Skip to main content

Home
Speakers
Agenda
Inquiries

Agenda

What’s Happening & When

April 27, 2026
April 28, 2026

9:00 AM

Doors Open // Community Hours

10:00 AM - 10:45 AM

Wait… Who Are You Even Talking To?

Group Chat presented in partnership with Inmar Media

Kelsey Agostinelli

Kelsey Agostinelli

Vice President, Marketing Operations

Mark Bietz

Chief Marketing Officer

Garrett Dale

Chief Media Officer

Adam Goldsmith

Head of Agency Partnerships and Data Solutions

Greg Holtzman

Senior Director, Partnerships and Communications

Melissa Levy

President

Gregg Molander

Senior Director of Brand Experience

Will Lee

Chief Executive Officer

11:00 AM - 11:20 AM

The Future of Gen AI Advertising

Abhay Singhal

Co-Founder of InMobi and the CEO at InMobi Advertising

Ryan Joe

Editor-in-Chief

11:25 AM - 11:55 AM

From Inspiration to Impact: How Destination Marketing Is Driving Behavior Change

Storm Tussey

Chief Marketing Officer

Juan Carlos Urrutia

Juan Carlos Urrutia

Area General Manager

Zoë Ruderman

Chief Content Officer

12:00 PM - 12:20 PM

The Questions Brands Aren’t Hearing

Eric deLima Rubb

Eric deLima Rubb

Vice President of Customer Success and Insights

Ryan Joe

Editor-in-Chief

12:25 PM - 1:10 PM

Is Incrementality a Lie We Tell Ourselves?

Group Chat presented in partnership with Fetch

Sandra Abla

Director of Brand Marketing, Paid Media and Marketing Operations

Melissa Berger

Chief Solutions Officer

Nicole Lesinski

Nicole Lesinski

Director, Category and eCommerce Strategy

Geoff Matthews

General Manager, Household Essentials

Vinny Rinaldi

Vice President, Consumer Connections

Marissa Solan

US Director, Earned and Social Media

Robin Wheeler

Chief Revenue Officer

Zoë Ruderman

Chief Content Officer

1:30 PM - 2:00 PM

Pin It or Miss It: The New Rules of Search

Lee Brown

Chief Business Officer

Ryan Joe

Editor-in-Chief

2:05 PM - 2:25 PM

What If We've Been Measuring the Wrong Things All Along?

Lisa Coffey

Chief Business Officer

Rosie O’Meara

Chief Executive Officer

Will Lee

Chief Executive Officer

2:30 PM - 3:00 PM

The Opposite of Ordinary: How Terence Reilly Made Crocs an Icon — and What Comes Next

Terence Reilly

Executive Vice President and Chief Brand Officer

Jenny Rooney

Chief Brand and Community Officer

3:25 PM - 4:10 PM

You're Buying CTV. But Are You Buying It Right?

Group Chat presented in partnership with Viant

Jen Duensing

Senior Vice President, Performance Media

David Isaac

Vice President, Marketing Operations and Creative Production

Anna Johnson

Precision Digital and Marketing Analytics

Elizabeth Latham

Elizabeth Latham

Vice President, Riott Media Strategy and Operations

Yan Liu

Chief Executive Officer

Chris Vanderhook

Chris Vanderhook

Co-Founder, Chief Operating Officer, and Board Member

Will Lee

Chief Executive Officer

4:15 PM - 4:45 PM

The New Playbook: How Brands, Leagues & Media Are Rewriting the Future of Women’s Sports

