.


VIDE

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: How To Do More with Less with Mush

Jo Dutta, who previously ran large brands at PepsiCo including the global Quaker brand, will share the brand story and how MUSH has earned cult like status among fitness enthusiasts, celebrities and plant based community leaders. She will also share lessons in how to create a new category and sustainably scale a business while constantly having to do ‘more with less’.


Mush

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Boundless Beauty

The description: Connect with Nadia D. Cross, founder and creator of Teal N Bronze, an organic skincare line which harmonizes body wellness for all genders and skin. Her journey to guarantee conscious commerce traveled from toxin-free to multi-purpose to provide transparency into self care that doesn't hurt the planet. Learn how Nadia is pioneering Boundless Beauty and redefining the game along the way.


Teal N Bronze

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Masterclass: Understanding Gen Z Identity

Kasha Cacy - ENGINE
Soyoung Kang - eos
Melissa Hobley - OkCupid

"I have a real love/hate thing with labels and identity because I think it’s shifting and contextual and a little bit hard to define – but not like evil because…[it] helps people find their people.” – Kathleen, non-binary, Illinois, 26 (Cassandra Collective)

Gen Z is speaking, and we need to start listening. Identity has always been important, but for Gen Zs today it’s mandatory. It’s much more complex and nuanced than race, gender and ethnicity – and on top of that it’s fluid and ever evolving. From content, to music, to politics and hobbies… they believe these are all an extension of their identities and are passionate about who they are and how they are defined. For marketers it’s fascinating… and also a challenge we can’t ignore. Don’t miss this session as we learn what Gen Z’s are saying, what they expect and what this means for brands, advertising and innovation.


Kasha Cacy
Melissa Hobley
Soyoung Kang

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


Jennifer Chase
Danny Wright

12:30 PM — 12:50 PM ET

Main Stage

The Art and Science of Selling Campbell SNACKS

Janda Lukin - Campbell SNACKS
David Griner - Adweek

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell SNACKS CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.


Janda Lukin
David Griner
Tina Wilson

1:40 PM — 1:55 PM ET

Main Stage

Bold Moves Win: How Innovative Brands Thrive in the Age of Digital Reckoning

Justin Hayashi - New Engen
Anna Otieno - New Engen

Digital marketing is facing a reckoning. Brands can no longer rely on the old tried-and-true marketing playbooks to drive growth. Bold is no longer restricted to provocative campaign taglines. It’s a mode of operation, and for many, it’s a recipe for success. Join New Engen CEO, Justin Hayashi and Head of Research, Strategy & Insights, Anna Otieno as they showcase bold, strategic wins that are propelling brands forward in an age of digital reckoning.


Justin Hayashi

2:00 PM — 2:20 PM ET

Main Stage

Bring It On: Owning Your Narrative with Gabrielle Union

Featuring: Gabrielle Union - Actress, Producer, Author and Entrepreneur
Terry Stanley - Adweek

Gabrielle Union exemplifies authenticity and hustle. With the relaunch of her hair-care line, Flawless by Gabrielle Union, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, the true trailblazer and entrepreneur joins us for Day 2 of Brandweek to discuss defining your narrative, acting on personal beliefs, and what true partnership entails.


Gabrielle Union
Terry Stanley

2:20 PM — 2:35 PM ET

Main Stage

Today’s Traveler: Marketing with Agility to a Moving Target

Crystal Eastman - Zeta
Stephen Fitzgerald - G6 Hospitality LLC

The pandemic has changed booking behavior with spontaneity and optionality replacing long-term dreaming and planning. Reaching consumers with tailored offers at just the right moment has become critical to win share. How are Travel and Hospitality brands successfully connecting with today’s consumer, while planning for the expected travel resurgence in 2022 and beyond?

In this session join Crystal Eastman, Chief Marketing Officer, Zeta Global and Stephen Fitzgerald, VP eCommerce and Distribution, G6 Hospitality as they dive deep into the current landscape, offer insights into how marketers can reimagine their omnichannel strategies to balance data and customer loyalty, and tips for understanding the new customer journey.

Attend this session and learn:
How traveler behaviors have changed and why understanding the new customer journey is more critical than ever.
How successful Travel and Hospitality brands are using data to power agile, omnichannel marketing strategies to capture booking share.
How marketers across industries learn from leading Travel & Hospitality brands about balancing revenue goals with loyalty.


2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:05 PM ET

Main Stage

Standing the Test of Time: How Jermaine Dupri and Gamble and Huff Are Paving the Future of Music

Kenneth Gamble - Philadelphia International Records
Leon Huff - Philadelphia International Records
Danny Wright - Adweek
Jermaine Dupri - Grammy Award Winning Songwriter/Producer

The music industry can be fickle, with talent here today and gone tomorrow. A few standouts, however, are proving to rise above the noise in their effort to carry on their legacy in the digital age. This includes Grammy-winning songwriters and producers Kenneth Gamble and Leon Huff, founders of the groundbreaking label Philadelphia International Records that launched the Philly Soul sound. In addition to creating an entire genre of music, these two visionaries were the creators of what we know as joint venture deals between independent labels and major distributors. Jermaine Dupri, to name another, has built one of the most prolific careers in music selling millions of records, topping music charts throughout numerous decades, and playing an instrumental role in the careers of Kriss Kross, Usher, Mariah Carey amongst many others. In this session, join Adweek as we sit down with Kenneth, Leon and Jermaine Dupri as they share their best insights from their careers including how to make music that can stand the test of time and building transitional brands outside of music. They'll also shed light on the importance of mentorship when it comes to young talent and offer predictions on the future of music and how to remain relevant and keep fans engaged longer in the digital age where attention is fleeting.


Kenneth Gamble
Danny Wright
Leon Huff

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Mastering the Consumer Journey for 2022 and Beyond

Jennifer Chase - SAS
Kelly Mahoney - Ulta Beauty
Gayle Troberman - iHeartMedia

The customer journey revolution is here to stay - compelling marketers to be curious, agile and innovative in their approaches. Join this masterclass to learn the importance of personalization, prioritizing loyalty and delivering on immersive experiences.


Jennifer Chase
Gayle Troberman
Kelly Mahoney

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Build a Brand People Believe In

As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.
 


Daily Harvest

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.


Bulu

4:00 PM — 4:30 PM ET

Taste of Brandweek: Healthy Inside, Radiant Outside

Everything you need to truly feel good starts from within. HUM approaches skin, hair, body and mood goals from the inside out with clean, clinically proven nutrients and free nutritionist advice. Learn more about their mission and how they are inspiring people to live healthier, happier lives using two key ingredients: science and joy. Plus, enjoy your new vitamin routine of HUM bestsellers!


Hum Nutrition

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Harvesting a Heritage for Your Brand

400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.
 


Ocean Spray

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Navigating to a Nature-based Age

Jason De Turris - Apeel

How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.


Apeel

Networking

THE CREATORS

Creativity serves as the bloodline for the industry. Seismic societal and organizational changes have resulted in an understanding that brands are no longer just brands. Brands must now serve as representatives of ideals and purpose. Today, we highlight the creators behind brand positioning and innovation.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Growing Younger: How Happy Socks is Adapting to Gen Z and Their Version of Happiness

Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
 


Happy Socks

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Sky’s the Limit for Customizing Taste

Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.
 


Wheels Up

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Unboxing Bespoke Post's Box Creation Process

Bespoke Post's goal is to deliver curated goods at an optimized price point, and with that comes a unique box process. Part creative, part strategy, part merchadinsing—there's more that goes into designing a Box of Awesome than meets the eye. Join Bespoke Post's Chief Merchandising Officer, Michelle Zara Evans, as she details the innovative and data-driven way these unlike-any-other boxes come to life.
 


Bespoke Post

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Focusing on Consumer and Community needs with Bevel

Girard Hardy - Bevel

Bevel is an award-winning brand focused on meeting the unique head-to-toe grooming needs of Black Men. Launched in 2013, Bevel has made a name for itself by relentlessly placing the consumer first in everything that we do. Learn how a sharp focus on the needs of our consumer & community enabled Bevel to respond quickly to the events of 2020.


Bevel

Masterclass

Ariel Kelman

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Power of Purpose and Authentic Consumer Relationships

Kristin Harrer - Vans

Brands play a larger role in society today than ever before, requiring a new, different kind of effort to deeply connect with consumers and their communities. While daunting for some brands, Vans knows consumer relationships are built beyond the transaction. At Vans, we take pride in establishing deeper, 1:1 relationships with consumers driven by unique and authentic experiences. Join Kristin Harrer, Vans Global CMO, as she discusses an #OffTheWall approach to cultivating a consumer driven brand that is grounded in a clear set of core brand values, a 55-year old purpose and a unwavering commitment to fuel creative self-expression in communities all over the world. Learn also how Vans empowers, uplifts and stands up with its ambassadors, partners and communities to ensure their message is told on their terms.


Kristin Harrer

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Red Bull Racing CX Engineered for Max Speed

Ariel Kelman - Oracle
Oliver Hughes - Red Bull Racing Honda and Red Bull Technology

At a time when CX means everything, sellers and marketers alike say that CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in both the physical and digital world. Join CMOs Ariel Kelman (Oracle) and Oliver Hughes (Red Bull Racing Honda) for a conversation about how Red Bull Racing Honda and Oracle teamed up to re-engineer the ultimate fan experience.


Ariel Kelman
Oliver Hughes

12:30 PM — 12:50 PM ET

Main Stage

In the Spotlight with Female Empowerment

Featuring: Kyle Andrew - Athleta
Terry Stanley - Adweek

More than ever, customers are looking for ways to connect with brands beyond the transaction. As a values-driven company, Athleta champions inclusivity and diversity and continues to drive its long focus of celebrating female empowerment through impactful brand storytelling, creativity and pro sports endorsements. In this session, hear from Kyle Andrew, Athleta’s Chief Brand Officer, about the marketing efforts and results her team produces, how she spearheads industry-wide change and inspiration, and the continued “Power of She” messaging that has deeply resonated with the brand’s female customers.


Kyle Andrew

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Fast Cars and The Big Positive

Jeremi Gorman - Snap, Inc.

In many communities around the world, people and leaders are experiencing a moment of collective optimism as businesses begin to re-open. Like a racecar on a track, it's possible and profitable to draft off this optimism to grow strong brands, happier and more productive teams, and a more positive industry. Guided by her lifelong love of cars, Jeremi Gorman, Chief Business Officer at Snap, Inc., will share her leadership mantra for scaling positivity, with personal stories, useful systems, and a drive down memory lane.


Jeremi Gorman

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:50 PM — 2:05 PM ET

Main Stage

The Future of Entertainment: Video Game Players

Jason Bunge - Riot Games

The next great entertainment company will have games at its center. Gaming is an amazing vehicle for creating globally resonant IP (intellectual property) that fosters incredible communities who, by the nature of the product, are used to interacting with the brand directly. In this session, Riot Games CMO Jason Bunge will discuss how powerful IP can catapult a brand from being product-first to being community-first, how Riot is expanding the brand with its own IP, and why stepping away from a one-size-fits-all audience approach is key in today's increasingly global and digital marketing world. He’ll also share predictions around where the future of entertainment is headed and how it will shift beyond its expected mediums.


Jason Bunge

2:30 PM — 2:45 PM ET

Main Stage

How Visible Built a Reputation as an Impact-Led Brand

Angie Klein - Visible

Earlier this year Visible, the digital prepaid offering from Verizon, welcomed its new CEO, Angie Klein, charged with leading its next stages of growth, disruption and innovation in the mobile world. In this session, Angie will explore how the brand remains driven by impact since its inception with efforts including , its recent Pride campaign, and a new pop-up in the Austin market centered around purpose-driven initiatives. She’ll also share tips and insights stemming from the ways Visible continues to differentiate itself ourselves from other legacy carriers, and why leading with purpose is core to its strategy for building an authentic community.


2:50 PM — 3:10 PM ET

Main Stage

How to Build Your Brand Equity Stack With Trust

Tariq Hassan - Petco
Lisa Granatstein - Adweek

Trusting a brand is more important today than ever, as consumers are more keen to purchase them over others. In this session, join Brand Genius honoree and Petco CMO Tariq Hassan who shares how the retailer upped its customer service game and brand equity with pet parents, and why trust will be increasingly important role as we digital transformation reimagines brand loyalty and value.


Tariq Hassan
Lisa Granatstein

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Customer Engagement Inspiration: Use Cases That Can Help Take Your Customer Engagement to the Next Level

Sara Spivey - Braze
Kalen Thornton - Gatorade
Michael Engleman - Showtime

Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. But knowing how to take your customer engagement program to the next level can be a challenge, even for experienced marketers. There’s just too much noise and hype out there. To make it easier to find the right campaigns for your unique business needs, we’ve put together an exclusive collection of more than 40 impactful use cases, providing an unprecedented window into the digital campaigns being leveraged by today’s savviest brands to effectively activate, monetize, and retain their customers.


Sara Spivey
Michael Engleman
Kalen Thornton

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Pivoting to Workleisure: How to Effectively Evolve Your Brand Identity

After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. Ministry of Supply's Aman Advani will discuss how to effectively pivot your brand identity to meet the persisting demands of their new hybrid reality, and how to continue predicting trends within this unstable time.
 


Ministry of Supply

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: The Future of Functional Beverage

Creating innovative products that are functional and sustainable as well as accessible to the masses is the cornerstone of Soylent's success. Learn how Soylent, the original food tech company, went from a crowdfunded start-up to the leading plant-based complete nutrition brand ushering in the future of functional beverage. CEO Demir Vangelov will explore how Soylent mobilizes and engages its customer community to drive product innovation. Attendees will enjoy delicious, plant-based snacks and beverages, courtesy of Soylent.


Soylent

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Brand Building for the Modern F&B Consumer with BEHAVE

Mayssa Chehata - BEHAVE Candy

BEHAVE's founder Mayssa Chehata joins us to discuss her journey creating a brand and products to resonate with today's consumer. Brand voice, consumer profiles, and storytelling all come into play.
 


BEHAVE Candy

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Simple Problems, Big Ideas: How QALO Built a Category-Defining Brand

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.


Qalo

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Building a CPG Brand by Centering Cultural Storytelling

Emily Chan - Omsom

Since its launch in May 2020, Omsom has sold out 8 times, sold half a million starters, and been featured in everywhere from the Today Show to Vogue, Food & Wine, and The New York Times -- all 90% organically. Join Emily Chan, Omsom's Senior Marketing Director and founding team member, in conversation on building and growing a brand by centering marketing and content on cultural, personal storytelling first, and product storytelling second.
 


Omsom

Networking

THE BRANDS OF THE FUTURE

Rather than reflect on the industry’s past, we must look to the future and the endless possibilities ahead. The global pandemic served as a great awakening, with consumer behaviors changing at warp speed and marketers reacting just as fast to meet them. Today, we invite brand leaders of tomorrow to take to the stage to discuss transformation and future-proofing your organization.

A Taste of Brandweek

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Melting Mouth’s Mind One Bite at a Time

Bitextural snacking in connecting mouths and minds. Join us as we chat with Managing Director and CMO Russell Barnett who brought mochi ice cream to the masses as he continues to break new ground, add new ingredients, and snacking culture to win the category.

*At Capacity


My/Mo Mochi Ice Cream

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Developing The Culture Behind The North American Soccer Experience

The fastest-growing sports league in North America, Major League Soccer, is in the midst of its 26th season having just launched its 27th club in Austin. The League has experienced significant growth over the last 15 years, and the momentum continues on the road to the 2026 FIFA World Cup hosted in the U.S., Canada, and Mexico. Join MLS SVP of Brand and Integrated Marketing, David Bruce, to learn about how the League has defined the North American soccer experience – rituals, communities, and personalities – by creating a soccer culture unlike any other in the world.

*At Capacity


MLS

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Evolving Retail: How Foot Locker is Changing the Traditional Retail Journey

Francine Feder - Foot Locker

Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.

*At Capacity


Foot Locker

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Upwork Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Why Classical Marketing Is Failing, and How Quantum Marketing Is the Answer

Raja Rajamannar - Mastercard
Shannon Miller - Adweek

Unprecedented disruption has required marketers to reimagine longstanding strategies given accelerated changes in consumer needs and the consumer experience. In his Wall Street Journal Best Selling Book, "Quantum Marketing," Mastercard's Raja Rajamannar unpacks this notion by describing the four historical paradigms of marketing and contends that the industry is now entering its ‘fifth paradigm’ – a revolutionary age demanding the prioritization of new technologies and the re-imagination of the concepts of brand and loyalty. Join Raja Rajamannar as he shares actionable insights on inspiring and achieving breakthrough work and navigating the challenges of marketers in a modern business, and his predictions around how the fifth paradigm of marketing will unfold.


Raja Rajamannar
Shannon Miller

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Serving the Public Conversation

Sarah Personette - Twitter

In 2020, marketers faced a moment of reckoning -- one that will continue to have lasting implications for years to come. As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It is not only about the context in which our campaigns appear but the communities and shared values beneath them.

In this session join Adweek and Twitter's Sarah Personette and explore the journey of how we as marketers can go from a vision of safety limited to brands to one that emphasizes the evolution of humanity and how this can help us solve our most pressing business obstacles at their core.


Sarah Personette

12:30 PM — 12:50 PM ET

Main Stage

Representation Matters: Advocating for All

Featuring: Chad Easterling - Obsidianworks
Bobby Moore III - Obsidianworks
René Spellman - Obsidianworks
Danny Wright - Adweek

Along with actor and producer Michael B. Jordan, the team has been busy building out Obsidianworks, the marketing agency that fosters more inclusive storytelling for brands worldwide. In strategic partnership with 160over90 and global entertainment and sports leader Endeavor, the creative hub strengthens its commitment to addressing racial equality within the industry at large. Co-founders Jordan and Easterling, alongside CAA alum René Spellman and creative marketing veteran Bobby Moore III, each wear many hats to roll out the culture-powered marketing venture. Join us at Brandweek on Day 4 to hear from Easterling, Moore, Spellman on how best to combine voice and vision to provide authentic representation.


Chad Easterling
René Spellman
Bobby Moore III
Danny Wright

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Leveraging First-Party Data in The Age of Privacy

Elizabeth Brennan - Permutive

We often hear about innovative, disruptive businesses having a wealth of data on their audiences versus traditional retailer-sold brands, but the truth is that all brands have the option to leverage data; they just need to know where to look and how to activate it. Brands looking to activate their owned data, no matter how much they have access to, and get closer to consumers need to look to publishers’ first-party data. In this session, join Elizabeth Brennan, Head of Advertiser Strategy at audience platform, Permutive, as she offers practical solutions for accessing publisher insights while protecting the needs and privacy of your customers.
Attend this session and learn:
· How to get close to your customers via First-Party Data and protect their privacy
· Why a data deficit doesn’t mean you can’t have an audience strategy
· Best practices for activating campaigns using publisher data


Elizabeth Brennan

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

IKEA’s Blueprint for Success

Featuring: Umesh Sripad - IKEA
Robert Klara - Adweek

Long celebrated for its in-store customer experience, the Swedish furniture retailer has doubled down on its ecommerce strategy. Leading that effort is Chief Digital Officer Umesh Sripad, who joins Brandweek on Day 4 to share his blueprint for ramping up its omniplatform business.


