Open daily, join us on the first floor to network with fellow attendees and experience exciting activations from Aki Technologies, Media by Inmar Intelligence, Fallen Media, Ice Cream Social, and The Shade Room. From selfies with @dudewithsign to "Not Fried Chicken" Ice Cream - you'll just have to stop by to see all The Buzz Hub has to offer.

Visit Podcast Studio, 1st Floor to hear from Roxy Young, Chief Marketing and Consumer Experience Officer, Reddit in conversation with Matt Britton, Founder and CEO, Suzy as part of The Speed of Culture podcast. Please note that space is very limited and guests can join on a first-come basis. 

Dive into the whirlwind world of social media as experts gather for a lively roundtable chat on the latest digital trends. Join seasoned pros as they dissect new platforms, hot trends, and evolving consumer behaviors shaping social media strategies. Whether you're a marketer, business owner, or just a social media buff, this roundtable is your golden ticket to staying on top in the fast-paced digital universe.

Today, social-first organizations are outperforming media-led organizations, regardless of size and budget. Being social-first isn’t an option anymore, it’s a requirement. Join Joe Gagliese, founder and co-CEO of Viral Nation as he shares what it takes to be a truly social-first, always-on brand. Discover how brands are leveraging an ecosystem of culture-shaping creative marketing, high-performing influencers, and social-first technology to engage and attract the modern consumer. And learn how consumer engagement with brands and resources across social platforms can help organically drive growth while scaling your marketing efforts.

Explore the changing landscape of marketing leadership as social media managers emerge as the next generation of Chief Marketing Officers. Beyond traditional branding and strategy, they are mastering versatile marketing skills encompassing creative direction, content creation, copywriting, strategy, and paid media management. Hear from Taylor Montgomery of Taco Bell as he shares his journey from manager to CMO. 

Visit Podcast Studio, 1st Floor to hear from Taylor Montgomery, Chief Marketing Officer, Taco Bell, North America in conversation with Jenny Rooney as part of the Marketing Vanguard podcast. Please note that space is very limited and guests can join on a first-come basis. 

In an age where Gen Z dominates online spaces and culture, creating branded content that resonates is paramount. Fallen Media, the first and only short-form content studio focusing on Gen Z engagement, has pioneered innovative approaches to crafting branded content that captures the attention of this culture-driving demographic. The studio drives close to 1B organic views per year across their original content for brand partners including Nike, Coca-Cola, Expedia, and others.

Join an interactive panel featuring creators, talent, and execs from Fallen Media to hear how they turn an ad into a piece of viral entertainment. Learn firsthand how to crack the code in partnership strategies and develop branded content that seamlessly integrates advertising into captivating narratives for Gen Z.

Discover the hype behind generative AI and its transformative impact on creator marketing. Becky Owen, CMO of creator agency Billion Dollar Boy, will lead the workshop, exploring how creators are utilizing gen AI tools while showcasing the technology's capabilities and limitations - paired with a live demonstration of Midjourney. Gain valuable learnings and insights from BDB's real-world generative AI creator campaigns and the agency's comprehensive survey of 6,000 consumers, creators and marketers on the topic.

For over two decades, Paris Hilton has leveraged her influence and business prowess to build an iconic global brand. Now, the multi-hyphenate entrepreneur is finding innovative ways to share her sparkle and engage with other brands, helping them increase relevance and scale across content, community, and commerce. 

Minou Clark, SVP of Digital for Hilton's next-gen media company, 11:11 Media, will share insights from some of 11:11’s record-breaking, award-winning campaigns that have catapulted brands into the center of today's cultural zeitgeist. Minou will talk through her tips and tricks to help attendees solve their own marketing challenges, and through an extended Q&A, work with real-life examples shared by the audience. 

Come to this workshop with questions on your content and social media strategy as Minou will open the floor to those who are looking to elevate their brands and engage better with audiences to drive awareness and sales! 

