8:30 AM - 9:30 AM | Breakfast and Registration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:35 AM | Opening Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 10:00 AM | Live Podcast Recording More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | Tiers of Joy: How Ad-Supported Streaming is Changing TV TV is going back to the broadcast ways of advertising—with some very notable upgrades. Ad-Supported Tiers bring consumers a lower-cost viewing experience while also providing advertisers more targeted and efficient ads than the ones of yesteryear. Dive into the details of the new world of ad-supported streaming, learning how far it’s come, how brands are capitalizing on it, and where we go from here. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:50 AM | Media Mavericks Unveiled: Exploring The Role of The Chief Media Officers In 2024 Let's get real about the role of the Chief Media Officer—or shall we say the new CMO. Amid technological advancements and shifting audience preferences, the Chief Media Officer stands as the keystone orchestrating strategic media initiatives. Delve into their multifaceted responsibilities, from anticipating trends to leveraging data analytics and AI, to cultivate audience engagement and brand resonance. Discover how the Chief Media Officer fosters cross-channel integration amidst media fragmentation, guiding organizations towards sustainable growth and relevance. Gain actionable insights to navigate the complexities of modern media stewardship, where the Chief Media Officer's role emerges as indispensable in shaping organizational trajectories amidst the relentless tide of change. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:20 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:20 AM - 11:45 AM | Never Content With Content: Evolve or Die Just as Beyoncé experienced a renaissance in her career, so too has the content we consume and the consumers themselves. In this session, we'll delve into the transformative impact of content's evolution on consumer behavior, preferences and expectations. From the rise of interactive storytelling to the democratization of content creation, we'll uncover the dynamic forces reshaping the media landscape. Through a blend of insightful analysis, real-world examples, and forward-thinking discussions, attendees will gain a deeper understanding of how to navigate and thrive in this new era of content renaissance. Don't miss this opportunity to explore the intersection of creativity, technology and consumer culture in shaping the future of content consumption. Monique Francis Head of Marketing, HOORAE Media Jake O'Leary Director, Global Head of Marketing - YouTube Shorts, Music & Artists, Gen AI, YouTube Myles Worthington Chief Executive Officer and Founder, WORTHI Niven McCall-Mazza Editor-In-Chief, theSkimm Imani Ellis Founder and Chief Executive Officer, CultureCon and The Creative Collective | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:10 PM | Amazon's Sports Playbook: From TNF to NBA Amazon is expanding its presence in sports, with key partnerships in the WNBA, NFL (including Thursday Night Football and Black Friday games), and the NWSL, among others. The company has introduced new innovations and technology to enhance its coverage, integrating brand partnerships in unique ways. In this session, Amazon takes Mediaweek inside its sports strategy, offering insights into what's next for its Black Friday programming and beyond. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:10 PM - 12:35 PM | Part I: Foundations and Legacy Explore the rich history and enduring legacy of traditional media forms, including print, radio, and television. This session will delve into the foundational principles that have shaped media communication and examine how these time-tested methods continue to influence today’s media landscape. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:35 PM - 1:35 PM | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:40 PM - 2:10 PM | Workshop Mastering the Media Maze: How to Find Data-Driven Success in a Cross-Platform World For brands navigating the complex media landscape, finding the sweet spot between data, strategy, and audience connection is key to success. In this workshop, Angi and iSpot will break down how the brand is mastering both direct response (DR) and general market video buying to reach consumers across TV and digital platforms. From targeted buying that boosts campaign impact to leveraging cross-platform data for smarter media decisions, hear what it takes to optimize brand media strategy – and how you can do the same. | Mediaweek Workshop Series More details to come! | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:15 PM - 2:40 PM | Capturing Culture: How Brands Can Lean into Entertainment to Get Audiences Buzzing Brands have long been working to infuse themselves into cultural moments in hopes of connecting with fans and authentically infusing themselves into the hottest trends. Yet, fitting brands into cultural moments is a delicate puzzle – it’s about finding the moments that perfectly blend brand and culture to naturally capture consumers’ attention in meaningful ways. And when the nation was swooning over the newest season of Bridgerton, Shondaland and Haleon saw the perfect tie-in for allergy-relief in a pop-period piece where the characters would likely have been left sniffling, in a time before allergy medicine existed. In this session, you’ll hear from Haleon (Flonase Brand lead), Tish Tillie, The CMO of Shondaland, Chris Dilori and Digitas’ NA CEO, Amy Lanzi about how they married Flonase to a pop-culture phenomenon, tapping into a niche fandom to build brand love. They will also discuss how they took the idea from TV screens into the comments sections and then into carts, connecting cultural consumer journeys and driving results. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:05 PM - 3:30 PM | Buy Buy Buy: How AI is Influencing Today’s Media Buying Over the last year, AI and machine learning have become the buzzwords of all buzzwords. But beyond mere jargon, the terms are reshaping the media buying landscape, as technology makes campaigns more efficient, effective and targeted than ever. Explore the latest AI and ML trends for media buying from the companies actually behind the technology. Learn how the tech is changing today and what’s still to come. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:30 PM - 4:00 PM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 4:15 PM | 2025 A-Z Trends: Navigating the Future of Consumer Behavior In this dynamic keynote, Matt Britton, renowned expert on consumer behavior and CEO of Suzy, will unveil the critical trends shaping 2025. From artificial intelligence to Gen Z’s evolving influence, Matt will take the audience on a comprehensive journey from A to Z, exploring how today’s leading brands can stay ahead in an ever-evolving media landscape. With practical insights and real-world examples, this session will equip executives with the knowledge they need to anticipate future challenges, embrace innovation, and drive growth in the coming year. Prepare to rethink your strategy and lead with confidence into the future. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:15 PM - 4:40 PM | Discovery Session More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:40 PM - 5:05 PM | Hindsight is 2024: Newsers Reflect on the Narratives That Define the 2024 Election and the future of Political Media TikTok? Digital news networks? Cancel culture and fake news? Through it all, TV newsers are still delivering highly-watched, up-to-the-minute content and breaking stories. And since ratings aren’t what they used to be on linear, newsers are constantly adjusting their strategies to reach new audiences. In honor of TVNewser’s 20th anniversary and days before the presidential election, hear from the TV newsers on the front line, diving into the history of covering elections, what makes 2024 different and how media stalwarts navigate the shifting sands of TV news. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:05 PM - 5:15 PM | Closing Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:15 PM - 6:30 PM | ADWEEK Connect | General Attendee Reception |
