| 9:00 AM - 11:00 AM | Doors Open // Community Hours |
| 11:15 AM - 12:00 PM | Riding the Fast Lane to Fandom Group Chat Presented in Partnership with EA Sports |
| 12:30 PM - 1:15 PM | Full Throttle Creativity: How AI Supercharges the Human Imagination Group Chat Presented in Partnership with Treasure Data |
| 1:15 PM - 2:30 PM | Community Hours |
| 2:30 PM - 2:55 PM | How CPG Brands Are Finding Speed in Sports |
| 3:00 PM - 3:30 PM | Racing With the Machine: What Building AI Taught Me About Creativity and Fear |
| 3:35 PM - 4:05 PM | Vegas Plays to Win: Sports, Experiences, and the Future of Entertainment |
| 4:10 PM - 4:25 PM | Marketing at the Speed of F1: How to Win in a Real-Time World |
| 4:30 PM - 5:00 PM | Driving Impact with Marriott Bonvoy |
| 5:00 PM - 7:00 PM | Prix Game at ADWEEK House: The Raceway |