The Schedule

10:30 AM - 11:00 AM
Session details to be announced.

Session details to be announced.

 
 
11:00 AM - 11:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 
 
11:10 AM - 11:30 AM
Session details to be announced.

Session details to be announced.

 
 
11:35 AM - 11:55 AM
YouTube Sports

Session details to be announced.

 
 
12:00 PM - 12:20 PM
Going Beyond Esports

Ally Financial and American Eagle are reaching a new audience of gaming enthusiasts as Official Marketing Partners for /twitchgaming. As Twitch has grown in content, viewers and brand partners, it is expanding its brand sponsorship opportunities to more content outside of competitive esports streams to create custom activations. Join Adweek as we sit down with Ally Financial, American Eagle, and Twitch to learn why this audience is attractive to brands and how the explosive growth of esports leads to more opportunities for marketers.

Ashley Shapiro - American Eagle
Andrea Brimmer - Ally Financial
Walker Jacobs - Twitch
Ashley Shapiro Andrea Brimmer Walker Jacobs
12:25 PM - 12:45 PM
InfrontX

Session details to be announced.

Phil Sharpe - Infront X
Phil Sharpe
12:50 PM - 1:10 PM
NFL

Session details to be announced.

Tim Ellis - NFL
Tim Ellis
1:15 PM - 1:35 PM
Session details to be announced.

Session details to be announced.

 
 
1:40 PM - 2:00 PM
Session details to be announced.

Session details to be announced.

Lauren Fritts - Chicago Cubs
Lauren Fritts
2:05 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining us!

 
 
2:30 PM - 3:30 PM
Masterclass

Session details to be announced.

 
 
3:30 PM - 4:30 PM
Upfronts

Session details to be announced.

 
 
10:30 AM - 11:00 AM
UK DIT Workshop

Session details to be announced.

 
 
11:00 AM - 11:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 
 
11:10 AM - 11:30 AM
Yankees Great Alex Rodriguez on Being a Brand Champion

Through Miami-based investment firm A-Rod Corp, baseball legend Alex Rodriguez is quickly establishing himself as a leading marketer through his dozens of investments (Presidente USA, GoPuff, Wheels Up) and partnerships (MasterCard, Hims & Hers, Goli).

Join Adweek as we hear from A-Rod on how he builds his portfolio and helps and helps elevate brands through authentic collaborations.

Alex Rodriguez - A-Rod Corp
Alex Rodriguez
11:35 AM - 11:55 AM
Nielsen

Session details to be announced.

 
 
12:00 PM - 12:20 PM
Your Logo Goes Here

The NHL made the call this summer to allow marketers to add logos on not only players’ practice jerseys, but also their official uniforms during games for the upcoming 2022-23 season.

Join Adweek as we hear from NHL Chief Business Officer Keith Wachtel, who spearheaded this marketing effort, on the pros and cons of jersey sponsorships, along with additional brand monetization opportunities the team has developed this season for the league and clubs.

Keith Wachtel - NHL
Keith Wachtel
12:25 PM - 12:45 PM
Inmar

Session details to be announced.

 
 
12:50 PM - 1:10 PM
How Olympian Katie Ledecky Spun Medals into Marketing Gold

Seven-time Olympic medalist Katie Ledecky not only made a splash at this summer’s Tokyo Games, she also solidified herself as a popular brand spokesperson thanks to her innate ability to easily connect with consumers.

Join Adweek as we hear from Katie Ledecky on what it takes to land lucrative endorsement deals, and what it takes to hold onto them.

Katie Ledecky - 3x Olympian, 10x Olympic Medalist (7x Gold, 3x Silver), 15x World Champion
Katie Ledecky
1:15 PM - 1:35 PM
Session details to be announced.

Session details to be announced.