Umesh Sripad
Robert Klara

1:50 PM — 2:05 PM ET

Main Stage

Walmart + The Trade Desk: When Unparalleled Data Meets Best-in-class Tech

Jed Dederick - The Trade Desk
Stephen Howard-Sarin - Walmart Connect

Walmart Connect is focused on expanding media touchpoints to help brands reach customers wherever they are browsing, shopping or engaging with content. To do this, they’ve partnered with The Trade Desk to launch The Walmart DSP, a programmatic demand-side platform that combines the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data. It’s going to help the brands of the future drive media performance outside of Walmart’s shopping sites. In this session The Trade Desk’s Jed Dederick and Walmart Connect’s Stephen Howard-Sarin will discuss what makes this partnership so powerful, delve into the key features of the new DSP, and talk through their shared vision for the future.


2:10 PM — 2:30 PM ET

Main Stage

Reimagining Leadership in the Digital Age

Bozoma Saint John - Netflix
Danny Wright - Adweek

Trailblazing brand marketing executive and change agent Bozoma Saint John is renowned for her unparalleled energy, transformative thinking, and innovative ideas. A true 3D corporate chess player, her marketing toolkit encompasses her experience across pop culture in entertainment, music, consumer packaged goods, fashion, sports and tech. In this session, join Adweek and Bozoma as she shares marketing secrets and insights from her career journey including how she made her own lane at brands including Pepsi, Apple, Uber and Endeavor, and why bringing her real self into the C-Suite gives her a unique edge and approach to leadership.


Bozoma Saint John
Danny Wright

2:30 PM — 3:10 PM ET

Main Stage

Brand Genius Ceremony

Ko Im -

Join us as we honor the top marketers from 2021, the Brand Genius honorees, alongside Brand Visionary honoree, Jennifer Lopez, and Brand Save honoree, The Trevor Project.

Adweek’s Brand Genius Award has stood as the marketing and branding world’s consummate honor for over three decades. Each year, a distinguished panel of our senior editors convenes to identify the most creative, colorful, and ultimately successful examples of brand building in 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.  

 In 2012, Adweek’s editors added a crowning honor to the winner lineup, an award that would recognize not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who’ve not only built successful brands, but influenced the culture itself with exceptional products, groundbreaking ideas and pioneering leadership.  

Finally, in recognition of the excellent work undertaken in the not-for-profit sector, Adweek created the Brand Genius Awards’ final honor, called Brand Save, which spotlights and celebrates the growing importance of cause-marketing that benefits philanthropies, charitable groups, and other public-benefit concerns. 

 Adweek profiles each of the Brand Genius recipients in a special issue of the magazine. Join us for this year's virtual Brand Genius awards show to celebrate the accomplishments of some of the most gifted executives working today. 


3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Using AI To Effectively Traverse the Consumer Shopping Journey

Marta Cyhan-Bowles - Catalina
Faby Torres - PepsiCo
Jonathan Halvorson - Mondelez

Understanding how to apply ML/AI to the vast amount of data at our disposal is more important than ever -- especially since 80 percent of new media including social, video and email is unstructured. In order to connect with consumers seamlessly as they traverse their shopper journeys across channels, marketers need smart analytics, not just standout creative. In this Masterclass, explore the opportunity for marketers to balance breakthrough creative ideas with data-driven strategies that optimize results.


Marta Cyhan-Bowles
Jonathan Halvorson
Faby Torres

A Taste of Brandweek

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Beyond the Beverage: The Future of Consumables with Kin Euphorics

Culture is on precipice of a mental health revolution; “braincare” is the new self care. Consumer demands have shifted and the next generation of consumers is craving a new way to destress, re-calibrate, and rejuvenate. A host at her core, co-founder Jen Batchelor recognized a need for a functional drink that was sexy enough to drink at a bar, but strong and smart enough to drink at your own accord to better yourself. Kin Euphorics, launched in 2018, and has become the leading brand paving the way for the future of functional beverages with the most innovative ingredient stack in the business. Join Kin Euphorics Co-Founder and CEO Jen Batchelor for a groundbreaking discussion about how to build a brand from the inside out for the consumer of the future.

*At Capacity


Kin Euphorics

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Go From Start-up to the #3 Bottled Coffee Drink in the US

Jake DeCicco - Super Coffee
Tori Hanna - Super Coffee

Learn how Super Coffee went from dormroom startup to the #3 bottled coffee drink, taking over shelves across the US. Jake will share key business insights on how Positive Energy enabled the company to scale while remaining opportunistic through challenging times. Jake will touch on the power of the Brands first national integrated Brand campaign with Add Something Positive, driving home the Brand ethos of removing the negatives and adding positives to your energy experience.

*At Capacity


Super Coffee

Networking

THE BRANDWEEK LIFT DIVERSITY BUSINESS FAIR

The Brandweek Lift Diversity Business Fair presented by Amazon Advertising is tailored to provide essential advice and resources intended to empower and benefit underrepresented business leaders, and create space for companies to learn from, connect with and discover the gains of investing in businesses owned and led by diverse, equity-centered, and inclusive communities. Programming for the day will include inspiring conversations and informative workshops led by diverse business owners and industry experts that will support and identify growth opportunities that understand and meet the unique business needs of underrepresented communities, and offer a blueprint of best practices for brands, agencies and publishers on how to work with these businesses, build authentic and sustainable relationships and create impactful, inclusive work. 

A Taste of Brandweek

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Creating Your Perfect Blend with Just Add Honey Tea Company

Sometimes your cup of tea would be better with a pinch of this, or a little bit of that… Let us help you create your perfect blend! Since 2006, just add honey has created loose leaf tea blends that are perfect for every palate.

In this class, you will learn:
-what is tea
-what is NOT tea
-how to create your perfect blend
-blend and spice up what you have at home

*At Capacity

 

 


Just Add Honey

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand (Clone)

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


10:00 AM — 10:30 AM ET

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


Spraise
Brooklyn Tea

Main Stage — 11:00 AM — 1:30 PM ET

Friday, September 24, 2021
Adweek Opening Remarks11:00 AM - 11:10 AM
Breakout Session: Redefining Support for Minority-owned Businesses 11:10 AM - 11:30 AM
Building Inclusive Communities11:30 AM - 11:50 AM
Building Inclusive Communities 11:55 AM - 12:15 PM
Building Inclusive Communities 12:20 PM - 12:40 PM
In Conversation With Global Icon Jennifer Lopez12:45 PM - 1:05 PM
Adweek Closing Remarks 1:05 PM - 1:10 PM
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

Workshops — 1:30 PM — 2:30 PM ET

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Presented by

The Great AWakening

2020 and the global pandemic served as a catalyst for reinvention within the marketing and advertising industry. As social distancing continued into the spring and we anticipate a new world to order set in during the summer months, new rules of engagement have started to form. How have shifting consumer habits and spend, coupled with technological advancements and privacy concerns, inspired a new way of thinking and delivering a return on spending? On the first day of Brandweek, we welcome industry leaders to speak to marketing’s great awakening.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Finding the Sweet in Unsweetened with Sound

Sound Co-Founder, Tommy Kelly, joins us to share his journey from the nuclear power industry to launching a category-leading beverage brand. He’ll discuss the recent rebrand at Sound that led to 3x growth in same-store sales velocity and how to design for omni-channel success. He will also share his perspective on how taking a “sound” approach to all aspects of the business has created staying power for the brand.


Sound

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Break all the Rules with Mented Cosmetics

Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.


Mented Cosmetics

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: The Power of Baking with King Arthur Baking

How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
 


King Arthur Baking Company

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: From Helping Brands to Building Our Own

Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.


Three Wishes

Masterclass

Jamie Moldafsky

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Inside Scoop on Owning Your Brand Narrative

Featuring: Matthew McCarthy - Ben & Jerry's
Lisa Granatstein - Adweek

Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.


Matthew McCarthy
Lisa Granatstein

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you all week by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

When All Else Fails, Walt Disney.

Randi Stipes - IBM

As marketers, we are the front line. We are the voice consumers hear. We are the message leaders speak. We are puppeteers of the technology bringing our brands to market. And when a new world order comes about, the expectations and stakes are even higher. So, what’s the secret to navigating the unprecedented? Confidence? Control? Curiosity. Yes. Yes. Yes. We all know it’s easier said than done. In this session, Randi will share practical learnings and tools for how to bring the 3 Cs into your new world order. And yes, explain what all this has to do with Walt Disney.


Randi Stipes

12:30 PM — 12:50 PM ET

Main Stage

Harnessing the Marketing Evolution

Featuring: Cara Sylvester - Target
Stephanie Paterik - Adweek

The role of marketing has evolved to become the heart of the consumer experience and a key growth driver, especially as companies evolve and adapt based on consumers’ ever-changing needs. Join Target’s CMDO Cara Sylvester for a discussion on how to harness marketing’s full potential in a digital-first world and maximize growth in today’s rapidly changing environment.


11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Featuring: Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


1:30 PM — 2:30 PM ET

Workshops

Harnessing the Power of Your Personal Brand to Build a Thriving and Sustainable Business

Featuring: Marvet Britto - The Britto Agency

The most compelling part of any origin story behind a successful brand or business is how its founder came to start it. Whether it’s a spark of passion, a family promise, a personal health journey, a “David vs. Goliath” career breaking point, or a call to serve the underserved — clients and consumers are often drawn in by “purpose” more than “product.” 

For nearly three decades, Marvet Britto, has used her natural gift and razor-sharp instincts to elevate an impressive roster of talent and brands into well-known and respected names with global reach. Her vast and diverse breadth of work includes names like Mariah Carey, Essence Magazine, Bishop TD Jakes, Charlamagne Tha God, Motorola, Wheels Up, the island of Anguilla, Martell Cognac and so many more.

In this workshop, Marvet will guide you to identify your “Hand Print” — the determining factor that leaves a lasting impression with clients, associates and prospective business connections  — and how to utilize it to market yourself and your business optimally in an ever-changing business and social landscape. 

Come prepared to take notes, ask plenty of questions and make beneficial connections with Marvet and a community of business owners like yourself! 


Cara Sylvester
Stephanie Paterik

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Using the Hollywood Model to Build Creative Teams at Scale

Patrick Holly - Upwork
Kelsey Sutton - Adweek

As creatives are under increasing pressure to drive speed and innovation, the need to create at scale becomes more urgent. Innovative leaders are leveraging the Hollywood Model to dynamically build hybrid teams of in-house creatives and independent experts to tackle key initiatives and open the door to execute on big ideas. Join Upwork’s Executive Creative Director, Patrick Holly as he shares:
 

 

  • How to build a hybrid team at scale to address diverse creative opportunities
  • Best practices for fostering creative collaboration with a distributed team
  • Guidance on how to align in-house skills and emerging talent needs

 


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

How the Great Reshuffling Accelerated Zillow’s Brand Evolution

Featuring: Aimee Johnson - Zillow
Lisa Lacy - Adweek

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”


Aimee Johnson
Lisa Lacy

2:10 PM — 2:30 PM ET

Main Stage

TP for the People! How Kimberly-Clark Saved Our Butts

Featuring: Zena Arnold - Kimberly-Clark
Nicole Ortiz - Adweek

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.


Zena Arnold
Nicole Ortiz

2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:00 PM ET

Main Stage

An Industry Called to Action: How Crisis is Catapulting Brands into Marketing’s Next Era

Marvin Chow - Google
David Kaplan - Adweek

2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.


Marvin Chow
David Kaplan

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Break the Cycle of Dependence

Jeremy Hlavacek - IBM Watson Advertising
Bruno Cardinali - Popeyes
Shiv Singh - Expedia Group

Whether you’re frustrated or relieved about the third-party cookie delay, most brands agree that being dependent on the decisions of a few big players puts us in a precarious position. As our industry faces an uncertain future, businesses must also solve for existing challenges including supply chain issues, changing consumer needs, and increasing competition from digital DTC natives. What if a better solution was right in front of us? One that could help us crush ROI metrics while protecting the privacy of our consumers? Join this interactive Masterclass led by IBM Watson Advertising to hear from leading brands who are future proofing their strategies with advanced, open technology that puts them back in control.


Bruno Cardinali

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu

Jaanuu -
Dr. Neela Sethi - Jaanuu

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.


Jaanuu

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Salad for the People: Building Brand Equity with Farmer’s Fridge

A salad company meets Midwestern nice – that’s Farmer’s Fridge. Healthy, ready-to-eat meals for everyone – not just health nuts or yoga gurus. VP of Marketing Meghan Hurley will talk building a scalable brand that helps regular people trying to eat well, navigating the pandemic after losing 95% of our business overnight, and launching partnerships with some of the country’s most recognizable chefs.


Farmer's Fridge

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City institution, Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a tiny bread shop on the Upper West Side of Manhattan has grown into national omnichannel business. Join Chief Marketing Officer - and fellow sweet tooth - Lorna Sommerville for a delicious (cookie) break to learn how she’s helping to scale this heritage brand while preserving its beloved status.


Levain Bakery

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Life is Good®: Optimism Over Adversity

In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization.


Life is Good

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Data Is Dead, Long Live Data!

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
 


Win Brands Group

Networking

THE TRAILBLAZERS

Taking the road less traveled hasn’t always been favorable. However, some of the greatest triumphs are the result of calculated risks. Leveraging complex tech stacks, prioritizing brand purpose, and personalizing messaging at scale are just a few ways of reaching consumers and building valuable consumer relationships. Today, we invite trailblazers and pioneers to the stage—those who have successfully forged their own paths for connecting with consumers.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Building a Business Based on the Lifestyle of an Iconic Athlete

Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.
 


TB12

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: How One Brand Has Converted Product Positioning To Social Responsibility with VIDE

Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.


VIDE

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: How To Do More with Less with Mush

Jo Dutta, who previously ran large brands at PepsiCo including the global Quaker brand, will share the brand story and how MUSH has earned cult like status among fitness enthusiasts, celebrities and plant based community leaders. She will also share lessons in how to create a new category and sustainably scale a business while constantly having to do ‘more with less’.


Mush

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Boundless Beauty

The description: Connect with Nadia D. Cross, founder and creator of Teal N Bronze, an organic skincare line which harmonizes body wellness for all genders and skin. Her journey to guarantee conscious commerce traveled from toxin-free to multi-purpose to provide transparency into self care that doesn't hurt the planet. Learn how Nadia is pioneering Boundless Beauty and redefining the game along the way.


Teal N Bronze

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Masterclass: Understanding Gen Z Identity

Kasha Cacy - ENGINE
Soyoung Kang - eos
Melissa Hobley - OkCupid

"I have a real love/hate thing with labels and identity because I think it’s shifting and contextual and a little bit hard to define – but not like evil because…[it] helps people find their people.” – Kathleen, non-binary, Illinois, 26 (Cassandra Collective)

Gen Z is speaking, and we need to start listening. Identity has always been important, but for Gen Zs today it’s mandatory. It’s much more complex and nuanced than race, gender and ethnicity – and on top of that it’s fluid and ever evolving. From content, to music, to politics and hobbies… they believe these are all an extension of their identities and are passionate about who they are and how they are defined. For marketers it’s fascinating… and also a challenge we can’t ignore. Don’t miss this session as we learn what Gen Z’s are saying, what they expect and what this means for brands, advertising and innovation.


Kasha Cacy
Melissa Hobley
Soyoung Kang

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


Jennifer Chase
Danny Wright

12:30 PM — 12:50 PM ET

Main Stage

The Art and Science of Selling Campbell SNACKS

Janda Lukin - Campbell SNACKS
David Griner - Adweek

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell SNACKS CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.


Janda Lukin
David Griner
Tina Wilson

1:40 PM — 1:55 PM ET

Main Stage

Bold Moves Win: How Innovative Brands Thrive in the Age of Digital Reckoning

Justin Hayashi - New Engen
Anna Otieno - New Engen

Digital marketing is facing a reckoning. Brands can no longer rely on the old tried-and-true marketing playbooks to drive growth. Bold is no longer restricted to provocative campaign taglines. It’s a mode of operation, and for many, it’s a recipe for success. Join New Engen CEO, Justin Hayashi and Head of Research, Strategy & Insights, Anna Otieno as they showcase bold, strategic wins that are propelling brands forward in an age of digital reckoning.


Justin Hayashi

2:00 PM — 2:20 PM ET

Main Stage

Bring It On: Owning Your Narrative with Gabrielle Union

Featuring: Gabrielle Union - Actress, Producer, Author and Entrepreneur
Terry Stanley - Adweek

Gabrielle Union exemplifies authenticity and hustle. With the relaunch of her hair-care line, Flawless by Gabrielle Union, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, the true trailblazer and entrepreneur joins us for Day 2 of Brandweek to discuss defining your narrative, acting on personal beliefs, and what true partnership entails.


Gabrielle Union
Terry Stanley

2:20 PM — 2:35 PM ET

Main Stage

Today’s Traveler: Marketing with Agility to a Moving Target

Crystal Eastman - Zeta
Stephen Fitzgerald - G6 Hospitality LLC

The pandemic has changed booking behavior with spontaneity and optionality replacing long-term dreaming and planning. Reaching consumers with tailored offers at just the right moment has become critical to win share. How are Travel and Hospitality brands successfully connecting with today’s consumer, while planning for the expected travel resurgence in 2022 and beyond?

In this session join Crystal Eastman, Chief Marketing Officer, Zeta Global and Stephen Fitzgerald, VP eCommerce and Distribution, G6 Hospitality as they dive deep into the current landscape, offer insights into how marketers can reimagine their omnichannel strategies to balance data and customer loyalty, and tips for understanding the new customer journey.

Attend this session and learn:
How traveler behaviors have changed and why understanding the new customer journey is more critical than ever.
How successful Travel and Hospitality brands are using data to power agile, omnichannel marketing strategies to capture booking share.
How marketers across industries learn from leading Travel & Hospitality brands about balancing revenue goals with loyalty.


2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:05 PM ET

Main Stage

Standing the Test of Time: How Jermaine Dupri and Gamble and Huff Are Paving the Future of Music

Kenneth Gamble - Philadelphia International Records
Leon Huff - Philadelphia International Records
Danny Wright - Adweek
Jermaine Dupri - Grammy Award Winning Songwriter/Producer

The music industry can be fickle, with talent here today and gone tomorrow. A few standouts, however, are proving to rise above the noise in their effort to carry on their legacy in the digital age. This includes Grammy-winning songwriters and producers Kenneth Gamble and Leon Huff, founders of the groundbreaking label Philadelphia International Records that launched the Philly Soul sound. In addition to creating an entire genre of music, these two visionaries were the creators of what we know as joint venture deals between independent labels and major distributors. Jermaine Dupri, to name another, has built one of the most prolific careers in music selling millions of records, topping music charts throughout numerous decades, and playing an instrumental role in the careers of Kriss Kross, Usher, Mariah Carey amongst many others. In this session, join Adweek as we sit down with Kenneth, Leon and Jermaine Dupri as they share their best insights from their careers including how to make music that can stand the test of time and building transitional brands outside of music. They'll also shed light on the importance of mentorship when it comes to young talent and offer predictions on the future of music and how to remain relevant and keep fans engaged longer in the digital age where attention is fleeting.


