Welcoming remarks and a look at the event.

The media landscape is at an inflection point but it's also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever, as it happens, so do brands, clients and partners. All are looking for new opportunities. All are looking for fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry's most challenging issues.

In this session join Semafor's Chief Revenue Officer, Rachel Oppenheim as she discusses the mechanics of building a media operation from scratch, innovating to meet the extraordinary moment we're in and shares insights into where our industry is headed.

Smart publishers know the value of their brand and how to monetize that across multiple routes, from auctioning off archive content as NFTs, to expanding franchises from hit YouTube series to condiments.

In this session, hear from executives including The Atlantic’s Nick Thompson, chief executive officer, and Candace Montgomery, senior vice president and general manager of the AtlanticLive, as they share how they navigate the often-challenging conversations around today’s digital formats including which make the most sense to expand into, and how to avoid diluting their brand and stretching their resources.

The intent media model has come to dominate the digital media world, and Future plc. is one of its most well-known practitioners. How does Future CRO Zach Sullivan explain the strategy, how does it reflect larger trends in the industry and what does it mean for the future of digital journalism?

This session will explore the answers to these questions and also look at how Future successfully acquires and onboards new titles in order to further this intent-based media strategy across its portfolio.

It’s important to diversify your sources and understand which content works best for you and your organization. Being able to analyze which content works best on which platform can be a frustrating and difficult task, but not impossible.

During this session Stephanie Schwartz will demonstrate how Parse.ly analytics can help a new generation of data-driven marketers make better decisions about what content to create and understand its impact on your business.

Podcast ad revenue is forecast to exceed $4 billion by 2024, per the IAB. While publishers have their eyes on those dollars, there are more ways to monetize audio audiences. But, as with all growing ad mediums, the common pitfalls of discovery, standardization and fragmentation rear their head. Hear from execs on how they're navigating the changing audio landscape.

Join Travis Winkler, head of growth and business development at Bloomberg Media and Ryan Pauley, chief revenue officer at Vox Media as they discuss how they’re programming across the various channels, meeting audiences and leveraging scale and reach to build meaningful partnerships with advertisers. You’ll walk away with a foundation for building franchises that fans love across video, audio and more.

The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they’re making bold investments to future proof this side of their businesses.

Hear from Nancy Berger, senior vice president/publishing director and chief revenue officer at Cosmopolitan and Mary Murcko, chief revenue officer at theSkimm, as they offer their unique commerce perspectives and strategies, including their value and potential pitfalls. Walk away with actionable insights into how brands and media companies can successfully drive commerce revenue and create new revenue streams in this new chapter of content consumption.

As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers' expectations, motivations, and perceptions of value.

In this session, join Buzzfeed's Chief Revenue Officer, Edgar Hernandez, as he explores how BuzzFeed Inc. differentiates itself as a publisher with innovative offerings in the experiential spaces and its deep understanding of the metaverse. You'll walk away with an understanding of the marketing considerations, brand partnership opportunities, the future of hybrid events, and the insights needed to succeed.

Thank you for joining us!