Sunday
Check In

12:00 PM - 5:00 PM
Check-in and Registration

Welcome to Brandweek! Swing by and pick up your name badge for the week at the registration desk.

 
6:00 PM - 9:00 PM
Havana Nights Welcome Reception 

Fedora hats and hand-rolled cigars are just the beginning. We’re kicking things off with an evening of lively festivities that pay homage to the Cuban culture that permeates this year’s colorful destination.  

Juliette Morris

Monday
The Game Changers

While navigating the shifting moods of pandemic-weary consumers and technological advancements is no small feat, there is a powerful opportunity for our industry to respond in real time to consumers in meaningful ways. Inclusive, inspiring and distinctive experiences will set the pace for the transitions ahead and serve as guideposts as we prepare for the next chapter. Today, we highlight the leaders who continue to break new ground, challenge the status quo and soar to new heights in uncertain, unchartered territory—encouraging others to follow in their steps.

7:30 AM - 8:30 AM
At Capacity: Morning Wellness: Jetsweat Pilates Class

Join Jetsweat for a high-energy, Pilates Mat-Based workout where you'll focus on developing core strength, increasing stability, and building stamina. This class is a unique combination of total-body sculpt work and Pilates that will leave you feeling leaner and stronger. Jetsweat Pilates is a form-focused workout that is designed to give participants the ability to modify or advance any exercise.

 
Wellness Activity
7:30 AM - 9:00 AM
Registration and Breakfast
 
 
Registration
9:30 AM - 9:35 AM
Opening Remarks

Opening remarks and a look at what's to come during Brandweek. 

Juliette Morris
Main Stage
9:35 AM - 9:55 AM
Driving Results With People-Led Problem Solving

Combining the power of creativity with a people-first approach – from the humans we influence to the teams behind the work – has transformed the world’s largest brewer from a brand buyer to a brand builder.

Kick off day one with Global Vice President of Marketing Culture and Creativity, Ryan Verschoor, who will speak about how AB InBev has cultivated a culture of learning and creativity that puts people first and drives growth for the business.

Ryan Verschoor Ann Marinovich
Main Stage
10:00 AM - 10:20 AM
Building Transformative Experiences for Gen Z

Gen Z are demanding more from the brands they want to engage with. Smart brands have recognized that this ever important cohort wants to connect with meaningful experiences and shared values. 

Learn how the iconic Coca-Cola Company’s brands are partnering with Snapchat to connect with communities to create immersive experiences that drive real business impact.

Robin K. Triplett Jason Poinsette
Main Stage
10:25 AM - 10:45 AM
Networking Break
 
 
Networking
10:50 AM - 11:00 AM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Main Stage
11:00 AM - 11:20 AM
Spending Effectively with Social Media Influencers

Recent studies show that 92% of consumers trust influencers over advertisers, and those consumers are more likely to make a purchase based on social media references. With online communities redefining how consumers form opinions, make purchases and engage with brands – how are marketers taking into consideration the unique approach to choosing the right partners? 

Bette Ann Fialkov, Head of Entertainment and Culture at hims&hers, and entrepreneur/influencer Julz Goddard (@yesjulz) join Brandweek to tackle this question and shed light on the broader trend.  You’ll walk away understanding the vitality behind a core collaboration between brand and influencers, what partners are looking for in their brand deals, and how to effectively add talent to your marketing stack in order to maximize your visibility and scale to a wider market. 

Bette Ann Fialkov Julieanna Marie Goddard
Main Stage
11:25 AM - 11:45 AM
The Opt-Out Consumer: Are Brands Doing Enough to Restore Trust in Advertising?

Consumers trust in advertising is eroding fast and regulators are closing in on bad data practices. Consumers expect transparency, control and choice over how their data is used, and any company that ignores this puts their business and consumers at risk. What should brands be doing to halt an opt-out culture that could see their audiences disappear completely?

Join this panel as industry experts discuss responsibly restoring trust in advertising and why a proactive approach that demonstrates respect for consumers and their data is now a requirement.
 

Tori Egler Mike Scafidi Sara Owens Paul Gelb
Main Stage
11:50 AM - 12:10 PM
Capitalizing on Audience Reach

For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. 
In this session, Linda Lee, Campbell’s CMO of Meals and Beverages, joins Adweek to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers. 

Linda Lee Chris Ariens
Main Stage
12:30 PM - 1:30 PM
Lunch
 
 
Lunch
1:45 PM - 2:45 PM
Masterclass (Isles, Lobby Level): Mapping out your Digital Transformation

Digital transformation is about changing the way business is conducted, as it allows organizations to make game-changing efficiencies, including emphasizing the customization processes, strengthening overall decision-making, and creating lasting and more sufficient customer experiences.  

Hear from brand leaders on the strategy, the structure and the steps when it comes to mastering your digital transformation journey.  

Meridith Rojas Surabhi Pokhriyal David Kaplan Deborah Wahl
Masterclass
Masterclass (Flagler, Lobby Level): What does Your Brand Sound Like?

Audio is an influential part of the marketing world. From podcasts, showcasts to live audio, it's how brands reinforce their personalities. In the US alone, eMarketer forecasts podcast ad spending will surpass $2 billion in 2023 and will account for nearly one-third of digital audio services ad spending. These sonic revelations are ushering in new ways to connect and interact with consumers, create immersive and lasting listening experiences, gain insights and enhance a brand's digital offerings.  

Join Adweek and hear from brand marketers who are amplifying results within the audio revolution by leveraging mediums that rely on sound, music and voice and gain tips to enhance your brand’s strategy in the space.  
 

Lisa Ryan Howard Raja Rajamannar Robyn Delmonte Eric Johnson
Masterclass
Masterclass (Trade, Lobby Level): Augmentality Shift: ARe you meeting Gen Z’s expectations?

The Augmented Reality revolution has happened. There is demand for AR that unlocks utility that allows consumers to: explore the world, connect with others and improve themselves. The opportunity is there for brands to meet consumer expectations.

Hear from brand leaders on how they’re building experiences that drive engagement with Gen Z and how your brand can connect with this impactful audience.

Ashley Schapiro Nina Mishkin Kelly Burke
Masterclass
Masterclass (Biscayne, Second Level): Consumers Are Opting Out of Advertising: Are Brands Responsible?

Consumers are opting out of advertising at an alarming rate, they are wary of buying from brands with bad data practices, and would spend more with those who protect their personal and sensitive data. As consumer trust becomes a bigger problem for marketers than the disappearing third-party cookie, brands cannot wait for big tech to solve this growing issue.

