Welcoming remarks and a look at the event.

President & Chief Customer Officer of NMG, David Goubert is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online and remote selling experiences. Join Goubert as he discusses NMG’s Integrated Luxury Retail strategy, how the organization is investing in the remote and high-tech retail experience, and how leveraging tech is allowing NMG to build long-term customer relationships – a key component to the Company’s successful growth roadmap.

What do a luxury watch, a gallon of milk and lumber have in common? They’re all being purchased via onsite ads. Welcome to retail media 3.0, where shoppers have evolved, the ads span across channels and both products and services are in contention. Hear Criteo’s Sherry Smith and Lowe’s One Roof Media Network’s Abi Subramanian share their thoughts on how retail media in the future will be so much more than retail media today, and why success ultimately depends on collaboration, innovation and an open ecosystem.

Physical retail is an extension of Wayfair’s mission to transform how people shop for their homes. With the opening of the brand’s first, full-service brick and mortar retail store in 2019, and this year the first-ever AllModern and Joss & Main retail stores, the company is setting new standards of what the industry defines as an omnichannel shopping experience and how marketers can create more consumer touchpoints IRL. Hear from Bob Sherwin, CMO of Wayfair, as he answers the “why now?” including what was the feedback that drove the timing, what were the steppingstones, and what were the ingredients to now have the brand focus on physical retail stores. Bob will discuss the journey from online to physical stores, and how the stores will complement the customer journey and usher the brand into a new, exciting chapter.

Session details to be announced

Session details to be announced.

Session details to be announced.

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, brands need to calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. From product launches to always-on and seasonal campaigns, understanding what product is on shelf in a specific location has tremendous impact on marketing efficacy and reducing waste.
 
In this session, join leaders from OMG and Crisp to explore how marketers can finally tap into shelf-level product availability data in order to get more granular with media and messaging - from programmatic, search, social and connected TV. 

To win the hearts and minds of today’s shoppers, brands and retailers must engage with real voices, in real terms, in real time. Supercharging your commerce strategies through the power of authentic consumer and brand voices is top of mind and essential for success in a digital era where the lines between IRL and virtual continue to blur.

In this session, join Justin Thomas-Copeland, CEO at DDB, Andrea Steele, Head of Digital Marketing and Operations at The Hershey Company, and Zarina L Stanford, CMO at Bazaarvoice as they offer their unique perspectives on building a consumer-first mindset across your organization, and actionable tips for inspiring, engage, convert, and earning customers for life, and the growth and ROI you can expect to achieve.

As we head towards the Metaverse, the way people connect with businesses on their shopping journey will become more multidimensional. Beyond in-store and online, hybrid new creative opportunities like virtual try-ons via augmented reality, interactive shopping on social media via live video, and virtual stores powered by blockchain technology may become key customer touch points. The most successful marketers today are experimenting with new formats and integrating these experiences across channels to learn how to foster ongoing relationships in more immersive digital environments. This session will feature a look at how businesses are building more multidimensional commerce experience and will include a conversation with brands actively building and testing in this space.

Retailers and CG brands alike are looking to elevate experiential shopping, creating an immersive experience that blends the virtual and physical worlds to keep today’s consumers engaged and interested. Pacsun is no exception making several advances within the virtual realm in the past year, launching a dedicated experience on Roblox with PACWORLD, being the first fashion retailer to accept cryptocurrency, debuting NFTs, and securing its first plot of land in The Sandbox, a game in the metaverse. More recently, Pacsun embarked on another first for the brand by joining ComplexLand 3.0 in its third annual metaverse event this past May.

Join Brie Olson, President of Pacun and business partner Neil Wright, Head of Collaborations & Experiential at Complex Networks on what it means to be an early leader in the metaverse commerce space, and what digital gaming and NFTs mean to their larger online presence and overall profitability.

Uncommon Goods is a certified B-Corp based in Brooklyn. Their online marketplace connects makers and their creations with shoppers looking for truly unique goods. The brand leans into the engaging and personalized nature of SMS to connect with customers who support their brand mission. Through two-way conversations, they help shoppers discover products they’ll love. This session will explore how Uncommon Goods expresses their brand voice through SMS, and the role of conversational commerce in retail, now and in the future.

The pandemic didn’t just accelerate ecommerce—it fundamentally changed the way consumers treat brick-and-mortar. In fact, with rising gas prices and inflation, the only constant in today’s shopper landscape is change. So how do brands adapt? How do marketers engage and leverage the new customer journey? And what’s the role of retail media networks in all of this? Hear from leaders at Unilever and Mindshare on how to create a truly connected omnichannel experience for consumers.

The buyer journey continues to become increasingly varied and complex, making it more difficult for brands to connect with consumers and establish brand loyalty. In this session, join ChannelAdvisor Vice President of Product Management Steve Frechette to learn about the key consumer touch points and the most effective ways to reinforce your brand's messaging at each step from discovery to fulfillment.