8:30 AM - 9:30 AM | Breakfast and Registration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:35 AM | Opening Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 10:00 AM | Stream Shift: Navigating the New Wave of TV The world of TV is changing faster than ever, with streaming platforms transforming how, when, and where we watch. From groundbreaking original content to major network shake-ups, this session dives deep into what’s next for the future of TV streaming. Industry leaders will share insights on emerging trends, audience behavior, the role of technology, and how creators are evolving in this new era of entertainment. Get ready to explore how streaming is reshaping the entertainment landscape and what this means for the future of television! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | TechTunes: The Fusion of Music, Media, and Innovation Music and media are no longer separate worlds—they're merging into an immersive experience shaped by cutting-edge technology. In this session, we’ll dive into how the latest innovations—from AI-driven music production to interactive media platforms—are transforming how artists create and how audiences engage. Join visionaries from both industries as they explore the future of this dynamic fusion and share how tech is unlocking new possibilities for collaboration, creativity, and cultural impact. Discover how music and media are evolving together to create the next frontier of entertainment. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:50 AM | Navigating the Nuances of Retail Media Networks Retail media continues to evolve as a key component of the marketing mix. In this session the marketers who are using retail media to drive results closer to the point of purchase will share strategies and trends while laying out the platforms that are helping marketers drive customer engagement and business impact. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:20 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:20 AM - 11:45 AM | Marketing Vanguard Podcast Live With Gary Vaynerchuk More details to come! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:00 PM | Discover the NextGen Media Trends That are Leveling Up Brand Success In the world of sporting games, advanced NextGen metrics like ball speed, rotation, positioning, and exit velocity have revolutionized game analysis and long-term outcomes. Now, similar innovations are transforming mobile advertising with new consumer and behavioral datasets offering brands a powerful new playbook. This session will reveal groundbreaking research from Digital Turbine that follows consumers’ daily journeys and ad exposures showcasing how brands are harnessing new media metrics. Gain actionable insights and strategies to boost brand performance and learn how to leverage the latest consumer and advertising behavior analysis to get ahead – and stay ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:00 PM - 12:15 PM | Discovery Session More details to come! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:15 PM - 12:40 PM | Part II: Innovation and Evolution Dive into the dynamic world of modern media, from social platforms and digital streaming to influencer marketing and user-generated content. This session will highlight the innovative trends driving current media consumption and discuss the challenges and opportunities presented by rapidly evolving technologies and audience behaviors. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:40 PM - 1:40 PM | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:40 PM - 2:05 PM | Buy or Sell: The State of TV Measurement Get ready for an electrifying exploration into the heart of the ongoing debate surrounding TV ad measurement. In an era marked by unprecedented data availability and shifting viewer habits, the efficacy and accuracy of TV ad measurement techniques have become a hot topic of contention. This session will bring together industry luminaries, data scientists, and advertising gurus to dissect the complexities of TV ad measurement. From traditional Nielsen ratings to advanced attribution models, we'll examine the pros and cons of various measurement methodologies, exploring their impact on advertising strategy, ROI assessment and media planning. Prepare to be enlightened, challenged, and inspired as we navigate the labyrinth of TV ad measurement and chart a course towards greater transparency, accountability and effectiveness in the ever-evolving world of television advertising. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:05 PM - 2:30 PM | Fireside with Dotdash Meredith CEO Neil Vogel Neil Vogel joins Mediaweek to share his predictions and hot takes for the industry. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:30 PM - 2:55 PM | How Social Commerce is Growing Brands Social commerce is redefining how brands engage with consumers, creating seamless shopping experiences that blend content with commerce. In this session, industry leaders will explore the evolving landscape of social commerce, from leveraging influencers and live-stream shopping to tapping into community-driven sales strategies. Discover how brands are using these tools to accelerate growth, expand audiences, and build deeper, more authentic connections with consumers. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:55 PM - 3:10 PM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:10 PM - 3:35 PM | AI-Driven Media: The Rise of Generative Creativity More details to come! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:35 PM - 3:50 PM | Bringing the Brief to Life: Merging Technology and Culture In today’s fast-paced digital world, creating meaningful and impactful campaigns requires more than just a great idea—it demands the seamless integration of technology and culture. This session will explore how agencies, brands, and creatives can collaborate to bring briefs to life in innovative ways. From leveraging data to creating immersive experiences, discover how cutting-edge tech can elevate cultural storytelling and transform the way we engage with audiences. Join industry leaders as they share strategies for merging creativity with technology to build campaigns that resonate and inspire. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:50 PM - 4:15 PM | Harnessing the Power of Fandom in the Media Industry More details to come! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:15 PM - 4:40 PM | Discovery Session More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:40 PM - 4:45 PM | Closing Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:30 PM - 6:30 PM | ADWEEK Connect | General Attendee Reception |