In this session, we‘ll delve into the strategies and tactics essential for cultivating strong brand loyalty in the ever-evolving landscape of digital commerce. As consumers navigate an abundance of choices online, businesses face the challenge of standing out and creating lasting connections. Hear from industry leaders as they explore key elements that contribute to building brand loyalty, from personalized customer experiences and seamless digital interfaces to the power of social media engagement. 

DoorDash CMO Kofi Amoo-Gottfried talks through the company's marketing shift to inform consumers that DoorDash is the largest delivery service for all local commerce. He'll dive into how the brand's standout Super Bowl campaign played out and how the brand will keep the momentum going.

Explore how TikTok Shop is transforming the way brands connect with consumers, from influencer marketing to shoppable posts, discover how to create seamless and engaging shopping experiences for your customers.  

In this fireside chat, hear from Marni Levine, Head of TikTok Shop US Operations, SMB as she shares case studies, insights and tools brands, merchants, and creators can use to sell and be discovered directly through shoppable content on the TikTok app. 

In today’s retail landscape, the transition from online browsing to in-store purchase, referred to as “Click to Brick,” has become increasingly intricate and dynamic. This workshop will highlight the value of maximizing intentional shopper engagement to drive loyalty and conversion in today’s omnichannel retail environment.

Join leaders from Mondelēz and Shopkick as they delve into an analysis of diverse strategies, including effective messaging, relevant content, in-store tactics, and more, to discover how brands can refine their approach to seamlessly guide shoppers from digital interactions to physical store visits. Explore the significance of intentional shopper engagement throughout the shopping journey and the crucial role of digital tools in enhancing the experience.

Personalization drives performance, with 89% of marketers seeing a positive ROI when they use personalization in their campaigns. General Mills, a storied brand with a century-long history, has continually adapted its marketing approach to evolve with the shifting landscape including the adaptation of personalization tactics – encountering many opportunities and challenges alike.  

In this workshop, hear from Jay Picconatto, Vice President of Advance Marketing Solutions at General Mills, who will share how to create a durable, defensible positioning strategy and Risa Crandall, Senior Vice President of CPG Strategy and Sales at Aki Technologies, to explore how marketers can foster agility with the best use of personalization. Discover how General Mills has modernized marketing approaches across its 45+ brands by mastering data-driven marketing and adapting media to the moment and how their insights are a guide for brands looking to meet consumers in pivotal shopping moments. 

An effective ad is nothing without good creative, but historically, producing ads has been time-consuming, expensive, and resource-draining. The result: brands stick with the same stale creative, and audiences tune out the ad they’ve already seen a thousand times. What if we told you subtle distinctions in creative can drive stellar results for ecommerce brands? Even better: what if doing this is far easier — and more affordable — than you thought?

Join MNTN for an interactive session on some of the best ways you can drive meaningful creative changes that won’t break the bank. Hear real success stories from DTC e-commerce brands, share your own insights with your peers, and leave with everything you need to produce personalized and customized creative — at scale, for less. 

In this interactive workshop, Chicory co-founders Yuni Baker-Saito and Joey Petracca offer a crash course into how marketers are preparing for a post-third-party cookie advertising landscape. This session will feature an in-depth analysis on the impact of cookie deprecation by clearly defining the role of the internet-tracking tool and addressing the often-overlooked technical implications of its removal. 
 
Backed by survey data, success stories, and technical perspectives, they will explore the challenges faced by marketers, plus share their insights on alternative solutions, like first-party data and contextual commerce. Attendees will gain a clearer understanding of their advertising strategy's long-term viability in a third-party cookie-free world and walk away with resources for building a future-proof plan to encourage customer and brand growth. 

Visit Invest Room on the 5th floor to hear from Dipanjan Chatterjee, Vice President and Principal Analyst, Forrester in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

Discover firsthand how PepsiCo positions itself amidst the Super Bowl buzz year after year to engage with millions of viewers on the world’s biggest stage for advertisers. Whether you're interested in the behind-the-scenes decision-making process, the creative aspects of their campaigns, or the overall impact on brand visibility and consumer engagement, this session offers a unique opportunity to gain insights into PepsiCo's Super Bowl marketing strategy. 

Join us to uncover the key drivers behind the surge in CTV adoption and its game-changing impact on e-commerce. From the seamless integration of TV and digital advertising to the unprecedented targeting capabilities, we'll unravel the strategies that empower advertisers to make the most out of their investments in this landscape. 

Hear from Evan Moore, Senior Vice President, Commerce Partnerships, NBCUniversal Advertising & Partnerships at NBCUniversal and Rosie O'Meara, Chief Revenue Officer at GroundTruth as they discuss how CTV has rapidly become the next frontier for advertisers, presenting exciting new avenues for optimizing ad spend and capturing the attention of target audiences. 

Join Anthropologie’s Barbra Sainsurin and Turo’s Andrew Mok and as they discuss the transformative impact of Customer Experience (CX) on the world of e-commerce. From tailored shopping experiences to seamless transactions, uncover the essential elements that contribute to an extraordinary CX in the dynamic realm of online retail. 

Visit Invest Room on the 5th floor to hear from Kelly Metz, Chief Investment Officer of OMD and Joanna O'Connell, Chief Intelligence Officer of Omnicom Media Group in conversation with Luz Corona as part of the Yeah, That's Probably An Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

The economy may have a soft landing in 2024, but consumers will find it hard to cast off their post-pandemic confidence woes. They will demand better before pledging loyalty: Better value for their dollar and better brand experiences. These experiences, to stick, must be intuitive and not intrusive and will require brands to align their marketing and digital capabilities and create one consistent customer experience.  

Brands and retailers have been steadily investing in retail media – one of the industry’s fastest growing ad channels – to better engage consumers along the shopping journey. In this session, leaders from Arc Worldwide, Fetch and Unilever will discuss how retail media networks and retail-agnostic media platforms alike provide consumer-rich data that informs marketers as they refine their commerce strategies. Explore how these learnings are driving long-term incremental value while promoting strong relationships between brands and their consumers.

Visit Invest Room on the 5th floor to hear from Andrew Mok, CMO, Turo in conversation with Colin Daniels as part of the Young Influentials podcast. Please note that space is very limited and guests can join on a first-come basis. 

This session delves into the evolving terrain of transforming user-generated content into effective paid media strategies. Learn how brands can leverage authenticity to drive engagement, increase ROI, and foster long-term partnerships.