The CMO Summit East is an invitation-only gathering of CMOs and senior marketing leaders from some of the world's leading brands. Throughout the day, we'll explore Future of Work, Web3 impact, the democratization of content and shaping culture from the inside out.
 

Join us in New York City for a day of connection, inspiration and insights to help you lead better and innovate faster—while stewarding your own career growth.

Featured Speakers

Daisy Auger-Dominguez
Daisy Auger-Dominguez
Chief People Officer
Vice Media Group

Jason Brown
Jason Brown
Consulting CMO
NTWRK

Luz Corona
Luz Corona
Community Editor
Adweek

Audrey Fisher
Audrey Fisher
Head of Marketing & Growth for
JOKR

Josh Golden
Josh Golden
Chief Marketing Officer
Quad

Melisa Goldie
Melisa Goldie
Chief Brand & Marketing Officer
Lane Bryant

Cheryl Guerin
Cheryl Guerin
EVP, Global Brand Strategy & Innovation
MasterCard

David H. Dancer
David H. Dancer
Head of Marketing
Opy

Soyoung Kang
Soyoung Kang
Chief Marketing Officer
eos

David Kaplan
David Kaplan
Brand and Performance Marketing Editor
Adweek

Ariel Kelman
Ariel Kelman
Executive Vice President and Chief Marketing Officer
Oracle

Angie Klein
Angie Klein
President and Chief Executive Officer
Visible

Lisa Lacy
Lisa Lacy
Commerce Editor
Adweek

Juliette Morris
Juliette Morris
Chief Executive Officer
Adweek

Pat O'Toole
Pat O'Toole
Chief Marketing Officer
Mountain Dew

Heide Palermo
Heide Palermo
Vice President, Head of Community
Adweek

Jordan Praitano
Jordan Praitano
Senior Manager, Community Engagement
Adweek

Jana Rich
Jana Rich
Founder and Chief Executive Officer
Rich Talent Group

David Silverman
David Silverman
Founder and Chief Executive Officer
CrossLead, Inc

Everette Taylor
Everette Taylor
Chief Marketing Officer
Artsy

Greg Welch
Greg Welch
Partner
Spencer Stuart

Matt Wurst
Matt Wurst
Co-Founder and Chief Marketing Officer
Mint

Agenda

10:00 AM - 10:10 AM
Opening Remarks
 
Juliette Morris
10:15 AM - 10:35 AM
Human Culture Over Hustle Culture: The New Rules of Employee Engagement 

According to LinkedIn’s 2022 Global Talent Trends Report, employees are increasingly leaving companies that promote a “hustle culture” and fail to consider the wellbeing of its people. With the pandemic shifting our relationships with work, your teams are looking for balance and flexibility—in addition to opportunities for growth. 
 
Hear from Soyoung Kang, Chief Marketing Officer, eos, and Daisy Auger Dominguez, Chief People Officer, Vice Media as they explore “The Great Reshuffle,” and provide actionable best practices for building a human culture through talent retention and new models for DEI. 

Soyoung Kang Daisy Auger-Dominguez Luz Corona
10:40 AM - 11:00 AM
Reimagining the Board: New Mandates for a New Era 

The role of the board is changing, assuming broader strategic aims that go beyond just governance and risk management. The strongest boards in 2022 look more like partners to the leadership team, and less like characters on “Succession.”  

Join Jana Rich, Founder and Chief Executive Officer at Rich Talent Group, and Greg Welch, Partner at Spencer Stuart, as they discuss the future of the boardroom, what companies are looking for in board members and how to best position yourself to land the role. 

Jana Rich Greg Welch Lisa Lacy
11:05 AM - 11:20 AM
Programming Break
 
 
11:25 AM - 11:55 AM
Leading Through Change: A Framework for Modern Managers 

The lingering impact of the pandemic and ongoing geopolitical volatility are raising the bar for leaders. Navigating through crises is one of the most important functions of an executive, with unprecedented events setting new standards for leadership from the C-suite to middle management. 
 
Join David Silverman, founder and Chief Executive Officer of CrossLead, entrepreneur, best-selling author, and former Navy SEAL as he shares a framework for bold decision-making during periods of constant change with an “outside-in” perspective. You’ll walk away inspired with a new mindset for leadership and tactics you can implement immediately to effectively steer teams through dynamic environments. 

David Silverman
12:00 PM - 12:20 PM
The CMO’s Role in Cultural Transformation 

Whether its trends in technology, digital behaviors, or cultural values, CMOs live at the heart of cultural transformation—but how can you effectively contextualize important changes to other leaders in your organization?  

Join Josh Golden, Chief Marketing Officer at Quad, Melisa Goldie, Chief Brand & Marketing Officer at Lane Bryant, and David Dancer, Head of Marketing at Opy as they share proven strategies for contextualizing the impact of change and inspiring others in the C-suite to act on emerging opportunities. You’ll walk away with actionable guidance on how to influence and inspire cross-functional leadership in a dynamic environment.

Josh Golden David H. Dancer Melisa Goldie Lisa Lacy
12:25 PM - 12:45 PM
Adopting a New Mindset for Marketing 

The role of modern marketing organizations is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It’s time to rethink the traditional responsibilities of marketing and reset our understanding of its role in the new environment. 
 
Hear from a panel of industry-leading marketers on the first-hand changes they’ve seen. They’ll share specific areas of opportunity and identify places where marketing can play an even bigger and more strategic role in the organization. You’ll walk away with a new way of thinking about your team’s role and the very definition of marketing in 2022. 

Angie Klein Audrey Fisher Pat O'Toole David Kaplan
12:55 PM - 1:30 PM
Programming Break
 
 
1:40 PM - 2:00 PM
Rewriting the Customer Experience Playbook

Managing customer relationships is no longer about support. The playbook for effective CX has changed. Modern companies know that proactively creating a differentiated customer experience is the key to long-term loyalty. But how do you do it?

Join Ariel Kelman, EVP and Chief Marketing Officer at Oracle, Jason Brown, Chief Marketing Officer, NTWRK, and Cheryl Guerin, EVP, Global Brand Strategy & Innovation at MasterCard as they explore the cultural shifts that have catalyzed the evolution of CX and its role in marketing. In addition to offering a new vision for customer experiences, the session will provide insight into how to build a modern CX framework, from omnichannel and personalized messaging to innovative approaches that bring will customers closer to your brand.

Ariel Kelman Jason Brown Cheryl Guerin
2:05 PM - 2:25 PM
Marketing in the Metaverse: What Brands Need to Know  

In the same way that brands reimagined marketing to meet new opportunities with the rise of social media, marketers are preparing for (while others are knee-deep in) the seismic changes brought on by the metaverse. 

Join metaverse marketing pioneers from Mint and Artsy and explore what the metaverse means for you now, and into the future. They’ll discuss how the new landscape will change, how brands engage consumers online, and what you need to do to prepare for blurred reality between our online and offline lives. 

Matt Wurst Everette Taylor David Kaplan
2:30 PM - 2:35 PM
Closing Remarks
 
Heide Palermo Jordan Praitano
2:40 PM - 4:00 PM
Mentor Toast & Cocktail Mixer

To wrap up the event, all attendees (both virtual and live) are invited to join us for a cocktail mixer to celebrate the day and kick-off the 2022 Executive Mentor Program. Virtual attendees will join us for the opening remarks and then break off into virtual breakouts to mix and mingle with other attendees.

 

Presented By

The Venue

Apella
450 E 29th St, New York, NY 10016


Please note: Apella is located on East 29th Street between 1st Avenue and the East River. The private circular driveway is accessible from the east side of 1st Avenue at East 29th Street.

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