6:00 PM - 8:00 PM
 
Brandweek On Tap

Welcome Reception Presented in Partnership with Ammunition

 
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7:00 AM - 8:00 AM
 
Morning Wellness
 
 
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8:00 AM - 9:15 AM
 
Breakfast
 
 
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9:15 AM - 9:45 AM
 
Dream a Little Stream

How Crocs Continues to Reinvent Itself in the Age of Social Commerce

Terence Reilly

Terence Reilly

Executive Vice President and Chief Brand Officer


Jenny Rooney

Jenny Rooney

Chief Brand and Community Officer

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9:50 AM - 10:15 AM
 
Older Than Language: The Evolutionary Key to Social Strategy

In Conversation with Viral Nation

Nicholas Spiro

Nicholas Spiro

Chief Commercial Officer

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10:20 AM - 10:30 AM
 
Passing the Torch: America's Road to LA28
 
Janet Evans

Janet Evans

Chief Athlete Officer and 4x Gold Medalist

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10:35 AM - 10:55 AM
 
Leading a Founder Brand Through Its Next Chapter 

A Conversation Between Two CEOs

Jeannie Yoo

Jeannie Yoo

Chief Executive Officer

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10:55 AM - 11:15 AM
 
Making the Unmarketable Memorable

In Conversation with Marketing Architects

Dale Sperling

Dale Sperling

Chief Marketing Officer


Angela Voss

Angela Voss

Chief Executive Officer

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11:20 AM - 11:40 AM
 
In Conversation with Mattel's Roberto Stanichi
 
Roberto Stanichi

Roberto Stanichi

Executive Vice President and Chief Global Brand Officer

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11:45 AM - 11:55 AM
 
Agencies Doing Cool Sh*t
 
 
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12:00 PM - 1:00 PM
 
Lunch Break
 
 
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12:30 PM - 1:00 PM
 
Lunch and Learn Roundtables

Join your fellow attendees for a content-driven lunch connect at our Lunch and Learn Roundtables led by industry voices.

 
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1:00 PM - 1:20 PM
 
Featured Conversation with Zappi
 
 
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Culture Moves Fast. Results Matter.

In Conversation with Collectively

 
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1:25 PM - 1:45 PM
 
Marketing Vanguard Vidcast Live

Presented by Tatari

 
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Turning Brand Purpose Into Shopper Action

In Conversation with Tunnl

 
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1:50 PM - 2:10 PM
 
Beyond the Feed: Turning Social Signal Into Strategy

In Conversation with Hootsuite

Christina O'Reilly

Christina O'Reilly

Chief Marketing Officer

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Brandweek Programming
 
 
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2:20 PM - 2:40 PM
 
In Conversation with CNN
 
 
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2:45 PM - 3:00 PM
 
Brandweek Programming
 
 
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3:10 PM - 3:30 PM
 
Featured Conversation with Scripps
 
 
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3:35 PM - 4:00 PM
 
Brandweek Programming
 
 
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4:05 PM - 4:30 PM
 
Leading Through Change Without Losing Your Values
 
Dr. Bernice A. King

Dr. Bernice A. King

Chief Executive Officer

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4:45 PM - 5:05 PM
 
From Bathroom Taboo to Beauty for Your Booty

A Brands Doing Cool Sh*t Experience - goodwipes

Meredith Diehn

Meredith Diehn

Senior Vice President, Marketing


Sam Nebel

Sam Nebel

Co-Founder and Chief Commercial Officer

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Featured Conversation with Every Man Jack

A Brands Doing Cool Sh*t Experience

Kim Dao

Kim Dao

Vice President, Brand

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5:10 PM - 5:30 PM
 
Featured Conversation

A Brands Doing Cool Sh*t Experience

 
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Featured Conversation with Fields Good Co

A Brands Doing Cool Sh*t Experience

Ashley Fields

Ashley Fields

Co-Founder and Chief Executive Officer

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7:00 PM - 10:00 PM
 
The Brandweek Soirée
 
 
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10:00 PM - 11:30 PM
 
Nightcap

Presented in Partnership with Viral Nation

 
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7:00 AM - 9:00 AM
 
Strava Run Club
 
 
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8:00 AM - 9:15 AM
 
Breakfast
 
 
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9:15 AM - 9:30 AM
 
The Executive's Guide to Enterprise Transformation
 
Siddharth Taparia

Siddharth Taparia

Chief Marketing Officer

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9:35 AM - 10:00 AM
 
The Marketer's AI. Live at Brandweek.