Visit Podcast Studio, 1st Floor to hear from Jayde Powell, Founder and Host, The Em Dash and #CreatorTeaTalk in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

In the dynamic realm of social commerce, content creators have transcended their traditional role to become shopping guides and destinations. From micro to macro creators, shoppers rank creators above celebrities and even family when it comes to trusted product recommendations. This evolution brings forth a pivotal question for businesses: how do brands and retailers adapt and distinguish themselves in the age of social-driven commerce? 

Visit Podcast Studio, 1st Floor to hear from Anna Harman, Co-Founder and CEO, STUDS and Lisa Bubbers, Co-founder and CBO, STUDS
in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

In the dynamic world of digital marketing, measuring brand performance online is like navigating a bustling metropolis – it requires a keen eye on various metrics to gauge your brand's presence and impact. When you analyze website traffic, social media buzz, and search engine rankings, it’s like tuning into the heartbeat of your online presence and understanding how to leverage the value of this data to engage your audience is more important now than ever before.

Join ADWEEK in conversation with industry leaders as they debate which social data reigns supreme from tracking clicks and conversions to engagement rates and more. Explore how pairing these insights with trending cultural moments can empower your brand to better perform across influential digital and social platforms.

Visit Podcast Studio, 1st Floor to hear from Ronnie Singh, Head of Lifestyle and Content Marketing, 2K in conversation with Colin Daniels as part of the Young Influentials podcast. Please note that space is very limited and guests can join on a first-come basis. 

Visit Podcast Studio, 1st Floor to hear from John "JP" Petty, Global Creative Director, Bodega, Wieden in conversation with Luz Corona as part of the Yeah, That's Probably an Ad podcast. Please note that space is very limited and guests can join on a first-come basis. 

Hear from 2K, New York Jets, Content Capital Group and ESPN as they highlight successful social media campaigns and their profound influence on fandom and brand loyalty. They’ll discuss the innovative ways to connect with consumers through athlete-driven content across diverse platforms.

In a world of expanding networks, growing communities, and diminished reputation in legacy organizations, brands are turning to creators and influencers as digital tribal leaders to bridge the trust and authenticity gap. This expanded need for creator voices has led to milestone leaps for brands, activating communities and engaging with them through creative products and meaningful initiatives.

But with the hundreds of millions of creators in the social landscape, how can brands partner with creators with confidence to optimize opportunity while limiting liability? Corporate “guilt by association” is real and aligning your brand, even temporarily, with a risk can spell disaster and impact your reputation. Join Andrew Dawson, Social Networks Practice Principal and Executive Contributor at Brandwatch, as he shares behavioral principles for navigating creator partnerships and a framework that promotes brand and reputation safety.

Megan Thee Stallion will take the Main Stage to share how she stays authentic and stands out on social media. She'll talk us through her iconic video voiceovers to her various brand partnerships including Nike and Planet Fitness. We're taking notes from the Hot Girl Coach herself at SMW! 

Thank you for joining us for Day 2 of Social Media Week!

Join ADWEEK and featured creators including Armiel Chandler, Lucie Fink, Scarlett Hao, Kia Marie, Simi Moonlight, Marissa Meizz  and more to network, make lasting connections, and discuss all the content and insights from the day over refreshing beverages and tasty bites. 

Open daily, join us on the first floor to network with fellow attendees and experience exciting activations from Aki Technologies, Media by Inmar Intelligence, Fallen Media, Ice Cream Social, and The Shade Room. From selfies with @dudewithsign to "Not Fried Chicken" Ice Cream - you'll just have to stop by to see all The Buzz Hub has to offer.

Explore innovative strategies for using social media, blogs, and other online channels to initiate discussions that resonate with your audience. Learn how to craft compelling content and foster genuine interactions that drive engagement and create impact. Discover the power of digital platforms in sparking conversations that truly matter.

