What’s Happening & When

9:00 AM - 11:00 AM
 
Doors Open // Community Hours
 
11:15 AM - 12:00 PM
 
Riding the Fast Lane to Fandom

Group Chat Presented in Partnership with EA Sports

12:30 PM - 1:15 PM
 
Full Throttle Creativity: How AI Supercharges the Human Imagination

Group Chat Presented in Partnership with Treasure Data

1:15 PM - 2:30 PM
 
Community Hours
 
2:30 PM - 2:55 PM
 
How CPG Brands Are Finding Speed in Sports
 
3:00 PM - 3:30 PM
 
Racing With the Machine: What Building AI Taught Me About Creativity and Fear
 
3:35 PM - 4:05 PM
 
Vegas Plays to Win: Sports, Experiences, and the Future of Entertainment
 
4:10 PM - 4:25 PM
 
Marketing at the Speed of F1: How to Win in a Real-Time World
 
4:30 PM - 5:00 PM
 
Driving Impact with Marriott Bonvoy 
 
5:00 PM - 7:00 PM
 
Prix Game at ADWEEK House: The Raceway

Presented by Codeword