Join Mark Pearlstein, Chief Business Officer at Permutive, Travis Freeman, Senior Vice President, Demand Generation at Inspire Brands, and Jake Abel, Managing Director, International Marketing, Global Marketing Operations and Channels at Delta Air Lines as they guide brands through the biggest challenge in advertising - not losing consumers because of poor data ethics and nefarious methods of marketing. And why, as an industry, we need to be responsible and restore consumer trust.

Mark Pearlstein Travis Freeman Jake Abel
Masterclass
3:00 PM - 3:20 PM
Digital Marketing in a Privacy-First Era

The ads-based business model is at a crossroads: consumers continue to demand more privacy and control of their data, regulators across the globe are raising the bar on use of personal data, and third-party cookies are being rendered obsolete. All these factors will reshape how digital ads are bought and sold.

Jon Suarez-Davis Sean Downey
Main Stage
3:25 PM - 3:35 PM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Main Stage
3:35 PM - 3:55 PM
The Last Flight Left the Island

Marketing a travel destination is a highly competitive landscape, fighting for consumers’ precious and carefully planned vacation time, so how you package a destination’s brand is serious business. The stakes are even higher when you are an island destination whose economy is one of the most tourism dependent, globally.

Join us for a fireside chat with Big Village and Sanju Luidens, Chief Marketing Officer, Aruba Tourism Authority as they share how their successful partnership navigated the turbulent complexities of travel throughout the pandemic, while being future forward to reposition the island to attract a post-pandemic traveler. A story of bravery with real lessons for every marketer.

Kasha Cacy Andy Davidson Sanju Luidens
Main Stage
4:00 PM - 4:20 PM
From Yogurt Brand to Modern Food Company: Chobani’s Brand Identity Evolution

Chobani is on a mission to make quality and nutritious food accessible to more people while elevating communities and making the world a healthier place.

Join Meredith Madden, Chief Marketing and Category Officer at Chobani as she discusses the brand’s transition in identity from a yogurt brand to a modern food company and how they use audience-first marketing strategies to recruit new consumers and bring Chobani loyalists into new categories. By integrating the marketing and commercial functions, Chobani has developed thoughtful, insights-informed marketing campaigns and activations, including their most recent “Chobani has oatmilk” advertising campaign and the launch of their first metaverse experience, “Chobani Oatmilk Cosmic Race” on Roblox.  
 

Meredith Madden
Main Stage
4:25 PM - 4:45 PM
A Conversation on Entrepreneurial Spirit with Pharrell Williams

Acclaimed producer and musician Pharrell Williams embodies the art of being a successful leader when it comes to cultivating successful brands. With his undeniable talent, steady eye on current social issues, and genuine curiosity about the people and the world around him, Williams has established himself as a confident and gracious figure. Hear from Pharrell as he talks about his personal and professional accomplishments across the various genres of music, fashion and philanthropy, and how his own brand development process keeps him excited and inspired.

Pharrell Williams Shannon Miller
Main Stage
4:50 PM - 4:55 PM
Adweek Remarks
 
Juliette Morris
Main Stage

Taste of Brandweek Experiences

5:15 PM - 5:45 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Special Events

7:00 PM - 10:00 PM
Reception @ The Wharf Miami

Join us beside the sparkling Miami River for a night of outdoor fun. Sip cocktails from our premium open bar and browse a tasty array of food trucks with food tickets provided by Brandweek. Lawn games including cornhole, ping pong, giant Jenga and giant beer pong are also scattered around the laidback venue. A shuttle service will provide transportation. Attendees must RSVP to attend. 

10:00 PM - 11:59 PM
Nightcap @ Intercontinental Lobby Bar

Stop by our open bar at Toro Toro in the lobby at the InterContinental Miami for cocktails, a giveaway and surprise entertainment from 10 p.m. to midnight. 

The Agile Thinkers

As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation. Meeting audiences in the moment will be more critical than ever before, and to achieve this demands relentless curiosity and vigilance in identifying new trends and creative opportunities. Today, we invite the agile thinkers of our industry to explore how they’ve found success.

7:30 AM - 8:30 AM
At Capacity: Morning Wellness

Join us on the Sky Lawn for a low-impact training and stretching session led by famed NFL Lineback Brennan Scarlett and Cornerback Byron Jones. The class will be followed by a live Q+A where audience members are invited to ask about the football stars work and legacy on and off the field.

Brennan Scarlett Byron Jones
Brennan Scarlett
Byron Jones - Miami Dolphins
Wellness Activity
7:30 AM - 9:00 AM
Registration and Breakfast
 
 
 
Registration
9:30 AM - 9:35 AM
Day 2 Opening Remarks

A look a head at what's to come for Day 2: The Agile Thinkers.

Ann Marinovich
Ann Marinovich - Adweek
Main Stage
9:35 AM - 9:55 AM
Trailblazing the Future of Auto

Car manufacturers are on the quest to adopt more EVs into their model offerings. Hyundai is at the forefront of this electrified shift, with creative marketing campaigns that spotlight the convenience of a futuristic lifestyle. Angela Zepeda, Chief Marketing Officer of Hyundai Motor America joins Adweek to share the process the brand has undertaken to emphasize the emotional benefits of moving beyond Hyundai’s past challenger mindset and becoming a leader in the next era of mobility. 

Angela Zepeda
Angela Zepeda - Hyundai Motor America
Main Stage
10:00 AM - 10:20 AM
Considering Cutting Your Marketing Budget? Think Twice.

With economic turmoil, marketing budgets are at risk as brands are forced to economize. Businesses must leverage data, analytics and insights to find opportunities and mitigate any losses. Nancy Smith, President and CEO of Analytic Partners will share ROI Genome intelligence to support brands with insights and strategies not only to survive, but thrive.

Nancy Smith
Nancy Smith - Analytic Partners
Main Stage
10:25 AM - 10:45 AM
Networking Break
 
 
 
Networking
10:50 AM - 11:00 AM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Al Mannarino - Adweek
Main Stage
11:00 AM - 11:20 AM
New Narratives: Endless and Equitable Opportunities

There are so many stories in the world that are still waiting to be told. From diverse points of view to diverse casts the opportunity to showcase new narratives is endless. Join Travis Montaque, Co-founder and Chief Executive Officer of Group Black and Michael Roca, Managing Director of DE&I Investment at OMG, as they discuss exactly how brands can harness and amplify the voices of Black creatives through means that are not only effective and educational but equitable for all involved.