Kenneth Gamble
Danny Wright
Leon Huff

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Mastering the Consumer Journey for 2022 and Beyond

Jennifer Chase - SAS
Kelly Mahoney - Ulta Beauty
Gayle Troberman - iHeartMedia

The customer journey revolution is here to stay - compelling marketers to be curious, agile and innovative in their approaches. Join this masterclass to learn the importance of personalization, prioritizing loyalty and delivering on immersive experiences.


Jennifer Chase
Gayle Troberman
Kelly Mahoney

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Build a Brand People Believe In

As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.
 


Daily Harvest

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.


Bulu

4:00 PM — 4:30 PM ET

Taste of Brandweek: Healthy Inside, Radiant Outside

Everything you need to truly feel good starts from within. HUM approaches skin, hair, body and mood goals from the inside out with clean, clinically proven nutrients and free nutritionist advice. Learn more about their mission and how they are inspiring people to live healthier, happier lives using two key ingredients: science and joy. Plus, enjoy your new vitamin routine of HUM bestsellers!


Hum Nutrition

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Harvesting a Heritage for Your Brand

400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.
 


Ocean Spray

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Navigating to a Nature-based Age

Jason De Turris - Apeel

How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.


Apeel

Networking

THE CREATORS

Creativity serves as the bloodline for the industry. Seismic societal and organizational changes have resulted in an understanding that brands are no longer just brands. Brands must now serve as representatives of ideals and purpose. Today, we highlight the creators behind brand positioning and innovation.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Growing Younger: How Happy Socks is Adapting to Gen Z and Their Version of Happiness

Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
 


Happy Socks

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Sky’s the Limit for Customizing Taste

Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.
 


Wheels Up

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Unboxing Bespoke Post's Box Creation Process

Bespoke Post's goal is to deliver curated goods at an optimized price point, and with that comes a unique box process. Part creative, part strategy, part merchadinsing—there's more that goes into designing a Box of Awesome than meets the eye. Join Bespoke Post's Chief Merchandising Officer, Michelle Zara Evans, as she details the innovative and data-driven way these unlike-any-other boxes come to life.
 


Bespoke Post

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Focusing on Consumer and Community needs with Bevel

Girard Hardy - Bevel

Bevel is an award-winning brand focused on meeting the unique head-to-toe grooming needs of Black Men. Launched in 2013, Bevel has made a name for itself by relentlessly placing the consumer first in everything that we do. Learn how a sharp focus on the needs of our consumer & community enabled Bevel to respond quickly to the events of 2020.


Bevel

Masterclass

Ariel Kelman

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Power of Purpose and Authentic Consumer Relationships

Kristin Harrer - Vans

Brands play a larger role in society today than ever before, requiring a new, different kind of effort to deeply connect with consumers and their communities. While daunting for some brands, Vans knows consumer relationships are built beyond the transaction. At Vans, we take pride in establishing deeper, 1:1 relationships with consumers driven by unique and authentic experiences. Join Kristin Harrer, Vans Global CMO, as she discusses an #OffTheWall approach to cultivating a consumer driven brand that is grounded in a clear set of core brand values, a 55-year old purpose and a unwavering commitment to fuel creative self-expression in communities all over the world. Learn also how Vans empowers, uplifts and stands up with its ambassadors, partners and communities to ensure their message is told on their terms.


Kristin Harrer

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Red Bull Racing CX Engineered for Max Speed

Ariel Kelman - Oracle
Oliver Hughes - Red Bull Racing Honda and Red Bull Technology

At a time when CX means everything, sellers and marketers alike say that CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in both the physical and digital world. Join CMOs Ariel Kelman (Oracle) and Oliver Hughes (Red Bull Racing Honda) for a conversation about how Red Bull Racing Honda and Oracle teamed up to re-engineer the ultimate fan experience.


Ariel Kelman
Oliver Hughes

12:30 PM — 12:50 PM ET

Main Stage

In the Spotlight with Female Empowerment

Featuring: Kyle Andrew - Athleta
Terry Stanley - Adweek

More than ever, customers are looking for ways to connect with brands beyond the transaction. As a values-driven company, Athleta champions inclusivity and diversity and continues to drive its long focus of celebrating female empowerment through impactful brand storytelling, creativity and pro sports endorsements. In this session, hear from Kyle Andrew, Athleta’s Chief Brand Officer, about the marketing efforts and results her team produces, how she spearheads industry-wide change and inspiration, and the continued “Power of She” messaging that has deeply resonated with the brand’s female customers.


Kyle Andrew

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Fast Cars and The Big Positive

Jeremi Gorman - Snap, Inc.

In many communities around the world, people and leaders are experiencing a moment of collective optimism as businesses begin to re-open. Like a racecar on a track, it's possible and profitable to draft off this optimism to grow strong brands, happier and more productive teams, and a more positive industry. Guided by her lifelong love of cars, Jeremi Gorman, Chief Business Officer at Snap, Inc., will share her leadership mantra for scaling positivity, with personal stories, useful systems, and a drive down memory lane.


Jeremi Gorman

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:50 PM — 2:05 PM ET

Main Stage

The Future of Entertainment: Video Game Players

Jason Bunge - Riot Games

The next great entertainment company will have games at its center. Gaming is an amazing vehicle for creating globally resonant IP (intellectual property) that fosters incredible communities who, by the nature of the product, are used to interacting with the brand directly. In this session, Riot Games CMO Jason Bunge will discuss how powerful IP can catapult a brand from being product-first to being community-first, how Riot is expanding the brand with its own IP, and why stepping away from a one-size-fits-all audience approach is key in today's increasingly global and digital marketing world. He’ll also share predictions around where the future of entertainment is headed and how it will shift beyond its expected mediums.


Jason Bunge

2:30 PM — 2:45 PM ET

Main Stage

How Visible Built a Reputation as an Impact-Led Brand

Angie Klein - Visible

Earlier this year Visible, the digital prepaid offering from Verizon, welcomed its new CEO, Angie Klein, charged with leading its next stages of growth, disruption and innovation in the mobile world. In this session, Angie will explore how the brand remains driven by impact since its inception with efforts including , its recent Pride campaign, and a new pop-up in the Austin market centered around purpose-driven initiatives. She’ll also share tips and insights stemming from the ways Visible continues to differentiate itself ourselves from other legacy carriers, and why leading with purpose is core to its strategy for building an authentic community.


2:50 PM — 3:10 PM ET

Main Stage

How to Build Your Brand Equity Stack With Trust

Tariq Hassan - Petco
Lisa Granatstein - Adweek

Trusting a brand is more important today than ever, as consumers are more keen to purchase them over others. In this session, join Brand Genius honoree and Petco CMO Tariq Hassan who shares how the retailer upped its customer service game and brand equity with pet parents, and why trust will be increasingly important role as we digital transformation reimagines brand loyalty and value.


Tariq Hassan
Lisa Granatstein

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Customer Engagement Inspiration: Use Cases That Can Help Take Your Customer Engagement to the Next Level

Sara Spivey - Braze
Kalen Thornton - Gatorade
Michael Engleman - Showtime

Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. But knowing how to take your customer engagement program to the next level can be a challenge, even for experienced marketers. There’s just too much noise and hype out there. To make it easier to find the right campaigns for your unique business needs, we’ve put together an exclusive collection of more than 40 impactful use cases, providing an unprecedented window into the digital campaigns being leveraged by today’s savviest brands to effectively activate, monetize, and retain their customers.


Sara Spivey
Michael Engleman
Kalen Thornton

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Pivoting to Workleisure: How to Effectively Evolve Your Brand Identity

After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. Ministry of Supply's Aman Advani will discuss how to effectively pivot your brand identity to meet the persisting demands of their new hybrid reality, and how to continue predicting trends within this unstable time.
 


Ministry of Supply

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: The Future of Functional Beverage

Creating innovative products that are functional and sustainable as well as accessible to the masses is the cornerstone of Soylent's success. Learn how Soylent, the original food tech company, went from a crowdfunded start-up to the leading plant-based complete nutrition brand ushering in the future of functional beverage. CEO Demir Vangelov will explore how Soylent mobilizes and engages its customer community to drive product innovation. Attendees will enjoy delicious, plant-based snacks and beverages, courtesy of Soylent.


Soylent

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Brand Building for the Modern F&B Consumer with BEHAVE

Mayssa Chehata - BEHAVE Candy

BEHAVE's founder Mayssa Chehata joins us to discuss her journey creating a brand and products to resonate with today's consumer. Brand voice, consumer profiles, and storytelling all come into play.
 


BEHAVE Candy

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Simple Problems, Big Ideas: How QALO Built a Category-Defining Brand

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.


Qalo

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Building a CPG Brand by Centering Cultural Storytelling

Emily Chan - Omsom

Since its launch in May 2020, Omsom has sold out 8 times, sold half a million starters, and been featured in everywhere from the Today Show to Vogue, Food & Wine, and The New York Times -- all 90% organically. Join Emily Chan, Omsom's Senior Marketing Director and founding team member, in conversation on building and growing a brand by centering marketing and content on cultural, personal storytelling first, and product storytelling second.
 


Omsom

Networking

THE BRANDS OF THE FUTURE

Rather than reflect on the industry’s past, we must look to the future and the endless possibilities ahead. The global pandemic served as a great awakening, with consumer behaviors changing at warp speed and marketers reacting just as fast to meet them. Today, we invite brand leaders of tomorrow to take to the stage to discuss transformation and future-proofing your organization.

A Taste of Brandweek

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Melting Mouth’s Mind One Bite at a Time

Bitextural snacking in connecting mouths and minds. Join us as we chat with Managing Director and CMO Russell Barnett who brought mochi ice cream to the masses as he continues to break new ground, add new ingredients, and snacking culture to win the category.

*At Capacity


My/Mo Mochi Ice Cream

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Developing The Culture Behind The North American Soccer Experience

The fastest-growing sports league in North America, Major League Soccer, is in the midst of its 26th season having just launched its 27th club in Austin. The League has experienced significant growth over the last 15 years, and the momentum continues on the road to the 2026 FIFA World Cup hosted in the U.S., Canada, and Mexico. Join MLS SVP of Brand and Integrated Marketing, David Bruce, to learn about how the League has defined the North American soccer experience – rituals, communities, and personalities – by creating a soccer culture unlike any other in the world.

*At Capacity


MLS

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Evolving Retail: How Foot Locker is Changing the Traditional Retail Journey

Francine Feder - Foot Locker

Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.

*At Capacity


Foot Locker

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Upwork Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Why Classical Marketing Is Failing, and How Quantum Marketing Is the Answer

Raja Rajamannar - Mastercard
Shannon Miller - Adweek

Unprecedented disruption has required marketers to reimagine longstanding strategies given accelerated changes in consumer needs and the consumer experience. In his Wall Street Journal Best Selling Book, "Quantum Marketing," Mastercard's Raja Rajamannar unpacks this notion by describing the four historical paradigms of marketing and contends that the industry is now entering its ‘fifth paradigm’ – a revolutionary age demanding the prioritization of new technologies and the re-imagination of the concepts of brand and loyalty. Join Raja Rajamannar as he shares actionable insights on inspiring and achieving breakthrough work and navigating the challenges of marketers in a modern business, and his predictions around how the fifth paradigm of marketing will unfold.


Raja Rajamannar
Shannon Miller

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Serving the Public Conversation

Sarah Personette - Twitter

In 2020, marketers faced a moment of reckoning -- one that will continue to have lasting implications for years to come. As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It is not only about the context in which our campaigns appear but the communities and shared values beneath them.

In this session join Adweek and Twitter's Sarah Personette and explore the journey of how we as marketers can go from a vision of safety limited to brands to one that emphasizes the evolution of humanity and how this can help us solve our most pressing business obstacles at their core.


Sarah Personette

12:30 PM — 12:50 PM ET

Main Stage

Representation Matters: Advocating for All

Featuring: Chad Easterling - Obsidianworks
Bobby Moore III - Obsidianworks
René Spellman - Obsidianworks
Danny Wright - Adweek

Along with actor and producer Michael B. Jordan, the team has been busy building out Obsidianworks, the marketing agency that fosters more inclusive storytelling for brands worldwide. In strategic partnership with 160over90 and global entertainment and sports leader Endeavor, the creative hub strengthens its commitment to addressing racial equality within the industry at large. Co-founders Jordan and Easterling, alongside CAA alum René Spellman and creative marketing veteran Bobby Moore III, each wear many hats to roll out the culture-powered marketing venture. Join us at Brandweek on Day 4 to hear from Easterling, Moore, Spellman on how best to combine voice and vision to provide authentic representation.


Chad Easterling
René Spellman
Bobby Moore III
Danny Wright

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Leveraging First-Party Data in The Age of Privacy

Elizabeth Brennan - Permutive

We often hear about innovative, disruptive businesses having a wealth of data on their audiences versus traditional retailer-sold brands, but the truth is that all brands have the option to leverage data; they just need to know where to look and how to activate it. Brands looking to activate their owned data, no matter how much they have access to, and get closer to consumers need to look to publishers’ first-party data. In this session, join Elizabeth Brennan, Head of Advertiser Strategy at audience platform, Permutive, as she offers practical solutions for accessing publisher insights while protecting the needs and privacy of your customers.
Attend this session and learn:
· How to get close to your customers via First-Party Data and protect their privacy
· Why a data deficit doesn’t mean you can’t have an audience strategy
· Best practices for activating campaigns using publisher data


Elizabeth Brennan

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

IKEA’s Blueprint for Success

Featuring: Umesh Sripad - IKEA
Robert Klara - Adweek

Long celebrated for its in-store customer experience, the Swedish furniture retailer has doubled down on its ecommerce strategy. Leading that effort is Chief Digital Officer Umesh Sripad, who joins Brandweek on Day 4 to share his blueprint for ramping up its omniplatform business.


Umesh Sripad
Robert Klara

1:50 PM — 2:05 PM ET

Main Stage

Walmart + The Trade Desk: When Unparalleled Data Meets Best-in-class Tech

Jed Dederick - The Trade Desk
Stephen Howard-Sarin - Walmart Connect

Walmart Connect is focused on expanding media touchpoints to help brands reach customers wherever they are browsing, shopping or engaging with content. To do this, they’ve partnered with The Trade Desk to launch The Walmart DSP, a programmatic demand-side platform that combines the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data. It’s going to help the brands of the future drive media performance outside of Walmart’s shopping sites. In this session The Trade Desk’s Jed Dederick and Walmart Connect’s Stephen Howard-Sarin will discuss what makes this partnership so powerful, delve into the key features of the new DSP, and talk through their shared vision for the future.


2:10 PM — 2:30 PM ET

Main Stage

Reimagining Leadership in the Digital Age

Bozoma Saint John - Netflix
Danny Wright - Adweek

Trailblazing brand marketing executive and change agent Bozoma Saint John is renowned for her unparalleled energy, transformative thinking, and innovative ideas. A true 3D corporate chess player, her marketing toolkit encompasses her experience across pop culture in entertainment, music, consumer packaged goods, fashion, sports and tech. In this session, join Adweek and Bozoma as she shares marketing secrets and insights from her career journey including how she made her own lane at brands including Pepsi, Apple, Uber and Endeavor, and why bringing her real self into the C-Suite gives her a unique edge and approach to leadership.


Bozoma Saint John
Danny Wright

2:30 PM — 3:10 PM ET

Main Stage

Brand Genius Ceremony

Ko Im -

Join us as we honor the top marketers from 2021, the Brand Genius honorees, alongside Brand Visionary honoree, Jennifer Lopez, and Brand Save honoree, The Trevor Project.

Adweek’s Brand Genius Award has stood as the marketing and branding world’s consummate honor for over three decades. Each year, a distinguished panel of our senior editors convenes to identify the most creative, colorful, and ultimately successful examples of brand building in 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.  

 In 2012, Adweek’s editors added a crowning honor to the winner lineup, an award that would recognize not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who’ve not only built successful brands, but influenced the culture itself with exceptional products, groundbreaking ideas and pioneering leadership.  

Finally, in recognition of the excellent work undertaken in the not-for-profit sector, Adweek created the Brand Genius Awards’ final honor, called Brand Save, which spotlights and celebrates the growing importance of cause-marketing that benefits philanthropies, charitable groups, and other public-benefit concerns. 

 Adweek profiles each of the Brand Genius recipients in a special issue of the magazine. Join us for this year's virtual Brand Genius awards show to celebrate the accomplishments of some of the most gifted executives working today. 


3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Using AI To Effectively Traverse the Consumer Shopping Journey

Marta Cyhan-Bowles - Catalina
Faby Torres - PepsiCo
Jonathan Halvorson - Mondelez

Understanding how to apply ML/AI to the vast amount of data at our disposal is more important than ever -- especially since 80 percent of new media including social, video and email is unstructured. In order to connect with consumers seamlessly as they traverse their shopper journeys across channels, marketers need smart analytics, not just standout creative. In this Masterclass, explore the opportunity for marketers to balance breakthrough creative ideas with data-driven strategies that optimize results.


Marta Cyhan-Bowles
Jonathan Halvorson
Faby Torres

A Taste of Brandweek

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Beyond the Beverage: The Future of Consumables with Kin Euphorics

Culture is on precipice of a mental health revolution; “braincare” is the new self care. Consumer demands have shifted and the next generation of consumers is craving a new way to destress, re-calibrate, and rejuvenate. A host at her core, co-founder Jen Batchelor recognized a need for a functional drink that was sexy enough to drink at a bar, but strong and smart enough to drink at your own accord to better yourself. Kin Euphorics, launched in 2018, and has become the leading brand paving the way for the future of functional beverages with the most innovative ingredient stack in the business. Join Kin Euphorics Co-Founder and CEO Jen Batchelor for a groundbreaking discussion about how to build a brand from the inside out for the consumer of the future.

*At Capacity


Kin Euphorics

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Go From Start-up to the #3 Bottled Coffee Drink in the US

Jake DeCicco - Super Coffee
Tori Hanna - Super Coffee

Learn how Super Coffee went from dormroom startup to the #3 bottled coffee drink, taking over shelves across the US. Jake will share key business insights on how Positive Energy enabled the company to scale while remaining opportunistic through challenging times. Jake will touch on the power of the Brands first national integrated Brand campaign with Add Something Positive, driving home the Brand ethos of removing the negatives and adding positives to your energy experience.

