8:30 AM - 9:30 AM | Breakfast and Registration | ||||
9:40 AM - 9:45 AM | Main Stage | Opening Remarks | Opening remarks and a look at what’s to come during Commerceweek. | Jenny Rooney - Chief Experience Officer - ADWEEK | |
9:45 AM - 10:05 AM | Main Stage | Building Brand Loyalty in the Digital Commerce Era | In this session, we‘ll delve into the strategies and tactics essential for cultivating strong brand loyalty in the ever-evolving landscape of digital commerce. As consumers navigate an abundance of choices online, businesses face the challenge of standing out and creating lasting connections. Hear from industry leaders as they explore key elements that contribute to building brand loyalty, from personalized customer experiences and seamless digital interfaces to the power of social media engagement. | Amanda Bopp - Vice President, North America Marketing & E-Commerce - Kate Spade Kara Brothers - President - Starface World Jenny Rooney - Chief Experience Officer - ADWEEK | |
10:05 AM - 10:25 AM | Main Stage | Your Door to More...Marketing Insights | DoorDash CMO Kofi Amoo-Gottfried talks through the company's marketing shift to inform consumers that DoorDash is the largest delivery service for all local commerce. He'll dive into how the brand's standout Super Bowl campaign played out and how the brand will keep the momentum going.
| Kofi Amoo-Gottfried - CMO - DoorDash Jameson Fleming - Executive Editor - ADWEEK | |
10:25 AM - 10:45 AM | Main Stage | Discover Social Commerce with TikTok Shop | Explore how TikTok Shop is transforming the way brands connect with consumers, from influencer marketing to shoppable posts, discover how to create seamless and engaging shopping experiences for your customers. In this fireside chat, hear from Marni Levine, Head of TikTok Shop US Operations, SMB as she shares case studies, insights and tools brands, merchants, and creators can use to sell and be discovered directly through shoppable content on the TikTok app. | Marni Levine - Head of TikTok Shop US Operations, SMB - TikTok Zoë Ruderman - Chief Content Officer - ADWEEK | |
10:45 AM - 11:05 AM | Networking Break | ||||
11:10 AM - 11:40 AM | Workshop | From Click to Brick: Optimizing the Consumer Journey from Awareness to Conversion (Enterprise 1, 5th Floor) | In today’s retail landscape, the transition from online browsing to in-store purchase, referred to as “Click to Brick,” has become increasingly intricate and dynamic. This workshop will highlight the value of maximizing intentional shopper engagement to drive loyalty and conversion in today’s omnichannel retail environment. | Steve McGowan - Regional Vice President, Omni Shopper Activation and Strategic Partnerships - Mondelēz Stephanie McHale - Vice President, CPG and Retail Partnerships - Shopkick by Trax | |
11:10 AM - 11:40 AM | Workshop | How to Modernize Marketing With Moments and Personalization (Enterprise 3, 5th Floor) | Personalization drives performance, with 89% of marketers seeing a positive ROI when they use personalization in their campaigns. General Mills, a storied brand with a century-long history, has continually adapted its marketing approach to evolve with the shifting landscape including the adaptation of personalization tactics – encountering many opportunities and challenges alike. In this workshop, hear from Jay Picconatto, Vice President of Advance Marketing Solutions at General Mills, who will share how to create a durable, defensible positioning strategy and Risa Crandall, Senior Vice President of CPG Strategy and Sales at Aki Technologies, to explore how marketers can foster agility with the best use of personalization. Discover how General Mills has modernized marketing approaches across its 45+ brands by mastering data-driven marketing and adapting media to the moment and how their insights are a guide for brands looking to meet consumers in pivotal shopping moments. | Risa Crandall - Senior Vice President, CPG and BevAlc Strategy and Sales - Aki Technologies, the Media Division of Inmar Intelligence Jay Picconatto - Vice President, Advanced Marketing Solutions - General Mills | |
11:45 AM - 12:15 PM | Workshop | Talking (e)Shop: How Small and Smart Creative Changes Drive Big Results (Enterprise 3, 5th Floor) | An effective ad is nothing without good creative, but historically, producing ads has been time-consuming, expensive, and resource-draining. The result: brands stick with the same stale creative, and audiences tune out the ad they’ve already seen a thousand times. What if we told you subtle distinctions in creative can drive stellar results for ecommerce brands? Even better: what if doing this is far easier — and more affordable — than you thought?
