Sunday
Check In

12:00 PM - 5:00 PM
Check-in and Registration

Welcome to Brandweek! Swing by and pick up your name badge for the week at the registration desk.

 
6:00 PM - 9:00 PM
Havana Nights Welcome Reception 

Fedora hats and hand-rolled cigars are just the beginning. We’re kicking things off with an evening of lively festivities that pay homage to the Cuban culture that permeates this year’s colorful destination.  

 

Monday
The Game Changers

While navigating the shifting moods of pandemic-weary consumers and technological advancements is no small feat, there is a powerful opportunity for our industry to respond in real time to consumers in meaningful ways. Inclusive, inspiring and distinctive experiences will set the pace for the transitions ahead and serve as guideposts as we prepare for the next chapter. Today, we highlight the leaders who continue to break new ground, challenge the status quo and soar to new heights in uncertain, unchartered territory—encouraging others to follow in their steps.

9:30 AM - 9:35 AM
Opening Remarks

Opening remarks and a look at what's to come during Brandweek. 

 
Main Stage
9:35 AM - 9:55 AM
Thought Leadership Keynote

Session details to be announced.

 
Main Stage
10:00 AM - 10:20 AM
Snap Inc.

Session details to be announced.

 
Main Stage
10:50 AM - 11:00 AM
Adweek Trivia
 
 
Main Stage
11:00 AM - 11:20 AM
Spending Effectively with Social Media Influencers

Recent studies show that 92% of consumers trust influencers over advertisers, and those consumers are more likely to make a purchase based on social media references. With online communities redefining how consumers form opinions, make purchases and engage with brands – how are marketers taking into consideration the unique approach to choosing the right partners? 

Bette Ann Fialkov, Head of Entertainment and Culture at hims&hers, and entrepreneur/influencer Julz Goddard (@yesjulz) join Brandweek to tackle this question and shed light on the broader trend.  You’ll walk away understanding the vitality behind a core collaboration between brand and influencers, what partners are looking for in their brand deals, and how to effectively add talent to your marketing stack in order to maximize your visibility and scale to a wider market. 

Bette Ann Fialkov Julianna Marie Goddard
Main Stage
11:25 AM - 11:45 AM
The Opt-Out Consumer: Are Brands Doing Enough to Restore Trust in Advertising?

Consumers trust in advertising is eroding fast and regulators are closing in on bad data practices. Consumers expect transparency, control and choice over how their data is used, and any company that ignores this puts their business and consumers at risk. What should brands be doing to halt an opt-out culture that could see their audiences disappear completely?

Join this panel as industry experts discuss responsibly restoring trust in advertising and why a proactive approach that demonstrates respect for consumers and their data is now a requirement.
 

 
Main Stage
11:50 AM - 12:10 PM
Capitalizing on Audience Reach

For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. 
In this session, Linda Lee, Campbell’s CMO of Meals and Beverages, joins Adweek to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers. 

Linda Lee Chris Ariens
Main Stage
1:45 PM - 2:45 PM
Mapping out your Digital Transformation

Digital transformation is about changing the way business is conducted, as it allows organizations to make game-changing efficiencies, including emphasizing the customization processes, strengthening overall decision-making, and creating lasting and more sufficient customer experiences.  

Hear from brand leaders on the strategy, the structure and the steps when it comes to mastering your digital transformation journey.  

Meridith Rojas Surabhi Pokhriyal
Masterclass
What does Your Brand Sound Like?

Audio is an influential part of the marketing world. From podcasts, showcasts to live audio, it's how brands reinforce their personalities. In the US alone, eMarketer forecasts podcast ad spending will surpass $2 billion in 2023 and will account for nearly one-third of digital audio services ad spending. These sonic revelations are ushering in new ways to connect and interact with consumers, create immersive and lasting listening experiences, gain insights and enhance a brand's digital offerings.  

Join Adweek and hear from brand marketers who are amplifying results within the audio revolution by leveraging mediums that rely on sound, music and voice and gain tips to enhance your brand’s strategy in the space.  
 

Lisa (Ryan) Howard Joe Belliotti Raja Rajamannar
Masterclass
Consumers Are Opting Out of Advertising: Are Brands Responsible?

Consumers are opting out of advertising at an alarming rate, they are wary of buying from brands with bad data practices, and would spend more with those who protect their personal and sensitive data. As consumer trust becomes a bigger problem for marketers than the disappearing third-party cookie, brands cannot wait for big tech to solve this growing issue.