*At Capacity


Super Coffee

Networking

THE BRANDWEEK LIFT DIVERSITY BUSINESS FAIR

The Brandweek Lift Diversity Business Fair presented by Amazon Advertising is tailored to provide essential advice and resources intended to empower and benefit underrepresented business leaders, and create space for companies to learn from, connect with and discover the gains of investing in businesses owned and led by diverse, equity-centered, and inclusive communities. Programming for the day will include inspiring conversations and informative workshops led by diverse business owners and industry experts that will support and identify growth opportunities that understand and meet the unique business needs of underrepresented communities, and offer a blueprint of best practices for brands, agencies and publishers on how to work with these businesses, build authentic and sustainable relationships and create impactful, inclusive work. 

A Taste of Brandweek

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Creating Your Perfect Blend with Just Add Honey Tea Company

Sometimes your cup of tea would be better with a pinch of this, or a little bit of that… Let us help you create your perfect blend! Since 2006, just add honey has created loose leaf tea blends that are perfect for every palate.

In this class, you will learn:
-what is tea
-what is NOT tea
-how to create your perfect blend
-blend and spice up what you have at home

*At Capacity

 

 


Just Add Honey

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand (Clone)

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


10:00 AM — 10:30 AM ET

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


Spraise
Brooklyn Tea

Main Stage — 11:00 AM — 1:30 PM ET

Friday, September 24, 2021
Adweek Opening Remarks11:00 AM - 11:10 AM
Breakout Session: Redefining Support for Minority-owned Businesses 11:10 AM - 11:30 AM
Building Inclusive Communities11:30 AM - 11:50 AM
Building Inclusive Communities 11:55 AM - 12:15 PM
Building Inclusive Communities 12:20 PM - 12:40 PM
In Conversation With Global Icon Jennifer Lopez12:45 PM - 1:05 PM
Adweek Closing Remarks 1:05 PM - 1:10 PM
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

Workshops — 1:30 PM — 2:30 PM ET

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Presented by

The Great AWakening

2020 and the global pandemic served as a catalyst for reinvention within the marketing and advertising industry. As social distancing continued into the spring and we anticipate a new world to order set in during the summer months, new rules of engagement have started to form. How have shifting consumer habits and spend, coupled with technological advancements and privacy concerns, inspired a new way of thinking and delivering a return on spending? On the first day of Brandweek, we welcome industry leaders to speak to marketing’s great awakening.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Finding the Sweet in Unsweetened with Sound

Sound Co-Founder, Tommy Kelly, joins us to share his journey from the nuclear power industry to launching a category-leading beverage brand. He’ll discuss the recent rebrand at Sound that led to 3x growth in same-store sales velocity and how to design for omni-channel success. He will also share his perspective on how taking a “sound” approach to all aspects of the business has created staying power for the brand.


Sound

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Break all the Rules with Mented Cosmetics

Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.


Mented Cosmetics

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: The Power of Baking with King Arthur Baking

How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
 


King Arthur Baking Company

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: From Helping Brands to Building Our Own

Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.


Three Wishes

Masterclass

Jamie Moldafsky

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Inside Scoop on Owning Your Brand Narrative

Featuring: Matthew McCarthy - Ben & Jerry's
Lisa Granatstein - Adweek

Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.


Matthew McCarthy
Lisa Granatstein

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you all week by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

When All Else Fails, Walt Disney.

Randi Stipes - IBM

As marketers, we are the front line. We are the voice consumers hear. We are the message leaders speak. We are puppeteers of the technology bringing our brands to market. And when a new world order comes about, the expectations and stakes are even higher. So, what’s the secret to navigating the unprecedented? Confidence? Control? Curiosity. Yes. Yes. Yes. We all know it’s easier said than done. In this session, Randi will share practical learnings and tools for how to bring the 3 Cs into your new world order. And yes, explain what all this has to do with Walt Disney.


Randi Stipes

12:30 PM — 12:50 PM ET

Main Stage

Harnessing the Marketing Evolution

Featuring: Cara Sylvester - Target
Stephanie Paterik - Adweek

The role of marketing has evolved to become the heart of the consumer experience and a key growth driver, especially as companies evolve and adapt based on consumers’ ever-changing needs. Join Target’s CMDO Cara Sylvester for a discussion on how to harness marketing’s full potential in a digital-first world and maximize growth in today’s rapidly changing environment.


11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Featuring: Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


1:30 PM — 2:30 PM ET

Workshops

Harnessing the Power of Your Personal Brand to Build a Thriving and Sustainable Business

Featuring: Marvet Britto - The Britto Agency

The most compelling part of any origin story behind a successful brand or business is how its founder came to start it. Whether it’s a spark of passion, a family promise, a personal health journey, a “David vs. Goliath” career breaking point, or a call to serve the underserved — clients and consumers are often drawn in by “purpose” more than “product.” 

For nearly three decades, Marvet Britto, has used her natural gift and razor-sharp instincts to elevate an impressive roster of talent and brands into well-known and respected names with global reach. Her vast and diverse breadth of work includes names like Mariah Carey, Essence Magazine, Bishop TD Jakes, Charlamagne Tha God, Motorola, Wheels Up, the island of Anguilla, Martell Cognac and so many more.

In this workshop, Marvet will guide you to identify your “Hand Print” — the determining factor that leaves a lasting impression with clients, associates and prospective business connections  — and how to utilize it to market yourself and your business optimally in an ever-changing business and social landscape. 

Come prepared to take notes, ask plenty of questions and make beneficial connections with Marvet and a community of business owners like yourself! 


Cara Sylvester
Stephanie Paterik

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Using the Hollywood Model to Build Creative Teams at Scale

Patrick Holly - Upwork
Kelsey Sutton - Adweek

As creatives are under increasing pressure to drive speed and innovation, the need to create at scale becomes more urgent. Innovative leaders are leveraging the Hollywood Model to dynamically build hybrid teams of in-house creatives and independent experts to tackle key initiatives and open the door to execute on big ideas. Join Upwork’s Executive Creative Director, Patrick Holly as he shares:
 

 

  • How to build a hybrid team at scale to address diverse creative opportunities
  • Best practices for fostering creative collaboration with a distributed team
  • Guidance on how to align in-house skills and emerging talent needs

 


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

How the Great Reshuffling Accelerated Zillow’s Brand Evolution

Featuring: Aimee Johnson - Zillow
Lisa Lacy - Adweek

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”


Aimee Johnson
Lisa Lacy

2:10 PM — 2:30 PM ET

Main Stage

TP for the People! How Kimberly-Clark Saved Our Butts

Featuring: Zena Arnold - Kimberly-Clark
Nicole Ortiz - Adweek

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.


Zena Arnold
Nicole Ortiz

2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:00 PM ET

Main Stage

An Industry Called to Action: How Crisis is Catapulting Brands into Marketing’s Next Era

Marvin Chow - Google
David Kaplan - Adweek

2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.


Marvin Chow
David Kaplan

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Break the Cycle of Dependence

Jeremy Hlavacek - IBM Watson Advertising
Bruno Cardinali - Popeyes
Shiv Singh - Expedia Group

Whether you’re frustrated or relieved about the third-party cookie delay, most brands agree that being dependent on the decisions of a few big players puts us in a precarious position. As our industry faces an uncertain future, businesses must also solve for existing challenges including supply chain issues, changing consumer needs, and increasing competition from digital DTC natives. What if a better solution was right in front of us? One that could help us crush ROI metrics while protecting the privacy of our consumers? Join this interactive Masterclass led by IBM Watson Advertising to hear from leading brands who are future proofing their strategies with advanced, open technology that puts them back in control.


Bruno Cardinali

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu

Jaanuu -
Dr. Neela Sethi - Jaanuu

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.


Jaanuu

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Salad for the People: Building Brand Equity with Farmer’s Fridge

A salad company meets Midwestern nice – that’s Farmer’s Fridge. Healthy, ready-to-eat meals for everyone – not just health nuts or yoga gurus. VP of Marketing Meghan Hurley will talk building a scalable brand that helps regular people trying to eat well, navigating the pandemic after losing 95% of our business overnight, and launching partnerships with some of the country’s most recognizable chefs.


Farmer's Fridge

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City institution, Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a tiny bread shop on the Upper West Side of Manhattan has grown into national omnichannel business. Join Chief Marketing Officer - and fellow sweet tooth - Lorna Sommerville for a delicious (cookie) break to learn how she’s helping to scale this heritage brand while preserving its beloved status.


Levain Bakery

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Life is Good®: Optimism Over Adversity

In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization.


Life is Good

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Data Is Dead, Long Live Data!

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
 


Win Brands Group

Networking

THE TRAILBLAZERS

Taking the road less traveled hasn’t always been favorable. However, some of the greatest triumphs are the result of calculated risks. Leveraging complex tech stacks, prioritizing brand purpose, and personalizing messaging at scale are just a few ways of reaching consumers and building valuable consumer relationships. Today, we invite trailblazers and pioneers to the stage—those who have successfully forged their own paths for connecting with consumers.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Building a Business Based on the Lifestyle of an Iconic Athlete

Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.
 


TB12

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: How One Brand Has Converted Product Positioning To Social Responsibility with VIDE

Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.


VIDE

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: How To Do More with Less with Mush

Jo Dutta, who previously ran large brands at PepsiCo including the global Quaker brand, will share the brand story and how MUSH has earned cult like status among fitness enthusiasts, celebrities and plant based community leaders. She will also share lessons in how to create a new category and sustainably scale a business while constantly having to do ‘more with less’.


Mush

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Boundless Beauty

The description: Connect with Nadia D. Cross, founder and creator of Teal N Bronze, an organic skincare line which harmonizes body wellness for all genders and skin. Her journey to guarantee conscious commerce traveled from toxin-free to multi-purpose to provide transparency into self care that doesn't hurt the planet. Learn how Nadia is pioneering Boundless Beauty and redefining the game along the way.


Teal N Bronze

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Masterclass: Understanding Gen Z Identity

Kasha Cacy - ENGINE
Soyoung Kang - eos
Melissa Hobley - OkCupid

"I have a real love/hate thing with labels and identity because I think it’s shifting and contextual and a little bit hard to define – but not like evil because…[it] helps people find their people.” – Kathleen, non-binary, Illinois, 26 (Cassandra Collective)

Gen Z is speaking, and we need to start listening. Identity has always been important, but for Gen Zs today it’s mandatory. It’s much more complex and nuanced than race, gender and ethnicity – and on top of that it’s fluid and ever evolving. From content, to music, to politics and hobbies… they believe these are all an extension of their identities and are passionate about who they are and how they are defined. For marketers it’s fascinating… and also a challenge we can’t ignore. Don’t miss this session as we learn what Gen Z’s are saying, what they expect and what this means for brands, advertising and innovation.


Kasha Cacy
Melissa Hobley
Soyoung Kang

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


Jennifer Chase
Danny Wright

12:30 PM — 12:50 PM ET

Main Stage

The Art and Science of Selling Campbell SNACKS

Janda Lukin - Campbell SNACKS
David Griner - Adweek

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell SNACKS CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.


Janda Lukin
David Griner
Tina Wilson

1:40 PM — 1:55 PM ET

Main Stage

Bold Moves Win: How Innovative Brands Thrive in the Age of Digital Reckoning

Justin Hayashi - New Engen
Anna Otieno - New Engen

Digital marketing is facing a reckoning. Brands can no longer rely on the old tried-and-true marketing playbooks to drive growth. Bold is no longer restricted to provocative campaign taglines. It’s a mode of operation, and for many, it’s a recipe for success. Join New Engen CEO, Justin Hayashi and Head of Research, Strategy & Insights, Anna Otieno as they showcase bold, strategic wins that are propelling brands forward in an age of digital reckoning.


Justin Hayashi

2:00 PM — 2:20 PM ET

Main Stage

Bring It On: Owning Your Narrative with Gabrielle Union

Featuring: Gabrielle Union - Actress, Producer, Author and Entrepreneur
Terry Stanley - Adweek

Gabrielle Union exemplifies authenticity and hustle. With the relaunch of her hair-care line, Flawless by Gabrielle Union, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, the true trailblazer and entrepreneur joins us for Day 2 of Brandweek to discuss defining your narrative, acting on personal beliefs, and what true partnership entails.


Gabrielle Union
Terry Stanley

2:20 PM — 2:35 PM ET

Main Stage

Today’s Traveler: Marketing with Agility to a Moving Target

Crystal Eastman - Zeta
Stephen Fitzgerald - G6 Hospitality LLC

The pandemic has changed booking behavior with spontaneity and optionality replacing long-term dreaming and planning. Reaching consumers with tailored offers at just the right moment has become critical to win share. How are Travel and Hospitality brands successfully connecting with today’s consumer, while planning for the expected travel resurgence in 2022 and beyond?

In this session join Crystal Eastman, Chief Marketing Officer, Zeta Global and Stephen Fitzgerald, VP eCommerce and Distribution, G6 Hospitality as they dive deep into the current landscape, offer insights into how marketers can reimagine their omnichannel strategies to balance data and customer loyalty, and tips for understanding the new customer journey.

Attend this session and learn:
How traveler behaviors have changed and why understanding the new customer journey is more critical than ever.
How successful Travel and Hospitality brands are using data to power agile, omnichannel marketing strategies to capture booking share.
How marketers across industries learn from leading Travel & Hospitality brands about balancing revenue goals with loyalty.


2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:05 PM ET

Main Stage

Standing the Test of Time: How Jermaine Dupri and Gamble and Huff Are Paving the Future of Music

Kenneth Gamble - Philadelphia International Records
Leon Huff - Philadelphia International Records
Danny Wright - Adweek
Jermaine Dupri - Grammy Award Winning Songwriter/Producer

The music industry can be fickle, with talent here today and gone tomorrow. A few standouts, however, are proving to rise above the noise in their effort to carry on their legacy in the digital age. This includes Grammy-winning songwriters and producers Kenneth Gamble and Leon Huff, founders of the groundbreaking label Philadelphia International Records that launched the Philly Soul sound. In addition to creating an entire genre of music, these two visionaries were the creators of what we know as joint venture deals between independent labels and major distributors. Jermaine Dupri, to name another, has built one of the most prolific careers in music selling millions of records, topping music charts throughout numerous decades, and playing an instrumental role in the careers of Kriss Kross, Usher, Mariah Carey amongst many others. In this session, join Adweek as we sit down with Kenneth, Leon and Jermaine Dupri as they share their best insights from their careers including how to make music that can stand the test of time and building transitional brands outside of music. They'll also shed light on the importance of mentorship when it comes to young talent and offer predictions on the future of music and how to remain relevant and keep fans engaged longer in the digital age where attention is fleeting.


Kenneth Gamble
Danny Wright
Leon Huff

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Mastering the Consumer Journey for 2022 and Beyond

Jennifer Chase - SAS
Kelly Mahoney - Ulta Beauty
Gayle Troberman - iHeartMedia

The customer journey revolution is here to stay - compelling marketers to be curious, agile and innovative in their approaches. Join this masterclass to learn the importance of personalization, prioritizing loyalty and delivering on immersive experiences.


Jennifer Chase
Gayle Troberman
Kelly Mahoney

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Build a Brand People Believe In

As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.
 


Daily Harvest

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.


Bulu

4:00 PM — 4:30 PM ET

Taste of Brandweek: Healthy Inside, Radiant Outside

Everything you need to truly feel good starts from within. HUM approaches skin, hair, body and mood goals from the inside out with clean, clinically proven nutrients and free nutritionist advice. Learn more about their mission and how they are inspiring people to live healthier, happier lives using two key ingredients: science and joy. Plus, enjoy your new vitamin routine of HUM bestsellers!


Hum Nutrition

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Harvesting a Heritage for Your Brand

400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.
 


Ocean Spray

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Navigating to a Nature-based Age

Jason De Turris - Apeel

How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.


Apeel

Networking

THE CREATORS

Creativity serves as the bloodline for the industry. Seismic societal and organizational changes have resulted in an understanding that brands are no longer just brands. Brands must now serve as representatives of ideals and purpose. Today, we highlight the creators behind brand positioning and innovation.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Growing Younger: How Happy Socks is Adapting to Gen Z and Their Version of Happiness

Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
 


Happy Socks

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Sky’s the Limit for Customizing Taste

Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.
 


Wheels Up

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Unboxing Bespoke Post's Box Creation Process

Bespoke Post's goal is to deliver curated goods at an optimized price point, and with that comes a unique box process. Part creative, part strategy, part merchadinsing—there's more that goes into designing a Box of Awesome than meets the eye. Join Bespoke Post's Chief Merchandising Officer, Michelle Zara Evans, as she details the innovative and data-driven way these unlike-any-other boxes come to life.
 


Bespoke Post

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Focusing on Consumer and Community needs with Bevel

Girard Hardy - Bevel

Bevel is an award-winning brand focused on meeting the unique head-to-toe grooming needs of Black Men. Launched in 2013, Bevel has made a name for itself by relentlessly placing the consumer first in everything that we do. Learn how a sharp focus on the needs of our consumer & community enabled Bevel to respond quickly to the events of 2020.


Bevel

Masterclass

Ariel Kelman

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Power of Purpose and Authentic Consumer Relationships

Kristin Harrer - Vans

Brands play a larger role in society today than ever before, requiring a new, different kind of effort to deeply connect with consumers and their communities. While daunting for some brands, Vans knows consumer relationships are built beyond the transaction. At Vans, we take pride in establishing deeper, 1:1 relationships with consumers driven by unique and authentic experiences. Join Kristin Harrer, Vans Global CMO, as she discusses an #OffTheWall approach to cultivating a consumer driven brand that is grounded in a clear set of core brand values, a 55-year old purpose and a unwavering commitment to fuel creative self-expression in communities all over the world. Learn also how Vans empowers, uplifts and stands up with its ambassadors, partners and communities to ensure their message is told on their terms.


Kristin Harrer

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Red Bull Racing CX Engineered for Max Speed

Ariel Kelman - Oracle
Oliver Hughes - Red Bull Racing Honda and Red Bull Technology

At a time when CX means everything, sellers and marketers alike say that CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in both the physical and digital world. Join CMOs Ariel Kelman (Oracle) and Oliver Hughes (Red Bull Racing Honda) for a conversation about how Red Bull Racing Honda and Oracle teamed up to re-engineer the ultimate fan experience.


Ariel Kelman
Oliver Hughes

12:30 PM — 12:50 PM ET

Main Stage

In the Spotlight with Female Empowerment

Featuring: Kyle Andrew - Athleta
Terry Stanley - Adweek

More than ever, customers are looking for ways to connect with brands beyond the transaction. As a values-driven company, Athleta champions inclusivity and diversity and continues to drive its long focus of celebrating female empowerment through impactful brand storytelling, creativity and pro sports endorsements. In this session, hear from Kyle Andrew, Athleta’s Chief Brand Officer, about the marketing efforts and results her team produces, how she spearheads industry-wide change and inspiration, and the continued “Power of She” messaging that has deeply resonated with the brand’s female customers.


Kyle Andrew

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Fast Cars and The Big Positive

Jeremi Gorman - Snap, Inc.

