2021Agenda

9:00 AM - 9:10 AM (PDT)
Main Stage

Join Adweek for welcoming remarks and a brief overview of Social Media Week Los Angeles 2021.
 

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
9:10 AM - 9:30 AM (PDT)
Main Stage

Earlier this year, the NFL became the first major sports league to partner with Clubhouse and announced its partnership with Snapchat for the sixth year in a row ahead of the Draft. Spanning AR Lenses, Filters, Cameos and audio, social platforms are quickly becoming the new fan zones providing meaningful ways for users to react, celebrate, and express themselves with content outside of live games.

In this session, the NFL’s EVP & Chief Marketing Officer Tim Ellis sits down with Ian Trombetta, Senior Vice President, Social and Influence Marketing and Aubrey Peacock, Manager, Social Content Strategy for a deep dive into how the League is utilizing social media, specifically next-gen platforms, as an extension of their innovative brand strategy and humanizing approach to better engage both players and fans.

Featuring

Tim Ellis, Executive Vice President and Chief Marketing Officer, NFL
Ian Trombetta, Senior Vice President, Social and Influencer Marketing, NFL
Aubrey Peacock, Manager, Social Content Strategy, NFL

Tim Ellis Ian Trombetta Aubrey Peacock
9:35 AM - 9:55 AM (PDT)
Main Stage

While driving growth for your business is more important than ever, how people discover your brand is rapidly evolving. Join us as we explore the consumer shift to personalized content feeds and how businesses are finding success within these experiences across Google and YouTube.

Featuring

Eva Valerio, Global Head of Discovery Ads, Google

Eva Valerio
10:00 AM - 10:20 AM (PDT)
Main Stage

A panel discussion with Brett Peters, TikTok's Education & Philanthropy Partnerships Lead, Brian Wenke, It Gets Better Project's Executive Director and Creator Hammy Hamilton (@hammny). The panel will be a discussion centered around how the It Gets Better Project innovated their storytelling efforts through leveraging creators and content to connect with today's LGBTQ+ young people. Brett, Brian, and Hammy will discuss the key strategy behind their company approach, how the It Gets Better Project has engaged with the TikTok community including interesting insights and key learnings about growing their brand on TikTok, and how platforms like TikTok enable them to tell their story and uniquely relate to their global communities.

Featuring

Brett Peters, Education and Philanthropy Partnerships Lead, TikTok
Brian Wenke, Executive Director, It Gets Better Project
Hammy Hamilton, Youth Voice, It Gets Better Project

Brett Peters Brian Wenke Hammy Hamilton
10:25 AM - 10:45 AM (PDT)
Main Stage

As marketers, we always have to reinvent the wheel. The launch and online community building for the first year of VALORANT presented many challenges and opportunities necessitating reinvention. With IRL tactics suddenly off the table, Riot Games' VALORANT team doubled down on social media to create an innovative social-first approach that won the market.

This talk with Nikki Lewis, Marketing Lead, and Casey Clough, Brand Manager, explores three examples of that; with a lens on how we view social media not as a channel, but as a forum for connection:

  • Building a brand online during COVID
  • Redefining “success” on social
  • Reaffirming our commitment to inclusivity

Featuring

Nikki Lewis, Global Head of Marketing, VALORANT, Riot Games
Casey Clough, Brand Manager, VALORANT, Riot Games
Danny Wright, Chief Brand Officer, Adweek

Nikki Lewis Casey Clough Danny Wright
10:50 AM - 11:10 AM (PDT)
Main Stage

REVOLVE, the next-generation retailer for Millennial and Gen-Z consumers, is well known for its trips around the world and Instagram-worthy moments but most notably for being leaders in influencer marketing and making it into what it is today. With a global influencer network of over 7,500 REVOLVE continues to invest in influencers and raise the bar in digital marketing.

In this session, Chief Brand Officer Raissa Gerona will explore how REVOLVE is approaching the business of influencer marketing, how they pivot their strategies as the space continues to evolve, and tips for ensuring partnerships move the needle and foster long-term loyalty.

