Agenda

Brandy Johnson

Owner and Principle Trainer

SimplyBeFitness

8:00 AM - 9:15 AM

Brandweek Food Hall

Breakfast

Presented by Croud

9:00 AM

Main Stage

Opening Remarks

Will Lee

Chief Executive Officer

9:15 AM - 9:45 AM

Main Stage

Dream a Little Stream

How Crocs Continues to Reinvent Itself in the Age of Social Commerce

Terence Reilly

Executive Vice President and Chief Brand Officer

Crocs, Inc.

Wisdom Kaye

Fashion Creative and Style Icon

9:50 AM - 10:10 AM

Main Stage

Older Than Language: The Evolutionary Key to Social Strategy

Featured Conversation with Viral Nation

Nicholas Spiro

Chief Commercial Officer

Viral Nation

10:15 AM - 10:25 AM

Main Stage

Passing the Torch: America's Road to LA28

Janet Evans

Chief Athlete Officer and 4x Gold Medalist

LA28

10:30 AM - 10:50 AM

Main Stage

The Business of Building What’s Next

An Exec-on-Exec Conversation

Lorna Sommerville

Co-Chief Executive Officer

Levain Bakery

Jeannie Yoo

Chief Executive Officer

Draper James

10:55 AM - 11:15 AM

Main Stage

5 Ways to Build a Challenger Brand Consumers Trust

Featured Conversation with Marketing Architects

Dale Sperling

Chief Marketing Officer

Trust & Will

Angela Voss

Chief Executive Officer

Marketing Architects

11:20 AM - 11:40 AM

Main Stage

Keeping Iconic Brands in Play

Roberto Stanichi

President, Chief Marketing and Brand Officer

Mattel

Brittaney Kiefer

Creative Editor

11:45 AM - 11:55 AM

Main Stage

Agencies Doing Cool Sh*t: Creating Work That Works

Presented by TikTok

Leslie Ann Hall

Founder and Chief Executive Officer

Iced Media

Emily Freed

General Manager, US Agency

12:00 PM - 1:00 PM

Brandweek Food Hall

Lunch Break

Presented by Croud

12:20 PM - 1:00 PM

Brandweek Food Hall

Lunch and Learn Roundtables

Join your fellow attendees for a content-driven lunch connect at our Lunch and Learn Roundtables led by industry voices.

1:00 PM - 1:20 PM

Spotlight Stage South

Lessons from the Front Lines of Culture

Featured Conversation with Collectively

Mindy Murray

Director, Social and Content

General Mills

Natalie Silverstein

Chief Innovation Officer

Collectively

Chelsea Bakken

Head of Audience Development and Social

1:25 PM - 1:45 PM

Spotlight Stage South

Turning Brand Purpose Into Shopper Action

Featured Conversation with Tunnl

Sara Fagen

Co-Founder and Chief Executive Officer

Tunnl

Aaron Rios

Group Director, Public and Government Affairs

Walmart

Alison Weissbrot

Executive Editor

1:25 PM - 2:10 PM

Spotlight Stage North

One Prompt Away from Your Best Creative Work

Workshop: Turn chaos into a competitive advantage by learning when to take the risk, when to hold back, and how to move before the moment passes.

Asilbek Akbarov

Head of Strategic Growth

Higgsfield AI

Jasmyn Jarnigan

Vice President, B2B Strategic Partnerships

Higgsfield AI

1:50 PM - 2:10 PM

Spotlight Stage South

Beyond the Feed: Turning Social Signal Into Strategy

Featured Conversation with Hootsuite

Christina O'Reilly

Chief Marketing Officer

Hootsuite

Ryan Joe

Editor-in-Chief

2:20 PM - 2:45 PM

Main Stage

The New Rules of Engagement: Reaching Audiences Through Culture, Connection & Conversation

Featured Conversation with CNN

CNN’s Engagement Party Podcast

Audie Cornish

Co-Host

Ari Shapiro

Co-Host

CNN’s Engagement Party Podcast

Guy Griggs

Senior Vice President, Ad Sales and Client Partnerships

CNN

Will Lee

Chief Executive Officer

2:45 PM - 3:00 PM

Main Stage

20 Years of Sound On: Spotify's Evolution from Platform to Culture

Kay Hsu

Global Head of Creative Lab

Spotify

Alison Weissbrot

Executive Editor

2:45 PM - 3:10 PM

Spotlight Stage South

AMA with Mattel's Roberto Stanichi

Roberto Stanichi

President, Chief Marketing and Brand Officer

Mattel

Rebecca Stewart

Brand Editor

3:05 PM - 3:25 PM

Main Stage

No Offseason for Women’s Sports

Featured Conversation with Scripps

Suzy Kolber

Award-Winning Sports Broadcaster and Host of an Upcoming Scripps Sports Network Original Series

