AGENDA

Breakfast and Registration

Featured Conversation with Dhar Mann Studios

Leading the New Rules of Discovery: Inside Free People’s Triple-Digit Social Growth

Featured Session with Snapchat’s Sidharth Malhotra

Featured Presentation with Viral Nation’s CEO Joe Gagliese

Wellness Is Out. Coping Is In. How Brita Became a Gen Z Survival Tool

Lunch and Community Hours

How AI Is Reshaping Social

Featured Conversation with Brandwatch

Featured Presentation with Sprout Social

From Cultural Moments to Cultural Commitment

Featured Conversation with Lisa Filipelli, Executive Producer, The Secret Lives of Mormon Wives

Main Stage Programming

Social Media Week Reception

Breakfast and Registration

Featured Conversation with creator Kareem Rahma (Subway Takes / Keep the Meter Running) and Underscore Talent

Mastering Crisis Communication in the Social Media Era

Fastvertising for the Social Age: How AI Is Democratizing Creative Speed

The New Power of Late Night Voices in a Short-Form World

Lunch and Community Hours

The Real State of Social Media in 2026

Featured Conversation with Emma Grede

Content With Conviction: Nonprofits Navigating the Digital Landscape

The Modern Newsroom: Built for a World That Never Pauses

Social Media Week Reception

Breakfast and Registration

Trending for Office: Social Media’s Role in Shaping Leaders

Featured Conversation with Inmar

Around the World in 80 Frames: How Travel Brands Show Up on Social

Lunch and Community Hours

Did You Reddit It? Community as the Most Powerful Signal in Media

Enterprise Brand, Feed Friendly, Seeking Engagement

Belonging Isn’t a Media Strategy

Lights, Camera, Content: Crafting Social Moments with Talent

Social Media Week Reception