At Convergent TV 2023, industry experts will share their strategies for upfront season with a focus on how to adjust your media planning priorities for economic uncertainty. New topics this year include diversification in ecommerce and the growth of CTV and the creator economy.

10:00 AM - 10:05 AM
 
Opening Remarks
 
 
Jason Lynch
10:00 AM - 10:05 AM
Jason Lynch - Adweek
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10:05 AM - 10:25 AM
Main Stage
Upfront Preview with Disney’s Rita Ferro
 
Inside Look at Disney's 2023 Upfront
Rita Ferro Jason Lynch
10:05 AM - 10:25 AM
Rita Ferro - The Walt Disney Company
Jason Lynch - Adweek
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10:30 AM - 10:50 AM
Main Stage
What It Takes to Build a Good CTV Ad Break
 
Building an Optimal Experience for Marketers and Viewers
Alysha Dino Abbie Reichner
10:30 AM - 10:50 AM
Alysha Dino - Publica
Abbie Reichner - FOX
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10:55 AM - 11:15 AM
Main Stage
Everything to Someone: Building Unique Universes for Passionate Audiences
 
How AMC is Managing Linear and Streaming Platforms
Dan McDermott Bill Bradley
10:55 AM - 11:15 AM
Dan McDermott - AMC Networks
Bill Bradley - ADWEEK
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11:20 AM - 11:35 AM
 
Advertising as a Service: Fostering Community with Meaningful Messaging
 
Driving Consumer Engagement through Shorts Advertising
Shenan Reed Jenny Rooney
11:20 AM - 11:35 AM
Shenan Reed - General Motors
Jenny Rooney - Adweek
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11:40 AM - 12:00 PM
 
Navigating the Unpredictability of Expanding into New Territory 
 
The Shift from Digitally Native to CTV
Monica Cepak Kendra Prasad Jenny Rooney
11:40 AM - 12:00 PM
Monica Cepak - Wisp
Kendra Prasad - The Farmer's Dog
Jenny Rooney - Adweek
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12:05 PM - 12:15 PM
 
From Shorts to Streaming: YouTube's Multi-format Explosion
 
Exploring Shorts Explosion and Monetization in CTV
Nicky Rettke
12:05 PM - 12:15 PM
Nicky Rettke - YouTube Ads
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12:20 PM - 1:20 PM
 
Lunch
 
 
 
12:20 PM - 1:20 PM
 
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1:25 PM - 1:55 PM
Workshop
In-Person Workshop: Attention: A Compass to Improve Business Outcomes
 
How to Make Every Media Dollar Count
Neala Brown
1:25 PM - 1:55 PM
Neala Brown - Teads
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Workshop
In-Person Workshop: The Guide To What We’re Watching (And What We’re Not) For Upfront Planning
 
Reaching Today’s Audience Requires More Flexibility Than Ever Before
Dallas Lawrence
1:25 PM - 1:55 PM
Dallas Lawrence - Samba TV
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2:05 PM - 2:25 PM
Main Stage
Channeling Opportunity in CTV
 
​​​​​​​How Brands Activate in Cross-Screen Environments
Paul Alfieri Jenny Rooney
2:05 PM - 2:25 PM
Paul Alfieri - Cadent
Jenny Rooney - Adweek
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2:30 PM - 2:50 PM
Main Stage
Getting REAL with Andy Cohen
 
Moving Franchises and Brands into New Platforms
Andy Cohen Jason Lynch
2:30 PM - 2:50 PM
Andy Cohen - Bravo
Jason Lynch - Adweek
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2:55 PM - 3:15 PM
Main Stage
TV's Inevitable Multi-Currency Future
 
Explore the Evolution of Measurement in CTV
Jodie McAfee Mollie Cahillane
2:55 PM - 3:15 PM
Jodie McAfee - iSpot.TV
Mollie Cahillane - Adweek
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3:20 PM - 3:25 PM
 
Networking Break
 
 
 
3:20 PM - 3:25 PM
 
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3:40 PM - 4:00 PM
Main Stage
The Modern Media Market
 
Scaling and Automating Converged Workflows for TV and Digital Advertising
Ben Tatta Dan Aversano
3:40 PM - 4:00 PM
Ben Tatta - Operative
Dan Aversano - TelevisaUnivision
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4:05 PM - 4:25 PM
Main Stage
The New Currency of Marketing: Creating Culture and Captivating Audiences
 