Travis Montaque Michael Roca Ann Marinovich
Travis Montaque - Group Black
Michael Roca - OMG
Ann Marinovich - Adweek
Main Stage
11:25 AM - 11:45 AM
Leveraging AI to Create Wildly Profitable Businesses

A typical brand spends as much as 80% of their time organizing data, leaving just 20% focused on analyzing results and making key decisions. Hear from Cart.com's Director, Data Science Solutions, Mackenzie Knapp, on how connected data coupled with machine learning can deliver actionable insights to help businesses increase margins, boost ROAS, and optimize inventory costs.

Mackenzie Knapp
Mackenzie Knapp - Cart.com
Main Stage
11:50 AM - 12:10 PM
From the Field to Fueling the Future

Kalen Thorton, former NFL linebacker, is making his way back into the game, but from the corporate side of the field. As Chief Marketing Officer of Gatorade, Kalen is the gamechanger behind unique campaigns that lower barriers in sports by providing funds and resources to community organizations. Join Kalen and Adweek as he discusses Gatorade’s marketing efforts that empower young athletes and make the sports world more equitable and inclusive. 

Kalen Thornton Shannon Miller
Kalen Thornton - Gatorade
Shannon Miller - Adweek
Main Stage
12:30 PM - 1:30 PM
Lunch
 
 
 
Lunch
1:45 PM - 2:45 PM
Masterclass (Biscayne, Second Level): Curating Responsible Customer Experiences

Creating customer experiences that are emotive, empathetic, and authentic build brand loyalty and drive business metrics forward. But often this work is easier said than done. This session will focus on the components of creating truly compelling customer experiences – from holistic customer data management, to using AI and analytics responsibly, to activating customer journeys that keep prospects engaged and customers coming back for more. Join experts in this space as they discuss:

  • Infusing emotion, empathy, and authenticity while remaining mindful of data biases.
  • Leveraging contextual relevance for customer activation.
  • Listening to data for understanding, not only responding.
  • Stitching it all together for results.
Reggie Townsend Charlotte Mostaed Jay Riola
Reggie Townsend - SAS
Charlotte Mostaed - Health-Ade Kombucha
Jay Riola - Orlando Magic
Masterclass
Masterclass (Flagler, Lobby Level): Personalization at Scale

While technology and innovation have made personalized experiences and engagement more achievable, it is often easier said than done. While 85% of companies believe they’re offering personalized experiences, just 60% of consumers agree according to Twilo's 2021 State of Personalization Report. So how can brands bridge the gap?  

Hear from leaders in this space as they discuss the key tactics you need for targeting your brand messaging without losing your overall mission and scalability and how to successfully reach your audiences authentically across all interaction points. 

Diana Haussling Steve Szaronos Mariela Ure Anton Timms
Diana Haussling - Colgate-Palmolive
Steve Szaronos - Bespoke Post
Mariela Ure - Truist
Anton Timms - Adweek
Masterclass
Masterclass (Isles, Lobby Level): Shaping a Multicultural Marketing Strategy

Consumer buying power is more diverse than ever before, forcing brands to abandon a one-size-fits-all approach to marketing. According to recent reports by the University of Georgia’s Selig Center for Economic Growth, between 2010 and 2022, buying power across diverse communities increased by as much as 111%. Leveraging the power of multicultural marketing is no longer nice to have but essential to understanding our target audiences and reaching them through effective, culturally-specific campaigns. 

Get the latest insights from top marketers on the evolving business of delivering content to audiences outside of what we know as the general market and how progress will be measured as we look ahead.

Leslie Koch Manoj K. Raghunandanan Sofia Colucci Shannon Miller
Leslie Koch - Univision
Manoj K. Raghunandanan - Johnson & Johnson Consumer Health
Sofia Colucci - Molson Coors
Shannon Miller - Adweek
Masterclass
Masterclass (Trade, Lobby Level): Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be changing at an unprecedented pace, but planning for success is still possible. Join us to explore how some of today’s leading brands planned for success and maximized business impact through a holistic measurement program – and how you can do the same. From balancing short-term wins with long-term growth to futureproofing strategy, find out why an uncertain future is still one you can plan for, as long as you have the right tools.

Maggie Merklin Douwe Bergsma Shivanku Misra
Maggie Merklin - Analytic Partners
Douwe Bergsma - Piedmont Health
Shivanku Misra - Gannett
Masterclass
3:00 PM - 3:20 PM
You Won’t Break Our Brand: Planned Parenthood’s Fight to Provide and Defend

Melanie Roussell Newman is the Senior Vice President for Communications and Culture at Planned Parenthood Federation of America and Planned Parenthood Action Fund. In this conversation, Melanie will talk about seeing the Planned Parenthood brand through a leadership transition, an onslaught of state abortion bans, the COVID-19 pandemic, and then Roe v. Wade being overturned in 2022. In conversation with Adweek, Newman will look at how Planned Parenthood has grown its brand presence, and integrated marketing, communications, digital outreach, research and insights to ensure that our audiences receive consistent messaging.

Melanie Newman Juliette Morris
Melanie Newman - Planned Parenthood
Juliette Morris - Adweek
Main Stage
3:25 PM - 3:35 PM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Al Mannarino - Adweek
Main Stage
3:35 PM - 3:55 PM
Advanced TV for Advanced Banking

Ally Bank is a leading digital financial institution, with innovation at the core. With a new wave of banking and new ways of reaching consumers, what better medium for Ally to go all in on than Connected TV? Join Ally’s Kevin Howard and The Trade Desk’s Marion Hargett for an insightful conversation on harnessing the power of CTV. You’ll walk away from this session learning how Ally used CTV to expand its customer base, and how you can do the same and much more.

Marion Hargett Kevin Howard
Marion Hargett - The Trade Desk
Kevin Howard - Ally Bank
Main Stage
4:00 PM - 4:20 PM
A Challenger, Mission-Based Leadership Approach in the Ever-Competitive Beauty Industry

The $125 billion U.S. beauty industry is one of the most competitive landscapes in the consumer world. With two years under her belt in the role of Chief Marketing Officer at Walgreens Boot Alliance’s No7 Beauty Company, Anisha Raghavan has developed an ambitious marketing stack that levels up brands across CPG and beauty.

At this year's Brandweek, you'll hear from Anisha on her company’s digital and data advantage, her process behind campaign development, and how her team used social media and influencer marketing to boost revenue and attract a younger diverse audience, while keeping the brand's mission at the forefront of all decision-making.

