ADWEEK House: The Big Game 2026

The biggest game in football and the biggest day in advertising converge on the tech industry’s home turf. ADWEEK House: The Big Game touches down at the City Club of San Francisco to unpack how the advertising industry is betting large between plays—from commercials to community activations that keep the fans engaged before, during, and after the final whistle.

Huddle with top leaders from across the industry to build connections, pick up playbook-redefining strategies, and cast your predictions for which creative work will take home this year’s advertising superlatives—the good, the bad, and the “what were they thinking?"

Elizabell Marquez
Chief Marketing Officer
Dreyer’s Grand Ice Cream

Tim Ellis
Chief Marketing Officer
NFL

Rita Ferro
President, Global Advertising
Disney

Brandon Marshall
Founder & Chief Executive Officer
House of Athlete

February 6 | San Francisco

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