Join Mark Pearlstein, Chief Business Officer at Permutive, as he guides brands through the biggest challenge in advertising - not losing consumers because of poor data ethics and nefarious methods of marketing. And why, as an industry, we need to be responsible and restore consumer trust.

Mark Pearlstein
Masterclass
Snap Inc.

Session details to be announced.

Ashley Schapiro
Masterclass
3:00 PM - 3:20 PM
Thought Leadership Keynote

Session details to be announced.

 
Main Stage
3:25 PM - 3:35 PM
Adweek Trivia
 
 
Main Stage
3:35 PM - 3:55 PM
How to Stop Wasting Your Media Spend (Asking for a Friend)

Better Audiences Drive Better Results. In a fast paced, omnichannel world, consumers continue to get inundated with messages—if you’re not targeting correctly, quite frankly, you’re wasting your media spend.  A campaign is only as successful as the audience it reaches. And it is up to us to make sure that message is reaching and resonating with the right person at the right time. When Havas Edge needed to identify and target three niche audiences at scale, they leveraged EMX by Big Village’s end-to-end data driven media solutions and insights to drive bottom line results. Don’t miss this insightful discussion on why not all audiences are created equal, why data quality matters, and what you need to do to win.

Scott Schiller
Main Stage
4:00 PM - 4:20 PM
Thought Leadership Keynote

Session details to be announced.

 
Main Stage
4:25 PM - 4:30 PM
Adweek Remarks
 
 
Main Stage
7:00 PM - 10:00 PM
Evening Activity

Details to be announced.

 
Experiences

Taste of Brandweek Experiences

4:45 PM - 5:15 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Special Event

Check back for updates

The Agile Thinkers

As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation. Meeting audiences in the moment will be more critical than ever before, and to achieve this demands relentless curiosity and vigilance in identifying new trends and creative opportunities. Today, we invite the agile thinkers of our industry to explore how they’ve found success.

9:30 AM - 9:35 AM
Day 2 Opening Remarks

A look a head at what's to come for Day 2: The Agile Thinkers.

 
 
Main Stage
9:35 AM - 9:55 AM
Trailblazing the Future of Auto

Car manufacturers are on the quest to adopt more EVs into their model offerings. Hyundai is at the forefront of this electrified shift, with creative marketing campaigns that spotlight the convenience of a futuristic lifestyle. Angela Zepeda, Chief Marketing Officer of Hyundai Motor America joins Adweek to share the process the brand has undertaken to emphasize the emotional benefits of moving beyond Hyundai’s past challenger mindset and becoming a leader in the next era of mobility. 

Angela Zepeda Ann Marinovich
Angela Zepeda - Hyundai Motor America
Ann Marinovich - Adweek
Main Stage
10:00 AM - 10:20 AM
Analytic Partners

Session details to be announced.

 
 
Main Stage
10:50 AM - 11:00 AM
Adweek Trivia
 
 
 
Main Stage
11:00 AM - 11:20 AM
Group Black

Session details to be announced.

 
 
Main Stage
11:25 AM - 11:45 AM
Cart.com

Session details to be announced.

 
 
Main Stage
11:50 AM - 12:10 PM
From the Field to Fueling the Future

Kalen Thorton, former NFL linebacker, is making his way back into the game, but from the corporate side of the field. As Chief Marketing Officer of Gatorade, Kalen is the gamechanger behind unique campaigns that lower barriers in sports by providing funds and resources to community organizations. Join Kalen and Adweek as he discusses Gatorade’s marketing efforts that empower young athletes and make the sports world more equitable and inclusive. 

Kalen Thornton Shannon Miller
Kalen Thornton - Gatorade
Shannon Miller - Adweek
Main Stage
1:45 PM - 2:45 PM
Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be changing at an unprecedented pace, but planning for success is still possible. Join us to explore how some of today’s leading brands planned for success and maximized business impact through a holistic measurement program – and how you can do the same. From balancing short-term wins with long-term growth to futureproofing strategy, find out why an uncertain future is still one you can plan for, as long as you have the right tools.

Maggie Merklin Douwe Bergsma Shivanku Misra
Maggie Merklin - Analytic Partners
Douwe Bergsma - Piedmont Health
Shivanku Misra - Gannett
Masterclass
Personalization at Scale

While technology and innovation have made personalized experiences and engagement more achievable, it is often easier said than done. While 85% of companies believe they’re offering personalized experiences, just 60% of consumers agree according to Twilo's 2021 State of Personalization Report. So how can brands bridge the gap?  