 
 
1:40 PM - 2:00 PM
Listening: How Vans Keeps Community at the Core

From the inception of the first skateboard shoe to building the blueprint for skateboarding’s debut in the Olympic Games, Vans’ core strategy has always been listening to the community. After all, Vans is a people company that makes shoes. Bobby Gascon, Senior Director of Global Marketing (Action Sports) at Vans gives insight into how the brand listens to their consumer to create a global skateboarding community and fosters growth with various initiatives such as Vans Park Series, Girls Skate India, etc. Rather than just donating money to sponsorships, Vans takes action to build these communities from the ground up. Vans Skater & Olympian, Zion Wright knows first-hand that Vans goes beyond the product, recently representing Vans at the grand opening of a their new skatepark in Salt Lake City. At the core of these initiatives - the skateboarders at ground zero. Through various community building initiatives, Vans aims to raise awareness on the importance of supporting skateboarding’s development at the community level, even as the sport gets closer to the mainstream spotlight.

Zion Wright - Vans
Bobby Gascon - Vans
Zion Wright Bobby Gascon
2:05 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining us!

 
 
3:30 PM - 4:30 PM
Upfronts

Session details to be announced.

 
 
11:00 AM - 11:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 
 
11:10 AM - 11:30 AM
Inside the NBA’s Social Justice Playbook

As social justice business initiatives come to the fore, the NBA and WNBA have led the way, showing other leagues the path toward addressing racial and social inequity.

Join Adweek, along with NBA CMO Kate Jhaveri and Bethany Donaphin, WNBA’s Head of League Operations, who will share their playbooks on how league has addressed social justice, along with what they see as the ongoing opportunities and challenges for sports overall.

Bethany Donaphin - WNBA
Kate Jhaveri - NBA
Bethany Donaphin Kate Jhaveri
11:35 AM - 11:55 AM
Session details to be announced.

Session details to be announced.

 
 
12:00 PM - 12:20 PM
Session details to be announced.

Session details to be announced.

 
 
12:25 PM - 12:45 PM
Session details to be announced.

Session details to be announced.

 
 
12:50 PM - 1:10 PM
Session details to be announced.

Session details to be announced.

 
 
1:15 PM - 1:35 PM
Session details to be announced.

Session details to be announced.

 
 
1:40 PM - 2:00 PM
Next Nouns

Session details to be announced.

 
 
2:05 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining us!

 
 
2:30 PM - 3:30 PM
Masterclass

Session details to be announced.

 
 
3:30 PM - 4:30 PM
Upfronts

Session details to be announced.

 
 
11:00 AM - 11:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 
 
11:10 AM - 11:30 AM
The Future of eSports

With sports arenas now returning to live events, esports tournaments can now also benefit from IRL fan experiences. And that experience is even more elevated thanks to the acceleration of gaming technology over the past two years.

Join Adweek as we hear from Kristin Connelly, Vice President of Global Brand Marketing at Activision Blizzard Esports on the rise of esports, and the innovative ways Activision engages with fans.

Kristin Connelly - Activision Blizzard Esports
Kristin Connelly
11:35 AM - 11:55 AM
Session details to be announced.

Session details to be announced.

 
 
12:00 PM - 12:20 PM
Session details to be announced.

Session details to be announced.

 
 
12:25 PM - 12:45 PM
Session details to be announced.

Session details to be announced.

 
 
12:50 PM - 1:10 PM
Oracle

Session details to be announced.

 
 
1:15 PM - 1:35 PM
Session details to be announced.

Session details to be announced.

 
 
1:40 PM - 2:00 PM
The Changing Face of the Front Office

It’s now becoming much more common to see women land top roles in the front offices of leagues and teams. Case in point, the Philadelphia Eagles’ promoted Catherine Raiche to Vice President of Football Operations. serves as the highest-ranking female in the history of the league.

Join Adweek as we hear from Raiche, the highest-ranking women in NFL history, on her remarkable career journey, why her promotion is a breakthrough moment, and what’s next for women in sports.

Catherine Raiche - Philadelphia Eagles
Catherine Raiche
2:05 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining us!

 
 
3:30 PM - 4:30 PM
Upfronts

Session details to be announced.

 
 
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