Opening remarks and a look at the event.

As Chief Digital and Commercial Officer at Unilever, Conny Braams’ day-to-day is no small feat. She is responsible for the end-to-end digital transformation, marketing and customer development on a worldwide scale to maximize opportunities for brand growth. With her expertise in media, entertainment and commerce, she is committed to making Unilever future-fit by blurring the lines between marketing and sales to explore the many new opportunities this offers. Specifically, Conny is responsible for making the call on where internal and external digital and creative investments should be directed, to help ensure the many parts of the organization are aligned and working in synergy to create excellent consumer and customer experiences.

Explore with Conny how organizations can unlock tremendous value and potential to ensure sustainable and measurable business growth.

Great content is imperative to drive, demand, sales, and loyalty, but creating great content at the scale needed today is hard. The past decade has seen growing demand for content and average daily digital consumption rates are hitting seven hours, driven by high-volume social media channels like Facebook, Instagram, and TikTok. Content has never been more critical to marketers, making it essential for brand teams to find new creative and smart ways to meet the demand.

This session will cover key building blocks to create a resilient content supply chain that scales with your business and enables you to hit your content targets while operating across devices and locations. Tune in to hear how brands can balance their current content marketing efforts to deliver recession-proof, higher converting, and more engaging customer experience.

As the streaming sector reaches a new stage and the world’s biggest media companies vie for attention on their platforms, we discuss what to expect from some of the platforms in terms of their advertising and content offers in the short term.  

Join Mike Shaw of Roku and Frank Litewka of RTL AdAlliance as they offer insights into what they think audiences can expect from their own services and the sector trends overall as the battle for audience’ viewing attention and loyalty intensifies.  

70% of consumers Meta surveyed in Europe had chosen to purchase a sustainable product over a non-sustainable alternative in the past 6 months. In this session, Meta will explore the topic of Business Sustainability and how creators can drive green transformation through their platforms. Advertisers have the power to sway people and businesses to change their behaviour, a power which is essential to making a more sustainable world. Collaborating with creators can unlock meaningful connections, experimental creativity and entrepreneurial growth.

There is evident anxiety and pause when it comes to mentioning the recession. After an exhausting few years of uncertainty, the job market is set to continue to experience upheaval and unpredictability. However, we hope this session can ease any hint of nervousness when it comes to your role within your organization – whether that is brand, digital or marketing-based.  

Learn more about what the next few months might see in terms of recruiting in the marketing sector and what that might mean for you and your company, specifically within your hiring, brand and marketing efforts. Jack Kennedy, U.K. Economist at Indeed, will offer insights from the recruitment giant on what it has seen around the marketing and creative sector and what the expectations are for 2023.

Gen Z is quickly becoming a key piece of the consumer puzzle, as it matures and its spending power grows rapidly. But today, these audiences have shifted their attention and trust away from publishers towards people, aspiration to belonging, and exclusive to inclusive. So how can brands reach this key audience? The simple answer, the Creator Economy. In this session, Emma Harman, Chief Client Officer, Whalar and a panel of creators provide a guide to the Creator Economy, exploring the value of brands mobilising creators, culture, and commerce to engage communities and consumers at scale. 

Struggling to produce enough content to meet consumer demand? You’re not alone. All e-commerce marketers are facing the same problem—creating enough quality content. Rather than constantly feeding the content beast, you can shift your marketing strategy from content creation to content collection, curation, and distribution and gain economies of scale.

Join us for a content supply chain masterclass with Doug Straton, Chief Customer Evangelist at Bazaarvoice, and Emmanuel Gerbier, Senior Director, Client Success, Bazaarvoice to learn how to activate and leverage a content supply chain to fuel e-commerce growth. In this masterclass, you’ll learn why marketing efficiency is so critical in times of economic uncertainty, how some of the world’s leading brands are leveraging user-generated content and more.

The Internet is quickly shifting from a data-guzzling model dominated by Big Tech to one that respects user privacy. This new version of the Internet, Web3, presents some unique challenges and opportunities for advertisers—because the ad model of the future is built on trust, consent, and community. Join Brave in this session to learn the ins and outs of Web3 and how you can connect with privacy-conscious audiences on their terms.

When a brand reaches multiple markets, cultures, or languages, it runs the risk of getting watered down, becoming vanilla, or – worst case – become unrecognisable. But there are ways to stay authentic while localizing your global brand. But how? Let’s find out. 

It seems we always base an advertisement’s level of impact on the way it makes us feel, even the way it made us laugh, or at least we used to, however according to Kantar research the use of comedy in ads has continued to diminish year-on-year for the last decade while proving to be the most effective form of creative communications. 

Hear from Dom Boyd, Managing Director at Kantar on those findings and hear a discussion involving both Genevieve Hole, Business Director, VCCP on behalf of Cadbury and Chris Goddard, Global Marketing Director, Johnnie Walker on how they have developed recent campaigns internationally while navigating the ever-shifting responses to advertising and remaining loyal to their organization’s backbone.  

Given the growing interest in greenwashing and the unfortunate simultaneous growth in ‘green-hushing,’ employees and consumers are expecting companies to address and call attention to sustainable and ethical efforts. Deborah Darlington of The Co-operative Bank and David Hayman of Make My Money Matter will discuss with Adweek whether current brand guidelines are doing enough to address green-hushing in order to prevent customers from being misled on the topic of sustainability, and what we can do to allow this topic to not be so intimidating and misunderstood.

The gaming industry never seems to slow down. With its profitability, loyal fan base and attractive marketing campaigns, the industry continues to thrive. However, there's still opportunities to revolutionize what we think we know to be the roots of the business.

Sony Interactive's VP of Global Marketing, Isabelle Tomatis, works closely on the PlayStation Brand, Hardware and Peripherals. Her hope is to transform the business from a playful retreat into something more sophisticated and well-rounded. Hear from Isabelle on how gaming is transforming the entertainment genre and how innovation, creativity and adaptability lead to digital and brand growth.

For its Christmas campaign, Asda has brought back arguably Will Ferrell’s most beloved character - Buddy the Elf. Hear how the character was brought back to life in what is already proving to be the most popular campaign of this festive season.

Thank you for joining!