| Matt Collins - Director, Product Marketing - MNTN | |
11:45 AM - 12:15 PM | Workshop | Cookies Crumbled, Now What? Exploring the Impact (and Opportunity) of Third-party Cookie Deprecation for Commerce Media (Enterprise 1, 5th Floor) | In this interactive workshop, Chicory co-founders Yuni Baker-Saito and Joey Petracca offer a crash course into how marketers are preparing for a post-third-party cookie advertising landscape. This session will feature an in-depth analysis on the impact of cookie deprecation by clearly defining the role of the internet-tracking tool and addressing the often-overlooked technical implications of its removal. | Yuni Baker-Saito - Chief Executive Officer and Co-Founder - Chicory Joey Petracca - Chief Operating Officer and Co-Founder - Chicory | |
12:20 PM - 1:20 PM | Lunch | ||||
1:25 PM - 1:45 PM | Podcast Studio | Live Podcast Recording // Invest Room, 5th Floor | Presented by OMD | Visit Invest Room on the 5th floor to hear from Dipanjan Chatterjee, Vice President and Principal Analyst, Forrester in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. | |
1:25 PM - 1:45 PM | Main Stage | Post-Super Bowl Reflection: A Look Inside PepsiCo's Marketing Strategy on the World's Biggest Stage | Discover firsthand how PepsiCo positions itself amidst the Super Bowl buzz year after year to engage with millions of viewers on the world’s biggest stage for advertisers. Whether you're interested in the behind-the-scenes decision-making process, the creative aspects of their campaigns, or the overall impact on brand visibility and consumer engagement, this session offers a unique opportunity to gain insights into PepsiCo's Super Bowl marketing strategy. | Stacy Taffet - Senior Vice President, Marketing - PepsiCo Beverages North America Robert Klara - Senior Editor - ADWEEK | |
1:45 PM - 2:05 PM | Main Stage | Why CTV is Leading the Way in the Current Commerce Evolution | Join us to uncover the key drivers behind the surge in CTV adoption and its game-changing impact on e-commerce. From the seamless integration of TV and digital advertising to the unprecedented targeting capabilities, we'll unravel the strategies that empower advertisers to make the most out of their investments in this landscape. Hear from Evan Moore, Senior Vice President, Commerce Partnerships, NBCUniversal Advertising & Partnerships at NBCUniversal and Rosie O'Meara, Chief Revenue Officer at GroundTruth as they discuss how CTV has rapidly become the next frontier for advertisers, presenting exciting new avenues for optimizing ad spend and capturing the attention of target audiences. | Evan Moore - Senior Vice President, Commerce Partnerships, NBCUniversal Advertising and Partnerships - NBCUniversal Alyssa Hook - Chief Revenue Officer - GroundTruth Bill Bradley - Deputy Editor, Media, TV and Sports Marketing - ADWEEK | |
2:05 PM - 2:25 PM | Main Stage | Optimizing Customer Experience with Anthropologie and Turo | Join Anthropologie’s Barbra Sainsurin and Turo’s Andrew Mok and as they discuss the transformative impact of Customer Experience (CX) on the world of e-commerce. From tailored shopping experiences to seamless transactions, uncover the essential elements that contribute to an extraordinary CX in the dynamic realm of online retail. | Andrew Mok - Chief Marketing Officer - Turo Barbra Sainsurin - Executive Director, Brand and Digital Marketing - Anthropologie Colin Daniels - Digital Editor - ADWEEK | |
2:25 PM - 2:50 PM | Networking Break | ||||