In many communities around the world, people and leaders are experiencing a moment of collective optimism as businesses begin to re-open. Like a racecar on a track, it's possible and profitable to draft off this optimism to grow strong brands, happier and more productive teams, and a more positive industry. Guided by her lifelong love of cars, Jeremi Gorman, Chief Business Officer at Snap, Inc., will share her leadership mantra for scaling positivity, with personal stories, useful systems, and a drive down memory lane.


Jeremi Gorman

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:50 PM — 2:05 PM ET

Main Stage

The Future of Entertainment: Video Game Players

Jason Bunge - Riot Games

The next great entertainment company will have games at its center. Gaming is an amazing vehicle for creating globally resonant IP (intellectual property) that fosters incredible communities who, by the nature of the product, are used to interacting with the brand directly. In this session, Riot Games CMO Jason Bunge will discuss how powerful IP can catapult a brand from being product-first to being community-first, how Riot is expanding the brand with its own IP, and why stepping away from a one-size-fits-all audience approach is key in today's increasingly global and digital marketing world. He’ll also share predictions around where the future of entertainment is headed and how it will shift beyond its expected mediums.


Jason Bunge

2:30 PM — 2:45 PM ET

Main Stage

How Visible Built a Reputation as an Impact-Led Brand

Angie Klein - Visible

Earlier this year Visible, the digital prepaid offering from Verizon, welcomed its new CEO, Angie Klein, charged with leading its next stages of growth, disruption and innovation in the mobile world. In this session, Angie will explore how the brand remains driven by impact since its inception with efforts including , its recent Pride campaign, and a new pop-up in the Austin market centered around purpose-driven initiatives. She’ll also share tips and insights stemming from the ways Visible continues to differentiate itself ourselves from other legacy carriers, and why leading with purpose is core to its strategy for building an authentic community.


2:50 PM — 3:10 PM ET

Main Stage

How to Build Your Brand Equity Stack With Trust

Tariq Hassan - Petco
Lisa Granatstein - Adweek

Trusting a brand is more important today than ever, as consumers are more keen to purchase them over others. In this session, join Brand Genius honoree and Petco CMO Tariq Hassan who shares how the retailer upped its customer service game and brand equity with pet parents, and why trust will be increasingly important role as we digital transformation reimagines brand loyalty and value.


Tariq Hassan
Lisa Granatstein

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Customer Engagement Inspiration: Use Cases That Can Help Take Your Customer Engagement to the Next Level

Sara Spivey - Braze
Kalen Thornton - Gatorade
Michael Engleman - Showtime

Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. But knowing how to take your customer engagement program to the next level can be a challenge, even for experienced marketers. There’s just too much noise and hype out there. To make it easier to find the right campaigns for your unique business needs, we’ve put together an exclusive collection of more than 40 impactful use cases, providing an unprecedented window into the digital campaigns being leveraged by today’s savviest brands to effectively activate, monetize, and retain their customers.


Sara Spivey
Michael Engleman
Kalen Thornton

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Pivoting to Workleisure: How to Effectively Evolve Your Brand Identity

After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. Ministry of Supply's Aman Advani will discuss how to effectively pivot your brand identity to meet the persisting demands of their new hybrid reality, and how to continue predicting trends within this unstable time.
 


Ministry of Supply

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: The Future of Functional Beverage

Creating innovative products that are functional and sustainable as well as accessible to the masses is the cornerstone of Soylent's success. Learn how Soylent, the original food tech company, went from a crowdfunded start-up to the leading plant-based complete nutrition brand ushering in the future of functional beverage. CEO Demir Vangelov will explore how Soylent mobilizes and engages its customer community to drive product innovation. Attendees will enjoy delicious, plant-based snacks and beverages, courtesy of Soylent.


Soylent

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Brand Building for the Modern F&B Consumer with BEHAVE

Mayssa Chehata - BEHAVE Candy

BEHAVE's founder Mayssa Chehata joins us to discuss her journey creating a brand and products to resonate with today's consumer. Brand voice, consumer profiles, and storytelling all come into play.
 


BEHAVE Candy

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Simple Problems, Big Ideas: How QALO Built a Category-Defining Brand

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.


Qalo

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Building a CPG Brand by Centering Cultural Storytelling

Emily Chan - Omsom

Since its launch in May 2020, Omsom has sold out 8 times, sold half a million starters, and been featured in everywhere from the Today Show to Vogue, Food & Wine, and The New York Times -- all 90% organically. Join Emily Chan, Omsom's Senior Marketing Director and founding team member, in conversation on building and growing a brand by centering marketing and content on cultural, personal storytelling first, and product storytelling second.
 


Omsom

Networking

THE BRANDS OF THE FUTURE

Rather than reflect on the industry’s past, we must look to the future and the endless possibilities ahead. The global pandemic served as a great awakening, with consumer behaviors changing at warp speed and marketers reacting just as fast to meet them. Today, we invite brand leaders of tomorrow to take to the stage to discuss transformation and future-proofing your organization.

A Taste of Brandweek

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Melting Mouth’s Mind One Bite at a Time

Bitextural snacking in connecting mouths and minds. Join us as we chat with Managing Director and CMO Russell Barnett who brought mochi ice cream to the masses as he continues to break new ground, add new ingredients, and snacking culture to win the category.

*At Capacity


My/Mo Mochi Ice Cream

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Developing The Culture Behind The North American Soccer Experience

The fastest-growing sports league in North America, Major League Soccer, is in the midst of its 26th season having just launched its 27th club in Austin. The League has experienced significant growth over the last 15 years, and the momentum continues on the road to the 2026 FIFA World Cup hosted in the U.S., Canada, and Mexico. Join MLS SVP of Brand and Integrated Marketing, David Bruce, to learn about how the League has defined the North American soccer experience – rituals, communities, and personalities – by creating a soccer culture unlike any other in the world.

*At Capacity


MLS

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Evolving Retail: How Foot Locker is Changing the Traditional Retail Journey

Francine Feder - Foot Locker

Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.

*At Capacity


Foot Locker

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Upwork Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Why Classical Marketing Is Failing, and How Quantum Marketing Is the Answer

Raja Rajamannar - Mastercard
Shannon Miller - Adweek

Unprecedented disruption has required marketers to reimagine longstanding strategies given accelerated changes in consumer needs and the consumer experience. In his Wall Street Journal Best Selling Book, "Quantum Marketing," Mastercard's Raja Rajamannar unpacks this notion by describing the four historical paradigms of marketing and contends that the industry is now entering its ‘fifth paradigm’ – a revolutionary age demanding the prioritization of new technologies and the re-imagination of the concepts of brand and loyalty. Join Raja Rajamannar as he shares actionable insights on inspiring and achieving breakthrough work and navigating the challenges of marketers in a modern business, and his predictions around how the fifth paradigm of marketing will unfold.


Raja Rajamannar
Shannon Miller

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Serving the Public Conversation

Sarah Personette - Twitter

In 2020, marketers faced a moment of reckoning -- one that will continue to have lasting implications for years to come. As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It is not only about the context in which our campaigns appear but the communities and shared values beneath them.

In this session join Adweek and Twitter's Sarah Personette and explore the journey of how we as marketers can go from a vision of safety limited to brands to one that emphasizes the evolution of humanity and how this can help us solve our most pressing business obstacles at their core.


Sarah Personette

12:30 PM — 12:50 PM ET

Main Stage

Representation Matters: Advocating for All

Featuring: Chad Easterling - Obsidianworks
Bobby Moore III - Obsidianworks
René Spellman - Obsidianworks
Danny Wright - Adweek

Along with actor and producer Michael B. Jordan, the team has been busy building out Obsidianworks, the marketing agency that fosters more inclusive storytelling for brands worldwide. In strategic partnership with 160over90 and global entertainment and sports leader Endeavor, the creative hub strengthens its commitment to addressing racial equality within the industry at large. Co-founders Jordan and Easterling, alongside CAA alum René Spellman and creative marketing veteran Bobby Moore III, each wear many hats to roll out the culture-powered marketing venture. Join us at Brandweek on Day 4 to hear from Easterling, Moore, Spellman on how best to combine voice and vision to provide authentic representation.


Chad Easterling
René Spellman
Bobby Moore III
Danny Wright

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Leveraging First-Party Data in The Age of Privacy

Elizabeth Brennan - Permutive

We often hear about innovative, disruptive businesses having a wealth of data on their audiences versus traditional retailer-sold brands, but the truth is that all brands have the option to leverage data; they just need to know where to look and how to activate it. Brands looking to activate their owned data, no matter how much they have access to, and get closer to consumers need to look to publishers’ first-party data. In this session, join Elizabeth Brennan, Head of Advertiser Strategy at audience platform, Permutive, as she offers practical solutions for accessing publisher insights while protecting the needs and privacy of your customers.
Attend this session and learn:
· How to get close to your customers via First-Party Data and protect their privacy
· Why a data deficit doesn’t mean you can’t have an audience strategy
· Best practices for activating campaigns using publisher data


Elizabeth Brennan

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

IKEA’s Blueprint for Success

Featuring: Umesh Sripad - IKEA
Robert Klara - Adweek

Long celebrated for its in-store customer experience, the Swedish furniture retailer has doubled down on its ecommerce strategy. Leading that effort is Chief Digital Officer Umesh Sripad, who joins Brandweek on Day 4 to share his blueprint for ramping up its omniplatform business.


Umesh Sripad
Robert Klara

1:50 PM — 2:05 PM ET

Main Stage

Walmart + The Trade Desk: When Unparalleled Data Meets Best-in-class Tech

Jed Dederick - The Trade Desk
Stephen Howard-Sarin - Walmart Connect

Walmart Connect is focused on expanding media touchpoints to help brands reach customers wherever they are browsing, shopping or engaging with content. To do this, they’ve partnered with The Trade Desk to launch The Walmart DSP, a programmatic demand-side platform that combines the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data. It’s going to help the brands of the future drive media performance outside of Walmart’s shopping sites. In this session The Trade Desk’s Jed Dederick and Walmart Connect’s Stephen Howard-Sarin will discuss what makes this partnership so powerful, delve into the key features of the new DSP, and talk through their shared vision for the future.


2:10 PM — 2:30 PM ET

Main Stage

Reimagining Leadership in the Digital Age

Bozoma Saint John - Netflix
Danny Wright - Adweek

Trailblazing brand marketing executive and change agent Bozoma Saint John is renowned for her unparalleled energy, transformative thinking, and innovative ideas. A true 3D corporate chess player, her marketing toolkit encompasses her experience across pop culture in entertainment, music, consumer packaged goods, fashion, sports and tech. In this session, join Adweek and Bozoma as she shares marketing secrets and insights from her career journey including how she made her own lane at brands including Pepsi, Apple, Uber and Endeavor, and why bringing her real self into the C-Suite gives her a unique edge and approach to leadership.


Bozoma Saint John
Danny Wright

2:30 PM — 3:10 PM ET

Main Stage

Brand Genius Ceremony

Ko Im -

Join us as we honor the top marketers from 2021, the Brand Genius honorees, alongside Brand Visionary honoree, Jennifer Lopez, and Brand Save honoree, The Trevor Project.

Adweek’s Brand Genius Award has stood as the marketing and branding world’s consummate honor for over three decades. Each year, a distinguished panel of our senior editors convenes to identify the most creative, colorful, and ultimately successful examples of brand building in 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.  

 In 2012, Adweek’s editors added a crowning honor to the winner lineup, an award that would recognize not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who’ve not only built successful brands, but influenced the culture itself with exceptional products, groundbreaking ideas and pioneering leadership.  

Finally, in recognition of the excellent work undertaken in the not-for-profit sector, Adweek created the Brand Genius Awards’ final honor, called Brand Save, which spotlights and celebrates the growing importance of cause-marketing that benefits philanthropies, charitable groups, and other public-benefit concerns. 

 Adweek profiles each of the Brand Genius recipients in a special issue of the magazine. Join us for this year's virtual Brand Genius awards show to celebrate the accomplishments of some of the most gifted executives working today. 


3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Using AI To Effectively Traverse the Consumer Shopping Journey

Marta Cyhan-Bowles - Catalina
Faby Torres - PepsiCo
Jonathan Halvorson - Mondelez

Understanding how to apply ML/AI to the vast amount of data at our disposal is more important than ever -- especially since 80 percent of new media including social, video and email is unstructured. In order to connect with consumers seamlessly as they traverse their shopper journeys across channels, marketers need smart analytics, not just standout creative. In this Masterclass, explore the opportunity for marketers to balance breakthrough creative ideas with data-driven strategies that optimize results.


Marta Cyhan-Bowles
Jonathan Halvorson
Faby Torres

A Taste of Brandweek

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Beyond the Beverage: The Future of Consumables with Kin Euphorics

Culture is on precipice of a mental health revolution; “braincare” is the new self care. Consumer demands have shifted and the next generation of consumers is craving a new way to destress, re-calibrate, and rejuvenate. A host at her core, co-founder Jen Batchelor recognized a need for a functional drink that was sexy enough to drink at a bar, but strong and smart enough to drink at your own accord to better yourself. Kin Euphorics, launched in 2018, and has become the leading brand paving the way for the future of functional beverages with the most innovative ingredient stack in the business. Join Kin Euphorics Co-Founder and CEO Jen Batchelor for a groundbreaking discussion about how to build a brand from the inside out for the consumer of the future.

*At Capacity


Kin Euphorics

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Go From Start-up to the #3 Bottled Coffee Drink in the US

Jake DeCicco - Super Coffee
Tori Hanna - Super Coffee

Learn how Super Coffee went from dormroom startup to the #3 bottled coffee drink, taking over shelves across the US. Jake will share key business insights on how Positive Energy enabled the company to scale while remaining opportunistic through challenging times. Jake will touch on the power of the Brands first national integrated Brand campaign with Add Something Positive, driving home the Brand ethos of removing the negatives and adding positives to your energy experience.

*At Capacity


Super Coffee

Networking

THE BRANDWEEK LIFT DIVERSITY BUSINESS FAIR

The Brandweek Lift Diversity Business Fair presented by Amazon Advertising is tailored to provide essential advice and resources intended to empower and benefit underrepresented business leaders, and create space for companies to learn from, connect with and discover the gains of investing in businesses owned and led by diverse, equity-centered, and inclusive communities. Programming for the day will include inspiring conversations and informative workshops led by diverse business owners and industry experts that will support and identify growth opportunities that understand and meet the unique business needs of underrepresented communities, and offer a blueprint of best practices for brands, agencies and publishers on how to work with these businesses, build authentic and sustainable relationships and create impactful, inclusive work. 

A Taste of Brandweek

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Creating Your Perfect Blend with Just Add Honey Tea Company

Sometimes your cup of tea would be better with a pinch of this, or a little bit of that… Let us help you create your perfect blend! Since 2006, just add honey has created loose leaf tea blends that are perfect for every palate.

In this class, you will learn:
-what is tea
-what is NOT tea
-how to create your perfect blend
-blend and spice up what you have at home

*At Capacity

 

 


Just Add Honey

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand (Clone)

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


10:00 AM — 10:30 AM ET

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


Spraise
Brooklyn Tea

Main Stage — 11:00 AM — 1:30 PM ET

Friday, September 24, 2021
Adweek Opening Remarks11:00 AM - 11:10 AM
Breakout Session: Redefining Support for Minority-owned Businesses 11:10 AM - 11:30 AM
Building Inclusive Communities11:30 AM - 11:50 AM
Building Inclusive Communities 11:55 AM - 12:15 PM
Building Inclusive Communities 12:20 PM - 12:40 PM
In Conversation With Global Icon Jennifer Lopez12:45 PM - 1:05 PM
Adweek Closing Remarks 1:05 PM - 1:10 PM
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

Workshops — 1:30 PM — 2:30 PM ET

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Presented by

The Great AWakening

2020 and the global pandemic served as a catalyst for reinvention within the marketing and advertising industry. As social distancing continued into the spring and we anticipate a new world to order set in during the summer months, new rules of engagement have started to form. How have shifting consumer habits and spend, coupled with technological advancements and privacy concerns, inspired a new way of thinking and delivering a return on spending? On the first day of Brandweek, we welcome industry leaders to speak to marketing’s great awakening.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Finding the Sweet in Unsweetened with Sound

Sound Co-Founder, Tommy Kelly, joins us to share his journey from the nuclear power industry to launching a category-leading beverage brand. He’ll discuss the recent rebrand at Sound that led to 3x growth in same-store sales velocity and how to design for omni-channel success. He will also share his perspective on how taking a “sound” approach to all aspects of the business has created staying power for the brand.


Sound

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Break all the Rules with Mented Cosmetics

Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.


Mented Cosmetics

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: The Power of Baking with King Arthur Baking

How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
 


King Arthur Baking Company

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: From Helping Brands to Building Our Own

Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.


Three Wishes

Masterclass

Jamie Moldafsky

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Inside Scoop on Owning Your Brand Narrative

Featuring: Matthew McCarthy - Ben & Jerry's
Lisa Granatstein - Adweek

Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.


Matthew McCarthy
Lisa Granatstein

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you all week by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

When All Else Fails, Walt Disney.

Randi Stipes - IBM

As marketers, we are the front line. We are the voice consumers hear. We are the message leaders speak. We are puppeteers of the technology bringing our brands to market. And when a new world order comes about, the expectations and stakes are even higher. So, what’s the secret to navigating the unprecedented? Confidence? Control? Curiosity. Yes. Yes. Yes. We all know it’s easier said than done. In this session, Randi will share practical learnings and tools for how to bring the 3 Cs into your new world order. And yes, explain what all this has to do with Walt Disney.


Randi Stipes

12:30 PM — 12:50 PM ET

Main Stage

Harnessing the Marketing Evolution

Featuring: Cara Sylvester - Target
Stephanie Paterik - Adweek

The role of marketing has evolved to become the heart of the consumer experience and a key growth driver, especially as companies evolve and adapt based on consumers’ ever-changing needs. Join Target’s CMDO Cara Sylvester for a discussion on how to harness marketing’s full potential in a digital-first world and maximize growth in today’s rapidly changing environment.


11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Featuring: Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


1:30 PM — 2:30 PM ET

Workshops

Harnessing the Power of Your Personal Brand to Build a Thriving and Sustainable Business

Featuring: Marvet Britto - The Britto Agency

The most compelling part of any origin story behind a successful brand or business is how its founder came to start it. Whether it’s a spark of passion, a family promise, a personal health journey, a “David vs. Goliath” career breaking point, or a call to serve the underserved — clients and consumers are often drawn in by “purpose” more than “product.” 

For nearly three decades, Marvet Britto, has used her natural gift and razor-sharp instincts to elevate an impressive roster of talent and brands into well-known and respected names with global reach. Her vast and diverse breadth of work includes names like Mariah Carey, Essence Magazine, Bishop TD Jakes, Charlamagne Tha God, Motorola, Wheels Up, the island of Anguilla, Martell Cognac and so many more.