Sanya Richards-Ross

Olympic Champion and Host of Scripps Sports Network's Beyond the Curve

Amy Scheer

Executive Vice President, Business Operations

PWHL

Sherry Pitkofsky

Senior Vice President, Marketing

Scripps

3:30 PM - 3:45 PM

Main Stage

From Representation to Resonance

Bing Chen

Executive Chairman, Co-Founder, and Chief Executive Officer

Gold House

Ryan Joe

Editor-in-Chief

3:50 PM - 4:00 PM

Main Stage

Third Place, First Love: Building a Brand for the Original Social Network

Lee Sterling

Chief Marketing Officer

Simon

4:05 PM - 4:30 PM

Main Stage

Leading Through Change Without Losing Your Values

Dr. Bernice A. King

Chief Executive Officer

The King Center

Will Lee

Chief Executive Officer

4:45 PM - 5:05 PM

Spotlight Stage South

The Every Man Jack Way

A Brands Doing Cool Sh*t Experience feat. Every Man Jack

Kim Dao

Vice President, Brand

Every Man Jack

Rebecca Stewart

Brand Editor

Spotlight Stage North

From Bathroom Taboo to Beauty for Your Booty

A Brands Doing Cool Sh*t Experience feat. goodwipes

Meredith Diehn

Senior Vice President, Marketing

goodwipes

Sam Nebel

Co-Founder and Chief Commercial Officer

goodwipes

Brittaney Kiefer

Creative Editor

5:10 PM - 5:30 PM

Spotlight Stage South

Doughing Things Differently, Fresh Out of the Oven

A Brands Doing Cool Sh*t Experience feat. Fields Good Co.

Ashley Fields

Co-Founder and Chief Executive Officer

Fields Good Co.