Hear from leaders in this space as they discuss the key tactics you need for targeting your brand messaging without losing your overall mission and scalability and how to successfully reach your audiences authentically across all interaction points. 

Diana Haussling Steve Szaronos Mariela Ure
Diana Haussling - Colgate-Palmolive
Steve Szaronos - Bespoke Post
Mariela Ure - Truist
Masterclass
Shaping a Multicultural Marketing Strategy

Consumer buying power is more diverse than ever before, forcing brands to abandon a one-size-fits-all approach to marketing. According to recent reports by the University of Georgia’s Selig Center for Economic Growth, between 2010 and 2022, buying power across diverse communities increased by as much as 111%. Leveraging the power of multicultural marketing is no longer nice to have but essential to understanding our target audiences and reaching them through effective, culturally-specific campaigns. 

Get the latest insights from top marketers on the evolving business of delivering content to audiences outside of what we know as the general market and how progress will be measured as we look ahead.

Leslie Koch Manoj K. Raghunandanan Sofia Colucci
Leslie Koch - Univision
Manoj K. Raghunandanan - Johnson & Johnson Consumer Health
Sofia Colucci - Molson Coors
Masterclass
Cart.com

Session details to be announced.

 
 
Masterclass
3:00 PM - 3:20 PM
From Yogurt Brand to Modern Food Company: Chobani’s Brand Identity Evolution

Chobani is on a mission to make quality and nutritious food accessible to more people while elevating communities and making the world a healthier place.

Join Meredith Madden, Chief Marketing and Category Officer at Chobani as she discusses the brand’s transition in identity from a yogurt brand to a modern food company and how they use audience-first marketing strategies to recruit new consumers and bring Chobani loyalists into new categories. By integrating the marketing and commercial functions, Chobani has developed thoughtful, insights-informed marketing campaigns and activations, including their most recent “Chobani has oatmilk” advertising campaign and the launch of their first metaverse experience, “Chobani Oatmilk Cosmic Race” on Roblox.  
 

Meredith Madden Lisa Lacy
Meredith Madden - Chobani
Lisa Lacy - Adweek
Main Stage
3:25 PM - 3:35 PM
Adweek Trivia
 
 
 
Main Stage
3:35 PM - 3:55 PM
The Trade Desk

Session details to be announced.

 
 
Main Stage
4:00 PM - 4:20 PM
A Challenger, Mission-Based Leadership Approach in the Ever-Competitive Beauty Industry

The $125 billion U.S. beauty industry is one of the most competitive landscapes in the consumer world. With two years under her belt in the role of Chief Marketing Officer at Walgreens Boot Alliance’s No7 Beauty Company, Anisha Raghavan has developed an ambitious marketing stack that levels up brands across CPG and beauty.

At this year's Brandweek, you'll hear from Anisha on her company’s digital and data advantage, her process behind campaign development, and how her team used social media and influencer marketing to boost revenue and attract a younger diverse audience, while keeping the brand's mission at the forefront of all decision-making.

Anisha Raghavan Emmy Liederman
Anisha Raghavan - Walgreens Boot Alliance
Emmy Liederman - Adweek
Main Stage
4:25 PM - 4:30 PM
Adweek Remarks
 
 
 
Main Stage
7:00 PM - 9:00 PM
Evening Activity
Details to be announced.
 
 
Experiences

Taste of Brandweek Experiences

4:45 PM - 5:15 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Special Event

7:00 PM - 9:00 PM
Evening Activity
Details to be announced.

Check back for updates

The Next-Gen Marketers

Gone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way street and brands must differentiate by embracing diversity, crafting cutting edge experiences, and prioritizing authenticity. Today, we’ll hear from next-gen marketers who are successfully catering to a growing audience of digital natives and transcending social media platforms with stories that inspire.

9:30 AM - 9:35 AM
Day 3 Opening Remarks

A look at what's to come during Day 3: The Next-Gen Marketers.

 
 
Main Stage
9:35 AM - 9:55 AM
Grocery+: Delivering Inspirational Experiences for Today’s Consumer

Since its creation a decade ago as a grocery delivery service, Instacart has evolved and expanded to become the leading grocery technology company in North America, working with grocers and retailers to transform how millions of people shop. From its first-ever integrated brand campaign to the development of its in-house media and creative teams, the company is on a mission to transform its perception from a utility for fast grocery deliveries to an inspirational, grocery+ brand backed by long-standing affinity.

