Brandweek returns to Atlanta September 15–17 with a sharper focus on the skills marketers and brand leaders need now. Hear from dozens of top CMOs, get insights and strategies you won't find anywhere else, and join ADWEEK's first-ever dedicated AI day, which combines hands-on learning with tactical guidance to help you become more fluent in all aspects of AI. Add can’t-miss conversations and meaningful networking with industry-defining leaders, and you’ll leave with the ideas, connections, and expertise to take on what's next.
brandweek 2026 SPEAKERS
Manolo Arroyo Executive Vice President and Chief Marketing and Customer Commercial Officer The Coca-Cola Company
Lindsey Belknap Vice President, Marketing ŌURA
Ben Cohen Co-Founder Ben & Jerry's
Dr. Bernice A. King Chief Executive Officer The King Center
Tressie Lieberman Executive Vice President and Global Chief Brand Officer Starbucks
Melissa Proctor Executive Vice President and Chief Marketing Officer Atlanta Hawks and State Farm Arena
Terence Reilly Executive Vice President and Chief Brand Officer Crocs, Inc.
Jeannie Yoo Chief Executive Officer Draper James
Plus featured speakers from Ammunition, Higgsfield AI, Hootsuite, Marketing Architects, Tatari, Treasure AI, Tunnl, Viral Nation, and more...
The brands built for tomorrow are the ones willing to change today. This day is about the leaders, companies, and ideas embracing disruption — and turning it into a competitive advantage.
WED 16
AI ACCELERATOR DAY BRAND NEW FOR 2026
See how leading brands are harnessing AI at scale, from redefining personalization and efficiency to building entirely new marketing models from the ground up. Join us for big-picture thinking and hands-on exploration of the tools and frameworks making it happen.
THU 17
PURPOSE, PERFORMANCE, AND PROFITS
The most successful brands have figured out that purpose and profitability aren't in tension — they drive each other. Hear from the leaders doing both well, with the real-world strategies and proven results to show for it.
TUESDAY & WEDNESDAY | FEATURED SERIES
BRANDS DOING COOL SH*T
Some brands play it safe. These ones didn't.
This series puts you face to face with the founders and marketers behind brands that broke the rules and built something remarkable. Hear how they did it, then taste, try, and take a piece of it home.
Incredible access to brand leaders in a wide variety of industries that are facing similar challenges to me — the conversations and relationships that result are priceless.
A can’t-miss event for anyone serious about brand marketing.
I came home with a notebook full of ideas and a ton of inspiration.
The space you created was so unique…hundreds of people, yet it felt so intimate.
A transformative experience that solidified my beliefs about the future of our industry.
