The Game Changers

While navigating the shifting moods of pandemic-weary consumers and technological advancements is no small feat, there is a powerful opportunity for our industry to respond in real time to consumers in meaningful ways. Inclusive, inspiring and distinctive experiences will set the pace for the transitions ahead and serve as guideposts as we prepare for the next chapter. Today, we highlight the leaders who continue to break new ground, challenge the status quo and soar to new heights in uncertain, unchartered territory—encouraging others to follow in their steps.

7:30 AM - 9:00 AM
Registration and Breakfast
 
 
9:30 AM - 9:35 AM
Opening Remarks

Opening remarks and a look at what's to come during Brandweek. 

 
9:35 AM - 9:55 AM
Main Stage Session

Session details to be announced.

 
10:00 AM - 10:20 AM
Main Stage Session: Snap
Session details to be announced.
 
10:25 AM - 10:45 AM
Networking Break
 
 
10:50 AM - 11:00 AM
Adweek Trivia
 
 
11:00 AM - 11:20 AM
Main Stage Session: White Claw

Session details to be announced.

 
11:25 AM - 11:45 AM
Main Stage Session: Permutive

Session details to be announced.

 
11:50 AM - 12:10 PM
Main Stage Session
Session details to be announced.
 
12:30 PM - 1:30 PM
Networking Break
 
 
1:45 PM - 2:45 PM
Masterclass: Permutive

Session details to be announced.

 
Masterclass: Snap

Session details to be announced.

 
Masterclass: Mapping out your Digital Transformation

Digital transformation is about changing the way business is conducted, as it allows organizations to make game-changing efficiencies, including emphasizing the customization processes, strengthening overall decision-making, and creating lasting and more sufficient customer experiences.  

Hear from brand leaders on the strategy, the structure and the steps when it comes to mastering your digital transformation journey.  

 
Masterclass: What does your Brand Sound Like?

Audio is an influential part of the marketing world. From podcasts, showcasts to live audio, it's how brands reinforce their personalities. In the US alone, eMarketer forecasts podcast ad spending will surpass $2 billion in 2023 and will account for nearly one-third of digital audio services ad spending. These sonic revelations are ushering in new ways to connect and interact with consumers, create immersive and lasting listening experiences, gain insights and enhance a brand's digital offerings.  

Join Adweek and hear from brand marketers who are amplifying results within the audio revolution by leveraging mediums that rely on sound, music and voice and gain tips to enhance your brand’s strategy in the space.  
 

 
3:00 PM - 3:20 PM
Main Stage Session
Session details to be announced.
 
3:25 PM - 3:35 PM
Adweek Trivia
 
 
3:35 PM - 3:55 PM
Main Stage Session: ENGINE

Session details to be announced.

 
4:00 PM - 4:20 PM
Main Stage Session: Miami Marlins

Session details to be announced.

Michael Shaw
4:25 PM - 4:30 PM
Adweek Remarks
 
 
4:45 PM - 5:15 PM
Taste of Brandweek
Session details to be announced.
 
Taste of Brandweek

Session details to be announced.

 
Taste of Brandweek

Session details to be announced.

 
7:00 PM - 9:00 PM
Evening Activity
Details to be announced.
 

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The Agile Thinkers

As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation. Meeting audiences in the moment will be more critical than ever before, and to achieve this demands relentless curiosity and vigilance in identifying new trends and creative opportunities. Today, we invite the agile thinkers of our industry to explore how they’ve found success.

7:30 AM - 9:00 AM
Registration and Breakfast
 
 
9:30 AM - 9:35 AM
Day 2 Opening Remarks

A look a head at what's to come for Day 2: The Agile Thinkers.

 
9:35 AM - 9:55 AM
Main Stage Session: Hyundai
Session details to be announced.
Angela Zepeda
10:00 AM - 10:20 AM
Main Stage Session: Analytic Partners
Session details to be announced.
 
10:25 AM - 10:45 AM
Networking Break
 
 
10:50 AM - 11:00 AM
Adweek Trivia
 
 
11:00 AM - 11:20 AM
Main Stage Session: Group Black
Session details to be announced.
 
11:25 AM - 11:45 AM
Main Stage Session: Cart.com
Session details to be announced.
 
11:50 AM - 12:10 PM
Gatorade
Session details to be announced.
Kalen Thornton
12:30 PM - 1:30 PM
Networking Break
 
 
1:45 PM - 2:45 PM
Masterclass: Personalization at Scale

While technology and innovation have made personalized experiences and engagement more achievable, it is often easier said than done. While 85% of companies believe they’re offering personalized experiences, just 60% of consumers agree according to Twilo's 2021 State of Personalization Report. So how can brands bridge the gap?  

Hear from leaders in this space as they discuss the key tactics you need for targeting your brand messaging without losing your overall mission and scalability and how to successfully reach your audiences authentically across all interaction points. 

