A seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world. 
 

Melding brand storytelling and sales has never been more important, and new technologies—looking at you, AI—enable that in dynamic new ways.
 

At Commerceweek, we’ll explore the internal skills, capabilities and investment necessary now to deliver the best brand commerce experiences across a digital ecosystem, as well as the role of creativity—in all of its definitions—in selling effectively and consistently, tapping into consumer and customer proclivities and priorities through powerful data analytics.

@ADWEEK

#COMMERCEWEEK

THE 2024 COMMERCEWEEK SPEAKER LINEUP

See the Full 2024 Lineup

Andrew Mok
Chief Marketing Officer
Turo

Alyssa Hook
Chief Revenue Officer
GroundTruth

Camilla Cho
Senior Vice President, eCommerce
Vox Media

Marni Levine
Head of TikTok Shop US Operations, SMB
TikTok

Evan Moore
Senior Vice President, Commerce Partnerships, NBCUniversal Advertising and Partnerships
NBCUniversal

Dametra Johnson-Marletti
Corporate Vice President, Digital Gaming
Microsoft

Gayle Tait
Chief Executive Officer
Trove

Ayo Jimoh
Senior Vice President, Product
Fetch

John Agahyan
Founder and Chief Executive Officer
emcee

Ivan Dashkov
Head of Emerging Technology and Media
Puma

Matt Rodbard
Editor in Chief
TASTE

Stacy Taffet
Senior Vice President, Marketing
PepsiCo Beverages North America

Risa Crandall
Senior Vice President, CPG and BevAlc Strategy and Sales
Aki Technologies, the Media Division of Inmar Intelligence

Jay Picconatto
Vice President, Advanced Marketing Solutions
General Mills

Yuni Baker-Saito
Chief Executive Officer and Co-Founder
Chicory

Dipanjan Chatterjee
Vice President and Principal Analyst
Forrester Research

Sarah Henry
Vice President, Head of Content, Influencer, and Commerce
Walmart

Todd Corley
Senior Vice President, Inclusion, Sustainability & Community
Carhartt

Matt Collins
Director, Product Marketing
MNTN

Michael Della Penna
Chief Strategy Officer
InMarket

Joey Petracca
Chief Operating Officer and Co-Founder
Chicory

Michelle Weiskittel
Head of Media, Creative and Operations
Albertsons Media Collective

Devrie DeMarco
Managing Director
MediaLink

Stephanie McHale
Vice President, CPG and Retail Partnerships
Shopkick by Trax

Aditya Madiraju
Digital Creator
@adityamadiraju

Ed East
Founder and Global Chief Executive Officer
Billion Dollar Boy

Amanda Bopp
Vice President, North America Marketing & E-Commerce
Kate Spade

Leonard Brody
Co-Founder and Executive Chairman
Caravan

Kofi Amoo-Gottfried
CMO
DoorDash

Barbra Sainsurin
Executive Director, Brand and Digital Marketing
Anthropologie

Leah Wise
Senior Shopper Marketing Manager
Unilever

Nneka Ude
Vice President Strategy Director
Arc Worldwide

Kara Brothers
President
Starface World

Emily Sundberg
Writer and Director

Cole Mason
Co-Founder and Chief Executive Officer
Pearpop

Megan Cameron
Senior Vice President, Retail Media Practice Lead, New Stream Media
dentsu

Ben Felix
Chief Marketing Officer
Stackline

Marci Raible
Vice President, Integrated Marketing
Campbell Soup Company

Steve McGowan
Regional Vice President, Omni Shopper Activation and Strategic Partnerships
Mondelēz

Alex Frias
Head of Integrated Marketing
Wayfair

Marie-Laure De Veyt
Retail Influencer & Innovation Marketing Lead
Microsoft

Rachel Weiss
Vice President
L'Oreal BOLD Ventures

Paul Hiebert
Deputy Editor
Adweek

Dawn Ostroff
Board of Directors
Mattel and Paramount

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Please take a moment to review eligibility criteria for the Commerceweek pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us here and we will be happy to assist you in selecting the correct pass type.

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Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).

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You are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 3 attendees per company. Limited capacity. 

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Single Pass

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Key Takeaways

The Key to Delightful Commerce Experiences

It’s no secret that delivering seamless, frictionless, personalized commerce experiences is essential to driving sales, but the how can be a little more challenging to dissect. At Commerceweek, we’ll gather leaders in the commerce space to dig into how you can build smooth, efficient and effective commerce environments that keep your customers coming back, time and time again.

Commerce <> Brand

Commerce encompasses so many touchpoints with your customers and audiences, and when harnessed properly, it can be a powerful tool to driving customer engagement and brand. At Commerceweek, we’ll explore how you can use the latest commerce advancements to power customer growth, engagement and your brand.

Where’s Your Dollar Going?

An already complex, constantly evolving factor, consumer spending only becomes increasingly volatile in an uncertain economy. Join industry expects as we break down the latest trends, what to expect in the coming months. You’ll leave with insights on the where, why and how customers are spending, and what they mean for you, and how to apply these insights for your brand.

So Many Media Channels, So Many Best Practices

OOH, digital, in-store, in-game, social media, connected TV, and beyond, with so many channels it can be challenging to determine which to use, when, and how to connect the dots in omnichannel marketing. Join industry leaders as they discuss the landscape, how best to harness it—and for what. You’ll leave with best practices for each channel and a game plan to elevate your commerce marketing campaigns.   

The 'Phygital' Frontier

Get insights into how you can unlock the phygital frontier for your brand by harnessing AR and VR environments, and how best to do so.

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