In this workshop, Marvet will guide you to identify your “Hand Print” — the determining factor that leaves a lasting impression with clients, associates and prospective business connections  — and how to utilize it to market yourself and your business optimally in an ever-changing business and social landscape. 

Come prepared to take notes, ask plenty of questions and make beneficial connections with Marvet and a community of business owners like yourself! 


Cara Sylvester
Stephanie Paterik

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Using the Hollywood Model to Build Creative Teams at Scale

Patrick Holly - Upwork
Kelsey Sutton - Adweek

As creatives are under increasing pressure to drive speed and innovation, the need to create at scale becomes more urgent. Innovative leaders are leveraging the Hollywood Model to dynamically build hybrid teams of in-house creatives and independent experts to tackle key initiatives and open the door to execute on big ideas. Join Upwork’s Executive Creative Director, Patrick Holly as he shares:
 

 

  • How to build a hybrid team at scale to address diverse creative opportunities
  • Best practices for fostering creative collaboration with a distributed team
  • Guidance on how to align in-house skills and emerging talent needs

 


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

How the Great Reshuffling Accelerated Zillow’s Brand Evolution

Featuring: Aimee Johnson - Zillow
Lisa Lacy - Adweek

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”


Aimee Johnson
Lisa Lacy

2:10 PM — 2:30 PM ET

Main Stage

TP for the People! How Kimberly-Clark Saved Our Butts

Featuring: Zena Arnold - Kimberly-Clark
Nicole Ortiz - Adweek

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.


Zena Arnold
Nicole Ortiz

2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:00 PM ET

Main Stage

An Industry Called to Action: How Crisis is Catapulting Brands into Marketing’s Next Era

Marvin Chow - Google
David Kaplan - Adweek

2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.


Marvin Chow
David Kaplan

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Break the Cycle of Dependence

Jeremy Hlavacek - IBM Watson Advertising
Bruno Cardinali - Popeyes
Shiv Singh - Expedia Group

Whether you’re frustrated or relieved about the third-party cookie delay, most brands agree that being dependent on the decisions of a few big players puts us in a precarious position. As our industry faces an uncertain future, businesses must also solve for existing challenges including supply chain issues, changing consumer needs, and increasing competition from digital DTC natives. What if a better solution was right in front of us? One that could help us crush ROI metrics while protecting the privacy of our consumers? Join this interactive Masterclass led by IBM Watson Advertising to hear from leading brands who are future proofing their strategies with advanced, open technology that puts them back in control.


Bruno Cardinali

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu

Jaanuu -
Dr. Neela Sethi - Jaanuu

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.


Jaanuu

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Salad for the People: Building Brand Equity with Farmer’s Fridge

A salad company meets Midwestern nice – that’s Farmer’s Fridge. Healthy, ready-to-eat meals for everyone – not just health nuts or yoga gurus. VP of Marketing Meghan Hurley will talk building a scalable brand that helps regular people trying to eat well, navigating the pandemic after losing 95% of our business overnight, and launching partnerships with some of the country’s most recognizable chefs.


Farmer's Fridge

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City institution, Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a tiny bread shop on the Upper West Side of Manhattan has grown into national omnichannel business. Join Chief Marketing Officer - and fellow sweet tooth - Lorna Sommerville for a delicious (cookie) break to learn how she’s helping to scale this heritage brand while preserving its beloved status.


Levain Bakery

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Life is Good®: Optimism Over Adversity

In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization.


Life is Good

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Data Is Dead, Long Live Data!

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
 


Win Brands Group

Networking

THE TRAILBLAZERS

Taking the road less traveled hasn’t always been favorable. However, some of the greatest triumphs are the result of calculated risks. Leveraging complex tech stacks, prioritizing brand purpose, and personalizing messaging at scale are just a few ways of reaching consumers and building valuable consumer relationships. Today, we invite trailblazers and pioneers to the stage—those who have successfully forged their own paths for connecting with consumers.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Building a Business Based on the Lifestyle of an Iconic Athlete

Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.
 


TB12

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: How One Brand Has Converted Product Positioning To Social Responsibility with VIDE

Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.


VIDE

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: How To Do More with Less with Mush

Jo Dutta, who previously ran large brands at PepsiCo including the global Quaker brand, will share the brand story and how MUSH has earned cult like status among fitness enthusiasts, celebrities and plant based community leaders. She will also share lessons in how to create a new category and sustainably scale a business while constantly having to do ‘more with less’.


Mush

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Boundless Beauty

The description: Connect with Nadia D. Cross, founder and creator of Teal N Bronze, an organic skincare line which harmonizes body wellness for all genders and skin. Her journey to guarantee conscious commerce traveled from toxin-free to multi-purpose to provide transparency into self care that doesn't hurt the planet. Learn how Nadia is pioneering Boundless Beauty and redefining the game along the way.


Teal N Bronze

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Masterclass: Understanding Gen Z Identity

Kasha Cacy - ENGINE
Soyoung Kang - eos
Melissa Hobley - OkCupid

"I have a real love/hate thing with labels and identity because I think it’s shifting and contextual and a little bit hard to define – but not like evil because…[it] helps people find their people.” – Kathleen, non-binary, Illinois, 26 (Cassandra Collective)

Gen Z is speaking, and we need to start listening. Identity has always been important, but for Gen Zs today it’s mandatory. It’s much more complex and nuanced than race, gender and ethnicity – and on top of that it’s fluid and ever evolving. From content, to music, to politics and hobbies… they believe these are all an extension of their identities and are passionate about who they are and how they are defined. For marketers it’s fascinating… and also a challenge we can’t ignore. Don’t miss this session as we learn what Gen Z’s are saying, what they expect and what this means for brands, advertising and innovation.


Kasha Cacy
Melissa Hobley
Soyoung Kang

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


Jennifer Chase
Danny Wright

12:30 PM — 12:50 PM ET

Main Stage

The Art and Science of Selling Campbell SNACKS

Janda Lukin - Campbell SNACKS
David Griner - Adweek

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell SNACKS CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.


Janda Lukin
David Griner
Tina Wilson

1:40 PM — 1:55 PM ET

Main Stage

Bold Moves Win: How Innovative Brands Thrive in the Age of Digital Reckoning

Justin Hayashi - New Engen
Anna Otieno - New Engen

Digital marketing is facing a reckoning. Brands can no longer rely on the old tried-and-true marketing playbooks to drive growth. Bold is no longer restricted to provocative campaign taglines. It’s a mode of operation, and for many, it’s a recipe for success. Join New Engen CEO, Justin Hayashi and Head of Research, Strategy & Insights, Anna Otieno as they showcase bold, strategic wins that are propelling brands forward in an age of digital reckoning.


Justin Hayashi

2:00 PM — 2:20 PM ET

Main Stage

Bring It On: Owning Your Narrative with Gabrielle Union

Featuring: Gabrielle Union - Actress, Producer, Author and Entrepreneur
Terry Stanley - Adweek

Gabrielle Union exemplifies authenticity and hustle. With the relaunch of her hair-care line, Flawless by Gabrielle Union, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, the true trailblazer and entrepreneur joins us for Day 2 of Brandweek to discuss defining your narrative, acting on personal beliefs, and what true partnership entails.


Gabrielle Union
Terry Stanley

2:20 PM — 2:35 PM ET

Main Stage

Today’s Traveler: Marketing with Agility to a Moving Target

Crystal Eastman - Zeta
Stephen Fitzgerald - G6 Hospitality LLC

The pandemic has changed booking behavior with spontaneity and optionality replacing long-term dreaming and planning. Reaching consumers with tailored offers at just the right moment has become critical to win share. How are Travel and Hospitality brands successfully connecting with today’s consumer, while planning for the expected travel resurgence in 2022 and beyond?

In this session join Crystal Eastman, Chief Marketing Officer, Zeta Global and Stephen Fitzgerald, VP eCommerce and Distribution, G6 Hospitality as they dive deep into the current landscape, offer insights into how marketers can reimagine their omnichannel strategies to balance data and customer loyalty, and tips for understanding the new customer journey.

Attend this session and learn:
How traveler behaviors have changed and why understanding the new customer journey is more critical than ever.
How successful Travel and Hospitality brands are using data to power agile, omnichannel marketing strategies to capture booking share.
How marketers across industries learn from leading Travel & Hospitality brands about balancing revenue goals with loyalty.


2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:05 PM ET

Main Stage

Standing the Test of Time: How Jermaine Dupri and Gamble and Huff Are Paving the Future of Music

Kenneth Gamble - Philadelphia International Records
Leon Huff - Philadelphia International Records
Danny Wright - Adweek
Jermaine Dupri - Grammy Award Winning Songwriter/Producer

The music industry can be fickle, with talent here today and gone tomorrow. A few standouts, however, are proving to rise above the noise in their effort to carry on their legacy in the digital age. This includes Grammy-winning songwriters and producers Kenneth Gamble and Leon Huff, founders of the groundbreaking label Philadelphia International Records that launched the Philly Soul sound. In addition to creating an entire genre of music, these two visionaries were the creators of what we know as joint venture deals between independent labels and major distributors. Jermaine Dupri, to name another, has built one of the most prolific careers in music selling millions of records, topping music charts throughout numerous decades, and playing an instrumental role in the careers of Kriss Kross, Usher, Mariah Carey amongst many others. In this session, join Adweek as we sit down with Kenneth, Leon and Jermaine Dupri as they share their best insights from their careers including how to make music that can stand the test of time and building transitional brands outside of music. They'll also shed light on the importance of mentorship when it comes to young talent and offer predictions on the future of music and how to remain relevant and keep fans engaged longer in the digital age where attention is fleeting.


Kenneth Gamble
Danny Wright
Leon Huff

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Mastering the Consumer Journey for 2022 and Beyond

Jennifer Chase - SAS
Kelly Mahoney - Ulta Beauty
Gayle Troberman - iHeartMedia

The customer journey revolution is here to stay - compelling marketers to be curious, agile and innovative in their approaches. Join this masterclass to learn the importance of personalization, prioritizing loyalty and delivering on immersive experiences.


Jennifer Chase
Gayle Troberman
Kelly Mahoney

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Build a Brand People Believe In

As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.
 


Daily Harvest

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.


Bulu

4:00 PM — 4:30 PM ET

Taste of Brandweek: Healthy Inside, Radiant Outside

Everything you need to truly feel good starts from within. HUM approaches skin, hair, body and mood goals from the inside out with clean, clinically proven nutrients and free nutritionist advice. Learn more about their mission and how they are inspiring people to live healthier, happier lives using two key ingredients: science and joy. Plus, enjoy your new vitamin routine of HUM bestsellers!


Hum Nutrition

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Harvesting a Heritage for Your Brand

400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.
 


Ocean Spray

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Navigating to a Nature-based Age

Jason De Turris - Apeel

How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.


Apeel

Networking

THE CREATORS

Creativity serves as the bloodline for the industry. Seismic societal and organizational changes have resulted in an understanding that brands are no longer just brands. Brands must now serve as representatives of ideals and purpose. Today, we highlight the creators behind brand positioning and innovation.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Growing Younger: How Happy Socks is Adapting to Gen Z and Their Version of Happiness

Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
 


Happy Socks

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Sky’s the Limit for Customizing Taste

Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.
 


Wheels Up

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Unboxing Bespoke Post's Box Creation Process

Bespoke Post's goal is to deliver curated goods at an optimized price point, and with that comes a unique box process. Part creative, part strategy, part merchadinsing—there's more that goes into designing a Box of Awesome than meets the eye. Join Bespoke Post's Chief Merchandising Officer, Michelle Zara Evans, as she details the innovative and data-driven way these unlike-any-other boxes come to life.
 


Bespoke Post

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Focusing on Consumer and Community needs with Bevel

Girard Hardy - Bevel

Bevel is an award-winning brand focused on meeting the unique head-to-toe grooming needs of Black Men. Launched in 2013, Bevel has made a name for itself by relentlessly placing the consumer first in everything that we do. Learn how a sharp focus on the needs of our consumer & community enabled Bevel to respond quickly to the events of 2020.


Bevel

Masterclass

Ariel Kelman

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Power of Purpose and Authentic Consumer Relationships

Kristin Harrer - Vans

Brands play a larger role in society today than ever before, requiring a new, different kind of effort to deeply connect with consumers and their communities. While daunting for some brands, Vans knows consumer relationships are built beyond the transaction. At Vans, we take pride in establishing deeper, 1:1 relationships with consumers driven by unique and authentic experiences. Join Kristin Harrer, Vans Global CMO, as she discusses an #OffTheWall approach to cultivating a consumer driven brand that is grounded in a clear set of core brand values, a 55-year old purpose and a unwavering commitment to fuel creative self-expression in communities all over the world. Learn also how Vans empowers, uplifts and stands up with its ambassadors, partners and communities to ensure their message is told on their terms.


Kristin Harrer

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Red Bull Racing CX Engineered for Max Speed

Ariel Kelman - Oracle
Oliver Hughes - Red Bull Racing Honda and Red Bull Technology

At a time when CX means everything, sellers and marketers alike say that CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in both the physical and digital world. Join CMOs Ariel Kelman (Oracle) and Oliver Hughes (Red Bull Racing Honda) for a conversation about how Red Bull Racing Honda and Oracle teamed up to re-engineer the ultimate fan experience.


Ariel Kelman
Oliver Hughes

12:30 PM — 12:50 PM ET

Main Stage

In the Spotlight with Female Empowerment

Featuring: Kyle Andrew - Athleta
Terry Stanley - Adweek

More than ever, customers are looking for ways to connect with brands beyond the transaction. As a values-driven company, Athleta champions inclusivity and diversity and continues to drive its long focus of celebrating female empowerment through impactful brand storytelling, creativity and pro sports endorsements. In this session, hear from Kyle Andrew, Athleta’s Chief Brand Officer, about the marketing efforts and results her team produces, how she spearheads industry-wide change and inspiration, and the continued “Power of She” messaging that has deeply resonated with the brand’s female customers.


Kyle Andrew

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Fast Cars and The Big Positive

Jeremi Gorman - Snap, Inc.

In many communities around the world, people and leaders are experiencing a moment of collective optimism as businesses begin to re-open. Like a racecar on a track, it's possible and profitable to draft off this optimism to grow strong brands, happier and more productive teams, and a more positive industry. Guided by her lifelong love of cars, Jeremi Gorman, Chief Business Officer at Snap, Inc., will share her leadership mantra for scaling positivity, with personal stories, useful systems, and a drive down memory lane.


Jeremi Gorman

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:50 PM — 2:05 PM ET

Main Stage

The Future of Entertainment: Video Game Players

Jason Bunge - Riot Games

The next great entertainment company will have games at its center. Gaming is an amazing vehicle for creating globally resonant IP (intellectual property) that fosters incredible communities who, by the nature of the product, are used to interacting with the brand directly. In this session, Riot Games CMO Jason Bunge will discuss how powerful IP can catapult a brand from being product-first to being community-first, how Riot is expanding the brand with its own IP, and why stepping away from a one-size-fits-all audience approach is key in today's increasingly global and digital marketing world. He’ll also share predictions around where the future of entertainment is headed and how it will shift beyond its expected mediums.


Jason Bunge

2:30 PM — 2:45 PM ET

Main Stage

How Visible Built a Reputation as an Impact-Led Brand

Angie Klein - Visible

Earlier this year Visible, the digital prepaid offering from Verizon, welcomed its new CEO, Angie Klein, charged with leading its next stages of growth, disruption and innovation in the mobile world. In this session, Angie will explore how the brand remains driven by impact since its inception with efforts including , its recent Pride campaign, and a new pop-up in the Austin market centered around purpose-driven initiatives. She’ll also share tips and insights stemming from the ways Visible continues to differentiate itself ourselves from other legacy carriers, and why leading with purpose is core to its strategy for building an authentic community.


2:50 PM — 3:10 PM ET

Main Stage

How to Build Your Brand Equity Stack With Trust

Tariq Hassan - Petco
Lisa Granatstein - Adweek

Trusting a brand is more important today than ever, as consumers are more keen to purchase them over others. In this session, join Brand Genius honoree and Petco CMO Tariq Hassan who shares how the retailer upped its customer service game and brand equity with pet parents, and why trust will be increasingly important role as we digital transformation reimagines brand loyalty and value.


Tariq Hassan
Lisa Granatstein

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Customer Engagement Inspiration: Use Cases That Can Help Take Your Customer Engagement to the Next Level

Sara Spivey - Braze
Kalen Thornton - Gatorade
Michael Engleman - Showtime

Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. But knowing how to take your customer engagement program to the next level can be a challenge, even for experienced marketers. There’s just too much noise and hype out there. To make it easier to find the right campaigns for your unique business needs, we’ve put together an exclusive collection of more than 40 impactful use cases, providing an unprecedented window into the digital campaigns being leveraged by today’s savviest brands to effectively activate, monetize, and retain their customers.


Sara Spivey
Michael Engleman
Kalen Thornton

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Pivoting to Workleisure: How to Effectively Evolve Your Brand Identity

After the pandemic began, we knew the industry and consumer behavior would shift away from office attire and gravitate towards comfortable clothing that better fit our new reality of remote work. Harnessing a spirit of innovation and flexibility, we revamped our products and entire brand in just 45 days to focus on the future of workleisure, or the idea of improving traditional workwear to become more comfortable and adaptable without sacrificing a polished look. Ministry of Supply's Aman Advani will discuss how to effectively pivot your brand identity to meet the persisting demands of their new hybrid reality, and how to continue predicting trends within this unstable time.
 


Ministry of Supply

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: The Future of Functional Beverage

Creating innovative products that are functional and sustainable as well as accessible to the masses is the cornerstone of Soylent's success. Learn how Soylent, the original food tech company, went from a crowdfunded start-up to the leading plant-based complete nutrition brand ushering in the future of functional beverage. CEO Demir Vangelov will explore how Soylent mobilizes and engages its customer community to drive product innovation. Attendees will enjoy delicious, plant-based snacks and beverages, courtesy of Soylent.


Soylent

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Brand Building for the Modern F&B Consumer with BEHAVE

Mayssa Chehata - BEHAVE Candy

BEHAVE's founder Mayssa Chehata joins us to discuss her journey creating a brand and products to resonate with today's consumer. Brand voice, consumer profiles, and storytelling all come into play.
 


BEHAVE Candy

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Simple Problems, Big Ideas: How QALO Built a Category-Defining Brand

Before 2013, the words ‘silicone wedding ring’ may not have meant much to you. Since then, QALO has pioneered an entire industry based on that very product, and QALO rings can be found on the hands of the world’s greatest athletes like LeBron James, Steph Curry, Dale Earnhardt Jr., Bryce Harper, and more. Join QALO CEO Gregg Angier to learn how solving a simple problem led to the creation of a category, and an active lifestyle brand that continues to remove barriers for its community.