2:25 PM - 2:50 PM | Podcast Studio | Live Podcast Recording // Invest Room, 5th Floor | Presented by OMD | Visit Invest Room on the 5th floor to hear from Kelly Metz, Chief Investment Officer of OMD and Joanna O'Connell, Chief Intelligence Officer of Omnicom Media Group in conversation with Luz Corona as part of the Yeah, That's Probably An Ad podcast. Please note that space is very limited and guests can join on a first-come basis. | |
2:50 PM - 3:00 PM | Main Stage | 2024 Is the Year of the Finnicky Consumer, And They Demand Better Experiences | The economy may have a soft landing in 2024, but consumers will find it hard to cast off their post-pandemic confidence woes. They will demand better before pledging loyalty: Better value for their dollar and better brand experiences. These experiences, to stick, must be intuitive and not intrusive and will require brands to align their marketing and digital capabilities and create one consistent customer experience. | Dipanjan Chatterjee - Vice President and Principal Analyst - Forrester Research | |
3:00 PM - 3:20 PM | Main Stage | The Value of Consumer Engagement in Retail Media | Brands and retailers have been steadily investing in retail media – one of the industry’s fastest growing ad channels – to better engage consumers along the shopping journey. In this session, leaders from Arc Worldwide, Fetch and Unilever will discuss how retail media networks and retail-agnostic media platforms alike provide consumer-rich data that informs marketers as they refine their commerce strategies. Explore how these learnings are driving long-term incremental value while promoting strong relationships between brands and their consumers. | Ayo Jimoh - Senior Vice President, Product - Fetch Nneka Ude - Vice President Strategy Director - Arc Worldwide Leah Wise - Senior Shopper Marketing Manager - Unilever Jameson Fleming - Executive Editor - ADWEEK | |
3:20 PM - 3:40 PM | Podcast Studio | Live Podcast Recording // Invest Room, 5th Floor | Presented by OMD | Visit Invest Room on the 5th floor to hear from Andrew Mok, CMO, Turo in conversation with Colin Daniels as part of the Young Influentials podcast. Please note that space is very limited and guests can join on a first-come basis. | |
3:20 PM - 3:40 PM | Main Stage | From Creation to Profit: Maximizing Content for Revenue with Pearpop | This session delves into the evolving terrain of transforming user-generated content into effective paid media strategies. Learn how brands can leverage authenticity to drive engagement, increase ROI, and foster long-term partnerships. | Cole Mason - Co-Founder and Chief Executive Officer - Pearpop Marie-Laure De Veyt - Retail Influencer & Innovation Marketing Lead - Microsoft Rachel Weiss - Vice President - L'Oreal BOLD Ventures Dawn Ostroff - Board of Directors - Mattel and Paramount Sami Lambert - Director of Social Media - ADWEEK | |
3:40 PM - 3:45 PM | Main Stage | Closing Remarks | Thank you for joining us for Day 1 of Commerceweek! | Will Lee - Chief Executive Officer - ADWEEK | |
3:45 PM - 4:45 PM | Reception | Join ADWEEK and your fellow attendees to network, make lasting connections, and digest and discuss all the content and insights from the day over refreshing cocktails and tasty bites. | |||
4:00 PM - 5:00 PM | EVIP Meetings |
8:30 AM - 9:30 AM | Breakfast and Registration | ||||
9:40 AM - 9:45 AM | Main Stage | Opening Remarks | Opening remarks and a look at what’s to come during Commerceweek Day 2. | Will Lee - Chief Executive Officer - ADWEEK | |