Anisha Raghavan Chris Ariens
Anisha Raghavan - Walgreens Boot Alliance
Chris Ariens - Adweek
Main Stage
4:25 PM - 4:30 PM
Adweek Remarks
 
Ann Marinovich
Ann Marinovich - Adweek
Main Stage

Taste of Brandweek Experiences

4:45 PM - 5:15 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Special Events

7:00 PM - 10:00 PM
Casino Night Party @ Chopin Ballroom / Mezzanine West (2nd FL)

Light up the night long after the sun goes down. Toast to new connections and insightful sessions over cocktails from our premium open bar, food stations and passed hors d’oeuvres. Casino Night will feature an assortment of colorful LED-lit casino games including roulette, blackjack, craps and poker. Attendees must RSVP to attend.  

10:00 PM - 11:59 PM
Nightcap @ Intercontinental Lobby Bar

Stop by our open bar at Toro Toro in the lobby at the InterContinental Miami for cocktails, a giveaway and surprise entertainment from 10 p.m. to midnight. 

The Next-Gen Marketers

Gone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way street and brands must differentiate by embracing diversity, crafting cutting edge experiences, and prioritizing authenticity. Today, we’ll hear from next-gen marketers who are successfully catering to a growing audience of digital natives and transcending social media platforms with stories that inspire.

7:30 AM - 8:30 AM
At Capacity: Morning Wellness: Jetsweat Vinyasa Flow Yoga Class

Fire up the body with this 60-minute flow that will build heat in the body, strengthen and lengthen. Moving with the breath, this vinyasa-based flow will keep you flowing till the end before you cool down and find savasana🙏🏼.

 
 
Wellness Activity
7:30 AM - 9:00 AM
Registration and Breakfast
 
 
 
Registration
9:30 AM - 9:35 AM
Day 3 Opening Remarks

A look at what's to come during Day 3: The Next-Gen Marketers.

Matt Steinmetz
Matt Steinmetz - Adweek
Main Stage
9:35 AM - 9:55 AM
Grocery+: Delivering Inspirational Experiences for Today’s Consumer

Since its creation a decade ago as a grocery delivery service, Instacart has evolved and expanded to become the leading grocery technology company in North America, working with grocers and retailers to transform how millions of people shop. From its first-ever integrated brand campaign to the development of its in-house media and creative teams, the company is on a mission to transform its perception from a utility for fast grocery deliveries to an inspirational, grocery+ brand backed by long-standing affinity.

Laura Jones, newly appointed Chief Marketing Officer, of Instacart joins Adweek to share her journey of expanding the brand's offerings through inspiring product experiences, how investing in a brand identity refresh can increase the longevity of existing consumers while reaching newer and younger ones, and how brands can scale in-house capabilities to become full-funnel marketing organizations.

Laura Jones Paul Hiebert
Laura Jones - Instacart
Paul Hiebert - Adweek
Main Stage
10:00 AM - 10:20 AM
Data for Good: How Analytics Moves the World Forward

While the world continues to face uncertainty and challenges, we have seen firsthand how the power of technology can transform lives and drive better decisions to help our environment and our community. SAS is proud to be part of the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. From preventing life-threatening illnesses to protecting endangered species to rebuilding after natural disasters, organizations across the globe are harnessing data and analytics to create a brighter future for all.



During this interactive session, SAS Chief Marketing Officer Jenn Chase will share some examples of how brands can:

  • Listen with empathy and authenticity to understand what their customers and employees care about most.
  • Use that understanding to engage in humanitarian conversations that matter.
  • Create a better world by working alongside their customer base and with global humanitarian organizations to solve tough cultural challenges.
Jennifer Chase
Jennifer Chase - SAS
Main Stage
10:25 AM - 10:45 AM
Networking Break
 
 
 
Networking
10:50 AM - 11:00 AM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Al Mannarino - Adweek
Main Stage
11:00 AM - 11:20 AM
Customer Loyalty and Connectivity, Through Thick and Thin

The hospitality industry suffered a tremendous setback for a greater portion of the pandemic. While major brands are still trying to recover, Marriott is making a comeback with a laser focus on adapting to changing consumer travel behavior. 
Join Marriott International’s Senior Vice President of Brand, Loyalty, and Portfolio Marketing, Brian Povinelli, as he shares how the hospitality conglomerate overcame pandemic-induced challenges by initiating an innovative product and marketing evolution, through nimble marketing driven by today’s consumer trends and leveraging marketing platforms from TikTok to the metaverse that perpetuates the 30+ brands within its portfolio and maintaining connectivity to achieve deeper customer loyalty. 

Brian Povinelli Ann Marinovich
Brian Povinelli - Marriott
Ann Marinovich - Adweek
Main Stage
11:25 AM - 11:45 AM
Brand Building with a Utility Mindset

We all share the ambition to become a utility in the eyes of our consumers. This achievement means consumers see our brands as more than simply distribution channels for products, rather useful relationships that fulfill a necessary purpose in our lives.  Join IBM’s Randi Stipes, VP of IBM Brand Marketing and CMO of The Weather Company as she gives a rare look under the umbrella of how The Weather Channel has become one of the most trusted brands in the U.S. including the brand and marketing approach her team has taken to make it such an important and addictive habit in the eyes of global consumers. 

Randi Stipes
Randi Stipes
Main Stage
11:50 AM - 12:10 PM
Up, Up and Away: The Evolution of Travel

Known for their durable and chic luggage, Away remains at the forefront of the travel industry. Since inception, the brand has focused creating products that provide a frictionless travel experience and inspire people to get away more. As the definition of travel shifts and traveler needs further evolve, the company has expanded its offering to include outdoor-inspired products with their latest collection – F.A.R—For All Routes – geared towards the adventure minded. Join Away's Chief Commercial Officer, Laura Willensky, as she shares how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next.

Laura Willensky Lisa Lacy
Laura Willensky - Away
Lisa Lacy - Adweek
Main Stage
12:30 PM - 1:30 PM
Lunch
 
 
 
Lunch
1:45 PM - 2:45 PM
Masterclass (Flagler, Lobby Level): The Future is Gender Neutrality

As more brands define success through the lens of inclusivity, gender neutrality is not only a strategic business goal but a way to deepen the relationship of the consumer. From marketing messaging to product innovation, to hiring practice, gender neutrality is the future to inclusive marketing.   

Join in on the conversation to learn more about gender neutrality as a business practice and how brands are seeking opportunities to be as inclusive as possible and its implications on marketing. 

Éva Goicochea Ariel Stoddard Emmy Liederman Josh Rabenovets
Éva Goicochea - maude
Ariel Stoddard - Fabletics
Emmy Liederman - Adweek
Josh Rabenovets - NFL
Masterclass
Masterclass (Isles, Lobby Level): Leveraging the Power of the Screen

A brand’s presence on TV and streaming services as an outlet to reach and communicate with your consumers is more attractive than ever. The IAB 2021 Video Ad Spend and 2022 Outlook report found that CTV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. Between emerging players in the space to increasing ad and branded content opportunities, streaming is undoubtedly a lucrative channel for brands.   

