8:00 AM - 9:00 AMBreakfast and Registration 
9:00 AM - 9:05 AMOpening Remarks and Interactive Moment  
9:05 AM - 9:35 AMExpecting the Unexpected: Thinking Differently About Audiences With Wilmer Valderrama and iHeartMedia

iHeartMedia has embarked on a groundbreaking journey to uncover the true pulse of the nation. iHeartMedia's Chief Marketing Officer Gayle Troberman will join us to delve into findings from "The New American Consumer," fresh research which exposes the core of today's consumer values and preferences, and what marketers may be missing. She'll be joined by actor, producer, and activist Wilmer Valderrama to go deep into what marketers can learn from the surprising findings, as well as to explore the Hispanic consumer priorities at the forefront of Wilmer's work alongside iHeartMedia. 

9:35 AM - 9:55 AMC-Suite Collaboration: The Vital Alliance with the Marketing Leader

Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. Hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background. 

9:55 AM - 10:15 AMPoint x Counterpoint: Examining the Implications of AI on Our Industry 

The obsession of 2023 has been Generative AI, but AI has been a reality for years. Let’s get real on the reality of AI –generative and otherwise—in our advertising and marketing practice: where it will win, where it will change the practice forever. We’ll also break down the responsibility marketers have in maintaining equity and inclusivity in AI as its application expands.

10:15 AM - 10:35 AMIntroducing the Creatorverse Exchange: Meta x Adweek’s Reel Reveal 

In partnership with Meta, Adweek recently launched the Creatorverse Exchange, a first-of-its-kind cohort pairing 10 creators with 10 senior brand leaders to address challenges facing our community. Get a first look at some of the work produced and discuss the goals and wins of the collab with one of the creator x brand pairs. 

10:35 AM - 10:55 AMNetworking Break

A chance to reset, grab a coffee and snack and network with Adweek X participants.

10:55 AM - 11:25 AMLEAP Live: Redefining Politics, Power and Network  

5S Diversity Principal and Founder Antonio Lucio will lead an all-room interactive leadership intensive that challenges people’s assumptions. Growth and understanding comes from seeing and thinking about things differently; he’ll posit that marketing and business leaders need to get out of comfort zones and established norms to realize greater returns—for themselves, for their organizations and for the greater good. 

11:25 AM - 11:45 AMWhat’s the “Big Idea”? Key Trends in Marketing and Advertising

Retail media, first-party data, AI assistants and Taylor Swift’s secret – learn what the biggest trends in the industry are today and unpack how your business can tap into them for business growth.

In this session, Martin Kihn, Senior Vice President of Strategy at Salesforce Marketing Cloud, will explore key trends impacting the industry and spotlight the significance of organizing your data to leverage the full power of Al capabilities. Tune in to find out how you can elevate your brand to its next era.

11:45 AM - 12:00 PMTwo Agencies, One Goal: The Unlikely JOAN Creative x Crossmedia Alliance 

Step into the dynamic world of JoanxMedia, a groundbreaking collaboration that defies traditional industry norms. Rather than a strategic move at a boardroom table, this alliance was a natural progression; driven by a shared passion for excellence and a commitment to delivering unparalleled value to clients. Through this case study we'll spotlight how they've redefined industry standards and built a formidable force in the media landscape.

12:00 PM - 12:10 PMRetail Reinvented: Scott Tannen's Winning Formula For Cross-Collaborative Success

Scott Tannen, along with his wife Missy, embarked on a mission to transform the bedding industry from the comfort of their home in New Jersey. A former marketing guru, turned gamer, turned founder and CEO, Scott has redefined conventional success strategies. In this engaging conversation, Scott Tannen sheds light on leveraging customer data and cross-collaboration to augment sales and establish brand recognition.

12:10 PM - 12:30 PMThe Impact of Paradoxical Strategy  

In this session we’ll spotlight a few marketing leaders who are forging counterintuitive paths to brand success. We’ll dive into the strategies that CMOs of Olaplex, Milani and Therabody are taking to navigate the landscape of imitation products while upholding authenticity, innovation, and customer trust.  

12:30 PM - 1:30 PMNetworking Lunch

While you're having lunch and then throughout the rest of the day, Digital Turbine puts the spotlight on YOU! Get your professional headshot taken during the event until 6:45PM!

1:30 PM - 1:50 PMNavigating the CMO/CFO Divide: An Adweek X Debate

When C-Suite priorities aren’t in sync, the CMO and CFO can find themselves divided on business strategy. But ultimately their goals should be the same: driving business growth. A strong, aligned partnership between the CMO and CFO is not only smart for business, it’s crucial. In this session leaders in the BtoB marketing space will debate and deep-dive into pricing power, go-to-market strategy and other factors that stand in the way of a strong partnership, the complexities and opportunities of this relationship for BtoB marketers, and how to move beyond them to drive your organization forward. 

