While navigating the shifting moods of pandemic-weary consumers and technological advancements is no small feat, there is a powerful opportunity for our industry to respond in real time to consumers in meaningful ways. Inclusive, inspiring and distinctive experiences will set the pace for the transitions ahead and serve as guideposts as we prepare for the next chapter. Today, we highlight the leaders who continue to break new ground, challenge the status quo and soar to new heights in uncertain, unchartered territory—encouraging others to follow in their steps.

As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation. Meeting audiences in the moment will be more critical than ever before, and to achieve this demands relentless curiosity and vigilance in identifying new trends and creative opportunities. Today, we invite the agile thinkers of our industry to explore how they’ve found success.

Gone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way street and brands must differentiate by embracing diversity, crafting cutting edge experiences, and prioritizing authenticity. Today, we’ll hear from next-gen marketers who are successfully catering to a growing audience of digital natives and transcending social media platforms with stories that inspire.

As we embrace a world of hybrid and remote work, the role of a culture that engages, rewards, and inspires will be instrumental for achieving business goals. Rapid advancements in technology and shifting behaviors will demand new business models, the creation of new roles and reimagining traditional ones.

Today, we welcome the cultural leaders of our space to discuss the pivotal inflection point of today’s workplace and get a glimpse into predictions around the future of work.

Brandweek Presents Web3 and The Metaverse — a full-day program powered by Brandweek – will explore the power, promise and potential of the new Internet including why it matters and what it means for brands and the future of our industry. Metaverse and Web3 experiences offer consumers the opportunity to play, work, connect and buy in unprecedented ways – and brands must be ready to capitalize. This program will help brands start to think about how to unleash their creativity to create experiences to reach consumers at any point in their journey and establish a new system of ownership.
The full-day agenda includes thought leadership opportunities for brand partners on the Main Stage and Workshops alongside industry-leading brands, plus 1:1 meetings and networking.