10:00 AM - 5:00 PM
Registration

Join us on Arrival Day! Pick up your credentials and enjoy all that the beautiful Arizona Grand has to offer, including fantastic pools, a water park, golf and activities galore! 

 
 
5:00 PM - 7:00 PM
Experiences

Make sure to arrive on Sunday in time for our kick-off! We'll toast to an unforgettable week of connection-building and knowledge-sharing to come!

 
 
8:00 AM - 9:00 AM
 
 
 
 
8:00 AM - 5:00 PM
 
 
 
 
9:00 AM - 9:05 AM
 

A look at what's ahead. 

 
 
9:05 AM - 9:35 AM
 

More details to be announced! 

 
 
9:35 AM - 10:00 AM
 

More details to be announced! 

 
 
10:00 AM - 10:25 AM
 

More details to be announced! 

 
 
10:25 AM - 10:55 AM
 
 
 
 
10:55 AM - 11:25 AM
 

Brands both drive culture and respond to it. But it's a nuanced dynamic, and brands need to lead with intentionality and authenticity. Through case studies, learn how to anticipate and capitalize on key cultural moments, what to do when trying to create moments that take over the zeitgeist – and what to avoid doing.

 
 
11:25 AM - 11:50 AM
 

Join us for an ad sales chief roundtable on everything from streaming wars, evolving viewer habits, the implications of traditional and digital platforms, how upfronts are adapting to this new era, the strategies that are driving success in the evolving ecosystem, and overall viewpoints on what lies ahead. 

 
 
11:50 AM - 12:15 PM
 

More details to be announced! 

 
 
12:20 PM - 1:20 PM
 

Take a break and enjoy some food!

 
 
1:30 PM - 2:35 PM
 

Join us for a series of hands-on workshops where we'll dive into the tactics you need to know to drive business growth for your brand.

 
 
2:45 PM - 4:15 PM
 

Join us for a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all.

 
 
 

Brandweek participants will have access to six topic areas throughout the week and will be able to journey through a single topic area or choose an “a la carte” approach, engaging in content across topics throughout the week that are most interesting and relevant to them. 

A dedicated lounge and meeting space for all Brandweek participants, within ADWEEK House we’ll host dynamic meetups; ADWEEK Connect – our dedicated 1:1 meetings; speaker meet & greets and additional engaging programming for smaller audiences.  

 
 
 

Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth.

 
 
4:15 PM - 4:40 PM
 

More details to be announced! 

 
 
4:40 PM - 5:05 PM
 

The digital and streaming landscape is thorny, with a lot of bad actors finding new ways to take your ad dollars without giving any value whatsoever. In this session, you learn techniques to both spot and avoid the red flags to make sure you get exactly what you pay for when you’re buying digital and streaming ads.

 
 
5:05 PM - 5:30 PM
 

In today's fast-paced digital world, traditional advertising is no longer enough to capture and retain consumer attention. Brands are increasingly turning to entertainment-driven strategies to create deeper connections and foster loyalty. Michael Sugar, an Academy Award-winning producer and the founder of Sugar23, brings his visionary expertise to this session. He will delve into the transformative power of storytelling and entertainment in brand marketing, sharing insights on how to craft compelling narratives that resonate with audiences.

 
 
5:30 PM - 5:35 PM
 

Thank you for joining us! 

 
 
5:45 PM - 6:45 PM
 
 
 
 
7:00 PM - 10:00 PM
 

Join us on the Canyon Lawn for a theme night not to be missed! More info to come, but expect delicious food and cocktails, great music and a gorgeous locale. 

 
 
10:00 PM - 11:59 PM
 

Not ready to end the party? Join us for more good times at Vista Lounge.

 
 
7:00 AM - 8:00 AM
 

Get up early to get your wellness in with ADWEEK and some special surprises. 

 
 
8:00 AM - 9:00 AM
 
 
 
 
8:00 AM - 5:00 PM
 
 
 
 
9:00 AM - 9:05 AM
 

A look at what's ahead. 

 
 
9:05 AM - 9:35 AM
 

Everyone these days is pitching an AI-powered product. In this discussion, you’ll learn what questions to ask to help select vendors, tips on how to supplements human creativity, and the ethical considerations you’ll need to take into account to ensure you can harness AI to power your advertising to its fullest extent. 

 
 
9:35 AM - 10:00 AM
 

More details to be announced! 

 
 
10:00 AM - 10:25 AM
 

Marketing is one of the most crucial aspects of a business, but that’s not always visible to or appreciated by CEOs. Hear this C-suite pairing discuss how they communicate, how they challenge each other, and ultimately how they collaborate to drive short- and long-term results for Nespresso.
 

 

 
 
10:25 AM - 10:55 AM
 

 

 

 
 
10:55 AM - 11:20 AM
 

More details to be announced! 

 

 
 
11:20 AM - 11:45 AM
 

Purpose is an oft-used term but what does it really mean--and how does it drive results for brands? In this session, you’ll learn how to find a purpose that not only resonates with consumers, also aligns with your company’s own initiatives. And you’ll learn how to make sure you design purpose-driven marketing strategies that still ladder into business outcomes.

 

 
 
11:45 AM - 12:10 PM
 

More details to be announced! 

 

 
 
12:20 PM - 1:20 PM
 

Take a break and enjoy some food!

 
 
1:30 PM - 2:35 PM
 

Join us for a series of hands-on workshops where we'll dive into the tactics you need to know to drive business growth for your brand.

 
 
2:45 PM - 4:15 PM
 

Join us for a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all.

 
 
 

Brandweek participants will have access to six topic areas throughout the week and will be able to journey through a single topic area or choose an “a la carte” approach, engaging in content across topics throughout the week that are most interesting and relevant to them. 

