Following a turbulent year, it's time for marketers to once again recalibrate their relationship with technology across their businesses. If last year proved anything, it’s that successful pivots boil down to agility. This involves engaging consumers with relevant, empathetic messages, prioritizing privacy, and capitalizing on both new and proven channels. 
 

Join the third annual Adweek NexTech to hear from brand executives and technology leaders who will provide insights into integrated strategies you'll need to succeed in 2021. During the three-day event, you'll also hear first-hand from the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces and how to stay nimble.

Featured Speakers

Asha Neuville
Asha Neuville
Global Digital Marketing Consultant
Dell Technologies
Leo O'Connor
Leo O'Connor
Senior Vice President, Head of Programmatic Advertising and Yield
ViacomCBS
Lon Otremba
Lon Otremba
Chief Executive Officer
Bidtellect
Christo Owen
Christo Owen
Vice President, Digital Platforms
ViacomCBS
Ari Paparo
Ari Paparo
Head of Partnerships and Strategy
Freewheel
Jennifer Pelino
Jennifer Pelino
Executive Vice President, Omni Channel Media
IRI
Arturo Pena
Arturo Pena
Vice President of Marketing
Cognizant
Jay Prasad
Jay Prasad
Chief Strategy Officer
LiveRamp
Leslie Price
Leslie Price
Expert Product Manager, Privacy-by-Design Solutions
Acxiom
Mark Read
Mark Read
Chief Executive Officer
WPP
Kelsey Robinson
Kelsey Robinson
Partner
McKinsey & Company
Liz Sachs
Liz Sachs
Enterprise Account Manager
Canva
Ethan Sailers
Ethan Sailers
Marketing Solutions Engineer
OneTrust
Phil Schraeder
Phil Schraeder
Chief Executive Officer
GumGum
Lauren Schweitzer
Lauren Schweitzer
General Manager, Media Sales
DISH Media
Sir Martin Sorrell
Sir Martin Sorrell
Founder and Executive Chairman
S4 Capital
Catherine Sullivan
Catherine Sullivan
Chief Executive Officer
PHD US
Ben Sylvan
Ben Sylvan
General Manager for Retail Data Partnerships
The Trade Desk
Michele Szabocsik
Michele Szabocsik
Vice President, Marketing
BlueConic
Georgina Thomson
Georgina Thomson
Advanced Video Lead
OMD USA
Andrew Troy
Andrew Troy
General Manager, Media Sales
DISH Media
Peter Vandre
Peter Vandre
Chief Analytics Officer and Head of Media Effectiveness
dentsu Media US
Shyam Venugopal
Shyam Venugopal
Senior Vice President of Global Media and Consumer Data
PepsiCo
Megan Walton
Megan Walton
Vice President of Revenue Product
Vox Media
Ingmar Zach
Ingmar Zach
Senior Vice President of Product 1st Party Media Network
Criteo

Agenda Overview

Three days. Three themes.

Day One —
What’s Next: Programmatic and Cross-Channel Measurement

This year, programmatic advertising is on track to account for 87 percent of U.S. digital ad spend, per eMarketer. This follows a 10.4 percent bump in programmatic digital last year. As consumer behavior continues to favor multiple streaming services and viewer fragmentation accelerates, advertisers must shift their focus to measure cross-platform reach and frequency in real-time. Hear from leading marketers and ad buyers as they shed a light on their strategies for success in effective cross-channel measurement and winning programmatic strategies that scale.
See Agenda →

 

Day Two —
What’s Next: The New Era of TV Streaming

By some estimates, streaming subscribers will outnumber traditional cable TV subscribers as soon as 2024. In addition, addressable TV advertising is expected to rise 75 percent to $3.6 billion by 2022. How does the migration to Connected TV influence consumer behavior and marketers’ decisions around identifying and targeting audiences? How can video be used to efficiently serve up relevant advertising to the right consumer in a crowded landscape? Top marketers and TV executives address best practices for the new era of TV streaming, including how to navigate the audience addressability landscape.
See Agenda →

 

Day Three —
What’s Next: Brand Safety, Privacy and First-Party Data

The brand marketing ecosystem is coming to grips with a cookie-less future. Hear from leading marketers, publishers and ad tech pros as they unpack what this seismic shift means for digital marketing. Conversations will explore the evolving role of first-party data and strategies for pivoting within a rapidly changing environment that emphasizes brand safety and privacy.
See Agenda →  

 

Thank You to Our Partners

Contact us today for more information on available partnership opportunities.