Sunday
Check In
Timing details to come.
6:00 PM - 9:00 PM | Havana Nights Welcome Reception Fedora hats and hand-rolled cigars are just the beginning. We’re kicking things off with an evening of lively festivities that pay homage to the Cuban culture that permeates this year’s colorful destination. |
Monday
The Game Changers
While navigating the shifting moods of pandemic-weary consumers and technological advancements is no small feat, there is a powerful opportunity for our industry to respond in real time to consumers in meaningful ways. Inclusive, inspiring and distinctive experiences will set the pace for the transitions ahead and serve as guideposts as we prepare for the next chapter. Today, we highlight the leaders who continue to break new ground, challenge the status quo and soar to new heights in uncertain, unchartered territory—encouraging others to follow in their steps.
7:30 AM - 9:00 AM | Registration and Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:35 AM | Opening Remarks Opening remarks and a look at what's to come during Brandweek. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 9:55 AM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:20 AM | Main Stage: Snap Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:45 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:00 AM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:00 AM - 11:20 AM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:25 AM - 11:45 AM | Main Stage: Permutive Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:50 AM - 12:10 PM | Main Stage: Campbell's Session details to be announced. ![]() Linda Lee - Campbell’s | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:30 PM - 1:30 PM | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:45 PM - 2:45 PM | Masterclass: Permutive Session details to be announced. | Masterclass: Snap Session details to be announced. | Masterclass: What does your Brand Sound Like? Audio is an influential part of the marketing world. From podcasts, showcasts to live audio, it's how brands reinforce their personalities. In the US alone, eMarketer forecasts podcast ad spending will surpass $2 billion in 2023 and will account for nearly one-third of digital audio services ad spending. These sonic revelations are ushering in new ways to connect and interact with consumers, create immersive and lasting listening experiences, gain insights and enhance a brand's digital offerings. Join Adweek and hear from brand marketers who are amplifying results within the audio revolution by leveraging mediums that rely on sound, music and voice and gain tips to enhance your brand’s strategy in the space. ![]() ![]() Lisa (Ryan) Howard - New York Times Joe Belliotti - MassiveMusic North America | Masterclass: Mapping out your Digital Transformation Digital transformation is about changing the way business is conducted, as it allows organizations to make game-changing efficiencies, including emphasizing the customization processes, strengthening overall decision-making, and creating lasting and more sufficient customer experiences. Hear from brand leaders on the strategy, the structure and the steps when it comes to mastering your digital transformation journey. ![]() ![]() Meridith Rojas - Logitech Surabhi Pokhriyal - Church & Dwight | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:20 PM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:25 PM - 3:35 PM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:35 PM - 3:55 PM | Main Stage: Big Village Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 4:20 PM | Main Stage: Miami Marlins Session details to be announced. ![]() Michael Shaw - Miami Marlins | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:25 PM - 4:30 PM | Adweek Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:45 PM - 5:15 PM | Taste of Brandweek: Privé Revaux Prive Revaux is a fashionable eyewear brand co-founded by Jamie Foxx, Hailee Steinfeld and Ashley Benson. Join the company's President, George Schmidt, Chief Operating Officer, Maureen Cavanaugh and Vice President of Brand Marketing, Scott Mercer, to hear about the brand's impressive transformation and how they achieved status as a favorite of both celebrities and the masses. Get a behind-the-scenes look into the brand's journey and where they're heading next. ![]() ![]() ![]() Scott Mercer - Privé Revaux Maureen Cavanagh - Privé Revaux George Schmidt - Privé Revaux | Taste of Brandweek: E11EVEN Vodka Session details to be announced. ![]() Michelle Beauchamp - E11EVEN Vodka | Taste of Brandweek: Lime Crime Join Andrea Blieden for a discussion on the best practices learned and challenges faced in repositioning Lime Crime to drive a new generation of consumers, retailers and content creators. From rerooting the brand in radical transparency and dropping consumer prices, to humanizing her support team and expanding the brand’s retail footprint, Andrea will be all hands with vocaling her passion in making Lime Crime, once again, a leading beauty brand. ![]() Andrea Blieden - Lime Crime | Taste of Brandweek: Fishers Island Lemonade Session details to be announced. ![]() Bronya Shillo - Fishers Island Lemonade |
Special Event
7:00 PM - 9:00 PM | Private Tour of Hard Rock Stadium Spend your Monday night under stadium lights. Get a behind the scenes tour of Hard Rock Stadium and kick back with on-the-field playtime, athlete appearances, cocktails, refreshments and tasty bites. |
Check back for updates
The Agile Thinkers
As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation. Meeting audiences in the moment will be more critical than ever before, and to achieve this demands relentless curiosity and vigilance in identifying new trends and creative opportunities. Today, we invite the agile thinkers of our industry to explore how they’ve found success.