Alison Weissbrot

Executive Editor

Spotlight Stage North

The Art of the Live Sell

A Brands Doing Cool Sh*t Experience feat. LWYA

Kim Gravel

Founder

LWYA

Mark Stenberg

Senior Media Reporter

7:00 PM - 10:00 PM

The Brandweek Soirée

Charles Beloved Productions

Keri Hilson

Singer, Songwriter, and Actress

Charles Kuykendoll

Chief Executive Officer and Creative Director

10:00 PM - 11:30 PM

Nightcap

Presented in Partnership with Viral Nation

6:45 AM - 8:25 AM

Strava x Brandweek Run Club

8:00 AM - 9:15 AM

Brandweek Food Hall

Breakfast

Presented by Croud

8:00 AM - 4:30 PM

AI Accelerator Day Presented by Treasure AI

9:00 AM

Main Stage

Opening Remarks

Zoë Ruderman

Chief Content Officer

9:15 AM - 9:30 AM

Main Stage

A CMO’s Guide to Reimagining Marketing

Siddharth Taparia

Chief Marketing Officer

JLL

9:35 AM - 9:55 AM

Main Stage

AI Has a Blind Spot

Featured Conversation with Treasure AI

Callie Cogley

Consumer Data Strategy Director

Cox Automotive

Rafa Flores

Chief Product and Growth Officer

Treasure AI

Ryan Joe

Editor-in-Chief

10:00 AM - 10:25 AM

Main Stage

Scent as Strategy: The Neuroscience Your Brand Can't Ignore

Emily Heyward

Co-Founder and Chief Executive Officer

Red Antler

Alex Wiltschko

Chief Executive Officer

Osmo

Brittaney Kiefer

Creative Editor

10:00 AM - 10:45 AM

The Clubhouse | Brandweek HQ

For Marketing Leaders: Build a Full Creative Campaign with AI

Featured Workshop Presented by OpenArt AI

Chloe Fang

Head of Enterprise GTM

Max Simonson

Executive Creative Director

10:30 AM - 10:40 AM

Main Stage

When AI Goes Off Script

Jimmy Jia

Global Vice President, Outdoors and Beverage Segment

Newell Brands

10:45 AM - 11:05 AM

Main Stage

Inside the Adathon: What Winning Creative Looks Like Now

Featured Conversation with Higgsfield AI

Mahi de Silva

Co-Founder and Chief Strategy Officer

Higgsfield AI

Michael Ventura

Author of Applied Empathy & Constellation Thinking

Zoë Ruderman

Chief Content Officer

11:10 AM - 11:40 AM

Main Stage

The AI Leadership Playbook: 5 Shifts That Matter

Natasha Madan

Head of Marketing

Intuit Credit Karma

Tyra Neal

Chief Marketing Officer

Allison Stadd

Chief Marketing Officer

Ollie

Talia Bender Small

President

The Female Quotient

11:15 AM - 12:00 PM

The Clubhouse | Brandweek HQ

Turn One Winning Ad into 10× More Creative Across Formats and Markets

Featured Workshop Presented by OpenArt AI

Raj Gajwani

Chief Business Officer

Max Simonson

Executive Creative Director

11:45 AM - 11:55 AM

Main Stage

Agencies Doing Cool Sh*t: When Seeing Becomes Believing

Presented by TikTok

Leslie Ann Hall

Founder and Chief Executive Officer

Iced Media

Emily Freed

General Manager, US Agency

12:00 PM - 1:00 PM

Brandweek Food Hall

Lunch Break

Presented by Croud

12:20 PM - 1:00 PM

Brandweek Food Hall

Lunch and Learn Roundtables

Join your fellow attendees for a content-driven lunch connect at our Lunch and Learn Roundtables led by industry voices.

1:00 PM - 1:20 PM

Spotlight Stage South

Unwrapping the Magic: How Mercedes-Benz Drives High-Performing Holiday Creative

Featured Conversation with iSpot

Ryanne Webber

Head of Brand Communications

Mercedes-Benz USA

Wes Howard

Senior Account Executive, Brand Partnerships

iSpot

1:00 PM - 1:45 PM

Main Stage

Nobody Should Watch Your Next Ad

Exploring what marketers can learn when advertising becomes interactive

Melissa Berger

Chief Solutions Officer

Digitas

Kumar Shah

Head of Sales

Flam

Ryan Joe

Editor-in-Chief

Spotlight Stage North

Using Agents to Justify Your Existence

Workshop: How to build a living AI dashboard that proves your impact before anyone asks.

Karen Piper

Head of Strategy

Code and Theory

Pete Steiner

Head of Creative Labs

Code and Theory

1:15 PM - 2:00 PM

The Clubhouse | Brandweek HQ

Enterprise-Ready AI: What Creative Teams Need to Scale Production Safely

Featured Workshop Presented by OpenArt AI

Chloe Fang

Head of Enterprise GTM

Raj Gajwani

Chief Business Officer

1:25 PM - 1:45 PM

Spotlight Stage South

What Your Brand Doesn’t Know It Knows

How Carter’s Turns Consumer Learning Into Better Decisions

Aubrie Corey

Global Vice President, Brand Marketing

Carter’s, Inc.

Nataly Kelly

Chief Marketing Officer

Zappi

Rebecca Stewart

Brand Editor

1:50 PM - 2:35 PM

Spotlight Stage South

Fire Your Workflow, Not Your Team

Workshop: Turn AI into your advantage, not your replacement. Learn how to go from idea to action to insights in this campaign-building session.

Rahul Mulchandani

Lead Product Manager, AI Products

Treasure AI

Spotlight Stage North

The Creative AI Benchmark: From Creative Adoption to Organizational Advantage

Featured Workshop Presented by Luma

Michele Madansky Consulting

Alexia Adana

Forward Deployed Creative Lead

Luma

Michele Madansky

Marketing Research Consultant

2:00 PM - 2:45 PM

The Clubhouse | Brandweek HQ

Enterprise-Ready AI: What Creative Teams Need to Scale Production Safely

Featured Workshop Presented by OpenArt AI

Chloe Fang

Head of Enterprise GTM

Raj Gajwani

Chief Business Officer

2:45 PM - 3:10 PM

Spotlight Stage South

Creators at the Center: Podcast Partnerships Building Power Across Platforms

Featuring a Stuff They Don’t Want You to Know Strange News Segment, “AI Is Doing What?"