Featuring

Raissa Gerona, Chief Brand Officer, REVOLVE
Lisa Lacy, Commerce Editor, Adweek

Raissa Gerona Lisa Lacy
11:15 AM - 11:35 AM (PDT)
Main Stage

Social Commerce shouldn’t be limited to just purchases made through social platforms. Influencers have completely transformed the modern shopper journey by creating a direct connection from content to commerce. And as the number of US social commerce buyers grows to 90.4 million in 2021, the power of the relationship influencers have with their followers will continue to grow in importance as well.

Join Inmar Intelligence’s VP of Social Commerce, Leah Logan as she discusses the crucial role that influencers play in driving social commerce growth and how marketers can capitalize on the connection influencers have with their followers to impact consumer purchase decisions.

Attend this session and learn: 

  • What role influencers play in driving social commerce
  • The impact influencer recommendations have on consumer purchase decisions
  • How to incorporate influencer marketing into your social commerce strategy

Featuring

Leah Logan, Vice President of Social Commerce, Inmar Intelligence

Leah Logan
11:40 AM - 12:00 PM (PDT)
Main Stage

In the context of the current health crisis, mental health issues are becoming the norm, not the exception. It is well documented that mental health problems are on the rise globally and that pre-existing disparities in care access are only getting worse creating a stronger need for digital therapeutics. Since the onset of COVID-19, society has become more accepting of the notion that mental health is as important, if not more important, than physical health and that the two are inextricably linked and contribute to a more holistic picture of what being well means.

During this sit down, join Val Kaplan, CMO at Headspace and Natalie Silverstein, Chief Innovation Officer at Collectively as they discuss how to leverage the power of influencers to normalize conversations that have been historically taboo while also striking the right balance of brand integration. Val and Natalie will also be joined by a creator to provide their perspective developing content in collaboration with the leader in mindfulness and mental training.

Featuring

Val Kaplan, Chief Marketing Officer, Headspace
Natalie Silverstein, Chief Innovation Officer, Collectively, Inc.
Chrissy Rutherford, Brand Consultant, Writer, and Mental Wellness Advocate
David Griner, International Editor, Adweek

Val Kaplan Natalie Silverstein Chrissy Rutherford David Griner
12:05 PM - 12:10 PM (PDT)
Main Stage

Main Stage Closing Remarks for Day 1 of #SMWLA.

Featuring

Danny Wright, Chief Brand Officer, Adweek

Danny Wright
12:10 PM - 12:40 PM (PDT)
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Angelic Vendette, Vice President and Head of Marketing, Alo Yoga

Angelic Vendette
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Adrienne Young, Former Social Media Manager, Mos.com

Adrienne Young
12:45 PM - 1:10 PM (PDT)
Academy

* Open to Premium Pass holders

Join our product experts as they discuss how to drive action with up to 3 billion people in their favorite content feeds across Google and YouTube. Learn the ins-and-outs of launching a campaign that taps into these highly invested audiences so you can drive demand for your business.

Featuring

Amy Hemmati, Lead Product Manager, Discovery Ads, Google
Eva Valerio, Global Head of Discovery Ads, Google

Amy Hemmati Eva Valerio
1:15 PM - 1:40 PM (PDT)
Academy

* Open to Premium Pass holders

Riot Games has thrived off of a player-first, empathetic value system in the context of its flagship global hit video game, League of Legends. During its 10 year anniversary in 2019, Riot announced it would be entering several new game genres, which posed the question, could Riot capture lightning in a bottle again? One of these games was VALORANT, a first-person tactical shooter game that would be entering the highly competitive genre, where brand mainstays like Call of Duty, Counterstrike and Overwatch have dominated the category.

In this session, Ali Miller, Global Influencer Lead, will be discussing how Riot approached the ground floor assembly of an entirely new gaming community, founded upon a grassroots foundation of influencer relationships. She’ll discuss how they successfully navigated the turbulent world of meeting passionate gamer expectations, and how that strategy led to the massive community it is today - all while navigating the chaos of a global pandemic.

Featuring

Ali Miller, Global Influencer Programs Lead, Riot Games

Ali Miller
1:45 PM - 2:10 PM (PDT)
Academy

* Open to Premium Pass holders

2021 has been a year of reinvention and revolution for Rockstar Energy. It launched its first ever TV commercial during the pre-kick off at the Super Bowl with Lil Baby and shortly thereafter announced a huge partnership with 100 Thieves. 

Hear from Gabe Alonso, PepsiCo’s Head of Digital Platforms and Community as he explores how the brand is developing key influencer partnerships to drive cultural relevancy and rebuild its brand equity with a new generation of energy drinkers. 