7:30 AM - 9:00 AM | Registration and Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:35 AM | Day 2 Opening Remarks A look a head at what's to come for Day 2: The Agile Thinkers. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 9:55 AM | Main Stage: Hyundai Session details to be announced. ![]() Angela Zepeda - Hyundai Motor America | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:20 AM | Main Stage: Analytic Partners Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:45 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:00 AM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:00 AM - 11:20 AM | Main Stage: Group Black Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:25 AM - 11:45 AM | Main Stage: Cart.com Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:50 AM - 12:10 PM | From the Field to Fueling the Future Kalen Thorton, formal NFL player, is making his way back into the game, but from the corporate side. As Chief Marketing Officer of Gatorade, Kalen is pushing for campaigns that lower barriers in sports by providing funds and resources to community organizations. Join Kalen as he discusses Gatorade's marketing efforts to empower young athletes and make the athletic community as a whole more equitable and inclusive. ![]() Kalen Thornton - Gatorade | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:30 PM - 1:30 PM | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:45 PM - 2:45 PM | Masterclass: Personalization at Scale While technology and innovation have made personalized experiences and engagement more achievable, it is often easier said than done. While 85% of companies believe they’re offering personalized experiences, just 60% of consumers agree according to Twilo's 2021 State of Personalization Report. So how can brands bridge the gap? Hear from leaders in this space as they discuss the key tactics you need for targeting your brand messaging without losing your overall mission and scalability and how to successfully reach your audiences authentically across all interaction points. ![]() ![]() ![]() Diana Haussling - Colgate-Palmolive Steve Szaronos - Bespoke Post Mariela Ure - Truist | Masterclass: Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty Business dynamics might be changing at an unprecedented pace, but planning for success is still possible. Join us to explore how some of today’s leading brands planned for success and maximized business impact through a holistic measurement program – and how you can do the same. From balancing short-term wins with long-term growth to futureproofing strategy, find out why an uncertain future is still one you can plan for, as long as you have the right tools. | Masterclass: Shaping a Multicultural Marketing Strategy Consumer buying power is more diverse than ever before, forcing brands to abandon a one-size-fits-all approach to marketing. According to recent reports by the University of Georgia’s Selig Center for Economic Growth, between 2010 and 2022, buying power across diverse communities increased by as much as 111%. Leveraging the power of multicultural marketing is no longer nice to have but essential to understanding our target audiences and reaching them through effective, culturally-specific campaigns. Get the latest insights from top marketers on the evolving business of delivering content to audiences outside of what we know as the general market and how progress will be measured as we look ahead. ![]() ![]() ![]() Leslie Koch - Univision Manoj K. Raghunandanan - Johnson & Johnson Consumer Health Sofia Colucci - Molson Coors | Masterclass: Cart.com Session details to be announced. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:20 PM | Main Stage Session details to be announced. ![]() Meredith Madden - Chobani | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:25 PM - 3:35 PM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:35 PM - 3:55 PM | Main Stage: The Trade Desk Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 4:20 PM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:25 PM - 4:30 PM | Adweek Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:45 PM - 5:15 PM | Taste of Brandweek: Ranch Water Session details to be announced. ![]() Katie Beal Brown - Ranch Water | Taste of Brandweek: Glamnetic Join Kevin Gould, Founder and CEO of Kombo Ventures and Co-founder of beauty brands Glamnetic, Insert Name Here and Wakeheart, as he shares his expertise on how to build a successful omnichannel beauty brand in 2022. ![]() Kevin Gould - Glamnetic | Taste of Brandweek: How to Reinvent an Overlooked, Yet Crucial, Product Category Join Chief Executive Officer of Touchland, Andrea Lisbona Vives, as she explains how to turn a commodity into a lifestyle brand. She'll share how product reinvention, sales strategy and promotional strategy play into it and how Touchland has transformed mundane personal care routines into trusted, sought-after rituals. Touchland has created a brand that bridges fashion, beauty and hygiene—all out of the hand sanitizer product category. Get a behind-the-scenes look at the strategy that has quickly established the brand as a cult favorite among celebrities and how they've successfully garnered an engaged social media following with 24M views on TikTok and 250k+ followers across TikTok and Instagram. ![]() Andrea Lisbona - Touchland | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:00 PM - 9:00 PM | Evening Activity Details to be announced. |
Special Event
7:00 PM - 9:00 PM | Evening Activity Details to be announced. |
Check back for updates
The Next-Gen Marketers
Gone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way street and brands must differentiate by embracing diversity, crafting cutting edge experiences, and prioritizing authenticity. Today, we’ll hear from next-gen marketers who are successfully catering to a growing audience of digital natives and transcending social media platforms with stories that inspire.