Stuff They Don't Want You to Know Podcast

Ben Bowlin

Co-Host, Stuff They Don't Want You to Know

Noel Brown

Co-Host, Stuff They Don't Want You to Know

Stuff They Don't Want You to Know Podcast

Matt Frederick

Co-Host, Stuff They Don't Want You to Know

Stuff They Don't Want You to Know Podcast

Conal Byrne

Chief Executive Officer

iHeartMedia Digital Audio Group and National Media Team

Zoë Ruderman

Chief Content Officer

2:50 PM - 3:10 PM

Main Stage

How Knowledge Is Built in the Age of AI

Designing for Agreement in a World Built for Division

Zack McCune

Director, Brand

Wikimedia Foundation

Sophie Ozoux

Co-Founder

Kin

Kwame Taylor-Hayford

Co-Founder

Kin

Mark Stenberg

Senior Media Reporter

3:15 PM - 3:40 PM

Main Stage

The Proof Point of Partnership

Racing to Relevance with Texas A&M and Indianapolis 500 Champion Felix Rosenqvist

R. Ethan Braden

Chief Marketing and Communications Officer

Texas A&M

Felix Rosenqvist

Professional Racing Driver and Winner of the 2026 Indianapolis 500

Bill Bradley

Deputy TV, Media, and Sports Editor

3:45 PM - 4:05 PM

Main Stage

Scoop, There It Is: Business Beyond the Bottom Line

Ben Cohen

Co-Founder

Ben & Jerry's

3:45 PM - 4:10 PM

Spotlight Stage South

AMA with Mastercard's Cheryl Guerin

Cheryl Guerin

Executive Vice President, Global Brand Strategy and Innovation

Mastercard

Ryan Joe

Editor-in-Chief

4:10 PM - 4:30 PM

Main Stage

When B2B Meets the Zeitgeist

Whitney Magnuson

Head of Brand and Media

Zoom

Virtual Speaker

Colin Jost

Co-Founder and Chief Executive Officer

No Notes Productions

Zoë Ruderman

Chief Content Officer

4:45 PM - 5:05 PM

Spotlight Stage South

From Pizza Shops to Pop Culture

A Brands Doing Cool Sh*t Experience feat. Mike's Hot Honey

Mike Cassell

Co-Founder and Head of Strategy

Another Thing

Catherine Sullivan Krueger

Senior Integrated Marketing Manager

Mike’s Hot Honey

Bill Bradley

Deputy TV, Media, and Sports Editor

Spotlight Stage North

Crooked by Design

A Brands Doing Cool Sh*t Experience feat. Crooked Pop

Crooked Pop and Bai Brands

Ben Weiss

Founder

Alison Weissbrot

Executive Editor

5:10 PM - 5:30 PM

Spotlight Stage South

Drizzling Outside the Lines

A Brands Doing Cool Sh*t Experience feat. Graza

Kali Shulklapper

Director, Brand Marketing

Graza

Bianca Brutus

Social Media Editor

Spotlight Stage North

Sharing Is Caring: The Next Chapter of Care Bears

A Brands Doing Cool Sh*t Experience feat. Authentic Brands Group

Simon Philips

Executive Vice President, Character Brands

Authentic Brands Group

Rebecca Stewart

Brand Editor

7:30 PM - 10:30 PM

Brandweek Food Hall

Game Night at the Exchange

Presented by Texas A&M

Mark Ambor

Singer-Songwriter and Recording Artist

7:00 AM - 8:00 AM

Sunrise Yoga Sculpt with CorePower Yoga

Dr. Caroline Hunt

Atlanta-Based Chiropractor and Certified Yoga Instructor

CorePower Yoga

8:00 AM - 9:15 AM

Brandweek Food Hall

Breakfast

Presented by Croud

9:00 AM

Main Stage

Opening Remarks

Jenny Rooney

Chief Brand and Community Officer

9:00 AM - 9:10 AM

Main Stage

Constellation Thinking: A Framework for Modern Brands

Michael Ventura

Author of Applied Empathy & Constellation Thinking

9:10 AM - 9:35 AM

Main Stage

Built to Last, Built for Now

Inside Coca-Cola’s Playbook for Building Relevance at Global Scale

Manolo Arroyo

Executive Vice President, Chief Marketing and Customer Commercial Officer

The Coca-Cola Company

Jenny Rooney

Chief Brand and Community Officer

9:40 AM - 10:00 AM

Main Stage

Scaling AI Creative Without Losing the Brand

Featured Conversation with Runway

Eddy Lee