Hear from leaders in the space as they discuss how leveraging the power of the screen is a targeting tactic to build brand salience. 

Doug Zarkin Jason Lynch Cathy Oh Deon Harris
Doug Zarkin - Pearle Vision
Jason Lynch - Adweek
Cathy Oh - Samsung Ads
Deon Harris - Moet Hennessy
Masterclass
3:00 PM - 3:20 PM
Building a Global Entertainment Brand

There's never been a more exciting time for The Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe. Under Keith Dawkins' newly appointed leadership, the basketball brand has a unique opportunity to reach an entirely new and diverse generation of loyal fans.  
 
President of Harlem Globetrotters and Herschend Entertainment Studios Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally, reaching an entirely new, diverse generation of fans and building upon its rich history of inspiring and entertaining families on and off the court.

Keith Dawkins David Kaplan
Keith Dawkins - Harlem Globetrotters
David Kaplan - Adweek
Main Stage
3:25 PM - 3:35 PM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Al Mannarino - Adweek
Main Stage
3:35 PM - 3:55 PM
The Creator Economy For Good

Not JUST a Transaction: Creators have the power to do more than drive transactions they can transform and inspire the world to support and understand important social causes. 

In 2022, TurboTax reported people filing for taxes with the profession of “creator” has increased 207%. Creativity is for everyone - and a career as a creator is an accessible role for the future. Join Jamie Gutfreund, CMO at Whalar and Chelsea Simms, Global Head, Marketing & DEI at Logitech For Creators, as they discuss the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. 

jamie gutfreund Chelsea Simms
jamie gutfreund - Whalar
Chelsea Simms - Logitech For Creators
Main Stage
4:00 PM - 4:20 PM
More Than a Game: Taking Hispanic Soccer Fandom and Viewership to the Next Level

There's now more opportunity for brands to engage with Hispanic audiences than ever before, yet they continue to be underserved, misunderstood and underrepresented. NBCUniversal Telemundo Enterprises has built its audience by and for U.S. Hispanics, staying on top of the culture and trends that drive this vibrant audience in order to capture and retain consumers. In 2022, that means tapping into the world’s biggest sporting event: FIFA World Cup Qatar.
 
Hear from Mónica Gil, Chief Administrative and Marketing Officer at Telemundo, which is the exclusive, Spanish-language broadcast home for this year’s FIFA games, as she discusses brand-new research from the network on soccer, Hispanics and the impact of language on viewing behaviors. 

Mónica Gil Jason Lynch
Mónica Gil - NBCUniversal Telemundo Enterprises
Jason Lynch - Adweek
Main Stage
4:25 PM - 4:30 PM
Adweek Remarks
 
Jason Lynch
Jason Lynch - Adweek
Main Stage

Taste of Brandweek Experiences

4:45 PM - 5:15 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Special Event

7:00 PM - 11:00 PM
At Capacity: SeaFair Miami Yacht White Party

Don your chic white resort wear and experience the glamour of iconic Miami aboard the SeaFair yacht. Each of the vessel’s four decks will offer a different atmosphere from fine dining, live entertainment and open-air views.

The Culture Cultivators

As we embrace a world of hybrid and remote work, the role of a culture that engages, rewards, and inspires will be instrumental for achieving business goals. Rapid advancements in technology and shifting behaviors will demand new business models, the creation of new roles and reimagining traditional ones.

Today, we welcome the cultural leaders of our space to discuss the pivotal inflection point of today’s workplace and get a glimpse into predictions around the future of work.

7:30 AM - 8:30 AM
At Capacity: Morning Wellness: Jetsweat HIIT Class

This innovative HIIT class will push you beyond your comfort zone and keep you engaged from start to finish. Jetsweat will lead you through a series of bodyweight exercises with cardio drills, integrating compound and functional movements ideal for agility and building strength. This class has a dynamic and fast-paced flow set to motivational music. Awaken the athlete within.

 

 
 
Wellness Activity
7:30 AM - 9:00 AM
Registration and Breakfast
 
 
 
Registration
9:30 AM - 9:35 AM
Day 4 Opening Remarks

A look at what's to come for Day 4: The Culture Cultivators.

Jason Lynch
Jason Lynch - Adweek
Main Stage
9:35 AM - 9:55 AM
From Reality Television Sensation to Lifestyle Brand Trailblazer

Since her rise to fame, Kristin Cavallari has had a way with audience engagement. Her talents are continuing to exceed TV stardom with the success of her multi-million-dollar business, Uncommon James. As Founder and Chief Executive Officer, Cavallari is leveraging her well-established appeal among consumers and her artful eye in fashion, accessories, home décor and clean skincare to build and grow an unstoppable brand.
 
Join a live discussion with the mother of three and New York Times bestselling author to hear how her challenges and triumphs over the last two decades in the public eye have helped to shape who she is as a determined and inspirational female entrepreneur, and how she manages to make it fun along the way.

Kristin Cavallari Jason Lynch
Kristin Cavallari - Uncommon James
Jason Lynch - Adweek
Main Stage
10:00 AM - 10:20 AM
Marketing the Future of Games and Entertainment

The next great entertainment company will have games at its center. Gaming continues to grow rapidly as an important medium for storytelling, redefining entertainment and how products and brands are consumed. At Riot Games, players come first. League of Legends has thrived off Riot’s player-focused mantra so much so that it has become the most-played PC game in the world and a key driver of the explosive growth of esports. During its 10-year anniversary in 2019, Riot announced several new game genres and has since expanded its product portfolio across comic books, board games, and the launch of Riot’s first animated television series, Arcane.

Riot’s expansion from one game to a whole suite of products has opened up big, fun challenges for Riot’s marketing teams who are focused on building authentic, local experiences that resonate with players. From esports to entertainment, get a look at how Riot’s marketing teams from around the world collaborate to tell great stories and create customized experiences that aim to exceed players’ expectations. Join Kristin Moss, Riot’s Global Head of Entertainment Marketing, and Dan Sutton, Global Head of Esports Marketing, to discover how Riot cultivates a global 

Dan Sutton Kristin Moss Chris Ariens
Dan Sutton - Riot Games
Kristin Moss - Riot Games
Chris Ariens - Adweek
Main Stage
10:25 AM - 10:45 AM
Networking Break
 
 
 
Networking
10:50 AM - 11:00 AM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Al Mannarino - Adweek
Main Stage
11:00 AM - 11:20 AM
Build a Lasting Legacy with Kevin Hart

Superstar actor, comedian and entrepreneur Kevin Hart is building an empire that will outlive his fame. Through his multi-platform media company and many brand endeavors, Hart’s entrepreneurial mindset keeps him empowered to break barriers in the business world. Join Adweek as we hear from Hart as he shares the ultimate life advice, how to stay motivated, and how he wants to leave his stamp on society for generations to come.  

