Sports are on fire

Now more than ever, brands are seeking new ways into the sports world, and brands who exist in the space are diving in more deeply. In the evolving sports marketing landscape, industry leaders must lean into new, innovative opportunities to grow their brands, integrating digital technology and delivering engaging fan experiences that wow while keeping a focus on inclusivity and sustainability. All while driving shrewd data plans that enable their sports-marketing work to drive as much business growth as possible.

 

Join us for the first annual Adweek Sports Marketing Summit to explore the new sports events, platforms, fan insights, and cultural impacts that can unlock exciting wins for marketers.

@ADWEEK

#SportsMarketingSummit

SPEAKER LINEUP

Arielle Chambers
Arielle Chambers
Founder, HighlightHER, multimedia journalist, storyteller
Geoff Cottrill
Geoff Cottrill
Chief Brand Officer
Topgolf
Tammy Henault
Tammy Henault
Chief Marketing Officer
NBA
Mary Ellen Jelenek
Mary Ellen Jelenek
SVP, Global Brand Marketing and Experiences
American Express
Jessica Park
Jessica Park
SVP, Chief of Brand and Fan Engagement
U.S. Olympic & Paralympic Committee
Jenny Storms
Jenny Storms
Chief Marketing Officer, Entertainment and Sports
NBCUniversal
Natalie White
Natalie White
Founder and Chief Executive Officer
Moolah Kicks

DIVE INTO SPORTS MARKETING SUMMIT TOPICS

DIGITAL TRANSFORMATION
IN
SPORTS MARKETING

How technology and digital platforms are reshaping the way sports events are marketed, including virtual reality and interactive apps.

THE EXPLOSIVE GROWTH
OF 
WOMENS SPORTS

Unprecedented ratings, attendance, sponsorships and partnerships. Why women’s sports isn’t just a moment, it’s good business.

GLOBALIZATION
OF SPORTS MARKETING

How sports marketing is evolving on a global scale, including the challenges and opportunities of marketing sports to a worldwide audience.

SUSTAINABILITY
IN SPORTS

Eco-friendly practices and how sports organizations can market their commitment to environmental sustainability.

THE BROADCASTING
BUSINESS

As linear continues to decline, sports remain one of the singular bright spots. Ahead of the upfront, the future of sports broadcasting and sports television.

FAN ENGAGEMENT
AND EXPERIENCE

How sports organizations can enhance fan engagement through personalized experiences, social media, and interactive content.

DIVERSITY AND INCLUSION
IN SPORTS MARKETING

The importance of diverse representation in sports marketing campaigns and how to promote inclusivity.

THE FUTURE
OF SPORTS MARKETING

Future trends and challenges in the sports marketing industry and how businesses can prepare for them. 

CONTENT CREATION
AND STORYTELLING

The role of compelling storytelling in sports marketing, including content creation, brand narratives, and the power of athlete stories. 

Key Takeaways

How Best to Play in the Sports World as a Brand

whether you're breaking into the space, or are a sports marketing veteran, we’ll gather leaders to break down what’s new, what’s next, what’s working, and how to avoid common fumbles. You’ll leave the Adweek Sports Marketing Summit with a playbook to win in the sports arena.

Harnessing Experiences that WoW to Drive Fandom

Whether they’re on-site, online, or at home, learn how brands are implementing new technology and platforms to deliver personalized, exceptional experiences that take their audiences from “like” to “love”—and how you can too—at the Adweek Sports Marketing Summit.

New and Evolving Sports Arenas That You Shouldn’t Ignore

At the Adweek Sports Marketing Summit, we’ll get you up to speed on the best new and evolving sports environments for brands, from F1 to the Olympics, to women's sports, to gaming and e-sports, and beyond.

The Business of Sports

Negotiating sponsorships can be daunting. At the Adweek Sports Marketing Summit we’ll breakdown the process, who should be involved, and who you should consult to ensure a successful result for all parties.  

There’s no “I” in Team

Striking powerful partnerships—with athletes, organizations, and other brands—is essential to succeeding in the sports realm. At Adweek’s Sports Marketing Summit, we’ll explore how to identify and solidify powerful partnerships based on trust, alignment and mutual benefit, and you’ll leave charged with the tools and information you need to lead the charge for your team.

PAsses

Please take a moment to review eligibility criteria for the pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us here and we will be happy to assist you in selecting the correct pass type.

Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here.

In-Person Pass Benefits Include

In-person access to two days of insightful sessions with sport marketing and industry leaders.

Unrivaled networking: make industry connections during networking breaks, meals and the evening cocktail reception.

Unlimited access to on-demand content for one year.

BRAND MARKETER PASS

Single Pass Rate

 

$499.00

Group Pass Rate (3+)

 

$449.10

Pass Eligibility

You are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), in a marketing, brand or product management, management, creative, innovation, production, social media, or operations role.

Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).

Agency and Media PASS

Single Pass Rate

 

$799.00

Group Pass Rate (3+)

 

$719.10

Pass Eligibility

You are currently employed at an agency or media organization (includes digital, TV and print media) Or you are a consultant.

Technology, Software, Solution Provider PASS

Single Pass Rate

 

799.00

Pass Eligibility

You are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 3 attendees per company. 

VIRTUAL PASS

Single Pass Rate

 

$199.00

Group Pass Rate (3+)

 

$179.10

Pass Benefits

Unlimited virtual access to all Main Stage session content live and on-demand for one year.

Join Us Live in NYC
at the NBPA

1133 Avenue of the Americas,

New York, New York 10036

Thank you to Our Partners