The CMO Summit East is an invitation-only gathering of CMOs and senior marketing leaders from some of the world's leading brands. Throughout the day, we'll explore Future of Work, Web3 impact, the democratization of content and shaping culture from the inside out.
Join us in New York City for a day of connection, inspiration and insights to help you lead better and innovate faster—while stewarding your own career growth.
|10:00 AM - 10:10 AM|
|10:15 AM - 10:35 AM|
Human Culture Over Hustle Culture: The New Rules of Employee Engagement
According to LinkedIn’s 2022 Global Talent Trends Report, employees are increasingly leaving companies that promote a “hustle culture” and fail to consider the wellbeing of its people. With the pandemic shifting our relationships with work, your teams are looking for balance and flexibility—in addition to opportunities for growth.
|10:40 AM - 11:00 AM|
Reimagining the Board: New Mandates for a New Era
The role of the board is changing, assuming broader strategic aims that go beyond just governance and risk management. The strongest boards in 2022 look more like partners to the leadership team, and less like characters on “Succession.”
Join Jana Rich, Founder and Chief Executive Officer at Rich Talent Group, and Greg Welch, Partner at Spencer Stuart, as they discuss the future of the boardroom, what companies are looking for in board members and how to best position yourself to land the role.
|11:05 AM - 11:20 AM|
|11:25 AM - 11:55 AM|
Leading Through Change: A Framework for Modern Managers
The lingering impact of the pandemic and ongoing geopolitical volatility are raising the bar for leaders. Navigating through crises is one of the most important functions of an executive, with unprecedented events setting new standards for leadership from the C-suite to middle management.
|12:00 PM - 12:20 PM|
The CMO’s Role in Cultural Transformation
Whether its trends in technology, digital behaviors, or cultural values, CMOs live at the heart of cultural transformation—but how can you effectively contextualize important changes to other leaders in your organization?
Join Josh Golden, Chief Marketing Officer at Quad, Melisa Goldie, Chief Brand & Marketing Officer at Lane Bryant, and David Dancer, Head of Marketing at Opy as they share proven strategies for contextualizing the impact of change and inspiring others in the C-suite to act on emerging opportunities. You’ll walk away with actionable guidance on how to influence and inspire cross-functional leadership in a dynamic environment.
|12:25 PM - 12:45 PM|
Adopting a New Mindset for Marketing
The role of modern marketing organizations is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It’s time to rethink the traditional responsibilities of marketing and reset our understanding of its role in the new environment.
|12:55 PM - 1:30 PM|
|1:40 PM - 2:00 PM|
Rewriting the Customer Experience Playbook
Managing customer relationships is no longer about support. The playbook for effective CX has changed. Modern companies know that proactively creating a differentiated customer experience is the key to long-term loyalty. But how do you do it?
Join Ariel Kelman, EVP and Chief Marketing Officer at Oracle, Jason Brown, Chief Marketing Officer, NTWRK, and Cheryl Guerin, EVP, Global Brand Strategy & Innovation at MasterCard as they explore the cultural shifts that have catalyzed the evolution of CX and its role in marketing. In addition to offering a new vision for customer experiences, the session will provide insight into how to build a modern CX framework, from omnichannel and personalized messaging to innovative approaches that bring will customers closer to your brand.
|2:05 PM - 2:25 PM|
Marketing in the Metaverse: What Brands Need to Know
In the same way that brands reimagined marketing to meet new opportunities with the rise of social media, marketers are preparing for (while others are knee-deep in) the seismic changes brought on by the metaverse.
Join metaverse marketing pioneers from Mint and Artsy and explore what the metaverse means for you now, and into the future. They’ll discuss how the new landscape will change, how brands engage consumers online, and what you need to do to prepare for blurred reality between our online and offline lives.
|2:30 PM - 2:35 PM|
|2:40 PM - 4:00 PM|
Mentor Toast & Cocktail Mixer
To wrap up the event, all attendees (both virtual and live) are invited to join us for a cocktail mixer to celebrate the day and kick-off the 2022 Executive Mentor Program. Virtual attendees will join us for the opening remarks and then break off into virtual breakouts to mix and mingle with other attendees.
A Look at Previous CMO Summits