At Convergent TV 2023, industry experts will share their strategies for upfront season with a focus on how to adjust your media planning priorities for economic uncertainty. New topics this year include diversification in ecommerce and the growth of CTV and the creator economy.

10:00 AM - 10:05 AM
 
 
 
Jason Lynch
10:00 AM - 10:05 AM
10:05 AM - 10:25 AM
Main Stage
 
Inside Look at Disney's 2023 Upfront
Rita Ferro Jason Lynch
10:05 AM - 10:25 AM
10:30 AM - 10:50 AM
Main Stage
 
Building an Optimal Experience for Marketers and Viewers
Alysha Dino Abbie Reichner
10:30 AM - 10:50 AM
10:55 AM - 11:15 AM
Main Stage
 
How AMC is Managing Linear and Streaming Platforms
Dan McDermott Bill Bradley
10:55 AM - 11:15 AM
11:20 AM - 11:35 AM
 
 
Driving Consumer Engagement through Shorts Advertising
Shenan Reed Jenny Rooney
11:20 AM - 11:35 AM
11:40 AM - 12:00 PM
 
 
The Shift from Digitally Native to CTV
Monica Cepak Kendra Prasad Jenny Rooney
11:40 AM - 12:00 PM
12:05 PM - 12:15 PM
 
 
Exploring Shorts Explosion and Monetization in CTV
Nicky Rettke
12:05 PM - 12:15 PM
12:20 PM - 1:20 PM
 
 
 
 
12:20 PM - 1:20 PM
1:25 PM - 1:55 PM
Workshop
 
How to Make Every Media Dollar Count
Neala Brown
1:25 PM - 1:55 PM
Workshop
 
Reaching Today’s Audience Requires More Flexibility Than Ever Before
Dallas Lawrence
1:25 PM - 1:55 PM
2:05 PM - 2:25 PM
Main Stage
 
​​​​​​​How Brands Activate in Cross-Screen Environments
Paul Alfieri Jenny Rooney
2:05 PM - 2:25 PM
2:30 PM - 2:50 PM
Main Stage
 
Moving Franchises and Brands into New Platforms
Andy Cohen Jason Lynch
2:30 PM - 2:50 PM
2:55 PM - 3:15 PM
Main Stage
 
Explore the Evolution of Measurement in CTV
Jodie McAfee Mollie Cahillane
2:55 PM - 3:15 PM
3:20 PM - 3:25 PM
 
 
 
 
3:20 PM - 3:25 PM
3:40 PM - 4:00 PM
Main Stage
 
Scaling and Automating Converged Workflows for TV and Digital Advertising
Ben Tatta Dan Aversano
3:40 PM - 4:00 PM
4:05 PM - 4:25 PM
Main Stage
 
Fueling Marketing Strategies through Consumer Data-Driven Insights
Jennifer Storms Mollie Cahillane
4:05 PM - 4:25 PM
4:30 PM - 4:35 PM
 
 
 
Mollie Cahillane
4:30 PM - 4:35 PM
4:45 PM - 5:45 PM
 
 
 
 
4:45 PM - 5:45 PM
10:00 AM - 10:05 AM
 
 
 
Bill Bradley
10:00 AM - 10:05 AM
10:05 AM - 10:25 AM
Main Stage
 
Inside Look into this Years Negotiations
John Halley Bill Bradley
10:05 AM - 10:25 AM
10:30 AM - 10:50 AM
Main Stage
 
Why Creative Ads Inspire Conversion
Mark Douglas Jenny Rooney
10:30 AM - 10:50 AM
10:55 AM - 11:15 AM
Main Stage
 
How a TV Host Leverages Her Brand Beyond the Medium
Gayle King Jason Lynch
10:55 AM - 11:15 AM
11:20 AM - 11:35 AM
 
 
How to Inspire Brand Loyalty through Authentic Partnerships
Jill Abbott Jason Lynch
11:20 AM - 11:35 AM
11:40 AM - 12:00 PM
 
 
Shortening First Impression and Transaction on CTV
Ashley Parrish Jill Martin Jason Lynch
11:40 AM - 12:00 PM
12:05 PM - 12:15 PM
 
 
The Future of ECommerce Diversification
Candi Carter
12:05 PM - 12:15 PM
12:20 PM - 1:20 PM
 
 
 
 
12:20 PM - 1:20 PM
1:25 PM - 1:45 PM
 
 
 
Beth Anderson Mollie Cahillane
1:25 PM - 1:45 PM
1:50 PM - 2:10 PM
Main Stage
 
Exploring TV Reach Outside the Home
Ryan Spicer Jenny Rooney
1:50 PM - 2:10 PM
2:15 PM - 2:35 PM
Main Stage
 
Prioritizing DEI in the CTV Space
Lisa Torres Fernando Romero Sheereen Miller-Russell Bill Bradley
2:15 PM - 2:35 PM
2:40 PM - 2:55 PM
 
 
 
 
2:40 PM - 2:55 PM
3:00 PM - 3:20 PM
Main Stage
 
Amplifying Brand Ad Spend and Creating Incremental Revenue for Networks Through VPP
Roy Taylor Jenny Rooney
3:00 PM - 3:20 PM
3:25 PM - 3:45 PM
Main Stage
 
The Evolution of Marketing in the Streaming Space
Patrizio “Pato” Spagnoletto Mollie Cahillane
3:25 PM - 3:45 PM
3:50 PM - 3:55 PM
 
 
 
Mollie Cahillane
3:50 PM - 3:55 PM