In an era marked by eroding trust in social media platforms and the traditional influencer model, coupled with a rapidly changing privacy landscape, businesses face unprecedented challenges in reaching and understanding their target audiences. Hear from Reddit’s Chief Marketing Officer, Roxy Young as she shares why it’s imperative for brands to rethink their online strategies to not just show up in the right context, but also participate in the conversations their audiences are having. She’ll give insights into the new products and tools the team is investing in, such as Reddit Pro that will allow brands to connect, establish, and grow a meaningful organic presence on the platform.

Join us for an insightful session as we hear from leaders of emerging social platforms reshaping the digital landscape. We'll uncover the latest trends and innovations driving the evolution of social media, offering fresh perspectives on how individuals and businesses can harness these platforms to connect, engage, and thrive in a rapidly changing online environment.

In the realm of B2B content creation and marketing on social media, the challenge often lies in making seemingly mundane industries engaging and shareable. Join Adobe and Robyn Delmonte aka @GirlBossTown as they delve into innovative approaches to captivate audiences, from leveraging user-generated content to collaborating with creators, and learn the strategies to infuse fun, informativeness, and shareability into your B2B content.

Ever paused to admire a brand's organic social post, marveling at the wit and relatability behind it? Join us as we uncover the masterminds behind some of the most iconic social media content. From hilarious Tweets to captivating TikTok's and Instagram gems, we'll delve into the creative process behind their viral hits. Get ready for insights straight from the genius social media strategists themselves as they walk us through the journey of crafting these memorable posts and share the outcomes.

National Geographic is a social media juggernaut, boasting not just the most Instagram followers of any publisher but nearly 23 million subscribers on its wildly popular YouTube channel. Key to the growth of its video footprint is YouTube Shorts, the vertical video format the platform launched as a TikTok competitor in September 2020.In this session, Nat Geo’s vice president of social media Tulani André sits down with senior media reporter Mark Stenberg to discuss how the 136-year-old publisher is approaching YouTube, what it has learned from its years on the platform and how the strategy fits into its broader pivot into a multimedia powerhouse.

Real Talk: Your CEO doesn’t care about "likes." They care about what drives sales, customers, and business growth. So how do you convince them your social efforts deserve a slice of the company budget pie too? Just as much as channels like sales and performance marketing? Let Irina Novoselsky, CEO of Hootsuite, be your budget whisperer. Gear up for a quick course in ‘speaking CEO’, with real-life use cases and an action plan to match your social goals, with your CEO’s goals. By the end, you’ll be able to prove the value of social to your leaders, immediately put this advice into practice, get more budget, and get a bigger seat at the table.

Many marketers have lauded TikTok as an essential channel for reaching Gen-Z consumers, driving performance, and enhancing influencer marketing efforts. However, the looming threat of a U.S. ban on this platform poses significant challenges. Despite similar brand safety and data accessibility concerns, American social media companies may stand to gain more market share if TikTok is banned. Join Selom Agbitor of Mad Rabbit, Kate Ruane of CDT, and Vivan Tu @your.richbff as they explore the implications--if any--of a potential TikTok ban on the marketing landscape.

If we’ve learned anything over the last few years, it’s that creators and social media are two peas in a pod. They complement and challenge each other to level up and innovate with every campaign. But what’s next for this dynamic duo? Join ADWEEK in conversation with Cole Mason, CEO at Pearpop, industry icon Bozoma Saint John, and Simone Arrington, Creator Strategy Lead at Meta, as they share how the creator marketplace is primed for excellence in content creation and collaboration. Explore what’s on the horizon for creator and brand partnerships and how that will lead to unprecedented opportunity and growth potential in our digital world. 
 

Thank you for joining us for Day 3 of Social Media Week!

Join ADWEEK 's Luz Corona, Colin Daniels, Ryan Joe, Sami Lambert, Trishla Ostwal, Catherine Perloff, and Mark Stenberg to network, make lasting connections, and digest and discuss all the content and insights from the day over refreshing beverages and tasty bites.