1:50 PM - 2:10 PMAnatomy of a Sports Franchise: The Alchemy that Created Angel City FC 

Angel City FC was built on driving change. In partnering from launch with the LA84 Foundation, the founders doubled down on their commitment to their community and to advancing equity in women's sports. Along with notable brands who joined for the team launch, the alchemy behind Angel City FC has literally changed the game – sparking a cultural shift that is both profitable and purpose-led. Julie Uhrman will be joined by some of the key partners who have brought the franchise to life. 

2:10 PM - 2:30 PMQuantifying Collaboration: Adweek & NewtonX Reveal the Fruits of C-Suite Sync 

Joining forces with NewtonX, Adweek sought to connect the dots between effective collaboration among CMOs and their C-suite colleagues and business outcomes. Hear the results of this proprietary research for the first time and learn how you can put our findings to work to improve your marketing performance and drive sales growth.

2:30 PM - 2:50 PMUnlocking the Future of Streaming: A Conversation with JB Perrette 

Join us for an insider's take on the ever-evolving world of streaming with JB Perrette. Perrette will delve into the opportunities for and impact on marketers with Max’s ad tiers, how he drives collaboration across ecosystems, what differentiates Max in a fierce competitive marketplace and his vision for the future of streaming in the entertainment landscape.

2:50 PM - 3:10 PMThe Power of Balance: The Necessity of Knowledge Exchange in Mentor x Mentee Relationships 

Get a deep-dive look at the Adweek Mentorship Exchange, in which participants from diverse backgrounds and industries come together to share their insights and experiences in mutual mentorship. Discover how this two-way street of guidance and growth not only benefits the mentee but also enriches the mentor's perspective.

3:10 PM - 3:30 PMNetworking Break

A chance to reset, grab a coffee and snack, and network with Adweek X participants.

3:30 PM - 3:55 PMCocktail Hour: Rob McElhenney, Glenn Howerton, and The Team Behind Four Walls Whiskey on Mixing Up Perfect Collaborations 

Four Walls Whiskey recently launched across the U.S. The strength of this new Irish American Whiskey brand from Glenn Howerton, Rob McElhenney and Charlie Day lies not only in the community the trio have built from their long-running sitcom but also from the authentic integration into their collective and individual pursuits across sports and entertainment. We'll hear from McElhenney, Howerton, Four Walls CEO Casey McGrath and McElhenney's Chief Strategy Officer Kelsey Trainor on what it took to build the brand and how they power partnerships to drive the business. 

3:55 PM - 4:15 PMThe Flipside: The Myths, Misconceptions and Magic Of Today’s Brand/Agency Relationship

A resilient and symbiotic agency-client relationship is a major driver of marketing and creative and ultimately business success, but too often, this is the goal but not the norm. We’ll get real on how to achieve true success through mutual understanding, empathy, respect, data and shared outcomes. 

4:15 PM - 4:35 PMCMO to CEO: The Vital Alliance with the Marketing Leader

All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth. Learn how Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. The session will break down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy. 

4:35 PM - 4:55 PMGoing Beyond Targeting: Navigating Connections With Your Audience

It’s not enough to simply target the right audience. In today’s media-saturated world, the ultimate challenge for brands is to find when, where, and how target audiences will pay *attention*. Having the right person ignore your message is no different than putting your ad in front of the wrong person - either way, you’re wasting critical ad spend.

Digital Turbine, with attention experts from Lumen Research, will explore how brands can increase ROAS and brand impact by targeting attention. Watch best-in-class examples of award-winning video advertising that topped Attention charts, and download exclusive data that brand advertisers can apply in real-time for campaigns and get ahead as we look towards a new, exciting year.

4:55 PM - 5:15 PMPower Moves: Next-Level Brand Collabs

This session will spotlight three powerhouse marketers who have unlocked the magic to creating unforgettable brand symphonies. Expect candid conversations, real talk on triumphs and pitfalls, and insider info that will have you rethinking the keys to collaboration success. It's not just about making noise; it's about making a lasting impact. 

5:15 PM - 5:35 PMOut of Bounds: Naomi Osaka on Pushing Beyond the Lines and Building New Businesses On and Off the Court 

Naomi Osaka, with her longtime agent Stuart Duguid, recently founded female-athlete-led talent agency Evolve and story-driven production company Hana Kuma. The tennis phenom will share how she’s evolved herself--from on-court giant to dynamic entrepreneur--what sets Evolve and Hana Kuma apart from the competition, and what defines the companies of tomorrow. 

5:35 PM - 5:45 PMClosing and Takeaways 
5:45 PM - 6:45 PMReception