Breakfast presented by Digital Turbine.

Opening remarks and a look at the event.

Uncertainty is the persona non grata for getting deals done. And the last few quarters have had their fair share of uncertainties—from supply chain issues to the possibility of a pending recession, leading to a slowdown in scaled ad tech and mar tech M&A. But how strong are the fundamentals of the digital ecosystem for longer-term growth? With bright spots in CTV, gaming and retail underpinned by data consolidation is scheduled to pick up.

Join Michael Harrison, Managing Partner at Winterberry Group, for this session where he'll discuss how the macro trends will shape the coming quarters, the tailwinds to lean into and how the market will respond to a possible recession.

Data privacy is critical, and regulatory compliance is complex. Additionally, as technology has advanced and digital tools have become more prolific, the need to protect customer data has become more important. Consumers need and expect privacy protection during every interaction as they engage with brands across different devices.

In today's ever-changing world, forward-thinking brands and publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant content and ads are served to the right people based on the consent. Join this session to discover the differences between device-based and person-based consent including best practices for capturing, managing and activating both types, 2023 trends and tips for growing audience engagement through improved user experiences that result in more rich and robust audiences, and more.

This year Connected TV rose to dominance and fulfilled its promise as a performance marketing platform. Streaming finally overtook broadcast and cable TV in viewership, the TV bundle returned in an improved state, and every major streaming service, including Netflix, has pledged ad support. CTV matured as an ad platform, and there are more changes coming. But how do you measure success in this rapidly evolving landscape?

Join Mark Douglas, President and CEO of MNTN, as he provides his unique perspective from years of experience leading the premier performance-driven CTV ad platform. Mark will discuss how top brands are raising their standards for campaign measurement, how marketers can leverage the data and insights hiding in plain sight, and how you can unlock a better approach to TV ad strategy through new advancements in audience and incrementality measurement.

Networking break presented by Digital Turbine.

Increased privacy regulations, new work and social lifestyles, economic inflation, and increased global 5G and internet access are fueling an increase in global digital media consumption. The coming demise of third-party cookies will make data harder to access and connect, and less granular in nature. The ways that organizations collect, manage and activate customer data are all about to change.

Join Roy Reeves, Principal, AdTech Strategy at SAS, for this session where he’ll share tangible steps you can take to best prepare for and navigate the new world of MadTech – to elevate the customer experience.

The various cookie-alternative identity solutions have ballooned since Google made its first announcement to deprecate third-party cookies in Chrome. With that announcement protracted, the options are getting more convoluted. How do cohorts, probabilistic IDs or seller-defined audiences fit into your strategy?

In this session, hear from Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero Collective, as they discuss the ID landscape and the solutions that are gaining ground and how marketers are navigating a patchwork approach to identity without appearing siloed.

Lunch presented by eBay Ads.

There's a new generation of B2B listeners in town—and to deliver messages that resonate with them, advertisers have to get creative. In this session, Spotify will showcase how their listening intelligence works and how they partnered with Salesforce to reach a young, tech-savvy audience that moves seamlessly between their personal and professional lives via many different devices. Learn how audio-based technology can help expand brands’ avenues to market their product or service.

With the ongoing shift towards increasing consumer privacy and fewer signals available for targeting, reaching new customers requires new tools and technologies. This transition is an opportunity for advertisers to challenge long-standing assumptions about targeting, starting with the assumption that advertiser performance must trade off with consumer privacy. Advances in AI and machine learning change the dynamics of this supposed trade-off, enabling effective and efficient targeting without tracking your audience. In this session, you will learn how to target without identifiers and how advertisers can leverage privacy-first targeting innovations today.

Retail media networks developed as retailers realized the rising importance of first-party data as third-party cookies disappear. To make the most of retail media network’s first-party data, however, marketers need a more holistic approach with a focus on the household. While first-party shopper data provides an invaluable platform for specific retail marketing efforts, the complement of a people-based advertising software can allow marketers to realize the full benefits of retail media networks across all biddable touchpoints of a shopper journey. Join Viant as they share how retail media networks and household technology help optimize the path to purchase.