7:30 AM - 9:00 AM | Registration and Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:35 AM | Day 3 Opening Remarks A look at what's to come during Day 3: The Next-Gen Marketers. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 9:55 AM | Main Stage: hims&hers Session details to be announced. ![]() Bette Ann Fialkov - hims&hers | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:20 AM | Main Stage: SAS Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:45 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:00 AM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:00 AM - 11:20 AM | Main Stage: Marriott Session details to be announced. ![]() Brian Povinelli - Marriott | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:25 AM - 11:45 AM | Main Stage: IBM Watson Advertising Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:50 AM - 12:10 PM | Main Stage: Away Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:30 PM - 1:30 PM | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:45 PM - 2:45 PM | Masterclass: The Future is Gender Neutrality As more brands define success through the lens of inclusivity, gender neutrality is not only a strategic business goal but a way to deepen the relationship of the consumer. From marketing messaging to product innovation, to hiring practice, gender neutrality is the future to inclusive marketing. Join in on the conversation to learn more about gender neutrality as a business practice and how brands are seeking opportunities to be as inclusive as possible its implications on marketing. ![]() Éva Goicochea - maude | Masterclass: SAS Session details to be announced. | Masterclass: Leveraging the Power of the Screen A brand’s presence on TV and streaming services as an outlet to reach and communicate with your consumers is more attractive than ever. The IAB 2021 Video Ad Spend and 2022 Outlook report found that CTV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. Between emerging players in the space to increasing ad and branded content opportunities, streaming is undoubtedly a lucrative channel for brands. Hear from leaders in the space as they discuss how leveraging the power of the screen is a targeting tactic to build brand salience. ![]() ![]() Doug Zarkin - Pearle Vision Gina Hardy - Tonal | Masterclass: IBM Watson Advertising Session details to be announced. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:20 PM | Main Stage: Harlem Globetrotters Session details to be announced. ![]() Keith Dawkins - Harlem Globetrotters | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:25 PM - 3:35 PM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:35 PM - 3:55 PM | Main Stage: Zeta Global Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 4:20 PM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:25 PM - 4:30 PM | Adweek Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:45 PM - 5:15 PM | Taste of Brandweek: House of Wise During the pandemic, House of Wise Founder and CEO, Amanda Goetz, left her corporate job to create a wellness company. The business is now transforming the way we talk about health through an effective community-led approach. House of Wise is made for women but works for all. The brand’s full spectrum of CBD products targets sleep, sex, stress and strength. Through an authentic brand identity that champions expert-led content, a connected community and effective products, House of Wise has helped prompt a shame-free, stigma-shattering conversation around women’s health. House of Wise achieved $1m in sales in their first year without Google and Facebook, given their barriers on CBD marketing. Join Amanda Goetz as she breaks down how “Vice” categories are paving the way for all direct-to-consumer brands and the importance of micro-affiliate marketing. She’ll also explain how House of Wise is building the future of health and wellness through a community-led commerce strategy that emotionally connects the brand to its audience. ![]() Amanda Goetz - House of Wise | Taste of Brandweek: STATE Bags State Bags is reimagining the backpack product category by continuing to embrace purpose through its commitment to give back and shift narratives around social justice. Exciting collaborations, fresh and thoughtful designs and a willingness to test new marketing strategies have helped the business to transform into a lifestyle brand that's engaging consumers and making a real difference for American families in need. ![]() Jacq Tatelman - STATE Bags | Taste of Brandweek: Vacation Inc Vacation Inc. is making sun care more fun while infusing nostalgia and enhancing leisure along the way. Fueled by a shared passion for creative brand building and product innovation, the company — which launched in 2021 — has already received over a dozen prestigious awards including accolades from GQ, Esquire, Shape and Refinery29. They've also recently entered into Ulta Beauty stores nationwide. The company's rapid success has been powered by a marketing approach that utilizes creativity and immersive customer experiences at every touchpoint. Hear from co-founder Lach Hall about how this tactic has helped Vacation Inc. offset acquisition costs while fostering a uniquely engaged and ever-growing community. ![]() Lach Hall - Vacation