Commerce Week

Last year was a whirlwind for the retail industry. Among the biggest trends was the explosive growth rate of digital commerce. Rather than delaying long-term business strategies, the pandemic served as an accelerant, fast-tracking solid three-year growth plans in just six months.

In 2022, we anticipate these types of bold marketing tactics to continue—and get even better. Evolving consumer habits are fueling new channels for discovery and opening avenues for more purchase opportunities. The challenge for brands and retailers is to anticipate their consumers’ changing routine and position themselves at the forefront. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities, and thoroughly reexamine their targeting playbooks.

Join us for Adweek's Commerce event where marketing leaders will share their strategies and innovations to help your organization adapt to the next new normal.

Chris Ariens
editorial director
Adweek

Brad Audet
Chief Marketing Officer
Mazda

Ruth Baney
Managing Director APAC
Student Beans

Russell Barnett
Managing Director and Chief Marketing Officer
My/Mochi Ice Cream

Sue Beckett
VP Digital Marketing and E-commerce
Lovesac

Joey Bergstein
Chief Executive Officer
Sabra

Jake Berry
Executive Vice President Marketing
The Mars Agency

Chinmayi Bettadapur
Senior Director, Product Management
Salesforce

Gayitri Budhraja
Chief Brand Officer
E.L.F. BEAUTY

Justin Burleigh
Chief Product Officer and VP, Interconnected Experience
Home Depot

Noelia Callejas
Head of Global Brand Comms & Influencer Strategy
Hollister Co.

Rafael Canton
Breaking News Reporter, Brand Marketing
Adweek

Claire Chambers
President
Food52

Steve Chiles
Chief Content Officer, NA
VMLY&R COMMERCE

Jason Colon
Head of Commerce and Growth Marketing
OMD USA

Elizabeth Cotogno
Director of Agency Partnerships,
Kroger Precision Marketing

Toby Daniels
Chief Innovation Officer
Adweek

Taylor Douglas
Senior Manager of eCommerce Marketing
Kraft Heinz

Oliver Embry
Emerging Monetization Strategy Director
MNTN

Francine Feder
Vice President, Consumer Connections, North America
Foot Locker

Johh Finch
VP of Enterprise Product Marketing
Zendesk

Meghan Garrity
Partnership Director
Walmart Connect

Ethan Goodman
Senior Vice President Media
The Mars Agency

Fern Grant
Executive Vice President Commerce Practice
The Mars Agency

Josh Grau
Chief Marketing Officer
Yext

Diana Haussling
VP - GM, Digital Commerce
Colgate-Palmolive

Paul Hiebert
Senior Reporter, Data and Insights
Adweek

Sarah Hofstetter
President
Profitero

Beth Ann Kaminkow
Global Chief Executive Officer
VMLY&R COMMERCE

Sucharita Kodali
Vice President and Principal Analyst
Forrester

Anna Kruse
VP of Best Buy Ads & Media Strategy
Best Buy Ads

Jason Kuipers
CEO
ZOX

Lisa Lacy
Commerce Editor
Adweek

Amy Lanzi
Executive Vice President, North America Lead
Publicis Commerce

Andrew Lipsman
Principal Analyst
Insider Intelligence

Emmanuel Marques
Vice President, Customer Engagement
Disney Parks, Experiences and Consumer Products

Steve Miller
Senior Vice President – Strategy, eCommerce & Analytics
DICK'S Sporting Goods

Sam Ngo
Director, Product Marketing
BlueConic

Sub Nijjar
President
Mosaic North America

Alegra O'Hare
Chief Marketing Officer
Tommy Hilfiger

Day One —
The New Consumer and the Omnichannel Journey
Consumers are continuing to discover brands in new ways and the expectation for enhanced conveniences is guiding their shopping decisions more than ever. Many brands are moving away from a traditional, transaction-geared approach. In order to deliver a complex and immersive experience, marketers are rethinking their strategies across numerous touchpoints to meet consumers where they are—and build a community of loyal shoppers.

Join Adweek as we unpack the underlying trends and insights needed to optimize your marketing mix, from omnichannel shopping and cohesive buying experiences to green consumerism.
See Agenda →

Day Two —
The Commerce Technology Toolkit
Ecommerce is a very lucrative space, and its potential for growth continues with the spending power of demographics like Millennials and Gen-Z expanding. This gives brands the opportunity to sharpen their commerce skills and craft tech toolkits capable of delivering big results for their bottom line.

Join Adweek for a series of discussions on the current state and future predictions for retail media. We'll cover commerce technology topics including chatbots, social commerce, voice, mobile shopping, AI, AR and shoppable video.
See Agenda →

Day Three —
The Value of Content and Personalized Messaging
40% of U.S. consumers say they've purchased something more expensive than they originally planned because their shopping experience was personalized. That's almost half of all U.S. consumers—proving that effective marketing isn't just about building elaborate tech stacks.

Join Adweek as we explore the value of content and personalized messaging, the role of influencers as vehicles for discovery and inspiration, and tips for identifying the right data to measure and inform your long-term commerce efforts.
See Agenda →