Inspiration Awaits

Cannes is back! During this annual forum, Adweek will gather global industry leaders to address pressing challenges, spotlight groundbreaking successes and spark conversation on the opportunities leading the future.

Adweek will be at the center of the action to connect some of the most influential voices in marketing, creativity and advertising. Join us June 19-23 for intimate conversations and experience the outstanding creative across the world's top content platforms, from remarkable innovation to exceptional execution. 

A special thanks to our partner Whalar for hosting us at the Whalar House

Featured Speakers

Can't Miss Events

7:00 PM - 9:00 PM
7:00 PM - 9:00 PM
Kick-off Soirée
9:30 AM - 9:50 AM
From Iconic Footwear Brand to Global Lifestyle Brand

With laid-back chic being the order of the day, it’s not shocking that the UGG brand is back with a vengeance, donned by A-listers including Dua Lipa and Kendall Jenner, while Cher was featured in the company’s latest Spring campaign. To fuel its revival, the fashion brand is leaning into purpose, community and immersive experiences to drive its next chapter.

In this session, hear from Carole Diarra, Global Vice President of Marketing at UGG, as she explores how UGG is strategizing around innovation and cultural connection and the role both will play in transforming the iconic footwear brand into a purpose-driven, global lifestyle brand.

Carole Diarra Shannon Miller
9:55 AM - 10:15 AM
Thought Leadership Session

Session details to be announced.

 
11:30 AM - 11:50 AM
Optimizing Creativity for the Future of Gaming and Entertainment

Disruptive technologies like virtual reality and the metaverse provide untapped opportunities for marketers to connect with consumers. While it’s clear these innovations are here to stay, what is less clear is how brands can stay ahead of the curve and be disruptive in their own right. As gaming innovation and technology become more sophisticated, brands need to take a step back and rethink their strategies around in-game advertising and their definitions of creativity.  
 
In this session, join Fernando Machado, Chief Marketing Officer of Activision Blizzard and Pelle Sjoenell, Chief Creative Officer of Activision Blizzard as they explore the evolving role of creativity in brand marketing through the lens of the gaming and entertainment industries. You’ll walk away understanding of how gaming connects with key human motivations and how to better approach the growing gaming community as a marketer. 

Pelle Sjoenell Fernando Machado Stephen Lepitak
11:55 AM - 12:15 PM
Thought Leadership Session

Session details to be announced.

 
1:00 PM - 2:30 PM
Lunch with Legends
1:00 PM - 2:30 PM
Are All Impressions Created Equally? A Guide to the Future of Measurement in the Creator Economy

During Cannes, we are surrounded by legendary work, creativity and people with ideas, knowledge, and experiences that transcend industries or moments in time. These leaders are also the legends that can provide a better explanation for what may not be obvious to everyone. Join Whalar and Adweek as we host intimate conversations with executives who will “Pay it Forward” by sharing lessons learned, lessons they wish they learned, and their POV on what’s next.

Gaz Alushi Stephan Pretorious Lou Paskalis
3:00 PM - 4:30 PM
Masterclass
3:00 PM - 4:30 PM
Web3 and NFTs in the Creator Economy

Join Neil Waller, Co-founder, Whalar for an engaging discussion on Web3 and NFTs in the Creator Economy followed by an interactive session with Whalar, Tubular Labs, and creators to share best practices for mastering the creator economy.

Neil Waller Josh Schmiesing Tressie Lieberman
8:00 PM - 8:20 PM
Thought Leadership Session with Mars Wrigley

Session details to be announced.

Anton Vincent Stephen Lepitak
8:25 PM - 8:45 PM
Thought Leadership Session

Session details to be announced.

 
9:30 AM - 9:50 AM
A Guide to an Authentic Media Career

Kara Swisher, editor-at-large of New York Magazine and co-host of the Pivot podcast., New York Times contributing opinion writer and host of the Sway podcast is the go-to for expert analysis on all things business, technology and digital media. Swisher builds buzz regularly with dissecting the latest trends in business and technology. With NFTs, crypto, and metaverse opportunities on the rise, Swisher is an advocate for reminding the industry on how to remain agile while accelerating through this continued era of transformation. 
 
Join Kara Swisher as she delves into navigating the industry that has shaped her career, the impact of technology on work, and her experience growing franchises.

Kara Swisher Juliette Morris
9:55 AM - 10:15 AM
Thought Leadership Session with Dash Hudson

Session details to be announced.

 
11:30 AM - 11:50 AM
Creativity in Culture: The Secret Ingredients to Guinness’ Award-Winning Marketing

Guinness has a rich and storied advertising legacy that has become part of pop culture, and it continues to raise the creative bar. In this conversation, Grainne Wafer, global brand director of Guinness at Diageo, talks about building a brand with creativity at its heart, how it stays relevant and influences culture, and where the business will go next.

Brittaney Kiefer Gráinne Wafe
11:55 AM - 12:15 PM
Thought Leadership Session with Zynga

Session details to be announced.