Featuring

Gabe Alonso, Head of Digital Platforms and Community, PepsiCo

Gabe Alonso
2:15 PM - 2:40 PM (PDT)
Academy

* Open to Premium and All-Inclusive Pass holders

Internet culture has fundamentally changed how younger generations interact with advertising. In the modern media landscape, endless content options and skippable videos have created new challenges for marketers. As a result, brand messaging has to come from more trusted sources than just a TV commercial or a billboard––it has to come from the people your audience looks up to. While some influencer marketing partnerships have been able to light culture ablaze, most of them fall flat.

In this session, join Wieden+Kennedy’s Head of Social, John Petty III, and explore what modern brand partnerships need to look like to succeed in internet culture.

Attend this session and learn: 

  • How to identify the right collaborations and partnerships for your brand
  • The essential factors behind creating the best brand partnerships
  • How to make cultural waves and authentically engage your audience

Featuring

John Petty III, Head of Social, Wieden + Kennedy

John Petty III
9:00 AM - 9:10 AM (PDT)
Main Stage

Join Adweek for welcoming remarks for Social Media Week Los Angeles 2021 Day 2.
 

Featuring

Matt Steinmetz, Vice President, Event Partnerships, Adweek

Matt Steinmetz
9:10 AM - 9:30 AM (PDT)
Main Stage

As humans and marketers, the consequences that come with speaking up and making rooms uncomfortable often overcome and outweigh the best-case scenarios.  To fuel change that will truly, meaningfully impact our lives, we must become professional troublemakers: people who are committed to not letting fear talk them out of progress and reinvention. 

Referencing insights from her new book "Professional Troublemaker" join Adweek and Luvvie Ajayi Jones for a conversation unveiling how we can leverage the power of our own voices, personally and professionally, for a greater good and how to drive actions needed to prove the truth of our words in a noisy social media landscape.

Featuring

Luvvie Ajayi Jones, New York Times Best-selling Author and Podcaster, Professional Troublemaker
Shannon Miller, Creative and Inclusion Editor, Adweek

Luvvie Ajayi Jones Shannon Miller
9:35 AM - 9:55 AM (PDT)
Main Stage

In this session, Nick Bianchi, Director of Social Media for the AT&T video business, and Karyn Spencer, CMO of the influencer company Whalar, discuss how launching The Crib Around The Corner - the first TikTok house in Los Angeles for Black creators and Adweek’s Creator House Of The Year award-winner led to big organic performance for AT&T TV, and how a new, innovative approach to fully integrated creator collaboration can lead you straight to new desired audiences.

Featuring

Karyn Spencer, Chief Marketing Officer, Whalar
Nick Bianchi, Director, Digital and Social Media, AT&T

Karyn Spencer Nick Bianchi
10:00 AM - 10:20 AM (PDT)
Main Stage

According to Instagram, meme content gets shared 7x more than non-meme content on the (Instagram) app. Additionally, memes & funny content are the #2 most desired form of influencer content by U.S. social media influencer followers and social media users are sharing more memes as a result of the global pandemic. Memes have become one of the most culturally relevant methods for digital communication. Through ‘The Meme Economy’ panel, learn how memes are applied to real-time Culturally Relevant Marketing (the new CRM) and how top meme creators (@Shitheadsteve, @Middle Class Fancy, etc.) produce branded content that capitalizes on real-time trends.

Attend this session and learn:

  • How to remain culturally relevant, authentic and engage in real-time
  • How to effectively navigate the business of memes 
  • How some of the top meme accounts were created and meme marketing best practices

Featuring

Reid Hailey, Co-founder and Chief Executive Officer, Doing Things Media
Violet Benson, Creator, Daddy Issues and Too Tired To Be Crazy Podcast

Reid Hailey Violet Benson
10:25 AM - 10:45 AM (PDT)
Main Stage

When it comes to influencers, leading brands think small. Micro-influencers are real people with real influence. They may have smaller follower counts, but when properly activated by a brand through user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands, like Canon, are using micro-influencers to celebrate creativity while building brand affinity with new customers.