 
Masterclass: Shaping a Multicultural Marketing Strategy

Consumer buying power is more diverse than ever before, forcing brands to abandon a one-size-fits-all approach to marketing. According to recent reports by the University of Georgia’s Selig Center for Economic Growth, between 2010 and 2022, buying power across diverse communities increased by as much as 111%. Leveraging the power of multicultural marketing is no longer nice to have but essential to understanding our target audiences and reaching them through effective, culturally-specific campaigns. 

Get the latest insights from top marketers on the evolving business of delivering content to audiences outside of what we know as the general market and how progress will be measured as we look ahead.

 
Masterclass: Analytic Partners

Session details to be announced.

 
Masterclass: Cart.com

Session details to be announced.

 
3:00 PM - 3:20 PM
Main Stage Session
Session details to be announced.
 
3:25 PM - 3:35 PM
Adweek Trivia
 
 
3:35 PM - 3:55 PM
Main Stage Session: The Trade Desk
Session details to be announced.
 
4:00 PM - 4:20 PM
Main Stage Session
Session details to be announced.
 
4:25 PM - 4:30 PM
Adweek Remarks
 
 
4:45 PM - 5:15 PM
Taste of Brandweek
Session details to be announced.
 
Taste of Brandweek
Session details to be announced.
 
Taste of Brandweek
Session details to be announced.
 
7:00 PM - 9:00 PM
Evening Activity
Details to be announced.
 

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The Next-Gen Marketers

Gone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way street and brands must differentiate by embracing diversity, crafting cutting edge experiences, and prioritizing authenticity. Today, we’ll hear from next-gen marketers who are successfully catering to a growing audience of digital natives and transcending social media platforms with stories that inspire.

7:30 AM - 9:00 AM
Registration and Breakfast
 
 
9:30 AM - 9:35 AM
Day 3 Opening Remarks

A look at what's to come during Day 3: The Next-Gen Marketers.

 
9:35 AM - 9:55 AM
Main Stage Session: hims&hers
Session details to be announced.
Bette Ann Fialkov
10:00 AM - 10:20 AM
Main Stage Session: SAS
Session details to be announced.
 
10:25 AM - 10:45 AM
Networking Break
 
 
10:50 AM - 11:00 AM
Adweek Trivia
 
 
11:00 AM - 11:20 AM
Main Stage Session
Session details to be announced.
 
11:25 AM - 11:45 AM
Main Stage Session: IBM Watson Advertising
Session details to be announced.
 
11:50 AM - 12:10 PM
Main Stage Session
Session details to be announced.
 
12:30 PM - 1:30 PM
Networking Break
 
 
1:45 PM - 2:45 PM
Masterclass: IBM Watson Advertising

Session details to be announced.

 
Masterclass: The Future is Gender Neutrality

As more brands define success through the lens of inclusivity, gender neutrality is not only a strategic business goal but a way to deepen the relationship of the consumer. From marketing messaging to product innovation, to hiring practice, gender neutrality is the future to inclusive marketing.   

Join in on the conversation to learn more about gender neutrality as a business practice and how brands are seeking opportunities to be as inclusive as possible its implications on marketing. 

 
Masterclass: SAS

Session details to be announced.

 
Masterclass: Leveraging the Power of the Screen

A brand’s presence on TV and streaming services as an outlet to reach and communicate with your consumers is more attractive than ever. The IAB 2021 Video Ad Spend and 2022 Outlook report found that CTV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. Between emerging players in the space to increasing ad and branded content opportunities, streaming is undoubtedly a lucrative channel for brands.   

Hear from leaders in the space as they discuss how leveraging the power of the screen is a targeting tactic to build brand salience. 

 
3:00 PM - 3:20 PM
Main Stage Session: Frito Lay
Session details to be announced.
Rachel Ferdinando
3:25 PM - 3:35 PM
Adweek Trivia
 
 
3:35 PM - 3:55 PM
Main Stage Session: Zeta Global
Session details to be announced.
 
4:00 PM - 4:20 PM
Main Stage Session
Session details to be announced.
 
4:25 PM - 4:30 PM
Adweek Remarks
 
 
4:45 PM - 5:15 PM
Taste of Brandweek
Session details to be announced.
 
Taste of Brandweek
Session details to be announced.
 
Taste of Brandweek
Session details to be announced.
 
7:00 PM - 9:00 PM
Evening Activity

Details to be announced.

 

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The Culture Cultivators

As we embrace a world of hybrid and remote work, the role of a culture that engages, rewards, and inspires will be instrumental for achieving business goals and retaining talent. Rapid advancements in technology and shifting behaviors will demand new business models, the creation of new roles and reimagining traditional ones.

Today, we welcome the cultural leaders of our space to discuss the pivotal inflection point of today’s workplace and get a glimpse into their predictions around the future of work.