Laura Jones, newly appointed Chief Marketing Officer, of Instacart joins Adweek to share her journey of expanding the brand's offerings through inspiring product experiences, how investing in a brand identity refresh can increase the longevity of existing consumers while reaching newer and younger ones, and how brands can scale in-house capabilities to become full-funnel marketing organizations.

Laura Jones Paul Hiebert
Laura Jones - Instacart
Paul Hiebert - Adweek
Main Stage
10:00 AM - 10:20 AM
Data for Good: How Analytics Moves the World Forward

While the world continues to face uncertainty and challenges, we have seen firsthand how the power of technology can transform lives and drive better decisions to help our environment and our community. SAS is proud to be part of the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. From preventing life-threatening illnesses to protecting endangered species to rebuilding after natural disasters, organizations across the globe are harnessing data and analytics to create a brighter future for all.



During this interactive session, SAS Chief Marketing Officer Jenn Chase will share some examples of how brands can:

  • Listen with empathy and authenticity to understand what their customers and employees care about most.
  • Use that understanding to engage in humanitarian conversations that matter.
  • Create a better world by working alongside their customer base and with global humanitarian organizations to solve tough cultural challenges.
Jennifer Chase
Jennifer Chase - SAS
Main Stage
10:50 AM - 11:00 AM
Adweek Trivia
 
 
 
Main Stage
11:00 AM - 11:20 AM
Customer Loyalty and Connectivity, Through Thick and Thin

The hospitality industry suffered a tremendous setback for a greater portion of the pandemic. While major brands are still trying to recover, Marriott is making a comeback with a laser focus on adapting to changing consumer travel behavior. 
Join Marriott International’s Senior Vice President of Brand, Loyalty, and Portfolio Marketing, Brian Povinelli, as he shares how the hospitality conglomerate overcame pandemic-induced challenges by initiating an innovative product and marketing evolution, through nimble marketing driven by today’s consumer trends and leveraging marketing platforms from TikTok to the metaverse that perpetuates the 30+ brands within its portfolio and maintaining connectivity to achieve deeper customer loyalty. 

Brian Povinelli Ann Marinovich
Brian Povinelli - Marriott
Ann Marinovich - Adweek
Main Stage
11:25 AM - 11:45 AM
IBM Watson Advertising

Session details to be announced.

 
 
Main Stage
11:50 AM - 12:10 PM
Up, Up and Away: The Evolution of Travel

Known for their durable and chic luggage, Away remains at the forefront of the travel industry. Since inception, the brand has focused creating products that provide a frictionless travel experience and inspire people to get away more. As the definition of travel shifts and traveler needs further evolve, the company has expanded its offering to include outdoor-inspired products with their latest collection – F.A.R—For All Routes – geared towards the adventure minded. Join Away's Chief Commercial Officer, Laura Willensky, as she shares how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next.

Laura Willensky Lisa Lacy
Laura Willensky - Away
Lisa Lacy - Adweek
Main Stage
1:45 PM - 2:45 PM
The Future is Gender Neutrality

As more brands define success through the lens of inclusivity, gender neutrality is not only a strategic business goal but a way to deepen the relationship of the consumer. From marketing messaging to product innovation, to hiring practice, gender neutrality is the future to inclusive marketing.   

Join in on the conversation to learn more about gender neutrality as a business practice and how brands are seeking opportunities to be as inclusive as possible its implications on marketing. 

Éva Goicochea Tim Ellis Ariel Stoddard
Éva Goicochea - maude
Tim Ellis - NFL
Ariel Stoddard - Fabletics
Masterclass
Leveraging the Power of the Screen

A brand’s presence on TV and streaming services as an outlet to reach and communicate with your consumers is more attractive than ever. The IAB 2021 Video Ad Spend and 2022 Outlook report found that CTV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. Between emerging players in the space to increasing ad and branded content opportunities, streaming is undoubtedly a lucrative channel for brands.   

Hear from leaders in the space as they discuss how leveraging the power of the screen is a targeting tactic to build brand salience. 