Attend this session and learn: 

  • Explore the stats and measurables behind micro influencers
  • Understand the opportunities and challenges around activating small audience influencers
  • Dive into how Canon is using micro-influencers to build awareness, drive sales, and connect with a newer, younger audience of digital creatives

Featuring

Ivonne Aldaz, Future of Marketing Researcher, Marketing Specialist, TINT
S. David Ramirez, Senior Marketing Manager, TINT

S. David Ramirez Ivonne Aldaz
10:50 AM - 11:10 AM (PDT)
Main Stage

Ben Trinh, Global Head of Entertainment and Cultural Marketing at Uber will share insights on the successful strategy of leveraging influencers and celebrity partners to create 360 marketing campaigns from his time at Postmates (acquired by Uber) and how he is thinking about it now at Uber. Entertainment and talent partnerships sit at the core of Ben's marketing strategy and he will speak on how him and his team thinks about weaponizing pop culture for the brand. 

Attend this session and learn: 

  • How to work with celebrities and influencers, and what to pay, or not pay, them 
  • How do you build real relationships in the entertainment industry 
  • How to navigate the intersection between tech and entertainment
     

Featuring

Ben Trinh, Global Head of Entertainment and Cultural Marketing, Uber
Stephanie Paterik, Editor In Chief, Adweek

Ben Trinh Stephanie Paterik
11:15 AM - 11:35 AM (PDT)
Main Stage

As reliance on technology to streamline and accelerate digital transformation continues to sweep the marketing industry, many wonder if influencer marketing can be automated. In its current state, most influencer marketing remains manual and archaic in its own right, but with the next wave of technology, we are beginning to see the introduction of end to end business process automation. How can brands quickly and efficiently scale the power of creators in a time where content is decentralizing and advertising is shifting to within the content rather than outside of it?

Join CEO of BEN Group and digital entertainment and influencer marketing pioneer Ricky Ray Butler along with Chief AI Evangelist Ben Taylor of Data Robot for a fireside chat on automation in influencer marketing today and the necessity of navigating this through AI and technology.

Attend this session and learn: 

  • Why the adoption of automation has been slow in influencer marketing, and how technology can be leveraged to solve the unique industry challenges
  • The role of data-driven, efficient processes and infrastructure in achieving success in influencer marketing
  • How BEN is driving ROI and automation today through AI and technology

Featuring

Ricky Ray Butler, Chief Executive Officer, BEN Group
Ben Taylor, Chief AI Evangelist, Data Robot

Ricky Ray Butler Ben Taylor
11:40 AM - 12:00 PM (PDT)
Main Stage

We are seeing a seismic shift in how content is consumed and it’s becoming clear that influencers are driving that shift. With the announcement from SAG-AFTRA, the largest union in the entertainment industry, that influencers can now join the union - it’s clear that the business of content creation and influencer marketing is changing how brands reach consumers. Forbes has stated that by the year 2022, the influencer marketing industry will be worth more than $15-billion.

Consumers are turning to a different type of celebrity when they absorb oftentimes unsolicited advice. GenZ and now Millennials are following the trendsetting influencers and content creators - the community of icons who are creating viral moments and not following them. This is the creator economy who come across to their audiences almost as friends instead of celebrities because these creators know their audience and what they want to see when tuning into their channel. A content creator won’t just post a staged photo with a clearly scripted copy - their audience will find the lie and lose trust in the creator. Over the last 5 years, content creators have taken a vested interest in working as creative partners with brands instead of as paid spokespeople.

This discussion will center around the changing landscape of influencer and content creator marketing. We’ll talk with top thought leaders in the industry about the trends in the type of content influencers are making, how influencers are partnering with brands, and the value of co-creation for brands.

Featuring

Ryan Berger, Founding Partner, HYPR
Barbara Jones, Founder and Chief Executive Officer, Outshine Talent
Ian Schafer, Co-founder and Chief Executive Officer, Kindred
Kait Pearse, Associate Director, Influencer, Grey Group

ryan Berger Barbara Jones Ian Schafer Kait Pearse
12:05 PM - 12:10 PM (PDT)
Main Stage

Main Stage Closing Remarks for Day 2 of #SMWLA.