Qalo

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Building a CPG Brand by Centering Cultural Storytelling

Emily Chan - Omsom

Since its launch in May 2020, Omsom has sold out 8 times, sold half a million starters, and been featured in everywhere from the Today Show to Vogue, Food & Wine, and The New York Times -- all 90% organically. Join Emily Chan, Omsom's Senior Marketing Director and founding team member, in conversation on building and growing a brand by centering marketing and content on cultural, personal storytelling first, and product storytelling second.
 


Omsom

Networking

THE BRANDS OF THE FUTURE

Rather than reflect on the industry’s past, we must look to the future and the endless possibilities ahead. The global pandemic served as a great awakening, with consumer behaviors changing at warp speed and marketers reacting just as fast to meet them. Today, we invite brand leaders of tomorrow to take to the stage to discuss transformation and future-proofing your organization.

A Taste of Brandweek

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Melting Mouth’s Mind One Bite at a Time

Bitextural snacking in connecting mouths and minds. Join us as we chat with Managing Director and CMO Russell Barnett who brought mochi ice cream to the masses as he continues to break new ground, add new ingredients, and snacking culture to win the category.

*At Capacity


My/Mo Mochi Ice Cream

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Developing The Culture Behind The North American Soccer Experience

The fastest-growing sports league in North America, Major League Soccer, is in the midst of its 26th season having just launched its 27th club in Austin. The League has experienced significant growth over the last 15 years, and the momentum continues on the road to the 2026 FIFA World Cup hosted in the U.S., Canada, and Mexico. Join MLS SVP of Brand and Integrated Marketing, David Bruce, to learn about how the League has defined the North American soccer experience – rituals, communities, and personalities – by creating a soccer culture unlike any other in the world.

*At Capacity


MLS

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Evolving Retail: How Foot Locker is Changing the Traditional Retail Journey

Francine Feder - Foot Locker

Join Francine Feder, the Vice President of Consumer Connections at Foot Locker, Inc. to learn how the brand’s evolved a traditional retail journey into an omni-channel universe over the past few years. Fran’s teams drive demand creation and build concept-forward offense that taps into Gen Z consumers passion points every day. The company’s approach to 360 marketing on a 24/7 turn was met with challenges during the COVID-19 pandemic, as teams generated new strategies to drive heat within a digital landscape that was inundated and over saturated in a way we had never seen before. The agenda: create authentic moments for trusted influencers to speak directly to audiences and introduce consumers back to experiential during a critical period as restrictions shift and cities try to recover. Understanding how we engage will be key with a new outlook post-COVID.

*At Capacity


Foot Locker

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Upwork Masterclass

Session details to be announced.


Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Why Classical Marketing Is Failing, and How Quantum Marketing Is the Answer

Raja Rajamannar - Mastercard
Shannon Miller - Adweek

Unprecedented disruption has required marketers to reimagine longstanding strategies given accelerated changes in consumer needs and the consumer experience. In his Wall Street Journal Best Selling Book, "Quantum Marketing," Mastercard's Raja Rajamannar unpacks this notion by describing the four historical paradigms of marketing and contends that the industry is now entering its ‘fifth paradigm’ – a revolutionary age demanding the prioritization of new technologies and the re-imagination of the concepts of brand and loyalty. Join Raja Rajamannar as he shares actionable insights on inspiring and achieving breakthrough work and navigating the challenges of marketers in a modern business, and his predictions around how the fifth paradigm of marketing will unfold.


Raja Rajamannar
Shannon Miller

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

Serving the Public Conversation

Sarah Personette - Twitter

In 2020, marketers faced a moment of reckoning -- one that will continue to have lasting implications for years to come. As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It is not only about the context in which our campaigns appear but the communities and shared values beneath them.

In this session join Adweek and Twitter's Sarah Personette and explore the journey of how we as marketers can go from a vision of safety limited to brands to one that emphasizes the evolution of humanity and how this can help us solve our most pressing business obstacles at their core.


Sarah Personette

12:30 PM — 12:50 PM ET

Main Stage

Representation Matters: Advocating for All

Featuring: Chad Easterling - Obsidianworks
Bobby Moore III - Obsidianworks
René Spellman - Obsidianworks
Danny Wright - Adweek

Along with actor and producer Michael B. Jordan, the team has been busy building out Obsidianworks, the marketing agency that fosters more inclusive storytelling for brands worldwide. In strategic partnership with 160over90 and global entertainment and sports leader Endeavor, the creative hub strengthens its commitment to addressing racial equality within the industry at large. Co-founders Jordan and Easterling, alongside CAA alum René Spellman and creative marketing veteran Bobby Moore III, each wear many hats to roll out the culture-powered marketing venture. Join us at Brandweek on Day 4 to hear from Easterling, Moore, Spellman on how best to combine voice and vision to provide authentic representation.


Chad Easterling
René Spellman
Bobby Moore III
Danny Wright

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Leveraging First-Party Data in The Age of Privacy

Elizabeth Brennan - Permutive

We often hear about innovative, disruptive businesses having a wealth of data on their audiences versus traditional retailer-sold brands, but the truth is that all brands have the option to leverage data; they just need to know where to look and how to activate it. Brands looking to activate their owned data, no matter how much they have access to, and get closer to consumers need to look to publishers’ first-party data. In this session, join Elizabeth Brennan, Head of Advertiser Strategy at audience platform, Permutive, as she offers practical solutions for accessing publisher insights while protecting the needs and privacy of your customers.
Attend this session and learn:
· How to get close to your customers via First-Party Data and protect their privacy
· Why a data deficit doesn’t mean you can’t have an audience strategy
· Best practices for activating campaigns using publisher data


Elizabeth Brennan

1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

IKEA’s Blueprint for Success

Featuring: Umesh Sripad - IKEA
Robert Klara - Adweek

Long celebrated for its in-store customer experience, the Swedish furniture retailer has doubled down on its ecommerce strategy. Leading that effort is Chief Digital Officer Umesh Sripad, who joins Brandweek on Day 4 to share his blueprint for ramping up its omniplatform business.


Umesh Sripad
Robert Klara

1:50 PM — 2:05 PM ET

Main Stage

Walmart + The Trade Desk: When Unparalleled Data Meets Best-in-class Tech

Jed Dederick - The Trade Desk
Stephen Howard-Sarin - Walmart Connect

Walmart Connect is focused on expanding media touchpoints to help brands reach customers wherever they are browsing, shopping or engaging with content. To do this, they’ve partnered with The Trade Desk to launch The Walmart DSP, a programmatic demand-side platform that combines the best-in-class technology and performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data. It’s going to help the brands of the future drive media performance outside of Walmart’s shopping sites. In this session The Trade Desk’s Jed Dederick and Walmart Connect’s Stephen Howard-Sarin will discuss what makes this partnership so powerful, delve into the key features of the new DSP, and talk through their shared vision for the future.


2:10 PM — 2:30 PM ET

Main Stage

Reimagining Leadership in the Digital Age

Bozoma Saint John - Netflix
Danny Wright - Adweek

Trailblazing brand marketing executive and change agent Bozoma Saint John is renowned for her unparalleled energy, transformative thinking, and innovative ideas. A true 3D corporate chess player, her marketing toolkit encompasses her experience across pop culture in entertainment, music, consumer packaged goods, fashion, sports and tech. In this session, join Adweek and Bozoma as she shares marketing secrets and insights from her career journey including how she made her own lane at brands including Pepsi, Apple, Uber and Endeavor, and why bringing her real self into the C-Suite gives her a unique edge and approach to leadership.


Bozoma Saint John
Danny Wright

2:30 PM — 3:10 PM ET

Main Stage

Brand Genius Ceremony

Ko Im -

Join us as we honor the top marketers from 2021, the Brand Genius honorees, alongside Brand Visionary honoree, Jennifer Lopez, and Brand Save honoree, The Trevor Project.

Adweek’s Brand Genius Award has stood as the marketing and branding world’s consummate honor for over three decades. Each year, a distinguished panel of our senior editors convenes to identify the most creative, colorful, and ultimately successful examples of brand building in 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.  

 In 2012, Adweek’s editors added a crowning honor to the winner lineup, an award that would recognize not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who’ve not only built successful brands, but influenced the culture itself with exceptional products, groundbreaking ideas and pioneering leadership.  

Finally, in recognition of the excellent work undertaken in the not-for-profit sector, Adweek created the Brand Genius Awards’ final honor, called Brand Save, which spotlights and celebrates the growing importance of cause-marketing that benefits philanthropies, charitable groups, and other public-benefit concerns. 

 Adweek profiles each of the Brand Genius recipients in a special issue of the magazine. Join us for this year's virtual Brand Genius awards show to celebrate the accomplishments of some of the most gifted executives working today. 


3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Using AI To Effectively Traverse the Consumer Shopping Journey

Marta Cyhan-Bowles - Catalina
Faby Torres - PepsiCo
Jonathan Halvorson - Mondelez

Understanding how to apply ML/AI to the vast amount of data at our disposal is more important than ever -- especially since 80 percent of new media including social, video and email is unstructured. In order to connect with consumers seamlessly as they traverse their shopper journeys across channels, marketers need smart analytics, not just standout creative. In this Masterclass, explore the opportunity for marketers to balance breakthrough creative ideas with data-driven strategies that optimize results.


Marta Cyhan-Bowles
Jonathan Halvorson
Faby Torres

A Taste of Brandweek

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Beyond the Beverage: The Future of Consumables with Kin Euphorics

Culture is on precipice of a mental health revolution; “braincare” is the new self care. Consumer demands have shifted and the next generation of consumers is craving a new way to destress, re-calibrate, and rejuvenate. A host at her core, co-founder Jen Batchelor recognized a need for a functional drink that was sexy enough to drink at a bar, but strong and smart enough to drink at your own accord to better yourself. Kin Euphorics, launched in 2018, and has become the leading brand paving the way for the future of functional beverages with the most innovative ingredient stack in the business. Join Kin Euphorics Co-Founder and CEO Jen Batchelor for a groundbreaking discussion about how to build a brand from the inside out for the consumer of the future.

*At Capacity


Kin Euphorics

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Go From Start-up to the #3 Bottled Coffee Drink in the US

Jake DeCicco - Super Coffee
Tori Hanna - Super Coffee

Learn how Super Coffee went from dormroom startup to the #3 bottled coffee drink, taking over shelves across the US. Jake will share key business insights on how Positive Energy enabled the company to scale while remaining opportunistic through challenging times. Jake will touch on the power of the Brands first national integrated Brand campaign with Add Something Positive, driving home the Brand ethos of removing the negatives and adding positives to your energy experience.

*At Capacity


Super Coffee

Networking

THE BRANDWEEK LIFT DIVERSITY BUSINESS FAIR

The Brandweek Lift Diversity Business Fair presented by Amazon Advertising is tailored to provide essential advice and resources intended to empower and benefit underrepresented business leaders, and create space for companies to learn from, connect with and discover the gains of investing in businesses owned and led by diverse, equity-centered, and inclusive communities. Programming for the day will include inspiring conversations and informative workshops led by diverse business owners and industry experts that will support and identify growth opportunities that understand and meet the unique business needs of underrepresented communities, and offer a blueprint of best practices for brands, agencies and publishers on how to work with these businesses, build authentic and sustainable relationships and create impactful, inclusive work. 

A Taste of Brandweek

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Creating Your Perfect Blend with Just Add Honey Tea Company

Sometimes your cup of tea would be better with a pinch of this, or a little bit of that… Let us help you create your perfect blend! Since 2006, just add honey has created loose leaf tea blends that are perfect for every palate.

In this class, you will learn:
-what is tea
-what is NOT tea
-how to create your perfect blend
-blend and spice up what you have at home

*At Capacity

 

 


Just Add Honey

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand (Clone)

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


10:00 AM — 10:30 AM ET

Taste of Brandweek: Why Experience Matters: Building a Self-care Brand

Self-care has taken on a new meaning since the beginning of the pandemic. COVID19 changed what it means to “take care” from a nebulous concept to now, essential practices necessary for stress relief, better sleep and feel more resilient during this difficult time. Join SPRAISE founder Dominique Boseman along with marketing officer Heidi Pearson as they discuss why experience matters in brand building. Learn how Dominique used her passion for advocacy to build a vegan body-care brand that puts the customer journey first and leverages self-discovery to create a lasting impact.


Spraise
Brooklyn Tea

Main Stage — 11:00 AM — 1:30 PM ET

Friday, September 24, 2021
Adweek Opening Remarks11:00 AM - 11:10 AM
Breakout Session: Redefining Support for Minority-owned Businesses 11:10 AM - 11:30 AM
Building Inclusive Communities11:30 AM - 11:50 AM
Building Inclusive Communities 11:55 AM - 12:15 PM
Building Inclusive Communities 12:20 PM - 12:40 PM
In Conversation With Global Icon Jennifer Lopez12:45 PM - 1:05 PM
Adweek Closing Remarks 1:05 PM - 1:10 PM
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

Workshops — 1:30 PM — 2:30 PM ET

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Standout Social Strategies: How to Get Your Company’s Voice Heard
1:30 PM - 2:30 PM

With so many new and established businesses jockeying for market share in the current ecosystem, having a killer marketing strategy that sets your business apart from the pack has become the crucial factor between thriving and barely surviving.

This workshop will give you the tools to build a digital marketing strategy that stands out from the rest.

Sharon Lee Thony is a Rockstar multi-hyphenate with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. As Director of Digital Marketing Agencies at Fiverr, Founder and CEO of SLT Consulting and co-host of Top 50 Podcast Modern Minorities — to name just a few things — Sharon specializes in helping savvy businesses looking to scale their efforts in various marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Come ready to take notes, ask plenty of questions and make valuable connections with Sharon and a community of business owners like yourself!

Presented by

The Great AWakening

2020 and the global pandemic served as a catalyst for reinvention within the marketing and advertising industry. As social distancing continued into the spring and we anticipate a new world to order set in during the summer months, new rules of engagement have started to form. How have shifting consumer habits and spend, coupled with technological advancements and privacy concerns, inspired a new way of thinking and delivering a return on spending? On the first day of Brandweek, we welcome industry leaders to speak to marketing’s great awakening.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Finding the Sweet in Unsweetened with Sound

Sound Co-Founder, Tommy Kelly, joins us to share his journey from the nuclear power industry to launching a category-leading beverage brand. He’ll discuss the recent rebrand at Sound that led to 3x growth in same-store sales velocity and how to design for omni-channel success. He will also share his perspective on how taking a “sound” approach to all aspects of the business has created staying power for the brand.


Sound

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Break all the Rules with Mented Cosmetics

Mented CEO KJ Miller went to Harvard Business School to learn all the rules about starting and marketing a business, only to launch one and promptly break them all. Join her and discover how to launch and grow a successful brand while throwing the textbooks out the window.


Mented Cosmetics

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: The Power of Baking with King Arthur Baking

How King Arthur Baking Company, America’s oldest flour company, not only pivoted to meet +56% pandemic-led growth on store shelves, but also refreshed its brand image with a new logo and new marketing strategy to speak to the next generation of bakers.
 


King Arthur Baking Company

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: From Helping Brands to Building Our Own

Join us to hear how our experiences running a creative agency and serving clients informed the way we look at brands and inspired us to build our very own. We’ll share tricks of the trade, big businesses’ best kept secrets, and common pitfalls to avoid.


Three Wishes

Masterclass

Jamie Moldafsky

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

The Inside Scoop on Owning Your Brand Narrative

Featuring: Matthew McCarthy - Ben & Jerry's
Lisa Granatstein - Adweek

Ice cream and non-dairy desserts aren’t the only cool items Ben & Jerry’s serves up. Long before it was widespread, the iconic frozen treats brand was on the forefront of what it means to be socially responsible. For Ben & Jerry’s, it’s not cause marketing, and it’s not philanthropy. CEO Matthew McCarthy understands the power of businesses as a force for good and has led the way for social activism in the brand arena - inspiring other C-suite executives to exercise their power, too. McCarthy joins Day 1 of Brandweek to discuss marketers’ newfound voice, the power of co-creation and the importance of an open dialogue with your consumer.


Matthew McCarthy
Lisa Granatstein

12:05 PM — 12:10 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you all week by Smartsheet!


12:10 PM — 12:25 PM ET

Main Stage

When All Else Fails, Walt Disney.

Randi Stipes - IBM

As marketers, we are the front line. We are the voice consumers hear. We are the message leaders speak. We are puppeteers of the technology bringing our brands to market. And when a new world order comes about, the expectations and stakes are even higher. So, what’s the secret to navigating the unprecedented? Confidence? Control? Curiosity. Yes. Yes. Yes. We all know it’s easier said than done. In this session, Randi will share practical learnings and tools for how to bring the 3 Cs into your new world order. And yes, explain what all this has to do with Walt Disney.


Randi Stipes

12:30 PM — 12:50 PM ET

Main Stage

Harnessing the Marketing Evolution

Featuring: Cara Sylvester - Target
Stephanie Paterik - Adweek

The role of marketing has evolved to become the heart of the consumer experience and a key growth driver, especially as companies evolve and adapt based on consumers’ ever-changing needs. Join Target’s CMDO Cara Sylvester for a discussion on how to harness marketing’s full potential in a digital-first world and maximize growth in today’s rapidly changing environment.


11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Featuring: Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


1:30 PM — 2:30 PM ET

Workshops

Harnessing the Power of Your Personal Brand to Build a Thriving and Sustainable Business

Featuring: Marvet Britto - The Britto Agency

The most compelling part of any origin story behind a successful brand or business is how its founder came to start it. Whether it’s a spark of passion, a family promise, a personal health journey, a “David vs. Goliath” career breaking point, or a call to serve the underserved — clients and consumers are often drawn in by “purpose” more than “product.” 

For nearly three decades, Marvet Britto, has used her natural gift and razor-sharp instincts to elevate an impressive roster of talent and brands into well-known and respected names with global reach. Her vast and diverse breadth of work includes names like Mariah Carey, Essence Magazine, Bishop TD Jakes, Charlamagne Tha God, Motorola, Wheels Up, the island of Anguilla, Martell Cognac and so many more.

In this workshop, Marvet will guide you to identify your “Hand Print” — the determining factor that leaves a lasting impression with clients, associates and prospective business connections  — and how to utilize it to market yourself and your business optimally in an ever-changing business and social landscape. 

Come prepared to take notes, ask plenty of questions and make beneficial connections with Marvet and a community of business owners like yourself! 


