Join us on the Sky Lawn for a low-impact training and stretching session led by famed NFL Lineback Brennan Scarlett and Cornerback Byron Jones. The class will be followed by a live Q+A where audience members are invited to ask about the football stars work and legacy on and off the field.

A look a head at what's to come for Day 2: The Agile Thinkers.

Car manufacturers are on the quest to adopt more EVs into their model offerings. Hyundai is at the forefront of this electrified shift, with creative marketing campaigns that spotlight the convenience of a futuristic lifestyle. Angela Zepeda, Chief Marketing Officer of Hyundai Motor America joins Adweek to share the process the brand has undertaken to emphasize the emotional benefits of moving beyond Hyundai’s past challenger mindset and becoming a leader in the next era of mobility. 

With economic turmoil, marketing budgets are at risk as brands are forced to economize. Businesses must leverage data, analytics and insights to find opportunities and mitigate any losses. Nancy Smith, President and CEO of Analytic Partners will share ROI Genome intelligence to support brands with insights and strategies not only to survive, but thrive.

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

There are so many stories in the world that are still waiting to be told. From diverse points of view to diverse casts the opportunity to showcase new narratives is endless. Join Travis Montaque, Co-founder and Chief Executive Officer of Group Black and Michael Roca, Managing Director of DE&I Investment at OMG, as they discuss exactly how brands can harness and amplify the voices of Black creatives through means that are not only effective and educational but equitable for all involved.

A typical brand spends as much as 80% of their time organizing data, leaving just 20% focused on analyzing results and making key decisions. Hear from Cart.com's Director, Data Science Solutions, Mackenzie Knapp, on how connected data coupled with machine learning can deliver actionable insights to help businesses increase margins, boost ROAS, and optimize inventory costs.

Kalen Thorton, former NFL linebacker, is making his way back into the game, but from the corporate side of the field. As Chief Marketing Officer of Gatorade, Kalen is the gamechanger behind unique campaigns that lower barriers in sports by providing funds and resources to community organizations. Join Kalen and Adweek as he discusses Gatorade’s marketing efforts that empower young athletes and make the sports world more equitable and inclusive. 

While technology and innovation have made personalized experiences and engagement more achievable, it is often easier said than done. While 85% of companies believe they’re offering personalized experiences, just 60% of consumers agree according to Twilo's 2021 State of Personalization Report. So how can brands bridge the gap?  

Hear from leaders in this space as they discuss the key tactics you need for targeting your brand messaging without losing your overall mission and scalability and how to successfully reach your audiences authentically across all interaction points. 

Consumer buying power is more diverse than ever before, forcing brands to abandon a one-size-fits-all approach to marketing. According to recent reports by the University of Georgia’s Selig Center for Economic Growth, between 2010 and 2022, buying power across diverse communities increased by as much as 111%. Leveraging the power of multicultural marketing is no longer nice to have but essential to understanding our target audiences and reaching them through effective, culturally-specific campaigns. 

Get the latest insights from top marketers on the evolving business of delivering content to audiences outside of what we know as the general market and how progress will be measured as we look ahead.

Creating customer experiences that are emotive, empathetic, and authentic build brand loyalty and drive business metrics forward. But often this work is easier said than done. This session will focus on the components of creating truly compelling customer experiences – from holistic customer data management, to using AI and analytics responsibly, to activating customer journeys that keep prospects engaged and customers coming back for more. Join experts in this space as they discuss:

• Infusing emotion, empathy, and authenticity while remaining mindful of data biases.

• Leveraging contextual relevance for customer activation.

• Listening to data for understanding, not only responding.

• Stitching it all together for results.

Business dynamics might be changing at an unprecedented pace, but planning for success is still possible. Join us to explore how some of today’s leading brands planned for success and maximized business impact through a holistic measurement program – and how you can do the same. From balancing short-term wins with long-term growth to futureproofing strategy, find out why an uncertain future is still one you can plan for, as long as you have the right tools.

Melanie Roussell Newman is the Senior Vice President for Communications and Culture at Planned Parenthood Federation of America and Planned Parenthood Action Fund. In this conversation, Melanie will talk about seeing the Planned Parenthood brand through a leadership transition, an onslaught of state abortion bans, the COVID-19 pandemic, and then Roe v. Wade being overturned in 2022. In conversation with Adweek, Newman will look at how Planned Parenthood has grown its brand presence, and integrated marketing, communications, digital outreach, research and insights to ensure that our audiences receive consistent messaging.

