A look a head at what's to come for Day 2: The Agile Thinkers.

Kalen Thorton, formal NFL player, is making his way back into the game, but from the corporate side. As Chief Marketing Officer of Gatorade, Kalen is pushing for campaigns that lower barriers in sports by providing funds and resources to community organizations. Join Kalen as he discusses Gatorade's marketing efforts to empower young athletes and make the athletic community as a whole more equitable and inclusive.

While technology and innovation have made personalized experiences and engagement more achievable, it is often easier said than done. While 85% of companies believe they’re offering personalized experiences, just 60% of consumers agree according to Twilo's 2021 State of Personalization Report. So how can brands bridge the gap?  

Hear from leaders in this space as they discuss the key tactics you need for targeting your brand messaging without losing your overall mission and scalability and how to successfully reach your audiences authentically across all interaction points. 

Business dynamics might be changing at an unprecedented pace, but planning for success is still possible. Join us to explore how some of today’s leading brands planned for success and maximized business impact through a holistic measurement program – and how you can do the same. From balancing short-term wins with long-term growth to futureproofing strategy, find out why an uncertain future is still one you can plan for, as long as you have the right tools.

Consumer buying power is more diverse than ever before, forcing brands to abandon a one-size-fits-all approach to marketing. According to recent reports by the University of Georgia’s Selig Center for Economic Growth, between 2010 and 2022, buying power across diverse communities increased by as much as 111%. Leveraging the power of multicultural marketing is no longer nice to have but essential to understanding our target audiences and reaching them through effective, culturally-specific campaigns. 

Get the latest insights from top marketers on the evolving business of delivering content to audiences outside of what we know as the general market and how progress will be measured as we look ahead.

Session details to be announced.

Session details to be announced.

Join Kevin Gould, Founder and CEO of Kombo Ventures and Co-founder of beauty brands Glamnetic, Insert Name Here and Wakeheart, as he shares his expertise on how to build a successful omnichannel beauty brand in 2022.

Join Chief Executive Officer of Touchland, Andrea Lisbona Vives, as she explains how to turn a commodity into a lifestyle brand. She'll share how product reinvention, sales strategy and promotional strategy play into it and how Touchland has transformed mundane personal care routines into trusted, sought-after rituals. 

Touchland has created a brand that bridges fashion, beauty and hygiene—all out of the hand sanitizer product category. Get a behind-the-scenes look at the strategy that has quickly established the brand as a cult favorite among celebrities and how they've successfully garnered an engaged social media following with 24M views on TikTok and 250k+ followers across TikTok and Instagram.

A look at what's to come during Day 3: The Next-Gen Marketers.

Session details to be announced.

Session details to be announced.

As more brands define success through the lens of inclusivity, gender neutrality is not only a strategic business goal but a way to deepen the relationship of the consumer. From marketing messaging to product innovation, to hiring practice, gender neutrality is the future to inclusive marketing.   

Join in on the conversation to learn more about gender neutrality as a business practice and how brands are seeking opportunities to be as inclusive as possible its implications on marketing. 

Session details to be announced.

A brand’s presence on TV and streaming services as an outlet to reach and communicate with your consumers is more attractive than ever. The IAB 2021 Video Ad Spend and 2022 Outlook report found that CTV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. Between emerging players in the space to increasing ad and branded content opportunities, streaming is undoubtedly a lucrative channel for brands.   

Hear from leaders in the space as they discuss how leveraging the power of the screen is a targeting tactic to build brand salience. 

Session details to be announced.

Session details to be announced.

During the pandemic, House of Wise Founder and CEO, Amanda Goetz, left her corporate job to create a wellness company. The business is now transforming the way we talk about health through an effective community-led approach. House of Wise is made for women but works for all. The brand’s full spectrum of CBD products targets sleep, sex, stress and strength. Through an authentic brand identity that champions expert-led content, a connected community and effective products, House of Wise has helped prompt a shame-free, stigma-shattering conversation around women’s health. 

House of Wise achieved $1m in sales in their first year without Google and Facebook, given their barriers on CBD marketing. Join Amanda Goetz as she breaks down how “Vice” categories are paving the way for all direct-to-consumer brands and the importance of micro-affiliate marketing. She’ll also explain how House of Wise is building the future of health and wellness through a community-led commerce strategy that emotionally connects the brand to its audience.

State Bags is reimagining the backpack product category by continuing to embrace purpose through its commitment to give back and shift narratives around social justice. Exciting collaborations, fresh and thoughtful designs and a willingness to test new marketing strategies have helped the business to transform into a lifestyle brand that's engaging consumers and making a real difference for American families in need.

Vacation Inc. is making sun care more fun while infusing nostalgia and enhancing leisure along the way. Fueled by a shared passion for creative brand building and product innovation, the company — which launched in 2021 — has already received over a dozen prestigious awards including accolades from GQ, Esquire, Shape and Refinery29. They've also recently entered into Ulta Beauty stores nationwide. The company's rapid success has been powered by a marketing approach that utilizes creativity and immersive customer experiences at every touchpoint. Hear from co-founder Lach Hall about how this tactic has helped Vacation Inc. offset acquisition costs while fostering a uniquely engaged and ever-growing community.