9:45 AM - 10:05 AM | Main Stage | Innovations in Large Retailers’ Approaches to Commerce | From leveraging advanced technologies to enhancing customer experiences, join us in uncovering the innovative solutions shaping the future of retail on a grand scale. Hear from Walmart’s Sarah Henry and Wayfair's Alex Frias as they discuss the cutting-edge approaches and strategies employed by their teams to redefine the landscape of commerce and stay ahead of the market. | Sarah Henry - Vice President, Head of Content, Influencer, and Commerce - Walmart Alex Frias - Head of Integrated Marketing - Wayfair Will Lee - Chief Executive Officer - ADWEEK | |
10:05 AM - 10:25 AM | Main Stage | Shopping in Real Time With Retail Media | The rapidly evolving landscape of retail media has created new avenues for brands to reach consumers across every stage of the shopping journey. Understanding how and where to buy retail media is key to unlocking its full potential to meet customers whether they are adding items to their cart online or strolling down store aisles. Join ADWEEK in an engaging conversation as they delve into the powerful benefits of real-time targeting that can amplify your retail media strategy. Explore valuable insights on strategically reaching your consumers during their pivotal shopping moments, connecting them with the products they love, and, in turn, driving robust brand growth. | Michael Della Penna - Chief Strategy Officer - InMarket Jenny Rooney - Chief Experience Officer - ADWEEK | |
10:25 AM - 10:45 AM | Main Stage | Shoppertainment Unleashed: Transforming Commerce Through Interactive Retail Experiences | Explore the dynamic fusion of shopping and entertainment, known as shoppertainment, and its profound impact on the world of commerce. Discover the impact of innovative strategies, technologies, and consumer behaviors shaping this trend, and how businesses are redefining the shopping experience to captivate audiences in the digital age. From interactive livestreams to gamified shopping platforms, unravel the exciting landscape where entertainment meets retail. | John Agahyan - Founder and Chief Executive Officer - emcee Ivan Dashkov - Head of Emerging Technology and Media - Puma Catherine Perloff - Platforms Reporter - ADWEEK | |
10:45 AM - 11:05 AM | Networking Break | ||||
10:45 AM - 11:05 AM | Podcast Studio | Live Podcast Recording // Invest Room, 5th Floor | Presented by OMD | Visit Invest Room on the 5th floor to hear from Ivan Dashkov, Head of Emerging Technology and Media, Puma in conversation with Matt Britton, Founder and CEO, Suzy as part of The Speed of Culture podcast. Please note that space is very limited and guests can join on a first-come basis. | |
11:05 AM - 11:25 AM | Main Stage | The Power of Digital Innovations to Build a Future-Ready Business | Hear from Camilla Cho of Vox Media and Dametra Johnson-Marletti of Microsoft as they share strategies, case studies, and practical insights on leveraging digital innovations to enhance efficiency, customer experiences, and overall business success. Whether you're a startup or an established enterprise, discover how embracing digital advancements can propel your business to new heights. | Camilla Cho - Senior Vice President, eCommerce - Vox Media Dametra Johnson-Marletti - Corporate Vice President, Digital Gaming - Microsoft Paul Hiebert - Deputy Editor - Adweek | |
11:25 AM - 11:45 AM | Main Stage | Unveiling Scalable Branded Recommerce Solutions | In this session, we’ll explore the power of resale in curbing textile waste and unlocking a sustainable revenue stream. Hear from Hear from Trove’s CEO, Gayle Tait and Carhartt’s SVP of Inclusion, Sustainability and Community, Todd Corley as they discuss scalable branded recommerce solutions that extend the life of millions of products, creating more inclusive, less wasteful business models.