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Ally Bank is a leading digital financial institution, with innovation at the core. With a new wave of banking and new ways of reaching consumers, what better medium for Ally to go all in on than Connected TV? Join Ally’s Kevin Howard and The Trade Desk’s Marion Hargett for an insightful conversation on harnessing the power of CTV. You’ll walk away from this session learning how Ally used CTV to expand its customer base, and how you can do the same and much more.

The $125 billion U.S. beauty industry is one of the most competitive landscapes in the consumer world. With two years under her belt in the role of Chief Marketing Officer at Walgreens Boot Alliance’s No7 Beauty Company, Anisha Raghavan has developed an ambitious marketing stack that levels up brands across CPG and beauty.

At this year's Brandweek, you'll hear from Anisha on her company’s digital and data advantage, her process behind campaign development, and how her team used social media and influencer marketing to boost revenue and attract a younger diverse audience, while keeping the brand's mission at the forefront of all decision-making.

Light up the night long after the sun goes down. Toast to new connections and insightful sessions over cocktails from our premium open bar, food stations and passed hors d’oeuvres. Casino Night will feature an assortment of colorful LED-lit casino games including roulette, blackjack, craps and poker. Attendees must RSVP to attend.  

Stop by our open bar at Toro Toro in the lobby at the InterContinental Miami for cocktails, a giveaway and surprise entertainment from 10 p.m. to midnight. 

Don your chic white resort wear and experience the glamour of iconic Miami aboard the SeaFair yacht. Each of the vessel’s four decks will offer a different atmosphere from fine dining, live entertainment and open-air views.

Don your chic white resort wear and experience the glamour of iconic Miami aboard the SeaFair yacht. Each of the vessel’s four decks will offer a different atmosphere from fine dining, live entertainment and open-air views.

This innovative HIIT class will push you beyond your comfort zone and keep you engaged from start to finish. Jetsweat will lead you through a series of bodyweight exercises with cardio drills, integrating compound and functional movements ideal for agility and building strength. This class has a dynamic and fast-paced flow set to motivational music. Awaken the athlete within.

A look at what's to come for Day 4: The Culture Cultivators.

Since her rise to fame, Kristin Cavallari has had a way with audience engagement. Her talents are continuing to exceed TV stardom with the success of her multi-million-dollar business, Uncommon James. As Founder and Chief Executive Officer, Cavallari is leveraging her well-established appeal among consumers and her artful eye in fashion, accessories, home décor and clean skincare to build and grow an unstoppable brand.
 
Join a live discussion with the mother of three and New York Times bestselling author to hear how her challenges and triumphs over the last two decades in the public eye have helped to shape who she is as a determined and inspirational female entrepreneur, and how she manages to make it fun along the way.

The next great entertainment company will have games at its center. Gaming continues to grow rapidly as an important medium for storytelling, redefining entertainment and how products and brands are consumed. At Riot Games, players come first. League of Legends has thrived off Riot’s player-focused mantra so much so that it has become the most-played PC game in the world and a key driver of the explosive growth of esports. During its 10-year anniversary in 2019, Riot announced several new game genres and has since expanded its product portfolio across comic books, board games, and the launch of Riot’s first animated television series, Arcane.

Riot’s expansion from one game to a whole suite of products has opened up big, fun challenges for Riot’s marketing teams who are focused on building authentic, local experiences that resonate with players. From esports to entertainment, get a look at how Riot’s marketing teams from around the world collaborate to tell great stories and create customized experiences that aim to exceed players’ expectations. Join Kristin Moss, Riot’s Global Head of Entertainment Marketing, and Dan Sutton, Global Head of Esports Marketing, to discover how Riot cultivates a global 

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Superstar actor, comedian and entrepreneur Kevin Hart is building an empire that will outlive his fame. Through his multi-platform media company and many brand endeavors, Hart’s entrepreneurial mindset keeps him empowered to break barriers in the business world. Join Adweek as we hear from Hart as he shares the ultimate life advice, how to stay motivated, and how he wants to leave his stamp on society for generations to come.  

