The Challenger Brands Experience at Brandweek is a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all.