A dedicated lounge and meeting space for all Brandweek participants, within ADWEEK House we’ll host dynamic meetups; ADWEEK Connect – our dedicated 1:1 meetings; speaker meet & greets and additional engaging programming for smaller audiences.  

 
 
 

Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth.

 
 
4:15 PM - 4:40 PM
 

Brands struggle to build love and loyalty in a time when consumers are so fickle, audience attention spans are fractured, and the loudest voices on social media are so critical. In this panel, you'll learn from marketing leaders who turned around brands or won over new audiences, overcoming these challenges using creativity to drive business growth.

 

 
 
4:40 PM - 5:05 PM
 

More details to be announced. 

 

 
 
5:05 PM - 5:30 PM
 

More details to be announced!

 

 
 
5:30 PM - 5:35 PM
 

Thank you for joining us! 

 
 
5:45 PM - 6:45 PM
 
 
 
 
7:00 PM - 10:00 PM
 

We'll provide short transportation to Rustler's Rooste, set high atop the foothills of South Mountain for an evening under the stars filled with insanely good margaritas, fantastic food grilled on open flame and live music. 

 
 
10:00 PM - 11:59 PM
 

Not ready to end the party? Join us for more good times at Vista Lounge.

 
 
7:00 AM - 8:00 AM
 

Get up early to get your wellness in with ADWEEK and some special surprises. 

 
 
8:00 AM - 9:00 AM
 
 
 
 
8:00 AM - 5:00 PM
 
 
 
 
9:00 AM - 9:05 AM
 

A look at what's ahead. 

 
 
9:05 AM - 9:30 AM
 

In the landscape of marketing and advertising, the synergy between agencies and brands plays a pivotal role in creating impactful campaigns and driving business success. In an unique and engaging twist, two leading agencies and their brand partners will join us for a "dating game" style session and conversation. This interactive format will provide a firsthand look at how these partnerships are formed, nurtured, and sustained.

 
 
9:30 AM - 9:55 AM
 

More details to be announced! 

 
 
9:55 AM - 10:20 AM
 

More details to be announced! 

 
 
10:20 AM - 10:50 AM
 
 
 
 
10:50 AM - 11:15 AM
 

More details to be announced! 

 
 
11:40 AM - 12:05 PM
 

Teams comprised of people with diverse skills, perspectives and experiences can power the best outcomes for your brand and business. But it’s not always easy finding these people. Learn how to identify who you need and the new talent pipelines to tap into

 
 
12:15 PM - 1:15 PM
 

Take a break and enjoy some food!

 
 
1:25 PM - 2:30 PM
 

Join us for a series of hands-on workshops where we'll dive into the tactics you need to know to drive business growth for your brand.

 
 
2:35 PM - 4:05 PM
 

Join us for a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all.

 
 
 

Brandweek participants will have access to six topic areas throughout the week and will be able to journey through a single topic area or choose an “a la carte” approach, engaging in content across topics throughout the week that are most interesting and relevant to them. 

A dedicated lounge and meeting space for all Brandweek participants, within ADWEEK House we’ll host dynamic meetups; ADWEEK Connect – our dedicated 1:1 meetings; speaker meet & greets and additional engaging programming for smaller audiences.  

 
 
 

Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth.

 
 
4:15 PM - 4:40 PM
 

More details to be announced! 

 
 
4:40 PM - 5:05 PM
 

In an increasingly polarized political climate, maintaining brand safety has become a critical concern for marketers and advertisers. This session will addres the unique challenges brands face in ensuring their messaging and placement align with their values while avoiding controversy. 

 
 
5:05 PM - 5:30 PM
 

More details to be announced! 

 
 
5:30 PM - 5:35 PM
 

Thank you for joining us! 

 
 
6:30 PM - 9:30 PM
 

Join us for a red-carpet gala dinner on night 3 of Brandweek as we celebrate and hear from ADWEEK’s 2024 Brand Genius honorees.

ADWEEK’s Brand Genius award recognizes 10 of the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand Geniuses hail from a range of key roles—a founder or chief executive, a marketer or an agency creative. They’ve also been public figures who’ve transformed their social equity into viable business enterprises. Whatever their titles, they’ve all demonstrated ingenuity, foresight and real results: a significant, quantifiable impact on the bottom line or in the consumer culture overall.

Plus, what's an awards gala without an after-party? Join us to keep the celebration going during the Brand Genius After Party, featuring special musical guest(s).

 
 
9:30 PM - 11:30 PM
 

Not ready to end the party? Join us for more good times at Vista Lounge.

 
 
7:30 AM - 8:30 AM
 

Get up early to get your wellness in with ADWEEK and some special surprises. 

 
 
8:30 AM - 9:30 AM
 
 
 
 
8:30 AM - 12:30 PM
 
 
 
 
9:30 AM - 12:45 PM
 

Optimal performance in the brand industry requires fuel for the mind, body, heart and soul. 

People—and brands—that perform at their best have access to the knowledge, tools, trainers, tips and tricks to exercise the muscle behind some of the most impactful and dynamic marketing organizations, teams, campaigns, strategies and financial wins. 

Brandweek Day 4 will dive into this concept of performance—in all the ways it matters. 

Join us to celebrate the multifaceted nature of performance, where athleticism, leadership, and mental perception come together to shape the future of branding and spur both brands and individuals to new success. 

Meet with tactical branding gurus, participate in group exercise classes, hear firsthand from some of the world’s elite athletes on their physical and mental game plans, compete in culinary showdowns, go head-to-head with peers in agility-course races, participate in a live masterclass and more. 

 
 
12:45 PM - 1:45 PM
 

As our impactful week comes to a close, we'll send you off to the Phoenix airport with a hearty lunch. Until next year Brandweekers!