The U.S. streaming market is projected to add more than 100 million subscribers in the next five years. That means innovation and agility need to be at the forefront of digital marketing.

New Engen is a growth-obsessed, digital marketing agency — partnering with some of today’s most innovative brands to unlock and accelerate massive growth. BET+ is a New Engen partner and multi-platform streaming service that since launching in 2019, has grown twice as fast as the premium SVOD average to become the #1 Black SVOD service.

Join Justin Hayashi, CEO of New Engen, and Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, on the main stage while they discuss the future of SVODs, what’s next for programming and consumers, how advertising models must adapt to stay ahead of the fast-changing market and consumer needs in this inflationary time and the power of agility in creative development. In this conversation, you’ll learn how companies like BET+ are creating original content that speaks directly to its viewers, how they’ve found success in today’s ever-changing environment and why agile creative is a brand imperative.

Shake Shack, which started as a hot dog cart in Madison Square Park, has in the last 10+ years evolved into one of the most well-known and respected fast casual restaurants globally. Jay Livingston, a seasoned brand marketer, took on the Chief Marketing Officer role in 2019 and has reengineered Shake Shack's product, digital and guest journeys to create more engagement, community, and hospitality for guests. 

In this session, Livingston joins Adweek to share his insights into the importance of incorporating marketing strategies into product development from the beginning, his broader perspective on what's drives his inspiration and creativity as a CMO, and actionable tips for strategically placing your brand on top in a market that's focused on building community and culture.

As social media and technology have evolved, the ability to create content has been democratized, making anyone with a smartphone a photographer, producer, editor, and media channel all in one. Brands are no longer speaking to the “average” consumer, but rather a savvy digital native who not only consumes content but produces it and influences their own audience. But not enough marketers are building a marketing strategy to target and cater to creators - a segment that is now 50 million strong, according to eMarketer.

Learn how marketing executives can set strategies that evolve with the creator economy and invest in content and creators that consumers actually trust.

Whether your brand is kickstarting its existence, your established brand needs a makeover or you’re overseeing the fusion of several brands, this session will provide inspiration and practical advice to help you succeed. Marketing leaders will share brand stories and lessons learned from their experiences of developing, evolving and otherwise transforming brands to meet market demands.

You can expect to learn:

• Why a rebrand, consolidation or brand fusion might be necessary in the first place
• How the discovery phase will make or break your brand-building or rebrand
• What brand health is and why it matters to your brand’s future
• How to bring your whole organization among for the journey to a new brand

The role of Chief Marketing Officer today has vastly changed since its creation. Continually focusing on creativity and brand, CMOs are more than ever responding to the changing needs and behaviors of consumers in addition to expanding digital marketing capabilities. The increasing pace of change today has hence broadened the mission of marketing leadership to make measurable impact.  

Join Adweek as we hear from marketing executives who will explore the various ways CMOs can reframe their position to become leaders in digital transformation—while helping their organization thrive no matter what comes next. 

According to Deloitte's 2021 Global Marketing Trends for Executives survey, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. As this number continues to grow, it’s become clear that it's no longer enough for brands to just market inclusiveness, equity or diversity -- these terms are fundamental across all spheres of influence. 

Hear from experts as they unpack the evolving role of DEI and what it means for your strategies today and beyond. From bringing diverse voices back to the organization and amplifying positive messaging around all communities, brands are doubling down on initiatives that are measurable. 

Neiman Marcus Group is dedicated to supporting its employees and growing the business through five company-wide goals: Deliver Luxury Every Day, Create Exceptional Experiences, Invest in What’s Ahead, Transform the Power of One, and Live for Our Believers. These pillars are uniquely designed to make a difference for stakeholders while encouraging a culture of belonging for employees.   

Hear from Daz McColl, Chief Marketing Officer of Neiman Marcus who will discuss the organization’s investment in making a difference in the corporate workplace, the growth of the business through the guiding pillars for success, and how they inspire the customer to celebrate the here and the now through reimagined marketing campaigns. 

Test your brand knowledge this week with Brandweek Trivia, brought to you live by Hearst Television. Don’t miss your opportunity to get on stage and win a prize in front of our audience!