When it comes to establishing customer identity, there is no “one ring that rules them all.” People, processes, and platforms must work together to build and maintain trust between brands and consumers. Data + technology have a clear interoperability in order to achieve mutual outcomes, and both sides are taking digital responsibility seriously.

Join Kinseso and two of the largest platforms in the business, Salesforce and Google, to hear how they are accelerating growth and trust in the future age of identity. When people, processes and platforms show up together, everybody will win (customers included!) in 2023.

As we rapidly enter the world of convergence, we know there are still some growing pains across the ecosystem. How are traditional TV players moving into this landscape with digital-first products, and how are tech providers leaning in to help solve for cross-platform solutions? DIRECTV Advertising’s Matthew Jamison, and Yahoo’s Beau Ordemann host a candid conversation to understand how the industry is making strides to meet these ever-changing needs.

The shift to cookieless advertising has been greeted with apprehension by many, but with change comes an undeniable opportunity to invest in new approaches to understand audiences, value advertising and measure results.

Join Quantcast for a discussion about how those who advertise in cookieless environments in 2023 can reap the competitive advantage of access to new audiences, more inventory, and more scaled advertising results. This session will cover how savvy marketers can use more than a single approach to replace the third-party cookie, including solutions built on first-party data, cohorts, contextual and more, using an AI-driven ensemble. Learn how you can embrace innovation and enter the next chapter of advertising on the open internet now.

First-party data claims the top spot on marketers’ priority list, but actually having the systems, structures and privacy compliance procedures in place to enable transactions on first-party data is another matter. Consumer packaged goods companies, typically selling through retailers, have particular barriers to collecting and sorting valuable data. And moving beyond the gimmick to use identity to power their brands’ growth takes a different set of muscles.

Join Michael Lampert, director of global marketing data strategy and CRM Lead at Mondelez, as he details how the company embarked on its first-party data collection journey and how it’s evolved into a significant growth engine.

With most national sports leagues in the midst of their winter seasons, advertisers are strategizing how to connect with sports fans and measure the impact of their advertising buys through the most data driven strategies. Fanatics and The Trade Desk have partnered to enable advertisers to reach 80M e-commerce consumers across 900+ sports properties, including all major sports leagues. Join this session to learn about the newest technology that powers targeting across the Fanatics database of sports fans on all digital channels, including CTV, Audio and DOOH.

Networking break presented by Digital Turbine.

Direct to consumer brands are digital-first and savvy. They understand their audiences on a deeper level because they have daily, direct interactions with them, and have built unique communities of dedicated consumers. These brands need advertising solutions as innovative and unique as they are. In this discussion, we will touch on the best targeting strategies for DTC brands, and the ways that new tech-driven solutions like contextual targeting make it possible to find deeper engagement from niche audiences online by capturing consumers' real-time interests.

Since Apple cracked down on privacy, the traditional playbook for brands finding consumers is out the window, especially as major platforms like Meta are drawing from poorer data sources to power its ad tech. Brands need to evolve their approach to know who to target and how to measure the efficacy of their ads.

Hear from Obele Brown-West, chief solutions officer at Tinuiti and Scott Perry, EVP of digital marketing at Jerome's, as they discuss strategies for ameliorating these gaps, especially in performance marketing and social efforts, whether the answers lie in new ad tech, sharper creative, or shifting spend in the media budget.

While big tech and regulation still play out, The Times has continued to lead with first-party products backed by the growth of their incredible subscriber base — and they have the results to prove it. By leveraging their unparalleled wealth of proprietary audience intelligence, along with tenacious work in data science, New York Times Advertising is positioned as trailblazers in First Party Data, poised to drive engagement with accuracy for brands well ahead of a cookieless future.

Hear how Erin Hennessy, Executive Director, Product Marketing & Insights at The New York Times and her team are continually setting the standard for what companies can do to be on the right side of privacy and protect consumers’ information.

Thank you for joining us.

Reception presented by Whalar.