Registration 4th floor.
Breakfast 9th floor. 

Welcoming remarks and a look at the event.

President and Chief Customer Officer of NM, David Goubert is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online and remote selling experiences. Join Goubert as he discusses NM’s Integrated Luxury Retail strategy, how the organization is investing in the remote and high-tech retail experience, and how leveraging tech is allowing NMG to build long-term customer relationships – a key component to the Company’s successful growth roadmap.

What do environmentally conscious lumber, ENERGY STAR certified washers & dryers, top quality paint & stains - that you need to enhance your home lifestyle have in common? They’re all being introduced and made available to shoppers through online and offline ads that inspire and match creative DIYers and pros to the global and niche retailers who can bring their home lifestyle dreams to life.

In this new retail era, shoppers have access to home lifestyle experiences beyond traditional brick & mortar — as leaders like Lowe’s One Roof Media and Criteo empower them to transform the deluge of data that surrounds modern shoppers into unparalleled omnichannel experiences and sales.
 

Join this session with Criteo’s Sherry Smith and Lowe’s One Roof Media Network’s Abi Subramanian to discover:

• What this new era of home lifestyle makes possible for today’s brands
• How Lowe’s and Criteo have partnered to help brands transform a sea of data into incredible omnichannel shopping and commerce experiences and outcomes
• What types of results brands have already achieved as they tap the power of home lifestyle media to drive success
• What retail media channels and strategies are working now and what innovations are on the horizon

Physical retail is an extension of Wayfair’s mission to transform how people shop for their homes. With the opening of the brand’s first, full-service brick and mortar retail store in 2019, and this year the first-ever AllModern and Joss & Main retail stores, the company is setting new standards of what the industry defines as an omnichannel shopping experience and how marketers can create more consumer touchpoints IRL. Hear from Bob Sherwin, CMO of Wayfair, as he answers the “why now?” including what was the feedback that drove the timing, what were the steppingstones, and what were the ingredients to now have the brand focus on physical retail stores. Bob will discuss the journey from online to physical stores, and how the stores will complement the customer journey and usher the brand into a new, exciting chapter.

The evolving privacy landscape has had a huge impact on performance marketing — marketers needed to quickly adapt to having less data available at their fingertips, and make use of the data that they do have. But little has been discussed how exactly marketers should collect and leverage their zero-party data.

In this session, join Harriet Durnford-Smith, CMO at Adverity, and Ranjan Roy, VP of Strategy at Adore Me, where they discuss tangible examples of how Adore Me is using zero-party data retrospectively but also merging it with other data points across the business to anticipate future behavior

This workshop will be streamed live and can be watched here.

Through more than eight years of partnership, Criteo and Jewelry Television (JTV) have combined emerging acquisition strategies with robust data measurement and multi-touch attribution methodologies to drive better business decisions and successfully reach new audiences across the digital landscape. Join Criteo’s Executive Managing Director, AMER, Rory Mitchell as he sits down with Ryan McClurkin, Chief Analytics Officer from JTV, as they discuss color, cut, clarity, and the future of commerce media. 

This workshop will be streamed live and can be watched here.

Media advertising is entering a new golden age. With daily sales feeds from retailers, agencies are positioned to boost brand performance by reaching shoppers in the right places at the right time. Deep first-party datasets are predicting which households will drive sales and reduce ad waste. Join Kroger Precision Marketing and Publicis Agency, Performics as they discuss how grocery data is helping brands and agencies unlock attributable sales.

This workshop will be streamed live and can be watched here.

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, brands need to calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. From product launches to always-on and seasonal campaigns, understanding what product is on shelf in a specific location has tremendous impact on marketing efficacy and reducing waste. In this session, we will explore how marketers can finally tap into shelf-level product availability data in order to get more granular with media and messaging - from programmatic, search, social and connected TV.

This masterclass will be streamed live and can be watched here.

As we head towards the Metaverse, the way people connect with businesses on their shopping journey will become more multidimensional. Beyond in-store and online, hybrid new creative opportunities like virtual try-ons via augmented reality, interactive shopping on social media via live video, and virtual stores powered by blockchain technology may become key customer touch points. The most successful marketers today are experimenting with new formats and integrating these experiences across channels to learn how to foster ongoing relationships in more immersive digital environments. This session will feature a look at how businesses are building more multidimensional commerce experience and will include a conversation with brands actively building and testing in this space.

This masterclass will be streamed live and can be watched here.

To win the hearts and minds of today’s shoppers, brands and retailers must engage with real voices, in real terms, in real time. Supercharging your commerce strategies through the power of authentic consumer and brand voices is top of mind and essential for success in a digital era where the lines between IRL and virtual continue to blur.