Sports is a massive driver of TV engagement, and presents significant opportunities for brands as advertisers and sponsors. But where brands find their audience—and how they engage with them—continues to evolve, as viewing options increase and more consumers look to streaming for their sports fix. And to turn fans into buyers, brands and agencies need insight to make intelligent media mix and allocation decisions. Join Nielsen’s Deirdre Thomas, Managing Director, US Audience Measurement and Cheryl Jean Claude, VP, Director, Video Analytics, Media Data Science, Mediahub Worldwide for a discussion about the future of sports programming, and how brands can use data to score big with consumers.

Today’s consumers are increasingly seeking out flexible and environmentally conscious forms of transportation. As the industry evolves and with it, consumer interests and needs, the term ‘mobility’ continues to take on new meaning.

In this session, hear from Russell Wager, Vice President of Marketing at Kia America, as he describes the influence of these trends in re-shaping the identity of the Kia brand. Stemming from recent marketing initiatives including its “Beachcomber” spot for the Sportage X-Pro to bold moves including suspending Super Bowl advertising in 2021, Russell will discuss the notion of movement as a vehicle for inspiration and progress, the implementation of new and innovative engagement tactics and CSR initiatives, as well as the importance of a growth mindset in remaining progressive, ambitious and adaptable for the future.

Brandweek's Day 5 opening keynote is featured by the 33rd Mayor of Miami and long-time blockchain technology leader Mayor Francis Suarez. Since recently announcing the innovative four-way partnership to drive revenue to local businesses and non-profits through Web3, the City of Miami continues to be a significant player in the revolution of new technologies like crypto and NFTs. Hear from Mayor Suarez on the tips and tricks to building deeper connections across individuals and institutions through dynamic experiences.

As the tsunami of change rears and roars with pandemics, global warming, digitization, and crumbling social structures washing over us, we search for new tools to manage our anxiety and become more resilient. The Metaverse emerged as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political unrest and environmental decline.  Future generations will become more immersed in this world, blurring the lines between IRL and virtual. The Metaverse paves new pathways for how we will engage with each other.  We will socialize, work, learn, shop and meet our significant others within these virtual spaces that have no boundaries.

Join Faith Popcorn, the Original Futurist, and Cathy Hackl, the Godmother of the Metaverse, as they bring their magic and expertise to this evolving space that can no longer be ignored.

Blockchain and crypto and Web3—Oh my! The way that people connect to and use the Internet is quickly changing. Users are starting to care about privacy and make the switch to Web3 at staggering rates, but most advertisers are slow to catch up. That means there’s a huge opportunity for you to get there first and engage with its “unreachable” audiences. Join Brave in this session as we make Web3 simple, and show you how to succeed with the advertising model of the future.

According to a 2021 report by ArtTactic, only 20% of users and creators are women, less than 16% of all NFT artists are female, and NFTs with female-presenting avatars have been valued lower than male-presenting avatars. As the Metaverse continues to blossom, brands, particularly in the fashion and beauty spaces, realize what they create today can positively impact the standards of the future.

In this session, hear from Alo Yoga's Vice President and Head of Marketing, Angelic Vendette, on how they’re addressing some of these issues and bringing greater representation of different communities to Web3 with projects that are innovative and true to brand identity.

Today’s companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful.

In this session, hear from Ty Haney, founder of ‘Try Your Best,’ and Michael Le, web3 educator, content creator, and co-founder of Joystick, as they share their journeys in the creation of the next gen web landscape. They’ll discuss how to build a strong project that can tap into the enormous power and potential of web3, how to bridge the gap between web2 with Entertainment, Education, and Empowerment, and how to avoid the pitfalls of being swept up in the hype. You'll walk away with a better understanding of the actionable strategies for inspiring audiences, building community, and the importance of sharing value with those who create it.

What do Fortune 500 brands like American Express, eBay, Pepsi, and Anheuser Busch have in common? They are pioneers in creating new business models using web3 technology for the next next 100M consumers who are not crypto experts.   

The rise of blockchain and web3 in the mainstream consciousness is nothing short of spectacular. Is it a fad? Or is your brand too late to join the revolution? Join this interactive workshop lead by OneOf.com, the Web3 and NFT partner to iconic brands and top celebrities. Dissect top case studies and break down the myths and facts. learn about the challenges and solutions to mass adoption, and explore how Web3 can help YOUR brand turn consumers into advocates like never before. 