Inc | Taste of Brandweek: Body and Mind: How Hyperice Transformed Into a Holistic Wellness Brand Hyperice is known for their recovery technology. The brand’s products have been used by notable athletes including Patrick Mahomes, Ja Morant, Naomi Osaka and Rory McIlory. The company’s 2021 acquisition of Core, a meditation and mindfulness trainer, has allowed the brand to expand into a new vertical and further define its future as a power player in strengthening physical and mental health. Join Andrew Samson, VP and Head of Global Marketing at Hyperice along with Sarah McDevitt, Founder and Head of Mind Technologies at Core to hear more about why the entry into mental wellness was an important step in the company’s evolution and the strategy of Hyperice in repositioning the brand to encompass a holistic approach to wellness that embraces inclusivity and accessibility while still retaining its original purpose to deliver an elite-level recovery solution. ![]() ![]() Sarah McDevitt - Hyperice Andrew Samson - Hyperice |
Special Event
7:00 PM - 9:00 PM | SeaFair Miami White Party Casino Night Don your chic white resort wear and experience the glamour of iconic Miami aboard the SeaFair yacht. Each of the vessel’s four decks will offer a different atmosphere from blackjack dealers to fine dining, live entertainment and open-air views. |
Check back for updates
The Culture Cultivators
As we embrace a world of hybrid and remote work, the role of a culture that engages, rewards, and inspires will be instrumental for achieving business goals and retaining talent. Rapid advancements in technology and shifting behaviors will demand new business models, the creation of new roles and reimagining traditional ones.
Today, we welcome the cultural leaders of our space to discuss the pivotal inflection point of today’s workplace and get a glimpse into their predictions around the future of work.
7:30 AM - 9:00 AM | Registration and Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:35 AM | Day 4 Opening Remarks A look at what's to come for Day 4: The Culture Cultivators. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 9:55 AM | Main Stage: Uncommon James Session details to be announced. ![]() Kristin Cavallari - Uncommon James | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:20 AM | Main Stage: Riot Games Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:45 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:00 AM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:00 AM - 11:20 AM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:25 AM - 11:45 AM | Main Stage: New Engen Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:50 AM - 12:10 PM | Main Stage: Shake Shack Session details to be announced. ![]() Jay Livingston - Shake Shack | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:30 PM - 1:30 PM | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:45 PM - 2:45 PM | Masterclass: Redefining the CMO Position in the C-Suite The role of Chief Marketing Officer today has vastly changed since its creation. Continually focusing on creativity and brand, CMOs are more than ever responding to the changing needs and behaviors of consumers in addition to expanding digital marketing capabilities. The increasing pace of change today has hence broadened the mission of marketing leadership to make measurable impact. Join Adweek as we hear from marketing executives who will explore the various ways CMOs can reframe their position to become leaders in digital transformation—while helping their organization thrive no matter what comes next. ![]() ![]() Andre Llewellyn - Candy Digital Jackie Guarini - Tyson 2.0 | Masterclass: The Power of DEI on Brand Strategy According to Deloitte's 2021 Global Marketing Trends for Executives survey, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. As this number continues to grow, it’s become clear that it's no longer enough for brands to just market inclusiveness, equity or diversity -- these terms are fundamental across all spheres of influence. Hear from experts as they unpack the evolving role of DEI and what it means for your strategies today and beyond. From bringing diverse voices back to the organization and amplifying positive messaging around all communities, brands are doubling down on initiatives that are measurable. | Masterclass: Group Black Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:20 PM | Main Stage: Nextdoor Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:25 PM - 3:35 PM | Adweek Trivia | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:35 PM - 3:55 PM | Nielsen Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 4:20 PM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:25 PM - 4:30 PM | Adweek Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:45 PM - 5:15 PM | Taste of Brandweek: Poptritional When her personal hair journey became her calling, Courtney Adeleye, Founder and CEO of Olbali Brands and Founder of The Mane Choice, set out to build a beauty empire with innovation at its core. Adeleye has made it her mission to create products that solve problems for her consumers, and her disruptive marketing approach has helped her to cultivate a loyal following of customers who are passionate about her brands. Join