BREAKING DOWN TO BUILD

FORWARD

  

RETHINKING ENTRENCHED DYNAMICS OF THE BRAND BUSINESS.

It's time to break free from all of the old mantras of brand building.
In an era of near-constant upheaval, what's working and what should we let go? Where do we push forward and where do we tear down?

At this year's foremost brand-strategy conference, Brandweek will convene the marketing leaders of today and tomorrow to drill down on the business of brands: the personalities, products, services and concepts that distinguish one company from another. We'll unpack case studies that examine the challenges, the opportunities and the value of brands and their force in driving communities of common values, cultural shifts, and, ultimately, business growth.
Set against the vibrant backdrop of the desert, you'll embark on a four-day journey of discovery that will equip you with the insights, inspiration and connections with industry and cultural power players to drive brand, personal and professional growth.

Brandweek is

all about the business of brands. Built for brand leaders, brand stewards and the brand-obsessed, it is the singular event convening the advertising, marketing and media industry for discourse, exploration, discovery and action. Built on ADWEEK’s unparalleled editorial expertise, Brandweek spotlights the change—and changemakers—redefining how brands power business.

800+ Senior-level brand marketers and INDUSTRY LEADERS

100+ Future-focused SPEAKERS from global and breakthrough brands

EXCEPTIONAL Exceptional evening experiences

3 Thematic lounges with DEDICATED CONTENT

ZERO PITCHES

ENDLESS OPPORTUNITIES to connect and share fresh perspectives 

ADWEEK’s Brandweek brings together many of the top practitioners from the world's leading brands to interact, inspire creativity and create action. Whether you are part of an online startup or entrenched international organization, this conference will spark new ideas to help you elevate your brand and expand reach in new and relevant ways.

Industry Leaders Making Waves

Brandweek was unlike any event of its kind. From CMOs and CEOs to Academics, you can mingle with people from leading brands while sharing ideas and visions in a casual yet fun environment.

This was by far the best professional event I have ever attended. The speakers and content were fantastic. The community that Adweek has cultivated is helpful, optimistic, supportive, intelligent and kind. This is an event you need to attend!

Brandweek was a phenomenal experience, pairing high caliber leaders across the most influential brands with quality programming that delivered actionable insights.

Brandweek is the industry’s best compilation of bright minds, thoughtful discussions, and opportunities for marketers to grow. I come back full of ideas that I can contribute immediately. Thank you for a fantastic event!

IN FOCUS AT BRANDWEEK

A marketer’s ultimate goal is having the narratives they create drive deep and authentic connections to the people on the receiving end: their customers and prospects. But stories that spur sales aren’t a pipe dream; crafting creativity that drive results shouldn’t be an oxymoron. Here’s what works—and what doesn’t. 

Now more than ever, against forces and opportunities such as AI and the creator economy, marketers need the right talent, skills, organizational structure and partners to succeed. Busting silos, building inclusive teams, and going beyond typical marketing expertise might be required to realize winning within the new dynamics of the advertising and marketing practice. And understanding consumer and cultural trends and expectations that inform go-to-market strategy is paramount to creating engagement and storytelling and driving growth.


 

Marketers are bombarded daily with new iterations of data and tech that promise to solve all: gen AI, new online targeting tools, augmented reality. But how can marketers cut through the noise, navigate ethical and legal implications, and vet new entrants to ultimately yield real results? We’ll break it down. 

Consumer buying habits continue to merge and morph, spurring marketers to respond deftly. Commerce can happen anywhere; everyone is an ad seller. Retailers like Walmart and TV manufacturers like Samsung are selling ads. Brands like Crocs and General Mills are aligning with musicians, athletes, and even other brands to position themselves in culture and sell to a new audience. We’ll explore the new dynamics and untapped opportunities and channels to deliver sales. 

Creators have taken the industry by storm, showcasing their storytelling skills and human-centered creative prowess on social platforms that captivate wide swaths of consumers. It has become imperative for marketers to work with them in order to compete in an attention-fractured world. We’ll break down the who, what, where, why and how—at a time when TikTok’s future is uncertain. 

The advent of streaming has forced marketers to reinvent their TV strategies. Even sports has gone from a linear play to increasingly being showcased online. Marketers have tremendous opportunities to build innovative, personalized campaigns — but also new challenges given the fragmented landscape. Unpack how to build throughlines that may start but don’t end with TV.

Optimal performance in the brand industry requires fuel for the mind, body, heart and soul.

People—and brands—that perform at their best have access to the knowledge, tools, trainers, tips and tricks to exercise the muscle behind some of the most impactful and dynamic marketing organizations, teams, campaigns, strategies and financial wins.

Brandweek Day 4 will dive into this concept of performance—in all the ways it matters.

Join us to celebrate the multifaceted nature of performance, where athleticism, leadership, and mental perception come together to shape the future of branding and spur both brands and individuals to new success.