In this workshop, Veritone's SVP and General Manager of Commercial Enterprise, Sean King, will talk with Danny Tomsett, CEO and Founder or UneeQ, an AI digital human company, about synthetic media activation IRL and discuss the natural next steps for what a metaverse activation could look like for progressive brands. 

Digital tokens provide brand marketers with an even more powerful set of tools to reclaim ownership of their relationship with consumers. Web3 and blockchain technology have expanded the marketing playbook to better segment audiences, create meaningful experiences, build community, and deliver on the unfulfilled promises that social media platforms have made over the past decade. NFT strategies are rapidly evolving beyond collectibility to include token-enabled access, token-gated content, loyalty and rewards, even co-branded partnerships. In this workshop, we'll discuss frameworks, requirements for long-term success, the checklist for how to get started, and tools needed for greater accessibility, simplicity, and accessibility.

Verizon was a player in the Metaverse before it even had a name - experimenting with customer experiences before rules or measurement were formulated or the space fully realized. Why? Because it's a boundary-busting, inclusive-first space to bring people together, enable community and allow for creativity and exploration.

Hear from Verizon's Chief Creative Officer Andrew McKechnie as he talks with Adweek's Shannon Miller about Verizon's history of creating groundbreaking consumer touchpoints and illuminating human stories that bridge differences, from the early days of the Metaverse to now.

Marc Mathieu, SVP and Co-founder of Salesforce Web3 Studio asks the question - Are marketers really ready for a Web3 World? This session will explore what Web3 means for marketers - including the opportunities and the challenges they will face when entering Web3. Learn how marketers play a critical role in adopting Web3 technology to make not just a new internet, but a better one as well.

In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in bitcoin — the city is at the cutting edge of this revolution. 

In this session, hear from Jesse Kirshbaum, Jesse Kirshbaum, CEO of NUE Agency and Editor in Chief Editor of the monthly Adweek column, Beats, Bytes, and Brands, Avery Akkineni, President of VaynerNFT, and Magdalena Kala, Consumer Web3 Investor, as the explore the paramount shift that's taking place in Miami's culture and how they’re adapting their businesses in the space. You’ll walk away understanding the many opportunities Web3 presents from how we work, live, socialize, play and transact in both the physical and emerging worlds. 

In a recent Pew Research Study, 54% of experts interviewed said that they 'expect by 2040 the metaverse will be a much-more- refined and truly fully-immersive, well-functioning aspect of daily life for a half billion or more people globally.' To break that down, in almost 20 years, only half of business leaders believe The Metaverse will be a full multi-sensorial experience for a little over 6% of the world's population. Yet over $3Billion dollars of venture funding has entered Metaverse and web3 gaming 'projects' since mid-April alone. So what really is all the hype about?

Hear from CoinDesk's web3 lead and head of CoinDesk Studios, Sam Ewen, as he breaks down how much of the Metaverse is still yet to be built, why mixed and augmented reality will far exceed fully immersive experiences, how web3 will play a key role in this evolution and why digital twinning and pseudonymous identity are the future of brand and community experiences both online and IRL.

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. Number aside, brands face an important inflection point where culture is originating from the ground up, creators have an increasing amount of power, and it is instrumental to be where your consumers are — the main playgrounds today centering around web3 and the metaverse.  
 
Join Pepsi’s Chief Marketing Officer, Todd Kaplan as he explores the company’s recent plays in the NFT space including Pepsi’s “Mic Drop Genesis NFT Collection” and “Strength of a Woman” drops earlier this year, educational insights for navigating the evolving creator economy, and actionable tips for maintaining relevance and authenticity as we enter the next era of the Internet. 

So many people are actively seeking a clearer understanding of Web3 and why it matters. This is at a time when the Web3 community has become one large echochamber leaving many who are curious without a voice that they can trust and often feeling excluded. According to The Next 20: WEB3 study published by Complex Collective in Spring 2022, 41% of BIPOC respondents said “no one” when asked who they trust most about web3.

This lively discussion will focus on ways to educate, entertain, amplify and increase the participation of diverse voices in Web3 and provides a sneak peek into our CONV3RGE experience launching in Washington DC in March of 2023.

Thank you for joining!