In Partnership with Treasure AI

 
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10:05 AM - 10:25 AM
 
Scent as Strategy: The Neuroscience Your Brand Can't Ignore 
 
Alex Wiltschko

Alex Wiltschko

Chief Executive Officer

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10:40 AM - 11:05 AM
 
Featured Conversation with Higgsfield AI
 
 
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11:10 AM - 11:40 AM
 
The AI Leadership Playbook: 5 Shifts That Matter
 
Natasha Madan

Natasha Madan

Chief Marketing Officer

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11:45 AM - 11:55 AM
 
Agencies Doing Cool Sh*t
 
 
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12:00 PM - 1:00 PM
 
Lunch Break
 
 
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12:30 PM - 1:00 PM
 
Lunch and Learn Roundtables

Join your fellow attendees for a content-driven lunch connect at our Lunch and Learn Roundtables led by industry voices.

 
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1:00 PM - 1:45 PM
 
Breakout Session
 
 
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Featured Workshop with Higgsfield AI
 
 
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1:50 PM - 2:35 PM
 
Using Agents to Justify Your Existence

Workshop: How to build a living AI dashboard that proves your impact before anyone asks.

 
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Featured Workshop with Treasure AI
 
 
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2:50 PM - 3:10 PM
 
How Knowledge Is Built in the Age of AI

Designing for Agreement in a World Built for Division

Zack McCune

Zack McCune

Director, Brand


Sophie Ozoux

Sophie Ozoux

Co-Founder


Kwame Taylor-Hayford

Kwame Taylor-Hayford

Co-Founder

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3:15 PM - 3:35 PM
 
Brandweek Programming
 
 
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3:35 PM - 3:50 PM
 
Scoop, There It Is: Business Beyond the Bottom Line 
 
Ben Cohen

Ben Cohen

Co-Founder

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4:10 PM - 4:30 PM
 
Featured Conversation with Zoom
 
 
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4:45 PM - 5:05 PM
 
Featured Conversation with Crooked Pop

A Brands Doing Cool Sh*t Experience

Ben Weiss

Ben Weiss

Founder

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Featured Conversation with Mike's Hot Honey

A Brands Doing Cool Sh*t Experience

Kate Guthrie Adams

Kate Guthrie Adams

Vice President, Marketing

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5:10 PM - 5:30 PM
 
Featured Conversation

A Brands Doing Cool Sh*t Experience

 
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Featured Conversation

A Brands Doing Cool Sh*t Experience

 
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7:00 PM - 9:30 PM
 
Evening Experience
 
 
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9:30 PM - 11:30 PM
 
Nightcap
 
 
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7:00 AM - 8:00 AM
 
Morning Wellness
 
 
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8:00 AM - 9:15 AM
 
Breakfast
 
 
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9:10 AM - 9:35 AM
 
Built to Last, Built for Now

Inside Coca-Cola’s playbook for building relevance at global scale

Manolo Arroyo

Manolo Arroyo

Executive Vice President and Chief Marketing and Customer Commercial Officer

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9:40 AM - 10:00 AM
 
Brandweek Programming
 
 
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10:05 AM - 10:25 AM
 
Igniting the Soul of Starbucks: Building Brand Love to Drive Growth
 
Tressie Lieberman

Tressie Lieberman

Executive Vice President and Global Chief Brand Officer

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10:30 AM - 10:55 AM
 
Featured Conversation with State Farm
 
Alyson Griffin

Alyson Griffin

Head of Marketing


Jake from State Farm

Jake from State Farm

Your Favorite Good Neighbor

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11:00 AM - 11:20 AM
 
Growth, Actually

In Conversation with Ammunition

Jeremy Heilpern

Jeremy Heilpern

Founder and Chief Executive Officer

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11:25 AM - 11:50 AM
 
The Purpose Premium: From Brand Promise to Business Performance
 
Kamal Bhandal

Kamal Bhandal

Senior Vice President, Americas Marketing and Global Invisalign Brand + Consumer


Heather Malenshek

Heather Malenshek

Chief Marketing Officer

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11:50 AM - 12:00 PM
 
Agencies Doing Cool Sh*t
 
 
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12:00 PM - 1:00 PM
 
Lunch Break
 
 
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12:30 PM - 1:00 PM
 
Lunch and Learn Roundtables

Join your fellow attendees for a content-driven lunch connect at our Lunch and Learn Roundtables led by industry voices.

 
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1:10 PM - 1:25 PM
 
Brandweek Programming
 
 
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1:30 PM - 1:55 PM
 
Brandweek Programming
 
 
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2:00 PM - 2:25 PM
 
Home Field Advantage 

Creating impact beyond gameday with Atlanta Braves, Atlanta Hawks, and Atlanta United FC 

Melissa Proctor

Melissa Proctor

Executive Vice President and Chief Marketing Officer


Adam Zimmerman

Adam Zimmerman

Senior Vice President, Marketing and Content


Shannon Watkins

Shannon Watkins

Chief Executive Officer

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2:30 PM - 3:00 PM
 
Brandweek Programming
 
 
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3:00 PM - 3:25 PM
 
Featured Conversation with Atlanta Brand CMOs
 
 
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