Head of Enterprise

Runway

Brittaney Kiefer

Creative Editor

10:00 AM - 10:45 AM

The Clubhouse | Brandweek HQ

For Marketing Leaders: Build a Full Creative Campaign with AI

Featured Workshop Presented by OpenArt AI

Chloe Fang

Head of Enterprise GTM

Max Simonson

Executive Creative Director

10:05 AM - 10:25 AM

Main Stage

Igniting the Soul of Starbucks: Building Brand Love to Drive Growth

Tressie Lieberman

Executive Vice President and Global Chief Brand Officer

Starbucks

Jenny Rooney

Chief Brand and Community Officer

10:30 AM - 10:55 AM

Main Stage

The Jake Effect: From Brand Asset to Cultural Icon

Jake from State Farm

Your Favorite Good Neighbor

Patty Morris

Head of Brand

State Farm

Rebecca Stewart

Brand Editor

11:00 AM - 11:20 AM

Main Stage

Growth, Actually

Featured Conversation with Ammunition

Jeremy Heilpern

Founder and Chief Executive Officer

Ammunition

11:15 AM - 12:00 PM

The Clubhouse | Brandweek HQ

Turn One Winning Ad into 10× More Creative Across Formats and Markets

Featured Workshop Presented by OpenArt AI

Raj Gajwani

Chief Business Officer

Max Simonson

Executive Creative Director

11:25 AM - 11:50 AM

Main Stage

The Purpose Premium: From Brand Promise to Business Performance

Dove, Masterbrand and Personal Care

Heather Malenshek

Chief Marketing Officer

Land O'Lakes

Marcela ‘Mele’ Melero

Chief Growth Marketing Officer

Zoë Ruderman

Chief Content Officer

11:50 AM - 12:00 PM

Main Stage

Agencies Doing Cool Sh*t: What Happens When You Let Creators Clean

Presented by TikTok

Alex Yang

Co-Founder and President

Boost Engine

Emily Freed

General Manager, US Agency

12:00 PM - 1:00 PM

Brandweek Food Hall

Lunch Break

Presented by Croud

12:20 PM - 1:00 PM

Brandweek Food Hall

Lunch and Learn Roundtables

Join your fellow attendees for a content-driven lunch connect at our Lunch and Learn Roundtables led by industry voices.

1:10 PM - 1:20 PM

Main Stage

Every Future Needs a Champion

Adam Vasallo

Chief Marketing and Communications Officer

Big Brothers Big Sisters

1:25 PM - 1:45 PM

Main Stage

The AI-Powered Commerce Engine

How Boost Engine Fuels Henkel’s Growth on TikTok Shop

Cedric Parsiegla

Vice President, Modern Marketing, AI, and Growth Enablement

Henkel

Alex Yang

Co-Founder and President

Boost Engine

Emily Freed

General Manager, US Agency

1:50 PM - 2:25 PM

Main Stage

Home Field Advantage

Creating Impact Beyond Gameday with Atlanta Braves, Atlanta Falcons, Atlanta Hawks, and Atlanta United FC

Atlanta Hawks and State Farm Arena

Shannon Joyner

Chief Marketing Officer

Atlanta Falcons

Melissa Proctor

Executive Vice President and Chief Marketing Officer

Mike Ridley

Vice President, Marketing

Atlanta United FC

Adam Zimmerman

Senior Vice President, Marketing and Content

Atlanta Braves

Shannon Watkins

Chief Executive Officer

Watkins Brand Advisors

2:30 PM - 2:50 PM

Main Stage

The Marketer’s Role in Building Enduring Brands

Drew Panayiotou

Chief Marketing and Innovation Officer

Keurig Dr Pepper

Rebecca Stewart

Brand Editor

2:55 PM - 3:20 PM

Main Stage

Growing Brandlanta: How Atlanta Became a Marketing Powerhouse

Sarah Crockett

Chief Marketing Officer

Carter's, Inc.

Laura Knebusch

Senior Vice President, CPG Marketing and CX

Georgia-Pacific

David Wright

Chief Commercial Officer

U.S. Soccer Federation

Alex Gonzalez

Chief Innovation and Marketing Officer

Metro Atlanta Chamber

3:30 PM

Main Stage

Closing Remarks

R. Ethan Braden

Chief Marketing and Communications Officer

Texas A&M

Jenny Rooney

Chief Brand and Community Officer

Zoë Ruderman

Chief Content Officer