Doug Zarkin
Doug Zarkin - Pearle Vision
Masterclass
Curating Responsible Customer Experiences

Creating customer experiences that are emotive, empathetic, and authentic build brand loyalty and drive business metrics forward. But often this work is easier said than done. This session will focus on the components of creating truly compelling customer experiences – from holistic customer data management, to using AI and analytics responsibly, to activating customer journeys that keep prospects engaged and customers coming back for more. Join experts in this space as they discuss:

  • Infusing emotion, empathy, and authenticity while remaining mindful of data biases.
  • Leveraging contextual relevance for customer activation.
  • Listening to data for understanding, not only responding.
  • Stitching it all together for results.
Reggie Townsend
Reggie Townsend - SAS
Masterclass
IBM Watson Advertising

Session details to be announced.

 
 
Masterclass
3:00 PM - 3:20 PM
Building a Global Entertainment Brand

There's never been a more exciting time for The Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe. Under Keith Dawkins' newly appointed leadership, the basketball brand has a unique opportunity to reach an entirely new and diverse generation of loyal fans.  
 
President of Harlem Globetrotters and Herschend Entertainment Studios Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally, reaching an entirely new, diverse generation of fans and building upon its rich history of inspiring and entertaining families on and off the court.

Keith Dawkins David Kaplan
Keith Dawkins - Harlem Globetrotters
David Kaplan - Adweek
Main Stage
3:25 PM - 3:35 PM
Adweek Trivia
 
 
 
Main Stage
4:00 PM - 4:20 PM
More Than a Game: Taking Hispanic Soccer Fandom and Viewership to the Next Level

There's now more opportunity for brands to engage with Hispanic audiences than ever before, yet they continue to be underserved, misunderstood and underrepresented. NBCUniversal Telemundo Enterprises has built its audience by and for U.S. Hispanics, staying on top of the culture and trends that drive this vibrant audience in order to capture and retain consumers. In 2022, that means tapping into the world’s biggest sporting event: FIFA World Cup Qatar.
 
Hear from Mónica Gil, Chief Administrative and Marketing Officer at Telemundo, which is the exclusive, Spanish-language broadcast home for this year’s FIFA games, as she discusses brand-new research from the network on soccer, Hispanics and the impact of language on viewing behaviors. 

Mónica Gil Jason Lynch
Mónica Gil - NBCUniversal Telemundo Enterprises
Jason Lynch - Brandweek
Main Stage
4:25 PM - 4:30 PM
Adweek Remarks
 
 
 
Main Stage

Taste of Brandweek Experiences

4:45 PM - 5:15 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Special Event

7:00 PM - 11:00 PM
SeaFair Miami White Party

Don your chic white resort wear and experience the glamour of iconic Miami aboard the SeaFair yacht. Each of the vessel’s four decks will offer a different atmosphere from fine dining, live entertainment and open-air views.

Check back for updates

The Culture Cultivators

As we embrace a world of hybrid and remote work, the role of a culture that engages, rewards, and inspires will be instrumental for achieving business goals. Rapid advancements in technology and shifting behaviors will demand new business models, the creation of new roles and reimagining traditional ones.

Today, we welcome the cultural leaders of our space to discuss the pivotal inflection point of today’s workplace and get a glimpse into predictions around the future of work.

9:30 AM - 9:35 AM
Day 4 Opening Remarks

A look at what's to come for Day 4: The Culture Cultivators.

 
 
Main Stage
9:35 AM - 9:55 AM
From Reality Television Sensation to Lifestyle Brand Trailblazer

Since her rise to fame, Kristin Cavallari has had a way with audience engagement. Her talents are continuing to exceed TV stardom with the success of her multi-million-dollar business, Uncommon James. As Founder and Chief Executive Officer, Cavallari is leveraging her well-established appeal among consumers and her artful eye in fashion, accessories, home décor and clean skincare to build and grow an unstoppable brand.
 
Join a live discussion with the mother of three and New York Times bestselling author to hear how her challenges and triumphs over the last two decades in the public eye have helped to shape who she is as a determined and inspirational female entrepreneur, and how she manages to make it fun along the way.

Kristin Cavallari Jason Lynch
Kristin Cavallari - Uncommon James
Jason Lynch - Brandweek
Main Stage
10:00 AM - 10:20 AM
Marketing the Future of Games and Entertainment

The next great entertainment company will have games at its center. Gaming continues to grow rapidly as an important medium for storytelling, redefining entertainment and how products and brands are consumed. At Riot Games, players come first. League of Legends has thrived off Riot’s player-focused mantra so much so that it has become the most-played PC game in the world and a key driver of the explosive growth of esports. During its 10-year anniversary in 2019, Riot announced several new game genres and has since expanded its product portfolio across comic books, board games, and the launch of Riot’s first animated television series, Arcane.

