Stop by ADWEEK House during Advertising Week New York to network with coffee, sips and morning snacks to charge up for an invigorating day of insights. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

In today’s saturated marketing landscape, capturing consumers’ attention requires more than just a great ad—it demands memorable, immersive experiences. Hear how brands are creating top-notch experiential activations that not only capture attention but also create a lasting impact on consumers and drive measurable results for brands. From pop-up events and cinematic releases to interactive installations and virtual experiences, learn the secrets behind designing activations that resonate with audiences, amplifying brand stories, and moving the needle on key metrics. Leaders will share in best practices, case studies, and the latest trends in experiential marketing to help brands deliver unforgettable brand moments.

Stop by ADWEEK House during Advertising Week New York to network with sips and light bites during the lunch hour. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

With the digital advertising ecosystem becoming more complex, traditional methods of measuring ad performance are evolving. Marketers need more accurate and holistic insights on how to effectively measure across channels for better business growth. Join this conversation to explore the latest trends, tools, and methodologies in advertising measurement, focusing on how to optimize campaigns and drive more powerful results without relying on cookies or IDs. From multi-touch attribution to AI-powered analytics, we’ll discuss what’s next in measuring ad performance and ensuring marketing dollars are well spent.

Coming soon

Coming soon

Stop by ADWEEK House during Advertising Week New York to network with colleagues and mix and mingle with familiar and new faces—as well as some of the ADWEEK team.

Stop by ADWEEK House during Advertising Week New York to network with coffee, sips and morning snacks to charge up for an invigorating day of insights. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Third-party cookies aren’t disappearing, but they are undergoing a major transformation. With Google’s new approach set to give Chrome users increased power to opt-out, brands need to rethink their strategies to adapt to a privacy-centric advertising world. Join ADWEEK in conversation with industry leaders as they dive into these changes and their impact on the industry. Don’t miss this chance to get ahead with insights from the trailblazers shaping the future of digital advertising.

In today’s fast-paced digital world, cultural trends can emerge and shift in an instant, leaving brands scrambling to keep up. But what if you could not only stay on top of trends but also anticipate them before they gain mainstream traction? This conversation will explore how AI-driven tools can help marketers and brand strategists discover emerging cultural trends early and act on them before the competition. From social listening and predictive analytics to sentiment analysis and pattern recognition, AI offers a powerful way to decode evolving consumer behavior, identify viral moments, and create timely, culturally relevant campaigns. Learn how leading brands are using AI and new innovations to stay ahead of the curve and connect with their audiences.

Stop by ADWEEK House during Advertising Week New York to network with sips and light bites during the lunch hour. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

Established as a tried-and-true, must-have strategy for brands, influencer marketing is now evolving to embrace its potential as an integrated marketing play, driving both revenue and brand growth alike. Join in the conversation to learn how marketers are integrating creator content to drive tangible business results throughout the funnel while elevating the customer experience, proving just how effective and influential it can be to move the needle.

Stop by ADWEEK House during Advertising Week New York to recharge and network with coffee, sips and snacks. Mix, mingle and connect with familiar and new faces—as well as some of the ADWEEK team.

TBD

Stop by ADWEEK House during Advertising Week New York to network with colleagues and mix and mingle with familiar and new faces—as well as some of the ADWEEK team.