 
1:00 PM - 2:30 PM
Lunch with Legends
1:00 PM - 2:30 PM
Paying for Attention: The New Economics for Marketing, Media & Content

During Cannes, we are surrounded by legendary work, creativity and people with ideas, knowledge, and experiences that transcend industries or moments in time. These leaders are also the legends that can provide a better explanation for what may not be obvious to everyone. Join Whalar and Adweek as we host intimate conversations with executives who will “Pay it Forward” by sharing lessons learned, lessons they wish they learned, and their POV on what’s next.

Linda Yaccarino Dawn Ostroff Rob Horler René Rechtman
3:00 PM - 4:30 PM
Masterclass
3:00 PM - 4:30 PM
Reaching Diverse Audiences and Communities

Join Steven Wolfe Pereira, CEO & Co-founder, Encantos for an engaging discussion on Reaching Diverse Audiences and Communities followed by an interactive session with Whalar, Tubular Labs, and creators to share best practices for mastering the creator economy.

Josh Schmiesing Steven Wolfe Pereira Victoria Bachan Ashley Rudder Keely Cat-Wells
8:00 PM - 8:20 PM
Purpose and Planet: The Heart of the Business Model

As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do. 

In this conversation, Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, talks about building brands with conscience and its ongoing effort to build a business where people, planet and prosperity thrive together. 

Rupen Desai Antonio Lucio
8:25 PM - 8:45 PM
Thought Leadership Session

Session details to be announced.

 
9:00 AM - 10:30 AM
Everything is Better with Creators: Agree? Disagree? But Let’s Discuss & Debate

Everything is Better with Creators is a bold statement, but we believe that this is a rallying cry for an expanded and updated view of the marketing industry.  At this festival of international creativity, why aren’t creators more integrated into the content? Please join us for a lively debate and three part discussion with leaders in the industry.

Part 1: Hear from Ukonwa Ojo, Global CMO, Prime Video & Amazon Studios, Neil Waller, Co-Founder, Whalar and Todd Kaplan, CMO, Pepsi
where we'll pose this question: agree or disagree - is everything better with creators? What does this mean for traditional media and marketing efforts? Are creators helping or hurting your industry? Can they be taken seriously?

Part 2: Jamie Gutfreund, CMO, Whalar will share new research around Reaching The Unreachables and the shift by younger audiences away from traditional entertainment providers to individual creators and what it means for brands.

Part 3: Join Ashley Rudder, Head of Creator Partnerships, Whalar and Victoria Bachan, Managing Director, Whalar Talent in an engaging discussion with a panel of creators and what the creator economy means to them. 

Todd Kaplan Ukonwa Ojo Danny Wright Jamie Gutfruend Neil Waller Marco Bertozzi Ashley Rudder Victoria Bachan
11:30 AM - 11:50 AM
Building an Empire Brick by Brick

LEGO is one of the world's most adored toy brands the world over, loved by children and grown children/adults alike. This toy titan has creativity at its heart from product through to its marketing - it inspires and utilizes creativity. But how does it use this level of consumer engagement and fan love to ensure its continued success in the real world and going forward, virtually?  
Join Julia Goldin, Chief Product & Marketing Officer / Executive Vice President at the LEGO Group, as she talks the importance of fans and creative storytelling. 

Julia Goldin Stephen Lepitak
11:55 AM - 12:15 PM
Thought Leadership Session with Univision

Session details to be announced.

 
1:00 PM - 2:30 PM
Lunch with Legends
1:00 PM - 2:30 PM
Is DEI Keeping up with Culture? What Have we Learned and Where are we Going?

During Cannes, we are surrounded by legendary work, creativity and people with ideas, knowledge, and experiences that transcend industries or moments in time. These leaders are also the legends that can provide a better explanation for what may not be obvious to everyone. Join Whalar and Adweek as we host intimate conversations with executives who will “Pay it Forward” by sharing lessons learned, lessons they wish they learned, and their POV on what’s next.

God-is Rivera Emma Harman Natalie Wills Ashley Rudder Victoria Bachan
3:00 PM - 4:30 PM
Masterclass
3:00 PM - 4:30 PM
The New Age of Influence

Fame no longer belongs to those who shout the loudest, as people are able to tune out irrelevant messages and interruptions. Today, influence has been flipped upside-down, where Creators are driving modern brand fame through authenticity, trust and participation. The TikTok Creator Effect is a new phenomenon, offering new possibilities for brands to expand their world and thrive during a period of rapid change.
 

Trevor Johnson Keely Cat-Wells
5:30 PM - 5:50 PM
Harnessing the Power of Social Media and Video in Brand Marketing Campaigns with eos

From being the first brand to partner with Charli D’Amelio on TikTok in 2019 to the drop of the “Bless Your F*ing Cooch” campaign inspired by viral TikTok creator Carly Joy that garnered billions of views, eos is clearly comfortable with moving fast, taking risks and doing things that are fresh and new.   
 
