February 7, 2025
8:55 AM - 10:00 AM Open Doors and Breakfast (1st FL) 
9:00 AM - 9:30 AM Super Bowl CMOs Huddle: The Plays Behind the Big Game Ads (2nd FL)

CMO Roundtable With ADWEEK's Jenny Rooney

9:45 AM - 10:00 AM Behind the Scenes of a Brand Collaboration: Invisalign® x Patrick Mahomes

Fireside Chat With Invisalign and 1UP Sports Marketing

10:15 AM - 11:00 AM Building Super Bowl Campaigns That Resonate With Every Fan (2nd FL)

Group Chat in Partnership With XR Extreme Reach

11:00 AM - 11:15 AM Once Upon a Stream: How Disney is Doubling Down on Sports (2nd FL)

Fireside Chat With Disney's Rita Ferro

11:30 AM - 12:15 PM Advertising Around Big Cultural Moments: Is it Worth the Hype? (2nd FL)

Group Chat in Partnership With Kantar

12:00 PM - 1:30 PM Open Doors and Light Bites (1st FL) 
12:30 PM - 12:45 PM Act Two: Jaleel White on Owning Your Rebrand

Fireside Chat With Jaleel White and Damaune Journey

1:00 PM - 1:45 PM Beyond the Game: Enhancing Live Experiences With Immersive Technology (2nd FL)

Group Chat in Partnership With Infinite Reality

1:45 PM - 2:00 PM The Marketing Jackpot: Why Super Bowl Ads Are Priceless (2nd FL)

Fireside Chat With Gary Vaynerchuk

2:15 PM - 3:00 PM Winning Hearts and Minds: The Art of Super Bowl Advertising (2nd FL)

Group Chat in Partnership With Zappi

3:15 PM - 3:30 PM How Häagen-Dazs is Slowing Down the Fastest Night in Advertising & the Fastest Franchise in Hollywood (2nd FL)

Fireside Chat With Häagen-Dazs and nice&frank

3:30 PM - 3:45 PM Tackling the Future of Sports Tech and the Fan Experience (2nd FL)

Fireside Chat With Braxton Berrios and IRCODE

3:45 PM - 5:30 PM ADWEEK House Tailgate in Partnership With IRCODE