Riot’s expansion from one game to a whole suite of products has opened up big, fun challenges for Riot’s marketing teams who are focused on building authentic, local experiences that resonate with players. From esports to entertainment, get a look at how Riot’s marketing teams from around the world collaborate to tell great stories and create customized experiences that aim to exceed players’ expectations. Join Kristin Moss, Riot’s Global Head of Entertainment Marketing, and Dan Sutton, Global Head of Esports Marketing, to discover how Riot cultivates a global 

Dan Sutton Kristin Moss Chris Ariens
Dan Sutton - Riot Games
Kristin Moss - Riot Games
Chris Ariens - Adweek
Main Stage
10:50 AM - 11:00 AM
Adweek Trivia
 
 
 
Main Stage
11:00 AM - 11:20 AM
Thought Leadership Keynote

Session details to be announced.

 
 
Main Stage
11:25 AM - 11:45 AM
Streaming Now: Bold Advertising Models and Agile Creative

The U.S. streaming market is projected to add more than 100 million subscribers in the next five years. That means innovation and agility need to be at the forefront of digital marketing.

New Engen is a growth-obsessed, digital marketing agency — partnering with some of today’s most innovative brands to unlock and accelerate massive growth. BET+ is a New Engen partner and multi-platform streaming service that since launching in 2019, has grown twice as fast as the premium SVOD average to become the #1 Black SVOD service.

Join Justin Hayashi, CEO of New Engen, and Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, on the main stage while they discuss the future of SVODs, what’s next for programming and consumers, how advertising models must adapt to stay ahead of the fast-changing market and consumer needs in this inflationary time and the power of agility in creative development. In this conversation, you’ll learn how companies like BET+ are creating original content that speaks directly to its viewers, how they’ve found success in today’s ever-changing environment and why agile creative is a brand imperative.

Justin Hayashi Jason Harvey
Justin Hayashi - New Engen
Jason Harvey - BET+
Main Stage
11:50 AM - 12:10 PM
The Intersection of Brand in Culture and Society

Shake Shack, which started as a hot dog cart in Madison Square Park, has in the last 10+ years evolved into one of the most well-known and respected fast casual restaurants globally. Jay Livingston, a seasoned brand marketer, took on the Chief Marketing Officer role in 2019 and has reengineered Shake Shack's product, digital and guest journeys to create more engagement, community, and hospitality for guests. 

In this session, Livingston joins Adweek to share his insights into the importance of incorporating marketing strategies into product development from the beginning, his broader perspective on what's drives his inspiration and creativity as a CMO, and actionable tips for strategically placing your brand on top in a market that's focused on building community and culture.

Jay Livingston Shannon Miller
Jay Livingston - Shake Shack
Shannon Miller - Adweek
Main Stage
1:45 PM - 2:45 PM
Redefining the CMO Position in the C-Suite

The role of Chief Marketing Officer today has vastly changed since its creation. Continually focusing on creativity and brand, CMOs are more than ever responding to the changing needs and behaviors of consumers in addition to expanding digital marketing capabilities. The increasing pace of change today has hence broadened the mission of marketing leadership to make measurable impact.  

Join Adweek as we hear from marketing executives who will explore the various ways CMOs can reframe their position to become leaders in digital transformation—while helping their organization thrive no matter what comes next. 

Andre Llewellyn Jackie Guarini Andy Rebhun
Andre Llewellyn - Candy Digital
Jackie Guarini - Tyson 2.0
Andy Rebhun - El Pollo Loco
Masterclass
The Power of DEI on Brand Strategy

According to Deloitte's 2021 Global Marketing Trends for Executives survey, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. As this number continues to grow, it’s become clear that it's no longer enough for brands to just market inclusiveness, equity or diversity -- these terms are fundamental across all spheres of influence. 

Hear from experts as they unpack the evolving role of DEI and what it means for your strategies today and beyond. From bringing diverse voices back to the organization and amplifying positive messaging around all communities, brands are doubling down on initiatives that are measurable. 

Krystal Hauserman Maggie Schmerin Emeka Ofodile
Krystal Hauserman - Evil Geniuses
Maggie Schmerin - United Airlines
Emeka Ofodile - ESPN
Masterclass
Group Black

Session details to be announced.

 
 
Masterclass
3:00 PM - 3:20 PM
Thought Leadership Keynote

Session details to be announced.