Featuring

Matt Steinmetz, Vice President, Event Partnerships, Adweek

Matt Steinmetz
12:10 PM - 12:40 PM (PDT)
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Jess Zafarris, Audience Engagement Editor, Adweek

Jess Zafarris
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Alec Johnson, Social Media Analyst, TikTok

Alec Johnson
12:45 PM - 1:10 PM (PDT)
Academy

* Open to Premium Pass holders

Beyonce collaborated with adidas on the Ivy Park collection. Travis Scott’s hosted a concert series on Fort Nite. New York Representative Alexandria Ocasio-Cortez played video game Among Us on Twitch. And Damian Lillard recorded a bop called Hulu Doesn’t Just Have Live Sports. To reach Gen Z audiences, word-of-mouth marketing has been reinvented to become “Influence Culture."

Join Hulu's Head of Brand Social, Tatiana Holifield, to unpack this cultural phenomenon and learn practical ways to reinvent your influencer marketing strategy with credibility and authenticity. 

Attend this session and learn: 

  • How word of mouth marketing creates a halo effect that drives Earned Media
  • Why an Active Listening strategy is integral to mastering ‘Influence Culture’
  • What key forces and consumer dynamics are behind today’s hyper competitive marketing landscape

Featuring

Tatiana Holifield, Head of Brand Social, Hulu

Tatiana Holifield
1:15 PM - 1:40 PM (PDT)
Academy

* Open to Premium Pass holders

Despite all of the uncertainties lingering from 2020, one thing remains clear: influencer marketing remains a highly effective form of storytelling. While the overwhelming majority of marketers see the value in working with influencers, the metrics involved in this rapidly evolving space, including ROI, are still mostly a mystery to many businesses.

Join Eric Dahan and Maggie Reznikoff of Open Influence as they explore the tips and tricks necessary to build the right influencer marketing strategy that captivates your audience and stays true to your brand.

Attend this session and learn:

  • How to develop and adapt influencer strategy to meet customers’ needs
  • How to craft winning strategies that identify the right influencers for your brand
  • How to strike the balance of direction and freedom to unlock a brand’s creative potential

Featuring

Eric Dahan, Co-Founder and Chief Executive Officer, Open Influence
Maggie Reznikoff, Director of Account Management, Open Influence

Eric Dahan Maggie Reznikoff
1:45 PM - 2:10 PM (PDT)
Academy

* Open to Premium Pass holders

Gen Z is notoriously hard to reach. This generation of digital natives consumes less traditional media with higher amounts of screen time than any other preceding generation. Though they are constantly online, they block, skip and ignore traditional ads at astonishingly high rates which makes it hard for brands to connect with them.

Join Brad May, Head of Strategy at Reach Agency and Michael Bull, Associate Brand Manager at Nestlé USA as they share successful and strategic ways to effectively connect with Gen Z consumers through the lens of the key principles and learnings from the award-winning campaign, Hot Pockets for Bits.

Featuring

Brad May, Vice President of Strategy, Reach Agency
Michael Bull, Associate Brand Manager, Nestlé USA

Brad May Michael Bull
2:15 PM - 2:40 PM (PDT)
Academy

* Open to Premium Pass holders

As influencer marketing keeps growing, so does the need to demonstrate impact. To comfortably put spend and resources behind it, marketers need to understand the return on investment, especially in the context of other channels. Put simply, the question is not whether to incorporate influencer marketing but how to elevate it to a credible channel.

Join Google’s Tobias Rauscher as he shares how he and his team managed to elevate influencer work to be a part of the broader marketing mix. He’ll also debunk commons myths around measurement frameworks and selling impressions and likes as impact. 

Attend this session and learn:

  • How to prove the return of influencer marketing and compare effectiveness across the marketing mix
  • How to think of vanity metrics vs. brand lift
  • How to think of long-form vs. short-form

Featuring

Tobias Rauscher, Global Influencer Marketing Lead, Google

Tobi Rauscher
9:00 AM - 9:10 AM (PDT)
Main Stage

Join Adweek for welcoming remarks for Social Media Week Los Angeles 2021 Day 3.
 

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
9:10 AM - 9:30 AM (PDT)
Main Stage

Social media 1.0 created somewhat of a false narrative and safety net by convincing marketers that alignment with culture was as easy as identification of influential voices and trends and deploying investment into what looked like an easy bet. Today, culture moves faster than ever, defies and scoffs at the platforms and challenges brands to reevaluate the way they communicate, operate and evaluate. 