Fueling Marketing Strategies through Consumer Data-Driven Insights
Jennifer Storms Mollie Cahillane
4:05 PM - 4:25 PM
Jennifer Storms - NBCUniversal Television and Streaming
Mollie Cahillane - Adweek
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4:30 PM - 4:35 PM
 
Closing Remarks
 
 
Mollie Cahillane
4:30 PM - 4:35 PM
Mollie Cahillane - Adweek
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4:45 PM - 5:45 PM
 
Reception
 
 
 
4:45 PM - 5:45 PM
 
More Info
10:00 AM - 10:05 AM
 
Opening Remarks
 
 
Bill Bradley
10:00 AM - 10:05 AM
Bill Bradley - ADWEEK
More Info
10:05 AM - 10:25 AM
Main Stage
Upfront Preview with Paramount's John Halley
 
Inside Look into this Years Negotiations
John Halley Bill Bradley
10:05 AM - 10:25 AM
John Halley - Paramount
Bill Bradley - ADWEEK
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10:30 AM - 10:50 AM
Main Stage
The Last Piece of the CTV Puzzle
 
Why Creative Ads Inspire Conversion
Mark Douglas Jenny Rooney
10:30 AM - 10:50 AM
Mark Douglas - MNTN
Jenny Rooney - Adweek
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10:55 AM - 11:15 AM
Main Stage
Making News with Gayle King
 
How a TV Host Leverages Her Brand Beyond the Medium
Gayle King Jason Lynch
10:55 AM - 11:15 AM
Gayle King - CBS
Jason Lynch - Adweek
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11:20 AM - 11:35 AM
 
Connecting to Consumers and Building Relatable Content
 
How to Inspire Brand Loyalty through Authentic Partnerships
Jill Abbott Jason Lynch
11:20 AM - 11:35 AM
Jill Abbott - Vital Proteins
Jason Lynch - Adweek
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11:40 AM - 12:00 PM
 
Unparalleled Commerce Experiences with NBCU News Group’s Ashley Parrish and Jill Martin
 
Shortening First Impression and Transaction on CTV
Ashley Parrish Jill Martin Jason Lynch
11:40 AM - 12:00 PM
Ashley Parrish - NBCUniversal News Group
Jill Martin - Today
Jason Lynch - Adweek
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12:05 PM - 12:15 PM
 
Why Media Companies Should Integrate Ecommerce Strategies
 
The Future of ECommerce Diversification
Candi Carter
12:05 PM - 12:15 PM
Candi Carter - Knocking
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12:20 PM - 1:20 PM
 
Lunch
 
 
 
12:20 PM - 1:20 PM
 
More Info
1:25 PM - 1:45 PM
 
In the Mood for FAST...with BBC Studios
 
 
Beth Anderson Mollie Cahillane
1:25 PM - 1:45 PM
Beth Anderson - BBC Studios
Mollie Cahillane - Adweek
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1:50 PM - 2:10 PM
Main Stage
Where to Find New Opportunity in the CTV Landscape
 
Exploring TV Reach Outside the Home
Ryan Spicer Jenny Rooney
1:50 PM - 2:10 PM
Ryan Spicer - Atmosphere
Jenny Rooney - Adweek
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2:15 PM - 2:35 PM
Main Stage
Delivering on Diversity Initiatives
 
Prioritizing DEI in the CTV Space
Lisa Torres Fernando Romero Sheereen Miller-Russell Bill Bradley
2:15 PM - 2:35 PM
Lisa Torres - Publicis Media
Fernando Romero - TelevisaUnivision
Sheereen Miller-Russell - Warner Bros. Discovery
Bill Bradley - ADWEEK
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2:40 PM - 2:55 PM
 
Networking Break
 
 
 
2:40 PM - 2:55 PM
 
More Info
3:00 PM - 3:20 PM
Main Stage
The Power of Virtual Product Placement
 
Amplifying Brand Ad Spend and Creating Incremental Revenue for Networks Through VPP
Roy Taylor Jenny Rooney
3:00 PM - 3:20 PM
Roy Taylor - Ryff
Jenny Rooney - Adweek
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3:25 PM - 3:45 PM
Main Stage
Marketing in the Next Era of Streaming at WBD
 
The Evolution of Marketing in the Streaming Space
Patrizio “Pato” Spagnoletto Mollie Cahillane
3:25 PM - 3:45 PM
Patrizio “Pato” Spagnoletto - Warner Bros. Discovery Streaming
Mollie Cahillane - Adweek
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3:50 PM - 3:55 PM
 
Closing Remarks
 
 
Mollie Cahillane
3:50 PM - 3:55 PM
Mollie Cahillane - Adweek
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