 
 
Main Stage
3:25 PM - 3:35 PM
Adweek Trivia
 
 
 
Main Stage
3:35 PM - 3:55 PM
Streaming Sports: The New Frontier

Sports is a massive driver of TV engagement, and presents significant opportunities for brands as advertisers and sponsors. But where brands find their audience—and how they engage with them—continues to evolve, as viewing options increase and more consumers look to streaming for their sports fix. And to turn fans into buyers, brands and agencies need insight to make intelligent media mix and allocation decisions. Join Nielsen’s Deirdre Thomas, Managing Director, US Audience Measurement for a discussion about the future of sports programming, and how brands can use data to score big with consumers.

 
 
Main Stage
4:00 PM - 4:20 PM
Thought Leadership Keynote

Session details to be announced.

 
 
Main Stage
4:25 PM - 4:30 PM
Adweek Remarks
 
 
 
Main Stage

Taste of Brandweek Experiences

4:45 PM - 5:15 PM

Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.

View All Experiences

Special Event

4:45 PM - 6:00 PM
Brand Genius and VIP Receptions
 
7:00 PM
Brand Genius Awards Ceremony and Dinner

For nearly three decades, Adweek’s Brand Genius Awards have represented the marketing and branding world’s consummate honors. Each year, a distinguished panel of our senior editors convene to identify the most creative, colorful and ultimately successful examples of brand building across 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.
The crowning honor is an award that recognizes not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who have not only built successful brands, but influenced culture with exceptional products, groundbreaking ideas and pioneering leadership.
Also, in recognition of the excellent work undertaken in the not-for-profit sector, the Brand Save Award will honor and celebrate the growing importance of cause-marketing that benefits philanthropies, charitable groups and other public-benefit concerns.
Adweek will profile each of the Brand Genius recipients in a special issue of the magazine, and honor them in person at our gala awards dinner. The evening’s gathering is an opportunity to celebrate the accomplishments of some of the most gifted executives working today and to share the spotlight with their in-house teams and agency partners.
The 2022 Brand Genius Gala will be held on Thursday, September 15th at Brandweek in Miami, Fla.

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Brandweek Presents: Web3 and The Metaverse

Brandweek Presents Web3 and The Metaverse — a full-day program powered by Brandweek – will explore the power, promise and potential of the new Internet including why it matters and what it means for brands and the future of our industry. Metaverse and Web3 experiences offer consumers the opportunity to play, work, connect and buy in unprecedented ways – and brands must be ready to capitalize. This program will help brands start to think about how to unleash their creativity to create experiences to reach consumers at any point in their journey and establish a new system of ownership.
The full-day agenda includes thought leadership opportunities for brand partners on the Main Stage and Workshops alongside industry-leading brands, plus 1:1 meetings and networking.

9:15 AM - 9:25 AM
Opening Remarks

Opening remarks and a look at what's to come for Brandweek Presents The Metaverse.

Mayor Francis Suarez
Mayor Francis Suarez
Main Stage
9:30 AM - 9:50 AM
Limitless Metaverse: Not just a Moment, but a Movement

As the tsunami of change rears and roars with pandemics, global warming, digitization, and crumbling social structures washing over us, we search for new tools to manage our anxiety and become more resilient. The Metaverse emerged as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political unrest and environmental decline.  Future generations will become more immersed in this world, blurring the lines between IRL and virtual. The Metaverse paves new pathways for how we will engage with each other.  We will socialize, work, learn, shop and meet our significant others within these virtual spaces that have no boundaries.

Join Faith Popcorn, the Original Futurist, and Cathy Hackl, the Godmother of the Metaverse, as they bring their magic and expertise to this evolving space that can no longer be ignored.

Cathy Hackl Faith Popcorn
Cathy Hackl - Journey
Faith Popcorn - Faith Popcorn’s BrainReserve
Main Stage
9:55 AM - 10:15 AM
Thought Leadership Keynote

Session details to be announced.

 
 
Main Stage
10:20 AM - 10:40 AM
Thought Leadership Featuring Alo Yoga

Session details to be announced. 

Angélic Vendette
Angélic Vendette - Alo Yoga
Main Stage
10:45 AM - 11:05 AM
Building Brands in Web3

Today’s companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful.