Cara Sylvester
Stephanie Paterik

12:55 PM — 1:00 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:00 PM — 1:15 PM ET

Main Stage

Using the Hollywood Model to Build Creative Teams at Scale

Patrick Holly - Upwork
Kelsey Sutton - Adweek

As creatives are under increasing pressure to drive speed and innovation, the need to create at scale becomes more urgent. Innovative leaders are leveraging the Hollywood Model to dynamically build hybrid teams of in-house creatives and independent experts to tackle key initiatives and open the door to execute on big ideas. Join Upwork’s Executive Creative Director, Patrick Holly as he shares:
 

 

  • How to build a hybrid team at scale to address diverse creative opportunities
  • Best practices for fostering creative collaboration with a distributed team
  • Guidance on how to align in-house skills and emerging talent needs

 


1:20 PM — 1:25 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


1:25 PM — 1:45 PM ET

Main Stage

How the Great Reshuffling Accelerated Zillow’s Brand Evolution

Featuring: Aimee Johnson - Zillow
Lisa Lacy - Adweek

The global pandemic upended the meaning of “home” and prompted people across the U.S. to rethink how and where they want to live and work. This rapid change contributed to the “Great Reshuffling,” a confluence of social, demographic and economic factors that spurred high demand for housing and rapidly transformed the real estate industry. Join Adweek as we sit down with Zillow’s Chief Marketing Officer Aimee Johnson to discuss the onus behind the brand’s evolution, why the pandemic and The Great Reshuffling accelerated this movement, and what this means for all of us as people, and as marketers, as we continue to search for our “new normal.”


Aimee Johnson
Lisa Lacy

2:10 PM — 2:30 PM ET

Main Stage

TP for the People! How Kimberly-Clark Saved Our Butts

Featuring: Zena Arnold - Kimberly-Clark
Nicole Ortiz - Adweek

Kimberly-Clark has been the popular purveyor of CPG essentials, from Kleenex and Huggies to Cottonelle and Kotex, for more than a century. But a global pandemic led to unprecedented levels of demand, forcing a rethink of its supply chain, its customer journeys and its marketing efforts overall. On Day 1 of Brandweek, hear from Zena Arnold, Kimberly-Clark’s Chief Digital and Marketing Officer, who led the marketing effort after joining the company from Google in April 2020, on what it takes to rapidly transform your business in more than 175 countries when ¼ of the world’s population depends on one of your products every day.


Zena Arnold
Nicole Ortiz

2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:00 PM ET

Main Stage

An Industry Called to Action: How Crisis is Catapulting Brands into Marketing’s Next Era

Marvin Chow - Google
David Kaplan - Adweek

2020’s shock to the cultural and consumer landscape forced a reckoning for brands and customers alike. The crisis felt by both businesses and people around the world were captured as moments of empathy and drove purposeful action by responsive and savvy brands. In this keynote, Marvin Chow, VP Global Marketing at Google, will break down the reckoning that has inspired brands to be more deliberate in their communications, share Google’s own response to this, and outline the new opportunities shaping the future of marketing.


Marvin Chow
David Kaplan

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Break the Cycle of Dependence

Jeremy Hlavacek - IBM Watson Advertising
Bruno Cardinali - Popeyes
Shiv Singh - Expedia Group

Whether you’re frustrated or relieved about the third-party cookie delay, most brands agree that being dependent on the decisions of a few big players puts us in a precarious position. As our industry faces an uncertain future, businesses must also solve for existing challenges including supply chain issues, changing consumer needs, and increasing competition from digital DTC natives. What if a better solution was right in front of us? One that could help us crush ROI metrics while protecting the privacy of our consumers? Join this interactive Masterclass led by IBM Watson Advertising to hear from leading brands who are future proofing their strategies with advanced, open technology that puts them back in control.


Bruno Cardinali

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Balancing the Shift: Innovation That Goes Beyond 9-5 with Dr. Neela, Co-Founder of Jaanuu

Jaanuu -
Dr. Neela Sethi - Jaanuu

As a practicing pediatrician and co-founder, Dr. Neela has been on the frontlines for the past year and a half juggling parenthood, her businesses and her patients, all to the backdrop of a global pandemic. What started as a desire to bring style and function to the medical apparel space, transformed into a mission to empower healthcare heroes to look and feel their best around the clock. Get the inside scoop from Dr. Neela who has used her first hand experience to inform and innovate the medical apparel industry, most recently with Jaanuu’s new line of loungewear - perfect for caregivers’ recovery, a critical and often overlooked component of the medical field.


Jaanuu

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Salad for the People: Building Brand Equity with Farmer’s Fridge

A salad company meets Midwestern nice – that’s Farmer’s Fridge. Healthy, ready-to-eat meals for everyone – not just health nuts or yoga gurus. VP of Marketing Meghan Hurley will talk building a scalable brand that helps regular people trying to eat well, navigating the pandemic after losing 95% of our business overnight, and launching partnerships with some of the country’s most recognizable chefs.


Farmer's Fridge

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City institution, Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a tiny bread shop on the Upper West Side of Manhattan has grown into national omnichannel business. Join Chief Marketing Officer - and fellow sweet tooth - Lorna Sommerville for a delicious (cookie) break to learn how she’s helping to scale this heritage brand while preserving its beloved status.


Levain Bakery

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Life is Good®: Optimism Over Adversity

In this talk, hear from Life is Good® 's President, Tom Hassell, on how the optimistic apparel company evolved its business model in 2020 – one of the most challenging years in retail - nearly doubling its customer-base and growing ecommerce revenue by 75 percent. Connect with the deeper purpose of your work & life, while taking away actionable tips on how you can drive positive change within your organization.


Life is Good

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Data Is Dead, Long Live Data!

Picture the scene: it’s 2022 and the cookie-less future digital retailers have been scrambling to navigate is here, but you haven’t sweat it since September. Sounds great, right? Make that future a reality by joining Win Brands Group co-founder and CMO Taylor Sicard for a discussion on how the modern holding company is already setting its portfolio of brands including Homesick, QALO, and Gravity up for success by finding new ways to gather first-party data. Learn how each brand has already used these findings to shape everything from product development, to marketing attribution, and more, and how to apply these lessons to your own brand in preparation for the ‘datageddon.’
 


Win Brands Group

Networking

THE TRAILBLAZERS

Taking the road less traveled hasn’t always been favorable. However, some of the greatest triumphs are the result of calculated risks. Leveraging complex tech stacks, prioritizing brand purpose, and personalizing messaging at scale are just a few ways of reaching consumers and building valuable consumer relationships. Today, we invite trailblazers and pioneers to the stage—those who have successfully forged their own paths for connecting with consumers.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Building a Business Based on the Lifestyle of an Iconic Athlete

Want to know what Tom Brady eats every day and on game day? TB12 is inspired by 3-time NFL MVP and 6-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, offering a holistic approach to performance and recovery with a belief that supplementing with natural ingredients can be a key part of a healthy recovery protocol. Join TB12 CEO John Burns to discuss how TB12 is transforming global health & wellness and how to improve your longevitiy and perform at your best integrating revolutionary concepts in nutrition and hydration.
 


TB12

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: How One Brand Has Converted Product Positioning To Social Responsibility with VIDE

Join us as we chat with CEO and Cofounder of VIDE Beverages, Ryan Laverty, who has brought quality, convenience, and transparency to the RTD market with its all-natural, gluten-free, zero sugar, zero carbs beverages. We also will be talking about how VIDE started a conversation about how an intentionally purchased product can inspire small moments of self-improvement, and what that means to VIDE as a company.


VIDE

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: How To Do More with Less with Mush

Jo Dutta, who previously ran large brands at PepsiCo including the global Quaker brand, will share the brand story and how MUSH has earned cult like status among fitness enthusiasts, celebrities and plant based community leaders. She will also share lessons in how to create a new category and sustainably scale a business while constantly having to do ‘more with less’.


Mush

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Boundless Beauty

The description: Connect with Nadia D. Cross, founder and creator of Teal N Bronze, an organic skincare line which harmonizes body wellness for all genders and skin. Her journey to guarantee conscious commerce traveled from toxin-free to multi-purpose to provide transparency into self care that doesn't hurt the planet. Learn how Nadia is pioneering Boundless Beauty and redefining the game along the way.


Teal N Bronze

Masterclass

10:30 AM — 11:30 AM ET

Masterclass

Masterclass: Understanding Gen Z Identity

Kasha Cacy - ENGINE
Soyoung Kang - eos
Melissa Hobley - OkCupid

"I have a real love/hate thing with labels and identity because I think it’s shifting and contextual and a little bit hard to define – but not like evil because…[it] helps people find their people.” – Kathleen, non-binary, Illinois, 26 (Cassandra Collective)

Gen Z is speaking, and we need to start listening. Identity has always been important, but for Gen Zs today it’s mandatory. It’s much more complex and nuanced than race, gender and ethnicity – and on top of that it’s fluid and ever evolving. From content, to music, to politics and hobbies… they believe these are all an extension of their identities and are passionate about who they are and how they are defined. For marketers it’s fascinating… and also a challenge we can’t ignore. Don’t miss this session as we learn what Gen Z’s are saying, what they expect and what this means for brands, advertising and innovation.


Kasha Cacy
Melissa Hobley
Soyoung Kang

Main Stage

11:30 AM — 11:40 AM ET

Main Stage

Adweek Opening Remarks

Danny Wright - Adweek

Welcoming remarks and a look at the event.


Danny Wright

11:40 AM — 12:00 PM ET

Main Stage

Mental Models for Harnessing Creativity

Neil Lindsay - Amazon
Jameson Fleming - Adweek

Successful brands tell compelling stories, and that best stories are those that celebrate humanity, have personality, and are often fun, while amplifying the truth about their product, service or brand. Neil Lindsay, Amazon’s SVP WW Marketing and Prime, joins Adweek to discuss the techniques and mental models his team uses to harness creativity and create stories that help Amazon build successful brands.


Jennifer Chase
Danny Wright

12:30 PM — 12:50 PM ET

Main Stage

The Art and Science of Selling Campbell SNACKS

Janda Lukin - Campbell SNACKS
David Griner - Adweek

If you’re a snacker, you’ve likely munched on Goldfish crackers, Milano cookies and Kettle Brand potato chips in your lifetime. For a company that’s been around for 150 years, it’s served up snacks to generations of fans. But as digitally native consumers grow increasingly more dominant, creative effectiveness and new product innovation are key to success. On Day 2, join Campbell SNACKS CMO Janda Lukin, to learn how to embrace new consumer behaviors and the importance of creativity in the marketing mix.


Janda Lukin
David Griner
Tina Wilson

1:40 PM — 1:55 PM ET

Main Stage

Bold Moves Win: How Innovative Brands Thrive in the Age of Digital Reckoning

Justin Hayashi - New Engen
Anna Otieno - New Engen

Digital marketing is facing a reckoning. Brands can no longer rely on the old tried-and-true marketing playbooks to drive growth. Bold is no longer restricted to provocative campaign taglines. It’s a mode of operation, and for many, it’s a recipe for success. Join New Engen CEO, Justin Hayashi and Head of Research, Strategy & Insights, Anna Otieno as they showcase bold, strategic wins that are propelling brands forward in an age of digital reckoning.


Justin Hayashi

2:00 PM — 2:20 PM ET

Main Stage

Bring It On: Owning Your Narrative with Gabrielle Union

Featuring: Gabrielle Union - Actress, Producer, Author and Entrepreneur
Terry Stanley - Adweek

Gabrielle Union exemplifies authenticity and hustle. With the relaunch of her hair-care line, Flawless by Gabrielle Union, becoming co-founder of the organic children’s snack food line, Bitsy’s and most recently, launching Proudly, a baby company specially formulated for children of color, all while serving as an advocate for systematic change within the entertainment industry, the true trailblazer and entrepreneur joins us for Day 2 of Brandweek to discuss defining your narrative, acting on personal beliefs, and what true partnership entails.


Gabrielle Union
Terry Stanley

2:20 PM — 2:35 PM ET

Main Stage

Today’s Traveler: Marketing with Agility to a Moving Target

Crystal Eastman - Zeta
Stephen Fitzgerald - G6 Hospitality LLC

The pandemic has changed booking behavior with spontaneity and optionality replacing long-term dreaming and planning. Reaching consumers with tailored offers at just the right moment has become critical to win share. How are Travel and Hospitality brands successfully connecting with today’s consumer, while planning for the expected travel resurgence in 2022 and beyond?

In this session join Crystal Eastman, Chief Marketing Officer, Zeta Global and Stephen Fitzgerald, VP eCommerce and Distribution, G6 Hospitality as they dive deep into the current landscape, offer insights into how marketers can reimagine their omnichannel strategies to balance data and customer loyalty, and tips for understanding the new customer journey.

Attend this session and learn:
How traveler behaviors have changed and why understanding the new customer journey is more critical than ever.
How successful Travel and Hospitality brands are using data to power agile, omnichannel marketing strategies to capture booking share.
How marketers across industries learn from leading Travel & Hospitality brands about balancing revenue goals with loyalty.


2:35 PM — 2:40 PM ET

Main Stage

Trivia Break

Join us for Trivia brought to you by Smartsheet!


2:40 PM — 3:05 PM ET

Main Stage

Standing the Test of Time: How Jermaine Dupri and Gamble and Huff Are Paving the Future of Music

Kenneth Gamble - Philadelphia International Records
Leon Huff - Philadelphia International Records
Danny Wright - Adweek
Jermaine Dupri - Grammy Award Winning Songwriter/Producer

The music industry can be fickle, with talent here today and gone tomorrow. A few standouts, however, are proving to rise above the noise in their effort to carry on their legacy in the digital age. This includes Grammy-winning songwriters and producers Kenneth Gamble and Leon Huff, founders of the groundbreaking label Philadelphia International Records that launched the Philly Soul sound. In addition to creating an entire genre of music, these two visionaries were the creators of what we know as joint venture deals between independent labels and major distributors. Jermaine Dupri, to name another, has built one of the most prolific careers in music selling millions of records, topping music charts throughout numerous decades, and playing an instrumental role in the careers of Kriss Kross, Usher, Mariah Carey amongst many others. In this session, join Adweek as we sit down with Kenneth, Leon and Jermaine Dupri as they share their best insights from their careers including how to make music that can stand the test of time and building transitional brands outside of music. They'll also shed light on the importance of mentorship when it comes to young talent and offer predictions on the future of music and how to remain relevant and keep fans engaged longer in the digital age where attention is fleeting.


Kenneth Gamble
Danny Wright
Leon Huff

3:10 PM — 3:15 PM ET

Main Stage

Adweek Closing Remarks

Danny Wright - Adweek

Thank you for joining us!


Danny Wright

Masterclass

3:15 PM — 4:15 PM ET

Masterclass

Masterclass: Mastering the Consumer Journey for 2022 and Beyond

Jennifer Chase - SAS
Kelly Mahoney - Ulta Beauty
Gayle Troberman - iHeartMedia

The customer journey revolution is here to stay - compelling marketers to be curious, agile and innovative in their approaches. Join this masterclass to learn the importance of personalization, prioritizing loyalty and delivering on immersive experiences.


Jennifer Chase
Gayle Troberman
Kelly Mahoney

A Taste of Brandweek (Available to Brand Pass Holders Only)

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: How to Build a Brand People Believe In

As marketers, our north star is forming deep, lifelong connections with our customers, mobilizing a movement, and inspiring evangelism. Join Daily Harvest founder + CEO, Rachel Drori for a conversation on how to build a brand everyone can believe in by committing to solving a systemic problem and being radically customer-driven. Enjoy a complimentary box of nourishing bowls, flatbreads, smoothies, snacks and desserts courtesy of Daily Harvest, too.
 


Daily Harvest

4:00 PM — 4:30 PM ET

Experiences

Taste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.


Bulu

4:00 PM — 4:30 PM ET

Taste of Brandweek: Healthy Inside, Radiant Outside

Everything you need to truly feel good starts from within. HUM approaches skin, hair, body and mood goals from the inside out with clean, clinically proven nutrients and free nutritionist advice. Learn more about their mission and how they are inspiring people to live healthier, happier lives using two key ingredients: science and joy. Plus, enjoy your new vitamin routine of HUM bestsellers!


Hum Nutrition

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Harvesting a Heritage for Your Brand

400 million pounds of cranberries are consumed by Americans each year. It’s no surprise Ocean Spray produces 70 million cans of cranberry sauce each year as part of that. Brand affinity was solidified by building a deep-rooted heritage behind this hero superfruit, the cranberry. CCO Monisha Dabek will discuss ways Ocean Spray continues to dedicate the brand’s mission to the cooperative’s tireless commitment in the harvesting process of the cranberry. Dabek will specifically highlight ways the brand heritage has evolved and innovated around the pillar superfruit, which is ingeniously incorporated across all channels, such as through recipe integration, ingredient experimentation and more.
 


Ocean Spray

4:30 PM — 5:00 PM ET

Experiences

Taste of Brandweek: Navigating to a Nature-based Age

Jason De Turris - Apeel

How do we transform our food system to work in harmony with nature, ensuring an abundant future for our planet? Join Jason De Turris, Apeel’s Senior Vice President of Marketing Sciences, for a conversation on how to build a mission-focused, nature-based brand that can galvanize retailers and consumers alike to tackle some of the most pressing sustainability issues facing our planet. Attendees will enjoy Apeel-treated produce, proven to last 2-3 times longer than conventional produce, courtesy of the Apeel team.


Apeel

Networking

THE CREATORS

Creativity serves as the bloodline for the industry. Seismic societal and organizational changes have resulted in an understanding that brands are no longer just brands. Brands must now serve as representatives of ideals and purpose. Today, we highlight the creators behind brand positioning and innovation.

A Taste of Brandweek (Available to Brand Pass Holders Only)

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Growing Younger: How Happy Socks is Adapting to Gen Z and Their Version of Happiness

Happy Socks’ Head of Marketing and Creative Director talk us through how the Swedish brand has kept their “forever young” attitude throughout the years, first finding success with Millennials, and now shifting their appeal to Gen Z through youth-driven content. One part random, one part soul, and always coated in color.
 


Happy Socks

9:30 AM — 10:00 AM ET

Experiences

Taste of Brandweek: Sky’s the Limit for Customizing Taste

Private jet travel has taken off! Now, not only can more people take advantage of flying private, but they can also enjoy the luxury of customizing their travel experience. Private fliers can now select anything from their aircraft, to take off time, and Wheels Up, the leading brand in private aviation has taken it a step further by offering a selection of customized catering and dining options on and off the ground. Chief Experience Officer, Gail Grimmett will discuss the ways partnerships with likeminded brands like Landry’s, Rao’s, Whispering Angel, Caviar, and more have led to the ultimate dining experience for Members, from take-off through enjoying their desired destination.
 


Wheels Up

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Unboxing Bespoke Post's Box Creation Process

Bespoke Post's goal is to deliver curated goods at an optimized price point, and with that comes a unique box process. Part creative, part strategy, part merchadinsing—there's more that goes into designing a Box of Awesome than meets the eye. Join Bespoke Post's Chief Merchandising Officer, Michelle Zara Evans, as she details the innovative and data-driven way these unlike-any-other boxes come to life.
 


Bespoke Post

10:00 AM — 10:30 AM ET

Experiences

Taste of Brandweek: Focusing on Consumer and Community needs with Bevel

Girard Hardy - Bevel

Bevel is an award-winning brand focused on meeting the unique head-to-toe grooming needs of Black Men. Launched in 2013, Bevel has made a name for itself by relentlessly placing the consumer first in everything that we do. Learn how a sharp focus on the needs of our consumer & community enabled Bevel to respond quickly to the events of 2020.


Bevel