Hyperice is known for their recovery technology. The brand’s products have been used by notable athletes including Patrick Mahomes, Ja Morant, Naomi Osaka and Rory McIlory. The company’s 2021 acquisition of Core, a meditation and mindfulness trainer, has allowed the brand to expand into a new vertical and further define its future as a power player in strengthening physical and mental health.

Join Andrew Samson, VP and Head of Global Marketing at Hyperice along with Sarah McDevitt, Founder and Head of Mind Technologies at Core to hear more about why the entry into mental wellness was an important step in the company’s evolution and the strategy of Hyperice in repositioning the brand to encompass a holistic approach to wellness that embraces inclusivity and accessibility while still retaining its original purpose to deliver an elite-level recovery solution.

Don your chic white resort wear and experience the glamour of iconic Miami aboard the SeaFair yacht. Each of the vessel’s four decks will offer a different atmosphere from blackjack dealers to fine dining, live entertainment and open-air views. 

A look at what's to come for Day 4: The Culture Cultivators.

Session details to be announced.

The role of Chief Marketing Officer today has vastly changed since its creation. Continually focusing on creativity and brand, CMOs are more than ever responding to the changing needs and behaviors of consumers in addition to expanding digital marketing capabilities. The increasing pace of change today has hence broadened the mission of marketing leadership to make measurable impact.  

Join Adweek as we hear from marketing executives who will explore the various ways CMOs can reframe their position to become leaders in digital transformation—while helping their organization thrive no matter what comes next. 

According to Deloitte's 2021 Global Marketing Trends for Executives survey, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. As this number continues to grow, it’s become clear that it's no longer enough for brands to just market inclusiveness, equity or diversity -- these terms are fundamental across all spheres of influence. 

Hear from experts as they unpack the evolving role of DEI and what it means for your strategies today and beyond. From bringing diverse voices back to the organization and amplifying positive messaging around all communities, brands are doubling down on initiatives that are measurable. 

Session details to be announced.

Session details to be announced.

When her personal hair journey became her calling, Courtney Adeleye, Founder and CEO of Olbali Brands and Founder of The Mane Choice, set out to build a beauty empire with innovation at its core.

Adeleye has made it her mission to create products that solve problems for her consumers, and her disruptive marketing approach has helped her to cultivate a loyal following of customers who are passionate about her brands. Join Adeleye as she discusses how staying connected to consumers and understanding their needs gives her the ability to create products that serve a larger purpose.

Over the last three years, Oura has expanded its capabilities, releasing features and designs for new target audiences. From women’s health specialists and researchers at UCSD, UCSF and more, to the fitness platform Strava and most notably, the global luxury fashion house Gucci, Oura has identified unique brand partners that not only help to reach these new audiences where they are, but also engage partners that share a similar mission. Join Oura's CMO Karina Kogan to learn how to seek out the right partners to increase brand awareness and maximize audience engagement.

Join Chief Marketing Officer at Dr. Squatch, Josh Friedman, as he shares his experience building and scaling the men's organic and natural soap brand. He'll discuss the Dr. Squatch growth journey, from very limited direct-to-consumer executions to a large-scale omnichannel strategy.

Safely is a plant-powered home cleaning products company co-founded by supermom Kris Jenner. Join the company's President and Chief Innovation Officer, Jelina Saliu, as she shares the strategy behind Safely's rapid success. The brand has already inked partnerships with Walmart and Bed, Bath & Beyond by leveraging the expertise of seasoned ecommerce, product development and digital marketing professionals along with the business acumen and name recognition of celebrity co-founders Emma Grede and Kris Jenner. 

Over the past year, the company has focused on building out a customer experience and product selection that transcends the A-List, becoming a staple for families everywhere. In this session, Saliu will discuss how Safely has grown, what she’s learned from customers and how she’s transforming Safely into a national brand that's greater than the sum of its parts.

For nearly three decades, Adweek’s Brand Genius Awards have represented the marketing and branding world’s consummate honors. Each year, a distinguished panel of our senior editors convene to identify the most creative, colorful and ultimately successful examples of brand building across 10 major business categories. While the achievements of each recipient vary, each has demonstrated unique ideas, a willingness to break with convention, and has successfully advanced his or her brand’s prestige despite formidable competition and a challenging business climate.
The crowning honor is an award that recognizes not just the preceding year’s marketing efforts, but a career’s worth of exemplary brand building. This distinction is the Brand Visionary Award, bestowed on pioneering executives who have not only built successful brands, but influenced culture with exceptional products, groundbreaking ideas and pioneering leadership.
Also, in recognition of the excellent work undertaken in the not-for-profit sector, the Brand Save Award will honor and celebrate the growing importance of cause-marketing that benefits philanthropies, charitable groups and other public-benefit concerns.
Adweek will profile each of the Brand Genius recipients in a special issue of the magazine, and honor them in person at our gala awards dinner. The evening’s gathering is an opportunity to celebrate the accomplishments of some of the most gifted executives working today and to share the spotlight with their in-house teams and agency partners.
The 2022 Brand Genius Gala will be held on Thursday, September 15th at Brandweek in Miami, Fla.

Opening remarks and a look at what's to come for Brandweek Presents The Metaverse.

Session details to be announced.

Session details to be announced. 

Session details to be announced.

Session details to be announced.

Session details to be announced.

Session details to be announced.

Session details to be announced.

Session details to be announced.

Session details to be announced.

Session details to be announced. 

Session details to be announced.

Session details to be announced.