In this session, hear from Ty Haney, founder of ‘Try Your Best,’ and Michael Le, web3 educator, content creator, and co-founder of Joystick, as they share their journeys in the creation of the next gen web landscape. They’ll discuss how to build a strong project that can tap into the enormous power and potential of web3, how to bridge the gap between web2 with Entertainment, Education, and Empowerment, and how to avoid the pitfalls of being swept up in the hype. You'll walk away with a better understanding of the actionable strategies for inspiring audiences, building community, and the importance of sharing value with those who create it.

Ty Haney Michael Le
Ty Haney - TYB
Michael Le - Joystick
Main Stage
11:15 AM - 11:45 AM
Tokenization for Brands: Building the Next Generation of Consumer Engagement

Digital tokens provide brand marketers with an even more powerful set of tools to reclaim ownership of their relationship with consumers. Web3 and blockchain technology have expanded the marketing playbook to better segment audiences, create meaningful experiences, build community, and deliver on the unfulfilled promises that social media platforms have made over the past decade. NFT strategies are rapidly evolving beyond collectibility to include token-enabled access, token-gated content, loyalty and rewards, even co-branded partnerships. In this workshop, we'll discuss frameworks, requirements for long-term success, the checklist for how to get started, and tools needed for greater accessibility, simplicity, and accessibility.

Matt Wurst
Matt Wurst - Mint
Workshop
How to Get a Head Start on Your Metaverse Initiative — IRL

In this workshop, Veritone's SVP and General Manager of Commercial Enterprise, Sean King, will talk with a leading brand about their synthetic media activation IRL and discuss the natural next steps for what a metaverse activation could look like for them and other progressive brands

Sean King
Sean King - Veritone
Workshop
Featured Brand Presenter TBA

Session details to be announced.

 
 
Workshop
1:10 PM - 1:30 PM
Thought Leadership Keynote

Session details to be announced.

 
 
Main Stage
1:35 PM - 1:55 PM
Thought Leadership Keynote

Session details to be announced.

 
 
Main Stage
2:25 PM - 2:45 PM
Miami: Web3’s Home Base

In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in bitcoin — the city is at the cutting edge of this revolution. 

In this session, hear from Jesse Kirshbaum, Jesse Kirshbaum, CEO of NUE Agency and Editor in Chief Editor of the monthly Adweek column, Beats, Bytes, and Brands, Avery Akkineni, President of VaynerNFT, and Magdalena Kala, Consumer Web3 Investor, as the explore the paramount shift that's taking place in Miami's culture and how they’re adapting their businesses in the space. You’ll walk away understanding the many opportunities Web3 presents from how we work, live, socialize, play and transact in both the physical and emerging worlds. 

Avery Akkineni Jesse Kirshbaum Magdalena Kala
Avery Akkineni - Vayner3
Jesse Kirshbaum - Beats & Bytes
Magdalena Kala - Double Down
Main Stage
2:50 PM - 3:10 PM
The Metaverse Isn't Real

In a recent Pew Research Study, 54% of experts interviewed said that they 'expect by 2040 the metaverse will be a much-more- refined and truly fully-immersive, well-functioning aspect of daily life for a half billion or more people globally.' To break that down, in almost 20 years, only half of business leaders believe The Metaverse will be a full multi-sensorial experience for a little over 6% of the world's population. Yet over $3Billion dollars of venture funding has entered Metaverse and web3 gaming 'projects' since mid-April alone. So what really is all the hype about?

Hear from CoinDesk's web3 lead and head of CoinDesk Studios, Sam Ewen, as he breaks down how much of the Metaverse is still yet to be built, why mixed and augmented reality will far exceed fully immersive experiences, how web3 will play a key role in this evolution and why digital twinning and pseudonymous identity are the future of brand and community experiences both online and IRL.

Sam Ewen
Sam Ewen - CoinDesk
Main Stage
3:15 PM - 3:35 PM
How Web3 and the Creator Economy are Redefining the Consumer Experience

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. Number aside, brands face an important inflection point where culture is originating from the ground up, creators have an increasing amount of power, and it is instrumental to be where your consumers are — the main playgrounds today centering around web3 and the metaverse.  
 
Join Pepsi’s Chief Marketing Officer, Todd Kaplan as he explores the company’s recent plays in the NFT space including Pepsi’s “Mic Drop Genesis NFT Collection” and “Strength of a Woman” drops earlier this year, educational insights for navigating the evolving creator economy, and actionable tips for maintaining relevance and authenticity as we enter the next era of the Internet. 

Todd Kaplan
Todd Kaplan - PepsiCo
Main Stage
4:15 PM - 5:15 PM
Reception
 
 
 
Main Stage

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