Opening Remarks | 10:00 AM - 10:05 AM | |||||
Upfront Preview with Disney’s Rita Ferro | 10:05 AM - 10:25 AM | Rita Ferro - Disney Media & Entertainment Distribution | ![]() | Main Stage | Inside Look at Disney's 2023 Upfront | |
Main Stage Session | 10:30 AM - 10:50 AM | Main Stage | Details to be announced. | |||
Main Stage Session | 10:55 AM - 11:15 AM | Spotlight | Details to be announced. | |||
Advertising as a Service: Fostering Community with Meaningful Messaging | 11:20 AM - 11:35 AM | Shenan Reed - L'Oréal USA | ![]() | Spotlight | Driving Consumer Engagement through Shorts Advertising | |
From Shorts to Streaming: YouTube's Multi-format Explosion | 11:35 AM - 11:45 AM | Nicky Rettke - YouTube Ads | ![]() | Spotlight | Exploring Shorts Explosion and Monetization in CTV | |
Main Stage Session | 11:45 AM - 12:05 PM | Main Stage | Details to be announced. | |||
Lunch | 12:10 PM - 1:00 PM | |||||
In-Person Workshop | 1:00 PM - 1:30 PM | Workshop | Details to be announced. | |||
In-Person Workshop | 1:00 PM - 1:30 PM | Workshop | Details to be announced. | |||
In-Person Workshop | 1:40 PM - 2:10 PM | Workshop | Details to be announced. | |||
In-Person Workshop | 1:40 PM - 2:10 PM | Workshop | Details to be announced. | |||
Networking Break | 2:10 PM - 2:25 PM | |||||
Getting REAL with Andy Cohen | 2:30 PM - 2:50 PM | Andy Cohen - Bravo | ![]() | Main Stage | Moving Franchises and Brands into New Platforms | |
Main Stage Session | 2:55 PM - 3:15 PM | Main Stage | Details to be announced. | |||
Main Stage Session | 3:20 PM - 3:40 PM | Main Stage | Details to be announced. | |||
Level Up Your Sports Marketing Strategy With Consumer Data | 3:45 PM - 4:05 PM | Jennifer Storms - NBCUniversal Television and Streaming | ![]() | Main Stage | Fueling Marketing Strategies through Consumer Data-Driven Insights | |
Closing Remarks | 4:10 PM - 4:15 PM |
Opening Remarks | 10:00 AM - 10:05 AM | |||||
Main Stage Session | 10:05 AM - 10:25 AM | Main Stage | Details to be announced. | |||
Main Stage Session | 10:30 AM - 10:50 AM | Main Stage | Details to be announced. | |||
Main Stage Session | 10:55 AM - 11:15 AM | Main Stage | Details to be announced. | |||
Connecting to Consumers and Building Relatable Content | 11:20 AM - 11:35 AM | Jill Abbott - Vital Protiens | ![]() | Spotlight | How to Inspire Brand Loyalty through Authentic Partnerships | |
Why Media Companies Should Integrate Ecommerce Strategies | 11:35 AM - 11:45 AM | Candi Carter - Knocking | ![]() | Spotlight | The Future of ECommerce Diversification | |
Unparalleled Commerce Experiences with NBCU News Group’s Ashley Parrish and Jill Martin | 11:45 AM - 12:05 PM | Ashley Parrish - NBCUniversal News Group Jill Martin | ![]() ![]() | Spotlight | Shortening First impression and Transaction on CTV | |
Lunch | 12:10 PM - 1:00 PM | |||||
Live Workshop | 1:00 PM - 1:30 PM | Workshop | Details to be announced | |||
Live Workshop | 1:00 PM - 1:30 PM | Workshop | Details to be announced. | |||
Live Workshop | 1:35 PM - 2:05 PM | Workshop | Details to be announced | |||
Live Workshop | 1:35 PM - 2:05 PM | Workshop | Details to be announced | |||
Networking Break | 2:05 PM - 2:20 PM | |||||
Delivering on Diversity Initiatives | 2:30 PM - 2:50 PM | Lisa Torres - Publicis Media | ![]() | Main Stage | Prioritizing DEI in the CTV Space | |
Main Stage Session | 2:55 PM - 3:15 PM | Main Stage | Details to be announced. | |||
Main Stage Session | 3:20 PM - 3:40 PM | Main Stage | Details to be announced. | |||
Marketing in the Next Era of Streaming at WBD | 3:45 PM - 4:05 PM | Patrizio “Pato” Spagnoletto - Warner Bros Discovery | ![]() | Main Stage | The Evolution of Marketing in the Streaming Space | |
Closing Remarks | 4:10 PM - 4:15 PM |