The way consumers shop and purchase goods online is rapidly shifting and evolving, with the latest mainstream trend of buy now, pay later (BNPL) taking the industry by storm. According to FIS Worldpay, BNPL is expected to represent over 9% of U.S. e-comm transaction volume (nearly $180B) by 2025 – driven primarily by millennials and Gen Z.

Hear from Erika White, VP of Marketing and Communications at Affirm, on how consumer expectations have shifted and how this new way of paying is influencing their buying behavior, both online and in-store.

Thank you for joining!

One-to-one Partner/Elite VIP networking meetings to take place during the reception. Cocktails will be served.

Opening remarks and a look at the event.

The Clorox Company champions their customers to be well, safe and thrive every single day. Guided by their values, the company is continuing to innovate through the development of wellness brands and enhancements in customer experience, both online and in person.

Vivian Chang, Head of DTC Practice at Clorox, will kick off day three of Commerce Week by sharing the best tools and tricks for generating a meaningful and lasting business-to-consumer relationship while staying true to the retail brand’s beloved legacy.

Over the last three years, digital transformation has accelerated the retail ecosystem's sophistication. As omnichannel retailers leaned into technology solutions to advance their ecommerce capabilities, it has leveled the ecommerce playing field. This demands ecommerce experiences to deliver more innovative consumer experiences to deliver on business goals. This discussion will address how to interpret ecommerce trends today to build resilience for tomorrow.

Although in different sectors, REI and Philips are highly praised organizations for harnessing eco-friendly fabric and technologies; not only within their various products but within their in-person experiences and stores. The two organizations even worked together to showcase REI’s items in their New York stores via maintenance-free and energy-efficient lighting allowed by the sustainable, high-tech innovation led by the Philips team.

Join Adweek alongside Vivienne Long, SVP and Chief Marketing Officer, REI, and Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer, Philips as they discuss sustainable efforts and the importance of business partnerships when your organization shares a similar strategic impact plan to another.

With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Everything is pointing to first-party data as the answer for creating more personalized experiences. We’re going to discuss how you can use first-party data, as well as a new strategy called self-attested personalization, to foster deep customer relationships with new communities.

The purchase journey is no longer linear as consumers are adapting to a “hybrid” way of shopping. For example, while consumers are going back to shop in-store, they may also be researching online. With more choices than ever before, it’s important to place your products where consumers are searching, like retailer sites.Hear from top advertisers and ad tech companies as they share insights into how brands can stay top of mind with consumers, whether they are looking at a physical or digital aisle, using retail media search like sponsored product ads.

Session Details to be Announced.

With the rise of purpose-driven marketing, it’s more critical than ever for brands to be authentic and consistent. Through their inclusive product, atypical models and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Each year, the brand famously conducts a study with the aim of better understanding its progress and how the company can meaningfully contribute to the cultural conversation.

Join Meera Bhatia, COO of Fabletics, as she shares lessons from her leadership journey, tips for cultivating authenticity and why it remains key to ‘walk the talk’ when it comes to successful purpose-driven marketing.

Session Details to be Announced.

Since its humble beginnings as a hot dog cart in New York City’s Madison Square Park, doing good was deeply rooted in the Shake Shack story. Now a global business and fast-casual phenomenon, this powerful mission, “Stand for Something Good,” remains a core part of the brand’s DNA and has been expanded to include sourcing premium ingredients from like-minded partners, designing Shacks responsibly and supporting communities through donations, events and volunteering.

Hear from Mike McGarry, VP of Brand Marketing at Shake Shack, on how the corporation has remained loyal to their purpose-driven program, considering the brand’s increasing popularity and visibility over the last two decades.

Session Details to be Announced.

New apparel production is a leading contributor to global warming and pollution, requiring as much as a thousand gallons of water to make a single item. Buying second-hand reduces the environmental impact of clothing by 75 percent. Enter Thrilling, a platform launched in November 2018 for second-hand and vintage boutiques with the goal of making shopping more exciting, modern and above all, accessible.

In this session, Thrilling’s CEO and Co-founder, Shilla Kim-Parker will explore why it is important at the industry level to promote eco-friendly clothing, to understand e-commerce versus wholesale, and why shopping vintage should become a more familiar part of anyone’s shopping experience.

The sustainability movement in fashion is still in its early stages, but more brands and retailers are increasingly leaning into and promoting sustainability through their efforts. Rent the Runway is no stranger to this trend and has evolved as a leader in the space, setting new standards for sustainable fashion. Among the company’s most distinguishing commitments, announced this past March, is its goal to displace the need for production of half a million garments by the end of fiscal year 2026, a continuation of its work to address rampant overproduction and waste in fashion.

Join Jess Burns, SVP of Brand Building, on why she and the larger team prioritize these purpose-driven ideas and what it means for their overall brand accountability and goals.

Thank you for joining!