In this session, join Justin Thomas-Copeland, CEO at DDB, Andrea Steele, Head of Digital Marketing and Operations at The Hershey Company, and Zarina L Stanford, CMO at Bazaarvoice as they offer their unique perspectives on building a consumer-first mindset across your organization, and actionable tips for inspiring, engage, convert, and earning customers for life, and the growth and ROI you can expect to achieve.

Retailers and CG brands alike are looking to elevate experiential shopping, creating an immersive experience that blends the virtual and physical worlds to keep today’s consumers engaged and interested. Pacsun is no exception making several advances within the virtual realm in the past year, launching a dedicated experience on Roblox with PACWORLD, being the first fashion retailer to accept cryptocurrency, debuting NFTs, and securing its first plot of land in The Sandbox, a game in the metaverse. More recently, Pacsun embarked on another first for the brand by joining ComplexLand 3.0 in its third annual metaverse event this past May.

Join Brie Olson, President of Pacun and business partner Neil Wright, Head of Collaborations & Experiential at Complex Networks on what it means to be an early leader in the metaverse commerce space, and what digital gaming and NFTs mean to their larger online presence and overall profitability.

Uncommon Goods is a certified B-Corp based in Brooklyn. Their online marketplace connects makers and their creations with shoppers looking for truly unique goods. The brand leans into the engaging and personalized nature of SMS to connect with customers who support their brand mission. Through two-way conversations, they help shoppers discover products they’ll love. This session will explore how Uncommon Goods expresses their brand voice through SMS, and the role of conversational commerce in retail, now and in the future.

The pandemic didn’t just accelerate ecommerce—it fundamentally changed the way consumers treat brick-and-mortar. In fact, with rising gas prices and inflation, the only constant in today’s shopper landscape is change. So how do brands adapt? How do marketers engage and leverage the new customer journey? And what’s the role of retail media networks in all of this? Hear from leaders at Unilever and Mindshare on how to create a truly connected omnichannel experience for consumers.

The buyer journey continues to become increasingly varied and complex, making it more difficult for brands to connect with consumers and establish brand loyalty. In this session, join ChannelAdvisor Vice President of Product Management Steve Frechette to learn about the key consumer touch points and the most effective ways to reinforce your brand's messaging at each step from discovery to fulfillment.

The way consumers shop and purchase goods online is rapidly shifting and evolving, with the latest mainstream trend of buy now, pay later (BNPL) taking the industry by storm. According to FIS Worldpay, BNPL is expected to represent over 9% of U.S. e-comm transaction volume (nearly $180B) by 2025 – driven primarily by millennials and Gen Z.

Hear from Erika White, VP of Marketing and Communications at Affirm, on how consumer expectations have shifted and how this new way of paying is influencing their buying behavior, both online and in-store.

Thank you for joining!

One-to-one Partner/Elite VIP networking meetings to take place during the reception. Cocktails will be served.

Opening remarks and a look at the event.

The Clorox Company champions their customers to be well, safe and thrive every single day. Guided by their values, the company is continuing to innovate through the development of wellness brands and enhancements in customer experience, both online and in person.

Vivian Chang, Head of DTC Practice at Clorox, will kick off day three of Commerce Week by sharing the best tools and tricks for generating a meaningful and lasting business-to-consumer relationship while staying true to the retail brand’s beloved legacy.

Over the last three years, digital transformation has accelerated the retail ecosystem's sophistication. As omnichannel retailers leaned into technology solutions to advance their ecommerce capabilities, it has leveled the ecommerce playing field. This demands ecommerce experiences to deliver more innovative consumer experiences to deliver on business goals. This discussion will address how to interpret ecommerce trends today to build resilience for tomorrow.

Although in different sectors, REI and Philips are highly praised for their commitment to people and the planet—from advancing sustainable business practices to embracing diversity, equity and inclusion.

Join Adweek alongside Vivienne Long, SVP and Chief Marketing Officer, REI, and Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer, Philips as they discuss the importance of brand purpose when engaging with consumers, customers and employees.

With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Everything is pointing to first-party data as the answer for creating more personalized experiences. We’re going to discuss how you can use first-party data, as well as a new strategy called self-attested personalization, to foster deep customer relationships with new communities.

This workshop will be streamed live and can be watched here.

Influencer marketing is no longer a single tactic sitting in one portion of a brands marketing funnel. It will continue to be a multi-layered strategy comprised of strategic audience targeting, an understanding of the market and testing into the channels. Learn from the influencer marketing industry leader, LTK, about the emergence of a new media for consumers; industry trends and benchmarks; and marketing tactics all brands need to incorporate in their 2H 2022 and 2023 strategy.  