Kevin Hart Jason Lynch
Kevin Hart
Jason Lynch - Adweek
Main Stage
11:25 AM - 11:45 AM
Streaming Now: Bold Advertising Models and Agile Creative

The U.S. streaming market is projected to add more than 100 million subscribers in the next five years. That means innovation and agility need to be at the forefront of digital marketing.

New Engen is a growth-obsessed, digital marketing agency — partnering with some of today’s most innovative brands to unlock and accelerate massive growth. BET+ is a New Engen partner and multi-platform streaming service that since launching in 2019, has grown twice as fast as the premium SVOD average to become the #1 Black SVOD service.

Join Justin Hayashi, CEO of New Engen, and Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, on the main stage while they discuss the future of SVODs, what’s next for programming and consumers, how advertising models must adapt to stay ahead of the fast-changing market and consumer needs in this inflationary time and the power of agility in creative development. In this conversation, you’ll learn how companies like BET+ are creating original content that speaks directly to its viewers, how they’ve found success in today’s ever-changing environment and why agile creative is a brand imperative.

Justin Hayashi Jason Harvey
Justin Hayashi - New Engen
Jason Harvey - BET+
Main Stage
11:50 AM - 12:10 PM
The Intersection of Brand in Culture and Society

Shake Shack, which started as a hot dog cart in Madison Square Park, has in the last 10+ years evolved into one of the most well-known and respected fast casual restaurants globally. Jay Livingston, a seasoned brand marketer, took on the Chief Marketing Officer role in 2019 and has reengineered Shake Shack's product, digital and guest journeys to create more engagement, community, and hospitality for guests. 

In this session, Livingston joins Adweek to share his insights into the importance of incorporating marketing strategies into product development from the beginning, his broader perspective on what's drives his inspiration and creativity as a CMO, and actionable tips for strategically placing your brand on top in a market that's focused on building community and culture.

Jay Livingston Shannon Miller
Jay Livingston - Shake Shack
Shannon Miller - Adweek
Main Stage
12:30 PM - 1:30 PM
Lunch
 
 
 
Lunch
1:45 PM - 2:45 PM
Masterclass (Trade, Lobby Level): More Than a Tactic: Making Creators the Cornerstone of Your Marketing Strategy

As social media and technology have evolved, the ability to create content has been democratized, making anyone with a smartphone a photographer, producer, editor, and media channel all in one. Brands are no longer speaking to the “average” consumer, but rather a savvy digital native who not only consumes content but produces it and influences their own audience. But not enough marketers are building a marketing strategy to target and cater to creators - a segment that is now 50 million strong, according to eMarketer.

Learn how marketing executives can set strategies that evolve with the creator economy and invest in content and creators that consumers actually trust.

Lyle Stevens Adrienne Lahens Emmy Liederman
Lyle Stevens - Mavrck
Adrienne Lahens - TikTok
Emmy Liederman - Adweek
Masterclass
Masterclass (Biscayne, Second Level): How’s That Brand Working Out?

Whether your brand is kickstarting its existence, your established brand needs a makeover or you’re overseeing the fusion of several brands, this session will provide inspiration and practical advice to help you succeed. Marketing leaders will share brand stories and lessons learned from their experiences of developing, evolving and otherwise transforming brands to meet market demands.

You can expect to learn:

  • Why a rebrand, consolidation or brand fusion might be necessary in the first place
  • How the discovery phase will make or break your brand-building or rebrand
  • What brand health is and why it matters to your brand’s future
  • How to bring your whole organization among for the journey to a new brand
Sarah O'Grady Julie Kucinski Mike Tierney
Sarah O'Grady - Vericast
Julie Kucinski - Wile
Mike Tierney - Stuffed Puffs
Masterclass
Masterclass (Flagler, Lobby Level): The Power of DEI on Brand Strategy

According to Deloitte's 2021 Global Marketing Trends for Executives survey, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. As this number continues to grow, it’s become clear that it's no longer enough for brands to just market inclusiveness, equity or diversity -- these terms are fundamental across all spheres of influence. 

Hear from experts as they unpack the evolving role of DEI and what it means for your strategies today and beyond. From bringing diverse voices back to the organization and amplifying positive messaging around all communities, brands are doubling down on initiatives that are measurable. 

Krystal Hauserman Emeka Ofodile Anton Timms
Krystal Hauserman - 11:11 Media
Emeka Ofodile - ESPN
Anton Timms - Adweek
Masterclass
Masterclass (Isles, Lobby Level): Redefining the CMO Position in the C-Suite

The role of Chief Marketing Officer today has vastly changed since its creation. Continually focusing on creativity and brand, CMOs are more than ever responding to the changing needs and behaviors of consumers in addition to expanding digital marketing capabilities. The increasing pace of change today has hence broadened the mission of marketing leadership to make measurable impact.  

Join Adweek as we hear from marketing executives who will explore the various ways CMOs can reframe their position to become leaders in digital transformation—while helping their organization thrive no matter what comes next. 

Jackie Guarini Andy Rebhun Jess Zafarris Dustin Godsey
Jackie Guarini - Tyson 2.0
Andy Rebhun - El Pollo Loco
Jess Zafarris - Adweek
Dustin Godsey - Milwaukee Bucks
Masterclass
3:00 PM - 3:20 PM
Invest in What’s Ahead With Neiman Marcus

Neiman Marcus Group is dedicated to supporting its employees and growing the business through five company-wide goals: Deliver Luxury Every Day, Create Exceptional Experiences, Invest in What’s Ahead, Transform the Power of One, and Live for Our Believers. These pillars are uniquely designed to make a difference for stakeholders while encouraging a culture of belonging for employees.   

Hear from Daz McColl, Chief Marketing Officer of Neiman Marcus who will discuss the organization’s investment in making a difference in the corporate workplace, the growth of the business through the guiding pillars for success, and how they inspire the customer to celebrate the here and the now through reimagined marketing campaigns. 

