Stop by ADWEEK House during Advertising Week New York to network with coffee, sips and morning snacks to charge up for an invigorating day of insights. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

In today’s saturated marketing landscape, capturing consumers’ attention requires more than just a great ad—it demands memorable, immersive experiences. Hear how brands are creating top-notch experiential activations that not only capture attention but also create a lasting impact on consumers and drive measurable results for brands. From pop-up events and cinematic releases to interactive installations and virtual experiences, learn the secrets behind designing activations that resonate with audiences, amplifying brand stories, and moving the needle on key metrics. Leaders will share in best practices, case studies, and the latest trends in experiential marketing to help brands deliver unforgettable brand moments.

Stop by ADWEEK House during Advertising Week New York to network with sips and light bites during the lunch hour. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

With the digital advertising ecosystem becoming more complex, traditional methods of measuring ad performance are evolving. Marketers need accurate, connected, holistic insight into measurement that actually matters to their business, beyond proxy performance metrics. They need to connect disjointed silos that are only getting worse with the rise of omnichannel & disappearance of cookies. Join this conversation to explore the latest trends, tools, and methodologies in ad measurement, focusing on how to optimize campaigns and drive better results. From multi-touch attribution to AI-powered analytics, we’ll discuss what’s next in measuring ad performance and ensuring marketing dollars are well spent.

As culture bends and shifts, both frequently and unexpectedly, brands get the opportunity to not just observe trends, but own them. ATTN: will break down the trend of the year, "Brat Summer," from three distinct and equally-impactful perspectives illustrating how trends can be catalysts for marketing moves that earn what we call intentional attention. From guerilla tactics to social-first storytelling, discover how these entities leveraged Brat Summer in ownable ways to drive engagement, buzz and take part in cultural conversation.

The Cut's editor-in-chief Lindsay Peoples joins ADWEEK House for a live version of the popular story series, How I Get It Done. Lindsay will be joined by a group of business leaders on how they manage their careers, and their lives. 

Stop by ADWEEK House during Advertising Week New York to mix and mingle directly with the ADWEEK editorial team and learn more about our plans for 2025 and beyond—and how you can be a part of it all.

Stop by ADWEEK House during Advertising Week New York to network with coffee, sips and morning snacks to charge up for an invigorating day of insights. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Third-party cookies aren’t disappearing, but they are undergoing a major transformation. With Google’s new approach set to give Chrome users an informed choice to disable third-party cookies, brands need to rethink their strategies to adapt to a privacy-centric advertising world. Join ADWEEK in conversation with industry leaders as they dive into these changes and their impact on the industry. Don’t miss this chance to get ahead with insights from the trailblazers shaping the future of digital advertising.

In today’s fast-paced digital world, cultural trends can emerge and shift in an instant, leaving brands scrambling to keep up. But what if you could not only stay on top of trends but also anticipate them before they gain mainstream traction? This conversation will explore how AI-driven tools can help marketers and brand strategists discover emerging cultural trends early and act on them before the competition. From social listening and predictive analytics to sentiment analysis and pattern recognition, AI offers a powerful way to decode evolving consumer behavior, identify viral moments, and create timely, culturally relevant campaigns. Learn how leading brands are using AI and new innovations to stay ahead of the curve and connect with their audiences.

From Peloton superstar to New York Times bestselling author of "XOXO, Cody and host of the new podcast "Tactful Pettiness", Cody Rigsby's journey is a master class in personal branding. Join Mark Pasetsky, CEO of PR agency Mark Allen & Co and LGBTQ+ consultancy PrideNOW, as he sits down with Cody to explore the evolution of influencer marketing and effective LGBTQ+ partnerships. Drawing from his diverse experiences - including Dancing with the Stars, and building a devoted Peloton community - Rigsby will share valuable insights on creating genuine connections with audiences for blue chip and marquee brands like Lululemon, Adidas, and McDonalds. Join us to learn how brands can successfully connect with LGBTQ+ audiences every day of the year.

Stop by ADWEEK House during Advertising Week New York to network with sips and light bites during the lunch hour. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Established as a tried-and-true, must-have strategy for brands, influencer marketing is now evolving to embrace its potential as an integrated marketing play, driving both revenue and brand growth alike. Join in the conversation to learn how marketers are integrating creator content to drive tangible business results throughout the funnel while elevating the customer experience, proving just how effective and influential it can be to move the needle.

Stop by ADWEEK House during Advertising Week New York to recharge and network with coffee, sips and snacks. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Decoder is a new show from The Verge about big ideas – and other problems. Verge Editor-in-Chief Nilay Patel talks to a diverse cast of innovators and policy makers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future. We're bringing Decoder to ADWEEK House for a live recording with a group of influential business leaders.

Stop by ADWEEK House during Advertising Week New York to network with colleagues and mix and mingle with familiar and new faces—as well as some of the ADWEEK team.