Adeleye as she discusses how staying connected to consumers and understanding their needs gives her the ability to create products that serve a larger purpose. ![]() Courtney Adeleye - Poptritional | Taste of Brandweek: ŌURA Health Over the last three years, Oura has expanded its capabilities, releasing features and designs for new target audiences. From women’s health specialists and researchers at UCSD, UCSF and more, to the fitness platform Strava and most notably, the global luxury fashion house Gucci, Oura has identified unique brand partners that not only help to reach these new audiences where they are, but also engage partners that share a similar mission. Join Oura's CMO Karina Kogan to learn how to seek out the right partners to increase brand awareness and maximize audience engagement. ![]() Karina Kogan - ŌURA Health | Taste of Brandweek: Dr. Squatch Join Chief Marketing Officer at Dr. Squatch, Josh Friedman, as he shares his experience building and scaling the men's organic and natural soap brand. He'll discuss the Dr. Squatch growth journey, from very limited direct-to-consumer executions to a large-scale omnichannel strategy. ![]() Josh Friedman - Dr. Squatch | Taste of Brandweek: Safely Safely is a plant-powered home cleaning products company co-founded by supermom Kris Jenner. Join the company's President and Chief Innovation Officer, Jelina Saliu, as she shares the strategy behind Safely's rapid success. The brand has already inked partnerships with Walmart and Bed, Bath & Beyond by leveraging the expertise of seasoned ecommerce, product development and digital marketing professionals along with the business acumen and name recognition of celebrity co-founders Emma Grede and Kris Jenner. Over the past year, the company has focused on building out a customer experience and product selection that transcends the A-List, becoming a staple for families everywhere. In this session, Saliu will discuss how Safely has grown, what she’s learned from customers and how she’s transforming Safely into a national brand that's greater than the sum of its parts. ![]() Jelina Saliu - Safely |
Special Event
4:45 PM - 6:00 PM | Brand Genius and VIP Receptions | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:00 PM | Brand Genius Awards Ceremony and Dinner For nearly three decades, Adweek’s Brand Genius Awards have represented the marketing and branding world’s consummate honors. Each year, a distinguished panel of our senior editors convene to identify the most creative, colorful and ultimately successful examples of brand building across 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate. |
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Brandweek Presents The Metaverse
Brandweek Presents the Metaverse – a full-day program powered by Brandweek – will explore the power, promise and potential of the new Internet including why it matters and what it means for brands and the future of our industry. Metaverse experiences offer consumers the opportunity to play, work, connect and buy – and brands must be ready to capitalize. This program will help brands start to think about how to unleash their creativity to create experiences to reach consumers at any point in their journey.
The full-day agenda includes thought leadership opportunities for Partners on the Main Stage, Workshops and Masterclasses alongside industry-leading brands, plus 1:1 meetings and networking.
8:00 AM - 9:00 AM | Registration and Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:15 AM - 9:25 AM | Opening Remarks Opening remarks and a look at what's to come for Brandweek Presents The Metaverse. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:50 AM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:55 AM - 10:15 AM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:20 AM - 10:40 AM | Main Stage Session details to be announced. ![]() Angélic Vendette - Alo Yoga | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:45 AM - 11:05 AM | Main Stage Session details to be announced. ![]() ![]() Michael Le Ty Haney - TYB | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:15 AM - 11:45 AM | Workshop Session details to be announced. | Workshop Session details to be announced. | Workshop Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:00 PM - 12:45 PM | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:00 PM - 1:20 PM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:25 PM - 1:45 PM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:55 PM - 2:10 PM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:15 PM - 2:35 PM | Main Stage Session details to be announced. ![]() ![]() Avery Akkineni - VaynerNFT Jesse Kirshbaum - Beats & Bytes | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:40 PM - 3:00 PM | Main Stage Session details to be announced. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:05 PM - 3:25 PM | Main Stage Session details to be announced. ![]() Todd Kaplan - PepsiCo | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:30 PM - 3:50 PM | Main Stage Session details to be announced. ![]() Cathy Hackl - Futures Intelligence Group | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:15 PM - 5:15 PM | Reception |
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