We all know the attention economy is crowded, with fewer independent media options left in every sector, including Hollywood. Hear how these three organizations have found success by staying focused on very specific audiences.

TV is going back to the broadcast ways of advertising—with some very notable upgrades. Ad-Supported Tiers bring consumers a lower-cost viewing experience while also providing advertisers more targeted and efficient ads than the ones of yesteryear. Dive into the details of the new world of ad-supported streaming, learning how far it’s come, how brands are capitalizing on it, and where we go from here.

Let's get real about the role of the Chief Media Officer—or shall we say the new CMO. Amid technological advancements and shifting audience preferences, the Chief Media Officer stands as the keystone orchestrating strategic media initiatives. Delve into their multifaceted responsibilities, from anticipating trends to leveraging data analytics and AI, to cultivate audience engagement and brand resonance. Discover how the Chief Media Officer fosters cross-channel integration amidst media fragmentation, guiding organizations towards sustainable growth and relevance. Gain actionable insights to navigate the complexities of modern media stewardship, where the Chief Media Officer's role emerges as indispensable in shaping organizational trajectories amidst the relentless tide of change. 

Just as Beyoncé experienced a renaissance in her career, so too has the content we consume and the consumers themselves. In this session, we'll delve into the transformative impact of content's evolution on consumer behavior, preferences and expectations. From the rise of interactive storytelling to the democratization of content creation, we'll uncover the dynamic forces reshaping the media landscape. Through a blend of insightful analysis, real-world examples, and forward-thinking discussions, attendees will gain a deeper understanding of how to navigate and thrive in this new era of content renaissance. Don't miss this opportunity to explore the intersection of creativity, technology and consumer culture in shaping the future of content consumption.

Amazon is expanding its presence in sports, with key partnerships in the WNBA, NFL (including Thursday Night Football and Black Friday games), and the NWSL, among others. The company has introduced new innovations and technology to enhance its coverage, integrating brand partnerships in unique ways. In this session, Amazon takes Mediaweek inside its sports strategy, offering insights into what's next for its Black Friday programming and beyond.

Explore the rich history and enduring legacy of traditional media forms, including print, radio, and television. This session will delve into the foundational principles that have shaped media communication and examine how these time-tested methods continue to influence today’s media landscape.

For brands navigating the complex media landscape, finding the sweet spot between data, strategy, and audience connection is key to success. In this workshop, Angi and iSpot will break down how the brand is mastering both direct response (DR) and general market video buying to reach consumers across TV and digital platforms. From targeted buying that boosts campaign impact to leveraging cross-platform data for smarter media decisions, hear what it takes to optimize brand media strategy – and how you can do the same. 

Brands have long been working to infuse themselves into cultural moments in hopes of connecting with fans and authentically infusing themselves into the hottest trends. 

Yet, fitting brands into cultural moments is a delicate puzzle – it’s about finding the moments that perfectly blend brand and culture to naturally capture consumers’ attention in meaningful ways. And when the nation was swooning over the newest season of Bridgerton, Shondaland and Haleon saw the perfect tie-in for allergy-relief in a pop-period piece where the characters would likely have been left sniffling, in a time before allergy medicine existed.  

In this session, you’ll hear from Haleon (Flonase Brand lead), Tish Tillie, The Co-Head of Global Partnerships and Sales, Media & Entertainment Partnerships at CAA, Margo Plotkin and Digitas’ NA CEO, Amy Lanzi about how they married Flonase to a pop-culture phenomenon, tapping into a niche fandom to build brand love. They will also discuss how they took the idea from TV screens into the comments sections and then into carts, connecting cultural consumer journeys and driving results. 

Explore the immense economic power of the 50+ demographic and understand how AARP and the AARP Media Advertising Media Network are the keys to helping brands connect to this lucrative market. This session will present compelling data to illustrate the spending habits of this audience, emphasizing their significant influence on the economy.

Learn how AARP Media Advertising Network provides brands with targeted marketing opportunities that resonate with adults 50+. By leveraging AARP's trusted brand and extensive reach across various media platforms, brands can effectively connect with this powerful consumer group, driving engagement and boosting their bottom line.

Over the last year, AI and machine learning have become the buzzwords of all buzzwords. But beyond mere jargon, the terms are reshaping the media buying landscape, as technology makes campaigns more efficient, effective and targeted than ever. Explore the latest AI and ML trends for media buying from the companies actually behind the technology. Learn how the tech is changing today and what’s still to come.

In this dynamic keynote, Matt Britton, renowned expert on consumer behavior and CEO of Suzy, will unveil the critical trends shaping 2025. From artificial intelligence to Gen Z’s evolving influence, Matt will take the audience on a comprehensive journey from A to Z, exploring how today’s leading brands can stay ahead in an ever-evolving media landscape. With practical insights and real-world examples, this session will equip executives with the knowledge they need to anticipate future challenges, embrace innovation, and drive growth in the coming year. Prepare to rethink your strategy and lead with confidence into the future.

Join Lindsay Hegleman, Director, Global Experiences at Meta in a dynamic discussion on the evolving landscape of experiential marketing. They’ll explore how brands can create meaningful connections through immersive experiences that resonate with audiences. Lindsay will share innovative strategies and insights into Meta's approach to storytelling, highlighting successful campaigns that bring narratives to life. 

TikTok? Digital news networks? Cancel culture and fake news? Through it all, TV newsers are still delivering highly-watched, up-to-the-minute content and breaking stories. And since ratings aren’t what they used to be on linear, newsers are constantly adjusting their strategies to reach new audiences. In honor of TVNewser’s 20th anniversary and days before the presidential election, hear from the TV newsers on the front line, diving into the history of covering elections, what makes 2024 different and how media stalwarts navigate the shifting sands of TV news. 

Join ADWEEK's Mediaweek Editorial Meet & Greet and Networking Reception presented by Alembic Technologies. Over fine cocktails or mocktails of your choice, connect with industry leaders and enjoy some fun activities brought to life by our friends at Alembic who strive to help CMOs use AI-powered technology to measure the revenue impact of their marketing