Darren McColl Lisa Lacy
Darren McColl - Neiman Marcus
Lisa Lacy - Adweek
Main Stage
3:25 PM - 3:35 PM
Brandweek Trivia

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Al Mannarino
Al Mannarino - Adweek
Main Stage
3:35 PM - 3:55 PM
Streaming Sports: The New Frontier

Sports is a massive driver of TV engagement, and presents significant opportunities for brands as advertisers and sponsors. But where brands find their audience—and how they engage with them—continues to evolve, as viewing options increase and more consumers look to streaming for their sports fix. And to turn fans into buyers, brands and agencies need insight to make intelligent media mix and allocation decisions. Join Nielsen’s Deirdre Thomas, Managing Director, US Audience Measurement and Cheryl Jean Claude, VP, Director, Video Analytics, Media Data Science, Mediahub Worldwide for a discussion about the future of sports programming, and how brands can use data to score big with consumers.

Deirdre Thomas Cheryl Jean Claude Jason Lynch
Deirdre Thomas - Nielsen
Cheryl Jean Claude - Mediahub Worldwide
Jason Lynch - Adweek
Main Stage
4:00 PM - 4:20 PM
Marketing Movement with Brand Genius Honoree Russell Wager

Today’s consumers are increasingly seeking out flexible and environmentally conscious forms of transportation. As the industry evolves and with it, consumer interests and needs, the term ‘mobility’ continues to take on new meaning.

In this session, hear from Russell Wager, Vice President of Marketing at Kia America, as he describes the influence of these trends in re-shaping the identity of the Kia brand. Stemming from recent marketing initiatives including its “Beachcomber” spot for the Sportage X-Pro to bold moves including suspending Super Bowl advertising in 2021, Russell will discuss the notion of movement as a vehicle for inspiration and progress, the implementation of new and innovative engagement tactics and CSR initiatives, as well as the importance of a growth mindset in remaining progressive, ambitious and adaptable for the future.

Russell Wager Juliette Morris
Russell Wager - Kia America
Juliette Morris - Adweek
Main Stage
4:25 PM - 4:30 PM
Adweek Remarks
 
Jason Lynch
Jason Lynch - Adweek
Main Stage

Taste of Brandweek Experiences

4:45 PM - 5:15 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Brandweek Presents: Web3 and The Metaverse

Brandweek Presents Web3 and The Metaverse — a full-day program powered by Brandweek – will explore the power, promise and potential of the new Internet including why it matters and what it means for brands and the future of our industry. Metaverse and Web3 experiences offer consumers the opportunity to play, work, connect and buy in unprecedented ways – and brands must be ready to capitalize. This program will help brands start to think about how to unleash their creativity to create experiences to reach consumers at any point in their journey and establish a new system of ownership.
The full-day agenda includes thought leadership opportunities for brand partners on the Main Stage and Workshops alongside industry-leading brands, plus 1:1 meetings and networking.

8:00 AM - 9:00 AM
Registration and Breakfast
 
 
 
Registration
9:00 AM - 9:25 AM
Opening Remarks

Brandweek's Day 5 opening keynote is featured by the 33rd Mayor of Miami and long-time blockchain technology leader Mayor Francis Suarez. Since recently announcing the innovative four-way partnership to drive revenue to local businesses and non-profits through Web3, the City of Miami continues to be a significant player in the revolution of new technologies like crypto and NFTs. Hear from Mayor Suarez on the tips and tricks to building deeper connections across individuals and institutions through dynamic experiences.

Mayor Francis Suarez Toby Daniels
Mayor Francis Suarez
Toby Daniels - Adweek
Main Stage
9:30 AM - 9:50 AM
Limitless Metaverse: Not just a Moment, but a Movement

As the tsunami of change rears and roars with pandemics, global warming, digitization, and crumbling social structures washing over us, we search for new tools to manage our anxiety and become more resilient. The Metaverse emerged as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political unrest and environmental decline.  Future generations will become more immersed in this world, blurring the lines between IRL and virtual. The Metaverse paves new pathways for how we will engage with each other.  We will socialize, work, learn, shop and meet our significant others within these virtual spaces that have no boundaries.

Join Faith Popcorn, the Original Futurist, and Cathy Hackl, the Godmother of the Metaverse, as they bring their magic and expertise to this evolving space that can no longer be ignored.

Cathy Hackl Faith Popcorn Tiana Holt
Cathy Hackl - Journey
Faith Popcorn - Faith Popcorn’s BrainReserve
Tiana Holt - Faith Popcorn’s BrainReserve
Main Stage
9:55 AM - 10:15 AM
The Web3 shift: How Advertisers Can Survive and Win

Blockchain and crypto and Web3—Oh my! The way that people connect to and use the Internet is quickly changing. Users are starting to care about privacy and make the switch to Web3 at staggering rates, but most advertisers are slow to catch up. That means there’s a huge opportunity for you to get there first and engage with its “unreachable” audiences. Join Brave in this session as we make Web3 simple, and show you how to succeed with the advertising model of the future.

Patrick Rice
Patrick Rice - Brave Software
Main Stage
10:20 AM - 10:40 AM
The Importance of Inclusion and Representation in Web3

According to a 2021 report by ArtTactic, only 20% of users and creators are women, less than 16% of all NFT artists are female, and NFTs with female-presenting avatars have been valued lower than male-presenting avatars. As the Metaverse continues to blossom, brands, particularly in the fashion and beauty spaces, realize what they create today can positively impact the standards of the future.

In this session, hear from Alo Yoga's Vice President and Head of Marketing, Angelic Vendette, on how they’re addressing some of these issues and bringing greater representation of different communities to Web3 with projects that are innovative and true to brand identity.

Angélic Vendette Emmy Liederman
Angélic Vendette - Alo Yoga
Emmy Liederman - Adweek
Main Stage
10:45 AM - 11:05 AM
Building Brands in Web3

Today’s companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful.

In this session, hear from Ty Haney, founder of ‘Try Your Best,’ and Michael Le, web3 educator, content creator, and co-founder of Joystick, as they share their journeys in the creation of the next gen web landscape. They’ll discuss how to build a strong project that can tap into the enormous power and potential of web3, how to bridge the gap between web2 with Entertainment, Education, and Empowerment, and how to avoid the pitfalls of being swept up in the hype. You'll walk away with a better understanding of the actionable strategies for inspiring audiences, building community, and the importance of sharing value with those who create it.

Ty Haney Michael Le Colin Daniels
Ty Haney - TYB
Michael Le - Joystick
Colin Daniels - Adweek
Main Stage
11:15 AM - 11:45 AM
Workshop (Trade, Lobby Level): Web3 for the Next Million Brands

What do Fortune 500 brands like American Express, eBay, Pepsi, and Anheuser Busch have in common? They are pioneers in creating new business models using web3 technology for the next next 100M consumers who are not crypto experts.   