| Gayle Tait - Chief Executive Officer - Trove Todd Corley - Senior Vice President, Inclusion, Sustainability & Community - Carhartt Luz Corona - Community Editor - ADWEEK | |
11:45 AM - 1:00 PM | Lunch | ||||
1:05 PM - 1:25 PM | Main Stage | The Grocery Store Is Content: Trends in CPG, Shoppy Shops, and Food Media's Interesting Future | Join TASTE editor in chief Matt Rodbard and Feed Me's Emily Sundberg for a fast and furious conversation about the current state of food retail, buzzy consumer brands, how the grocery store can be improved, and the changes in editorial coverage. | Matt Rodbard - Editor in Chief - TASTE Emily Sundberg - Writer and Director | |
1:25 PM - 1:45 PM | Main Stage | Shopper Connections: How Brands Are Using Shopper Insights to Accelerate Growth | Brands today only retain 12% of their shoppers. From private labels to influencer-led brands to last-mile providers, connected commerce has created a complex environment for manufacturers. Join Ben Felix, Chief Marketing Officer at Stackline, as he reveals the latest shopper insights and growth strategies backed by cutting-edge data that can give brand leaders the tools they need to stay ahead of shifting consumer behaviors and help increase retail sales, customer lifetime value, and share of wallet. | Ben Felix - Chief Marketing Officer - Stackline | |
1:45 PM - 2:05 PM | Podcast Studio | Live Podcast Recording // Invest Room, 5th Floor | Presented by OMD | Visit Invest Room on the 5th floor to hear from Matt Rodbard, Editor in Chief, TASTE in conversation with Colin Daniels as part of the Young Influentials podcast. Please note that space is very limited and guests can join on a first-come basis. | |
1:45 PM - 2:05 PM | Main Stage | The Evolving Relationship Between Agencies and Retail Media Networks | As retail media continues to evolve in 2024, so will media agencies and shopper marketing teams. In turn, agencies have started assembling curated commerce teams to empower clients to navigate this new, changing opportunity and to create more fully integrated experiences. | Megan Cameron - Senior Vice President, Retail Media Practice Lead, New Stream Media - dentsu Marci Raible - Vice President, Integrated Marketing - Campbell Soup Company Michelle Weiskittel - Head of Media, Creative and Operations - Albertsons Media Collective Devrie DeMarco - Managing Director - MediaLink | |
2:05 PM - 2:25 PM | Networking Break | ||||
2:25 PM - 2:35 PM | Main Stage | The Next 730 Days: What to Watch in the Changing Consumer Landscape | Join Leonard Brody, Co-Founder and Executive Chairman of Caravan, to discuss the future of DTC, consumer shopping behavior insights, and how brands can use an omnichannel strategy to secure their place in the market. Brands that launched using only the DTC model are struggling today to meet the same customer base they once successfully grasped—and it’s clear that the DTC playbook is outdated. As consumer shopping habits evolve and demand shifts toward an omnichannel approach, companies are revisiting their brick-and-mortar and wholesale strategies to meet shoppers where they are. | Leonard Brody - Co-Founder and Executive Chairman - Caravan | |
2:35 PM - 2:55 PM | Main Stage | Influencer Marketing's Profound Impact on Commerce | Gain insights into effective strategies for brands to leverage partnerships, navigate authenticity challenges, and capitalize on the reach and influence of content creators in the evolving landscape of digital commerce. During this session, Ed East, Founder and Global CEO of influencer marketing agency, Billion Dollar Boy and creator Aditya Madiraju as they share how creators are disrupting the traditional marketing industry. | Ed East - Founder and Global Chief Executive Officer - Billion Dollar Boy Aditya Madiraju - Digital Creator - @adityamadiraju Sami Lambert - Director of Social Media - ADWEEK | |
2:55 PM - 3:25 PM | Main Stage | ADWEEK Editors' Commerceweek Hot Takes | Members of ADWEEK's editorial team take the stage to share their hot takes from the world of Commerce and answer your most pressing questions. | Mollie Cahillane - Senior TV Reporter - ADWEEK Jameson Fleming - Executive Editor - ADWEEK Robert Klara - Senior Editor - ADWEEK Sami Lambert - Director of Social Media - ADWEEK Zoë Ruderman - Chief Content Officer - ADWEEK | |
3:25 PM - 3:30 PM | Main Stage | Closing Remarks | Thank you for joining us for Day 2 of Commerceweek! | Zoë Ruderman - Chief Content Officer - ADWEEK | |
3:30 PM - 4:30 PM | Reception | Join ADWEEK and your fellow attendees to network, make lasting connections, and digest and discuss all the content and insights from the day over refreshing cocktails and tasty bites. | |||
3:45 PM - 4:45 PM | EVIP Meetings |