As social media solidifies its stronghold as learning resources, communication vehicles, relationship builders, visibility platforms, brand-narrative stages and beyond, it has furthered its role as a supertool for advertisers and marketers.

But as the challenges associated with social media multiply—brand safety, data privacy, influencer strategy, polarity, new platform entrants and more—marketers need to isolate best practices to define and refine how they harness social media to reach an array of audiences.

And at a time when creators—their definition expanding—have hitched their wagons to social media’s star in profound, attention-holding ways, understanding how these forces of nature can work for and with brands has never been more important.

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media.

Hailing from Houston, Megan Thee Stallion is a three-time GRAMMY-winning recording artist, philanthropist and entrepreneur. She recently earned her third Billboard Hot 100 No. 1 with the release of her dynamic song “HISS,” which follows her other chart-topping hits “Savage (Remix)” with Beyoncé and “WAP” with Cardi B.

Megan will take to the Main Stage at Social Media Week to share how she stays authentic and stands out on social media. She'll take us through her iconic video voiceovers to her various brand partnerships including Nike and Planet Fitness. We're taking notes from the Hot Girl Coach herself at SMW.

Social media platforms have fundamentally reshaped the way we connect, consume content, and conduct business. We'll explore the profound impact of the social media revolution on society, communication, and the world of commerce. We will unravel the evolution of social media platforms and their role in shaping our interconnected digital lives.

Continued cultural polarization, global unrest and strong opinions threaten neutrality and “safe” spaces for brands to connect with consumers. Explore the pivotal role of content moderation, user-generated content policies, and algorithmic checks in maintaining a safe online environment for your brand.

Discover innovative ways to interpret social media analytics to enhance marketing campaigns, build brand identity, and foster a deeper connection with target audiences.

Skills you need to turn raw social media metrics into strategies that drive impact. Goal setting, KPI identification, data collection and analysis, strategy optimization, and link between social media and your brand’s bottom line. 

Explore how creators and advertisers are leveraging social platforms to engage consumers in impactful and defining discussions.

Social media plays a pivotal role in shaping public opinion, mobilizing voters, and influencing electoral outcomes. We’ll bring forward case studies of brands who’ve navigated this potentially treacherous landscape well. 

Please take a moment to review eligibility criteria for the Social Media Week pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us here and we will be happy to assist you in selecting the correct pass type.

$1,299/person

$1,169.10/person

$1,699/person

$1,529.10/person

$1,699/person

$399/person

$359/person

225 Liberty Street,
New York, NY