In this session, join eos Chief Marketing Officer, Soyoung Kang, as she shares the beauty brand’s journey to becoming a giant on TikTok boasting nearly 900k followers and the keys to crafting cutting-edge campaigns that bridge product, retail, and innovation. You’ll walk away understanding the importance of experimentation in marketing and how to do it well, the evolving role of social media and video, and why there’s beauty in a marketer not being in complete control of the narrative.  

Soyoung Kang Rebecca Stewart
5:55 PM - 6:25 PM
Thought Leadership Session with Criteo

Session details to be announced.

 
8:00 PM - 8:20 PM
Celebrating Ukraine's Creative Resistance

Don't miss your chance to meet the Ukrainian journalists and marketers behind Adweek's special issue, "On Ukraine, by Ukrainians." The issue's three lead editors—Hanna Rudenko, Dasha Andriushchenko and Sofiia Pylypiuk—will share their experiences and their hopes for how the global creative community can help their nation now and in the future.

Dasha Andriushchenko Sofiia Pylypiuk Hanna Rudenko David Griner
8:25 PM - 8:45 PM
Thought Leadership Session

Session details to be announced.

 
9:30 AM - 9:50 AM
Marketing Couples, an Adweek Podcast

The world is filled with Marketing podcasts where CMOs talk about marketing. But the new generation of leaders is looking up to find guidance on how to deal with work and life priorities. Adweek brings a new take on traditional podcast about marketing. Marketing Couples shares how different types of couples approach life and work. Hosted by AMA Marketing Hall of fame inductee Antonio Lucio, Marketing Couples is about real talk on the good, bad, ugly, and extraordinary of balancing life and work. We will bring true role models of our industry together with their partners to discuss how they do it.  We will showcase all types of couples; traditional and nontraditional. We will focus initially on two career households and expand it to other types of family arrangements i.e., single moms or single dads. The idea is to showcase as many possible definitions of couples and families as possible so that the new generation of leaders understands that balancing life and work will always be challenging but there are many ways of approaching it. 

Brian Jackson Antonio Lucio Thomas Ranese Jill Kargman Nuria Santamaría Wolfe Harry Kargman Steven Wolfe Pereira
9:55 AM - 10:15 AM
Thought Leadership Session

Session details to be announced.

 
11:30 AM - 11:50 AM
Building Agencies for Tomorrow with Completely Different Playbooks: Mischief & VaynerMedia 

As Adweek’s creative and media breakthrough agencies, Mischief and VaynerMedia have both been breaking the mold and disrupting the industry. Both have a similar ethos, but very different approaches. From differing backgrounds to styles of leadership, these agencies highlight that cultural relevance is at the root of success in the industry.  

Join Greg Hahn, Chief Creative Officer and Co-founder of Mischief and Gary Vaynerchuk, Chief Executive Officer and Co-founder of VaynerMedia as they explore and unpack the different avenues in which they implement and view creative work. 

Gary Vaynerchuk Greg Hahn David Griner
11:55 AM - 12:15 PM
Thought Leadership Session

Session details to be announced.

 
3:00 PM - 4:30 PM
The Creator Economy For Good

Not JUST a Transaction:
Creators have the power to do more than drive transactions they can transform and inspire the world to support and understand important social causes.

Part 1
Creators for Good: Heidi Arthur, Chief Campaign Development Officer, Ad Council will present the innovative, Creators for Good program to share how the Ad Council is partnering with creators to drive awareness for Mental Health.

Part 2
Creator Careers In 2022, TurboTax reported people filing for taxes with the profession of “creator” has increased 207%. Creativity is for everyone - and a career as a creator is an accessible role for the future. It’s vital that diverse voices can succeed. This session will address ways brands can support the education and development of future talent through a “creator academy”.

Part 3
Truth and Media: A discussion to explore the role of creators to educate, share news and positive/social messages to engage  younger audiences.

Heidi Arthur
5:00 PM - 7:00 PM
Creativity, 5G and the Human Touch

For many brands, the global pandemic continues to accelerate the more humanizing approach to advertising and the critical value of diversity efforts. From comprehensive partnerships with the NFL and Live Nation, Verizon is no exception to this. With the help Mike Wente, VP of Verizon’s Creative Marketing Group, the brand is capitalizing on a pivotal moment of digital marketing transformation.

In this session, join Mike as he shares his perspective around the intersection of creativity and innovation and why these are the key pillars to brand growth and development. You'll gain actionable insights from case studies that illustrate 5G’s role in shaping the future of digital experiences, how Verizon’s technology drives creativity and innovation among its partners, and Verizon’s creative strategy and commitment to inclusive marketing.

Shannon Miller Mike Wente
5:55 PM - 6:25 PM
Thought Leadership Session

Session details to be announced.

 

Explore Topics Around

Creator economy

Navigating the metaverse and Web3

Intersection of marketing and technology

Influencer marketing

Diversity equity and inclusion

Cultural transformation and the future of work

Consumer personalization

Doing digital right

Strategies for sustainable futures

Community

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