This workshop will be streamed live and can be watched here.

Commerce has been evolving since 6000 BC with the introduction of the barter system to today’s live shopping innovation at our fingertips. While innovation marches on, today's B2C brands need to focus on what works today as what the near-term future holds when considering immersive experiences and livestream video commerce as revenue strategy.

Join this workshop to learn the do’s and don’ts of live video shopping from a leading pioneer in live commerce, Andre Hordagoda Co-Founder and General Manager of Emplifi's Live Commerce division (formerly Go Instore).  

Andre will share practical learnings and examples based over a decade in live commerce technology and implementation experience. Come to this session to learn how to close the in-store, online and social media shopping gap as well as understand the important differences in live commerce workflows and technologies.

This workshop will be streamed live and can be watched here.

The purchase journey is no longer linear as consumers are adapting to a “hybrid” way of shopping. For example, while consumers are going back to shop in-store, they may also be researching online. With more choices than ever before, it’s important to place your products where consumers are searching, like retailer sites.Hear from top advertisers and ad tech companies as they share insights into how brands can stay top of mind with consumers, whether they are looking at a physical or digital aisle, using retail media search like sponsored product ads.

With the rise of purpose-driven marketing, it’s more critical than ever for brands to be authentic and consistent. Through their inclusive product, atypical models and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Each year, the brand famously conducts a study with the aim of better understanding its progress and how the company can meaningfully contribute to the cultural conversation.

Join Meera Bhatia, COO of Fabletics, as she shares lessons from her leadership journey, tips for cultivating authenticity and why it remains key to ‘walk the talk’ when it comes to successful purpose-driven marketing.

Inflation and a number of other disruptors are impacting your customers on a daily basis. A deep knowledge of purchase behavior is more critical than ever to a brand’s growth. Hear from Elisabeth Rommel, General Manager NA & EU Advertising at eBay Ads as she breaks down buyer trends across key categories, audiences, and what brands need to prioritize to build meaningful relationships with their customers. Walk away with insights to help inform your marketplace and advertising strategies, grow your business and drive sales.

Since its humble beginnings as a hot dog cart in New York City’s Madison Square Park, doing good was deeply rooted in the Shake Shack story. Now a global business and fast-casual phenomenon, this powerful mission, “Stand for Something Good,” remains a core part of the brand’s DNA and has been expanded to include sourcing premium ingredients from like-minded partners, designing Shacks responsibly and supporting communities through donations, events and volunteering.

Hear from Mike McGarry, VP of Brand Marketing at Shake Shack, on how the corporation has remained loyal to their purpose-driven program, considering the brand’s increasing popularity and visibility over the last two decades.

Executives from an agency, retailer, sales, and brand walk into a conference room...

Although it sounds like the setup to a bad joke, the reality is this scenario probably doesn’t happen often, if at all. But it should.

In this session, hear from industry executives including Jill Smith (Vice President, Kroger Precision Marketing), Sue Toy (Vice President, Retail Commerce Leadership, Tyson Foods), and Victor Lee (President, AUC) as they discuss their varied perspectives, feeding off of each other’s insights to explore what’s affecting their businesses today and tomorrow. No buzz words, just real, honest conversations -- what keeps them up at night, what creates the biggest disconnect in their marketing practice, and what they each believe is the next big thing in commerce. Walk away with an understanding of how brands, retailers and agencies can partner for a common goal, how to budget strategically, and where to draw the line between too much versus too little data.

New apparel production is a leading contributor to global warming and pollution, requiring as much as a thousand gallons of water to make a single item. Buying second-hand reduces the environmental impact of clothing by 75 percent. Enter Thrilling, a platform launched in November 2018 for second-hand and vintage boutiques with the goal of making shopping more exciting, modern and above all, accessible.

In this session, Thrilling’s CEO and Co-founder, Shilla Kim-Parker will explore why it is important at the industry level to promote eco-friendly clothing, to understand e-commerce versus wholesale, and why shopping vintage should become a more familiar part of anyone’s shopping experience.

The sustainability movement in fashion is still in its early stages, but more brands and retailers are increasingly leaning into and promoting sustainability through their efforts. Rent the Runway is no stranger to this trend and has evolved as a leader in the space, setting new standards for sustainable fashion. Among the company’s most distinguishing commitments, announced this past March, is its goal to displace the need for production of half a million garments by the end of fiscal year 2026, a continuation of its work to address rampant overproduction and waste in fashion.

Join Jess Burns, SVP of Brand Building, on why she and the larger team prioritize these purpose-driven ideas and what it means for their overall brand accountability and goals.

Thank you for joining!