Nicole Luber

Vice President, Revenue Marketing

Kirby Porter

Chief Brand Officer

Alex Schultz

Senior Director, Maker's Mark - US Brands

Jenny Rooney

Chief Brand and Community Officer

4:45 PM - 6:15 PM

ADWEEK House Reception

Presented by Amperity

9:00 AM

Doors Open // Community Hours

10:00 AM - 10:45 AM

Moving Faster Than the Moment

Group Chat presented in partnership with Doceree

Kamya Elawadhi

Co-Founder and President

Dr. Adam Goodcoff

Dr. Adam Goodcoff

Chief Medical Officer

Roshen Mathew

Chief AI and Innovation Officer

Andrew Miller

Executive Vice President, Digital Activation

Kristy Quagliariello

Kristy Quagliariello

Vice President, Programmatic Media

Craig Romanok

Chief Commercial Officer

Harlan Schwarz

Executive Vice President, Media

Ryan Joe

Editor-in-Chief

10:55 AM - 11:15 AM

Behind the Scenes of Intuit QuickBooks’ Small Business Spotlight

Jenni Buchbinder

Jenni Buchbinder

Director, Performance Communications

Natalie Silverstein

Natalie Silverstein

Chief Innovation Officer

Jenny Rooney

Chief Brand and Community Officer

11:20 AM - 11:45 AM

Seasoned for the Cultural Palette

Tabata Gomez

Chief Growth and Marketing Officer

Silvana Moretti

Silvana Moretti

Senior Vice President, Head of Brand Partnerships

Jarrod Moses

Chief Executive Officer

Ryan Joe

Editor-in-Chief

11:50 AM - 12:15 PM

How Emerging CPG Icons Scale from Startup to Household Name

Stacey Hartnett

Stacey Hartnett

Senior Vice President, Marketing

Doug Radi

President

Chris Riedy

Chief Revenue Officer

12:25 PM - 1:10 PM

The Commerce Media Stack

Group Chat

Carolina Cespedes Virguez

Carolina Cespedes Virguez

General Manager, GoGo squeeZ U.S.

Sean Crawford

Managing Director, North America

Mark Grether

Senior Vice President and General Manager

Anne Hallock

Vice President, Mirakl Ads, Americas

Joshua John

Senior Director, DSP Strategy

Evan Moore

Senior Vice President, Commerce Partnerships

Lisa Valentino

President

Lauren Weinberg

Lauren Weinberg

Chief Marketing Officer

Ryan Joe

Editor-in-Chief

1:50 PM - 2:00 PM

Inside the AI Effect on Creative

Taz Patel

Vice President, Platform Partnerships

Zoë Ruderman

Chief Content Officer

2:05 PM - 2:25 PM

From Signals to Sales: How AI Is Shaping Retail Media Outcomes

Parbinder Dhariwal

Parbinder Dhariwal

Vice President, General Manager

Kelly Shu

Director, Omni Shopper and Customer Marketing

Zoë Ruderman

Chief Content Officer

2:30 PM - 3:00 PM

Inside the Deal

Michael Kassan

Founder and Chief Executive Officer

Anuj Mathur

Managing Director

Sanford Michelman

Sanford Michelman

Co-Founding Partner

Lenard Tessler

Retired Vice Chairman

Will Lee

Chief Executive Officer

3:05 PM - 3:50 PM

Making AI Make Sense

Group Chat presented in partnership with Mutinex

Kyle Dozeman

Chief Revenue Officer, Americas

Mike Finnerty

US President

Vinny Rinaldi

Vice President, Consumer Connections

Angela Vargo

Vice President, Marketing and Communications

Jenny Rooney

Chief Brand and Community Officer

3:55 PM - 4:10 PM

Buying Media in the Age of Slop

Freddy Dabaghi

Chief Transformation Officer

Jessie Earl

Associate Director, Paid Media Strategy and Digital Engagement

Sarah Larkin

Vice President, Sales

Kendra Barnett

Senior Tech Reporter

4:15 PM - 4:45 PM

Soundtrack to a Global Stage: Brands, Music, and Cultural Impact

Yasmin Dastmalchi

Yasmin Dastmalchi

President

Joaquina

Latin Grammy-Winning Singer-Songwriter

Jessica Padula

Vice President of Marketing

Alejandra Salazar

Alejandra Salazar

Founder and Chief Executive Officer

Zoë Ruderman

Chief Content Officer

4:45 PM - 6:00 PM

ADWEEK House Reception

Presented by Silverpush

Do Not Sell My Information