Join James Andrews, founder of Authenticated Ventures, as he addresses key questions as we navigate this next chapter including If culture is defined by where consumers are paying attention, what are you paying attention to? If authenticity is measured by credibility, how do you know when you are respecting or disrespecting the genres and sub genres? If we have now moved into a fractured and confusing media landscape, how do you know if you have the right personnel on the team with the right skill sets?

Attend this session and learn: 

  • The power of communities as a barometer of culture and opportunity to identify advocates
  • Trends in social media & the power of social audio as a medium for storytelling and brand building
  • The new famous: A different take on the role of celebrities and influencers

Featuring

James Andrews, Founder, Authenticated Ventures
Toby Daniels, Chief Innovation Officer, Adweek

James Andrews Toby Daniels
9:35 AM - 9:55 AM (PDT)
Main Stage

How did brands like ColourPop, Boohoo, and Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. While many brands treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators an integral part of their brands’ DNA.

Join Conor Begley, Co-founder and President of Tribe Dynamics, and Brit McCorquodale, EVP of Revenue, as they outline the strategies billion-dollar brands are using to dominate conversation on social—and what your brand can learn from the best in class.

Featuring

Conor Begley, Co-Founder and President, Tribe Dynamics
Brit McCorquodale, Executive Vice President, Revenue, Tribe Dynamics

Conor Begley Brit McCorquodale
10:00 AM - 10:20 AM (PDT)
Main Stage

Founder of HBFIT, author, and DJ Hannah Bronfman built her reputation as a celebrity and influencer through her work as an investor, entrepreneur and health and wellness expert. More recently, she continues to dedicate the use of her platform to social activism – increasing her followers’ awareness of Black History and the current challenges that the country is facing.

Join Adweek in conversation with Hannah as she shares insights and tips learned throughout the evolution of her presence as an advocate and a host, how mommyhood now shapes her views and strategy on social media, and how influencers can make small strides each day to drive positive change in our society from racial injustice to reimagining default standards of "beauty” and “healthy.”

Featuring

Hannah Bronfman, Founder, HBFIT
Terry Stanley, Senior Editor, Adweek

Hannah Bronfman Terry Stanley
10:30 AM - 11:10 AM (PDT)
Main Stage

Join Adweek winners for Creator House Of The Year The Crib Around The Corner as they discuss the strategies behind their millions of views on TikTok, how they really feel about diversity initiatives, and what it takes to make a branded post take off.

Featuring

Dare Ajibare, TikTok Creator, @captaindare
Dan Muthama, TikTok Creator, @strawhatdan
Laylo Qasim, TikTok Creator, @layloqasim
Stacy Thiru, TikTok Creator, @stacythiru
Challan Trishann, TikTok Creator, @challxn
Sir Carter, TikTok Creator, @sirthestar

Dare Ajibare Dan Muthama Laylo Qasim Stacy Thiru Challan Trishann Sir Carter
11:15 AM - 11:55 AM (PDT)
Main Stage

Cryptocurrency, built on the Blockchain has seen explosive scale and volatility in 2021, however despite so much uncertainty there is one area that is gaining considerable momentum and attention.

Specifically, Creators are beginning to harness cryptocurrencies by inviting their audiences to show support and invest in their success which in turn gives them a way to earn revenue that is not dependent on the platforms like YouTube or other social networks. During this session, entrepreneur and founder of N2N2, Justin Rezvani will lead a discussion that explores all aspects of what’s next for the Creator Economy and what marketers need to know to navigate this nascent space.

Featuring

Justin Rezvani, Founder and CEO, N2N2
Danielle Canty, Co-Founder and President, BossBabe
Samir Chaudry, Co-Founder and President, Colin and Samir

Justin Rezvani Danielle Canty Samir Chaudry
12:05 PM - 12:10 PM (PDT)
Main Stage

Main Stage Closing Remarks for Day 3 of #SMWLA.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
12:10 PM - 12:40 PM (PDT)
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Victoria Tidwell, Social Media and Marketing Manager, InterContintential Hotels Group

Victoria Tidwell
Meetups

*Open to Premium Pass holders

Join like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Pre-registrants will receive email instructions on how to access Meetup 30 minutes prior to the start of the Meetup

Facilitated by

Chaka Cumberbatch, Social Media Marketing Manager, Stadia, Google

Chaka Cumberbatch