7:30 AM - 9:00 AM
Registration and Breakfast
 
 
9:30 AM - 9:35 AM
Day 4 Opening Remarks

A look at what's to come for Day 4: The Culture Cultivators.

 
9:35 AM - 9:55 AM
Main Stage Session: Uncommon James
Session details to be announced.
Kristin Cavallari
10:00 AM - 10:20 AM
Main Stage Session: Riot Games
Session details to be announced.
 
10:25 AM - 10:45 AM
Networking Break
 
 
10:50 AM - 11:00 AM
Adweek Trivia
 
 
11:00 AM - 11:20 AM
Main Stage Session
Session details to be announced.
 
11:25 AM - 11:45 AM
Main Stage Session: New Engen
Session details to be announced.
 
11:50 AM - 12:10 PM
Main Stage Session
Session details to be announced.
 
12:30 PM - 1:30 PM
Networking Break
 
 
1:45 PM - 2:45 PM
Masterclass: Redefining the CMO Position in the C-Suite

The role of Chief Marketing Officer today has vastly changed since its creation. Continually focusing on creativity and brand, CMOs are more than ever responding to the changing needs and behaviors of consumers in addition to expanding digital marketing capabilities. The increasing pace of change today has hence broadened the mission of marketing leadership to make measurable impact.  

Join Adweek as we hear from marketing executives who will explore the various ways CMOs can reframe their position to become leaders in digital transformation—while helping their organization thrive no matter what comes next. 

 
Masterclass: The Power of DEI on Brand Strategy

According to Deloitte's 2021 Global Marketing Trends for Executives survey, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. As this number continues to grow, it’s become clear that it's no longer enough for brands to just market inclusiveness, equity or diversity -- these terms are fundamental across all spheres of influence. 

Hear from experts as they unpack the evolving role of DEI and what it means for your strategies today and beyond. From bringing diverse voices back to the organization and amplifying positive messaging around all communities, brands are doubling down on initiatives that are measurable. 

 
Masterclass: Riot Games

Session details to be announced.

 
Masterclass: Group Black

Session details to be announced.

 
3:00 PM - 3:20 PM
Main Stage Session: Nextdoor
Session details to be announced.
Maryam Banikarim
3:25 PM - 3:35 PM
Adweek Trivia
 
 
3:35 PM - 3:55 PM
Nielsen
Session details to be announced.
 
4:00 PM - 4:20 PM
Session Details to be Announced
Session details to be announced.
 
4:25 PM - 4:30 PM
Adweek Remarks
 
 
4:45 PM - 5:15 PM
Taste of Brandweek
Session details to be announced.
 
Taste of Brandweek
Session details to be announced.
 
Taste of Brandweek
Session details to be announced.
 
4:45 PM - 6:00 PM
Brand Genius & VIP Receptions
 
 
7:00 PM
Brand Genius Awards Ceremony and Dinner
 
 

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Brandweek Presents The Metaverse

Brandweek Presents the Metaverse – a full-day program powered by Brandweek – will explore the power, promise and potential of the new Internet including why it matters and what it means for brands and the future of our industry. Metaverse experiences offer consumers the opportunity to play, work, connect and buy – and brands must be ready to capitalize. This program will help brands start to think about how to unleash their creativity to create experiences to reach consumers at any point in their journey.

The full-day agenda includes thought leadership opportunities for Partners on the Main Stage, Workshops and Masterclasses alongside industry-leading brands, plus 1:1 meetings and networking.

8:00 AM - 9:00 AM
Registration and Breakfast
 
 
9:15 AM - 9:25 AM
Opening Remarks

Opening remarks and a look at what's to come for Brandweek Presents The Metaverse.

 
9:30 AM - 9:50 AM
Main Stage Session: Alo Yoga
Session details to be announced.
Angélic Vendette
9:55 AM - 10:15 AM
Main Stage Session
Session details to be announced.
 
10:20 AM - 10:30 AM
Adweek Trivia
 
 
10:30 AM - 10:50 AM
Main Stage Session
Session details to be announced.
 
11:10 AM - 11:40 AM
Workshop

Session details to be announced.

 
Workshop

Session details to be announced.

 
Workshop

Session details to be announced.

 
11:55 AM - 12:45 PM
Networking Break
 
 
1:00 PM - 1:20 PM
Main Stage Session: TYB

Session details to be announced.

Ty Haney
1:25 PM - 1:45 PM
Main Stage Session
Session details to be announced.
 
1:50 PM - 2:05 PM
Networking Break
 
 
2:05 PM - 2:25 PM
Main Stage Session: Michael Le

Session details to be announced.

Michael Le
2:30 PM - 2:40 PM
Adweek Trivia
 
 
2:40 PM - 3:00 PM
Main Stage Session
Session details to be announced.
 
3:05 PM - 3:25 PM
Main Stage Session

Session details to be announced.

 
3:30 PM - 3:35 PM
Main Stage Session
Session details to be announced.
 

Check back for updates