The day commences at the University of Chicago Booth School of Business Gleacher Center for a day of full-room discussion, debate and connection. 

We’ll then transport guests both literally and figuratively to “Feast like a Bear” -- Against the backdrop of the dramatic success of The Bear, we’ll sample food showcased during Sydney's iconic food tour around Chicago in season one and two of the Emmy- and Golden Globe-winning show. A private culinary experience, featuring the celebrated Chicago chefs and restaurateurs involved in show, we will engage and hear stories of their participation and how their dishes contributed to the culinary fascination of the show. 

We encourage everyone to participate in the full experience!  

Marcus Collins, author, “For the Culture,” and clinical assistant professor of marketing at the Stephen M. Ross School of Business, questions what marketers can and can't control in terms of the meaning consumers bestow on a brand

We'll engage in off-record full-room conversation around the previous topic.

Ally CMO Andrea Brimmer and CIO Sathish Muthukrishnan share how they’ve worked to establish an uncommon CMO-CIO partnership and built new, groundbreaking digital experiences that enhance customer engagement. Moderated by Jenny Rooney, CXO, ADWEEK

We'll engage in off-record full-room conversation around the previous topic.

3 CMOs share their provocations to the industry

3 CMOs share their provocations to the industry

Most modern marketers will agree that brand and performance are equally critical to driving sustainable company growth, but many brand executives still find themselves caught between the push and pull of which strategy is first in line to receive valuable company resources. In this discussion, MNTN Head of Product Marketing, Matt Collins, Executive Vice President, Chief Marketing and Sustainability Officer at 7-Eleven, Marissa Jarratt, and Steve Tristan Young, Chief Marketing Officer at Poshmark, explore the various factors that fuel the brand and performance dynamic from organizational friction to time horizons and share how they are working with their teams and clients to bridge the gap. 

Accomplished CMO, author, and Fortune 300 board member Shiv Singh presents three dystopian and three optimistic visions for artificial intelligence in the future. Shiv challenges us to contemplate both the vast potential and the inherent risks of the AI era 

Jim Lecinski, marketing professor at Northwestern University's Kellogg School of Management, will interview Charisse Hughes, Chief Growth Officer at Kellanova about applying and scaling AI in marketing, how to transition from pilots to large-scale initiatives, team and cultural challenges, and essential advice for CMOs on driving success with AI

We'll engage in off-record full-room conversation around the previous topic.

3 CMOs share their provocations to the industry

Ann Mukherjee, legendary CMO and most recently Chairman and CEO of Pernod Ricard, and Art Middlebrooks, Clinical Professor of Marketing and Business Development for Research Data, Kilts Center for Marketing, discuss and debate the current trends around CMOs and the role of marketing in business today

We'll engage in off-record full-room conversation around the previous topic.

Iconic former marketer Ukonwa Ojo talks with ADWEEK CXO Jenny Rooney about her pivot from CMO to purpose-driven startup founder  

We'll engage in off-record full-room conversation around the previous topic.

Sarah Paiji Yoo, Cofounder & CEO, Blueland and ADWEEK CEO Will Lee discuss today’s challenges and opportunities in building purpose-driven brands from the ground up and how CMOs can and should drive sustainability priorities in a tough economic environment 

Northwestern Mutual CMO Lynn Teo puts ADWEEK Chief Experience Officer Jenny Rooney and Chief Content Officer Zoe Ruderman on the hot seat to discuss how ADWEEK will show up for her and the entire industry 

Molson Coors CMO Sofia Colucci and Chief Commercial Officer Michelle St. Jacques discuss with National Women's Soccer League CMO Julie Haddon the best practices now in driving brands in culture—how to make them relevant, imperative and fundamental—sharing the journey Molson Coors has been from when Michelle St. Jacques assumed the CMO role five years ago until the recent chapter this year. 

Leadership consultant Michael Ventura fireside and workshop on the necessity of empathy in leadership 

Wasserman Global President, Brands & Properties Elizabeth Lindsey and EVP, The Collective Thayer Lavielle discuss the growth of women’s sports coverage and the role that brands should play in pushing for equity  

We'll engage in off-record full-room conversation around the previous topic.

3 CMOs share their provocations to the industry

ADWEEK Chief Experience Officer Jenny Rooney closes out the day with a conversation and open forum on the future of marketing leadership.  

Against the backdrop of the dramatic success of “The Bear,” sample food showcased during Sydney's iconic food tour around Chicago in season one and two of the Emmy and Golden Globe winning show. A private culinary experience, featuring the celebrated Chicago chefs and restaurateurs involved in show, we will engage and hear stories of their participation and how their dishes contributed to the culinary fascination of the show.