Embrace innovation and agility as we return to "normal"
Retailers are putting their lessons on agility and embracing innovation to good use. Strategies leveraging chat, voice, the metaverse and immersive shopping experiences on social are taking shape. Hear from marketers, creators, media and tech execs on building the customer journey from end to end.
Join us for Commerce Week, where leaders in the retail space will share their insight into the latest trends as well as a peek at the marketplace of tomorrow.
Lorraine Barber Millers
Chief Marketing Officer
Vice President, ECommerce and Omni Customer Growth
Chief Operating Officer
President of Retail Products and Chief Customer Officer
Rent the Runway
Senior Vice President, Brand Marketing
Chief Experience Officer
Chief Marketing Officer & Senior Vice President of Merchandising
CEO & Co-Founder
Neiman Marcus Group
Chief Product & Technology Officer
Senior Vice President, Chief Marketing Officer
Vice President, Brand Marketing
Chief Marketing Officer
Founder & CEO
Chief Revenue Officer
Vice President of Marketing and Communications
Head of Collaborations & Experiential
Access up-to-the-minute retail marketing insights and unrivaled networking with high-level brand executives at Commerce Week, July 26–28. Choose from live in-person and virtual pass options. See what’s included in each, below.
Live All Access Pass
rate expires June 7
- Main Stage Sessions: Three days of Main Stage content
- Workshops: Live and on-demand access to interactive, classroom-style sessions that provide helpful solutions to organizational challenges
- Masterclasses: Live and on-demand access to Masterclass sessions
- One month of on-demand access following the event
- Unlimited virtual access to all session content live and on-demand for 1 year
What’s New and Next for Managing Customer Relationships
By 2025, it is anticipated that 80 percent of retail engagement will be virtual. The marketing experience is quickly evolving, and as a result productivity, adaptation and growth remain top priorities.
Hear from brand leaders on their thoughts on how their learnings this year correlate to their overall commerce predictions. The discussions will focus on consumer behavior, retaining customer satisfaction and balancing the need to stay true to the brand’s DNA all while driving growth.
Engaging Consumers Online and IRL
While the rapid acceleration of technology solutions and platforms for retail are making the online shopping experience more sufficient, personable and enjoyable, brick-and-mortar strategies are sustaining. Marketers aren't giving up on physical stores just yet, especially given the consumer demand for them, particularly millennials and Gen Z.
Hear from brand leaders on how they are balancing their relationships with customers online and offline. Topics include everything from physical store strategies to chatbots, social commerce and web3.
How to Embrace a Purpose-Driven Strategy and Staying True to the Brand’s DNA
With social justice, geopolitical instability, climate change and a pandemic to boot, getting purpose-driven marketing just right and being impactful is top of mind for retailers.
Join Adweek as we hear from retail leaders about the challenges and opportunities surrounding a purpose-driven marketing mission.