The rise of blockchain and web3 in the mainstream consciousness is nothing short of spectacular. Is it a fad? Or is your brand too late to join the revolution? Join this interactive workshop lead by OneOf.com, the Web3 and NFT partner to iconic brands and top celebrities. Dissect top case studies and break down the myths and facts. learn about the challenges and solutions to mass adoption, and explore how Web3 can help YOUR brand turn consumers into advocates like never before. 

Lin Dai
Lin Dai - OneOf
Workshop
Workshop (Isles, Lobby Level): Tokenization for Brands: Building the Next Generation of Consumer Engagement

Digital tokens provide brand marketers with an even more powerful set of tools to reclaim ownership of their relationship with consumers. Web3 and blockchain technology have expanded the marketing playbook to better segment audiences, create meaningful experiences, build community, and deliver on the unfulfilled promises that social media platforms have made over the past decade. NFT strategies are rapidly evolving beyond collectibility to include token-enabled access, token-gated content, loyalty and rewards, even co-branded partnerships. In this workshop, we'll discuss frameworks, requirements for long-term success, the checklist for how to get started, and tools needed for greater accessibility, simplicity, and accessibility.

Matt Wurst
Matt Wurst - Mint
Workshop
Workshop (Biscayne, Second Level): How to Get a Head Start on Your Metaverse Initiative — IRL

In this workshop, Veritone's SVP and General Manager of Commercial Enterprise, Sean King, will talk with Danny Tomsett, CEO and Founder or UneeQ, an AI digital human company, about synthetic media activation IRL and discuss the natural next steps for what a metaverse activation could look like for progressive brands. 

Sean King Danny Tomsett
Sean King - Veritone
Danny Tomsett - UneeQ
Workshop
12:00 PM - 1:00 PM
Lunch
 
 
 
Lunch
1:10 PM - 1:30 PM
Building Community and Connection in the Metaverse

Verizon was a player in the Metaverse before it even had a name - experimenting with customer experiences before rules or measurement were formulated or the space fully realized. Why? Because it's a boundary-busting, inclusive-first space to bring people together, enable community and allow for creativity and exploration.

Hear from Verizon's Chief Creative Officer Andrew McKechnie as he talks with Adweek's Shannon Miller about Verizon's history of creating groundbreaking consumer touchpoints and illuminating human stories that bridge differences, from the early days of the Metaverse to now.

Andrew McKechnie Shannon Miller
Andrew McKechnie - Verizon
Shannon Miller - Adweek
Main Stage
1:35 PM - 1:55 PM
The Gr3at Disruption: Web3

Marc Mathieu, SVP and Co-founder of Salesforce Web3 Studio asks the question - Are marketers really ready for a Web3 World? This session will explore what Web3 means for marketers - including the opportunities and the challenges they will face when entering Web3. Learn how marketers play a critical role in adopting Web3 technology to make not just a new internet, but a better one as well.

Marc Mathieu
Marc Mathieu - Salesforce
Main Stage
2:00 PM - 2:20 PM
Networking Break
 
 
 
Networking
2:25 PM - 2:45 PM
Miami: Web3’s Home Base

In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in bitcoin — the city is at the cutting edge of this revolution. 

In this session, hear from Jesse Kirshbaum, Jesse Kirshbaum, CEO of NUE Agency and Editor in Chief Editor of the monthly Adweek column, Beats, Bytes, and Brands, Avery Akkineni, President of VaynerNFT, and Magdalena Kala, Consumer Web3 Investor, as the explore the paramount shift that's taking place in Miami's culture and how they’re adapting their businesses in the space. You’ll walk away understanding the many opportunities Web3 presents from how we work, live, socialize, play and transact in both the physical and emerging worlds. 

Avery Akkineni Jesse Kirshbaum Magdalena Kala
Avery Akkineni - Vayner3
Jesse Kirshbaum - Beats & Bytes
Magdalena Kala - Double Down
Main Stage
2:50 PM - 3:10 PM
The Metaverse Isn't Real

In a recent Pew Research Study, 54% of experts interviewed said that they 'expect by 2040 the metaverse will be a much-more- refined and truly fully-immersive, well-functioning aspect of daily life for a half billion or more people globally.' To break that down, in almost 20 years, only half of business leaders believe The Metaverse will be a full multi-sensorial experience for a little over 6% of the world's population. Yet over $3Billion dollars of venture funding has entered Metaverse and web3 gaming 'projects' since mid-April alone. So what really is all the hype about?

Hear from CoinDesk's web3 lead and head of CoinDesk Studios, Sam Ewen, as he breaks down how much of the Metaverse is still yet to be built, why mixed and augmented reality will far exceed fully immersive experiences, how web3 will play a key role in this evolution and why digital twinning and pseudonymous identity are the future of brand and community experiences both online and IRL.

Sam Ewen
Sam Ewen - CoinDesk
Main Stage
3:15 PM - 3:35 PM
How Web3 and the Creator Economy are Redefining the Consumer Experience

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. Number aside, brands face an important inflection point where culture is originating from the ground up, creators have an increasing amount of power, and it is instrumental to be where your consumers are — the main playgrounds today centering around web3 and the metaverse.  
 
Join Pepsi’s Chief Marketing Officer, Todd Kaplan as he explores the company’s recent plays in the NFT space including Pepsi’s “Mic Drop Genesis NFT Collection” and “Strength of a Woman” drops earlier this year, educational insights for navigating the evolving creator economy, and actionable tips for maintaining relevance and authenticity as we enter the next era of the Internet. 

Todd Kaplan Jess Zafarris
Todd Kaplan - PepsiCo
Jess Zafarris - Adweek
Main Stage
3:40 PM - 4:00 PM
Web3 and Its Skeptics - Inviting ALL to the Table in Order to Make Real Progress

So many people are actively seeking a clearer understanding of Web3 and why it matters. This is at a time when the Web3 community has become one large echochamber leaving many who are curious without a voice that they can trust and often feeling excluded. According to The Next 20: WEB3 study published by Complex Collective in Spring 2022, 41% of BIPOC respondents said “no one” when asked who they trust most about web3.

This lively discussion will focus on ways to educate, entertain, amplify and increase the participation of diverse voices in Web3 and provides a sneak peek into our CONV3RGE experience launching in Washington DC in March of 2023.

Bonin Bough Marjorie Hernandez Mayor Muriel Bowser
Bonin Bough - Group Black
Marjorie Hernandez - The Dematerialised
Mayor Muriel Bowser - Washington, DC
Main Stage
4:05 PM - 4:10 PM
Closing Remarks

Thank you for joining!

Toby Daniels
Toby Daniels - Adweek
Main Stage
4:15 PM - 5:15 PM
Reception
 
 
 
Main Stage