Meet with tactical branding gurus, participate in group exercise classes, hear firsthand from some of the world’s elite athletes on their physical and mental game plans, compete in culinary showdowns, go head-to-head with peers in agility-course races, participate in a live masterclass and more.

Networking Experiences

THE BRANDWEEK WELCOME RECEPTION

Sunday, September 22

THE BRANDWEEK
BIERGARTEN FEST

Monday, September 23

THE BRANDWEEK WESTERN EXCURSION

Tuesday, September 24
@ Rustler's Rooste

ADWEEK BRAND GENIUS AWARDS GALA AND AFTER-PARTY

Wednesday, September 25 

Evening nightcaps

Nightly

Morning Wellness activities

Daily

I had a phenomenal couple of days at Brandweek. Refreshing to be reminded what an event can be—good people, conversation, venue and entertainment.

PASSES

Our Brandweek experience will provide boundless opportunities for professional growth and personal transformation. Individual, group and virtual pass options are available. In-person pass rates are dependent on your role and organization, and will grant you access to all Main Stage sessions, your choice of interactive breakout sessions and daily networking activities. Before you dive in, view the pass eligibility criteria to make sure you select the appropriate in-person pass.

If you have any questions about pass type eligibility, review the FAQs or email us at eventshelp@adweek.com and we will be happy to assist you. 

The Countdown to Brandweek

Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and groups— inquire here.

Brand AND Marketer Pass

You are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), in a marketing, brand or product management, management, creative, innovation, production, social media, or operations role.

Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).

In-person access to four action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.


Unlimited access to Breakthrough Brands Oasis: experience new projects and hear from breakthrough brands as they share their stories during dedicated content, and mix and mingle with your fellow brand and marketer pass holders throughout the day. (Formerly known as the Challenger Brands Experience)


Complimentary breakfast and lunch


Access to the event app, including attendee messaging and networking database


Unlimited access to on-demand content for one year


Access to the Brandweek LinkedIn group


$500 discount of your Brandweek 2025 pass

Single Pass Rate

$3,999/pass

Brand and Marketer Group Rate (Team of 3) 

$2,000/pass

Brand and Marketer Group Rate (Team of 5)

$1,800/pass

Agency and Media Pass

You are currently employed at an agency or media organization (includes digital, TV and print media) Or you are a consultant.

In-person access to four action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.


Unrivaled networking: build and deepen your professional network during daily networking experiences


Complimentary breakfast and lunch


Access to the event app, including attendee messaging and networking database


Unlimited access to on-demand content for one year


Access to the Brandweek LinkedIn group


$250 discount of your Brandweek 2025 pass

Single Pass Rate

$4,999/pass

Agency and Media Group Rate (3)

$3,000/pass

Technology, Software, Solution Provider Pass 

Limited Availability

You are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 2 attendees per company. Please note that capacity for this pass type is limited. 

In-person access to four action-packed days of insightful and actionable Main Stage sessions, deep-dive breakouts with industry leaders and breakthrough talent.


Unrivaled networking: build and deepen your professional network during daily networking experiences


Complimentary breakfast and lunch


Access to the event app, including attendee messaging and networking database


Unlimited access to on-demand content for one year


Access to the Brandweek LinkedIn group


$250 discount of your Brandweek 2025 pass    

Single Pass Rate

 

$4,999/pass

Virtual Pass

Unlimited virtual access to all Main Stage session content live and on-demand for one year. 

Single Pass Rate

$699/pass

Virtual Group Rate (3+)

$425.00

I had a phenomenal couple of days at  Brandweek.
Refreshing to be reminded what an event can be –
good people, conversation, venue and entertainment.

Arizona Grand Resort  & Spa

8000 South Arizona Grand E 

Phoenix, AZ 85044 

BRANDWEEK BUZZ

A can’t-miss event for anyone serious about brand marketing.

Brandweek is an amazing event for any/all those who truly must be in the know—stay connected with the clients, the colleagues and innovation in our ever-changing world.

A transformative experience that solidified my beliefs about the future of our industry.
Most valuable industry event I've ever attended. Speakers and content were top-notch. Location and venue were superb.
Brandweek exceeded my expectations. To be in a room with some of the best marketers in the world — and to hear the similarities between our challenges and our stories — was incredibly inspiring. I came back to my office full of ideas and insights to guide the team.
Brandweek provided brand marketers with vision, inspiration and real-life examples to tackle the unknown with conviction.
It's the best place to talk about the importance of brand without all the clutter and concerns of day-to-day work.
Marketing conferences are a dime a dozen, so to deliver an industry event that is meaningfully elevated and differentiated is a tall order, and one which Brandweek delivered in spades.
I would describe BRANDWEEK in one word: EXTRAORDINARY.
It's hard to justify time away from daily responsibilities but Brandweek was curated in a way that over-delivered my expectations. I made valuable connections and learned a lot including ways to improve our business. It really felt like a community of peers openly sharing opinions and insights, and the social aspects were really fun and everyone was just so nice which made connecting with new people really easy.
Brandweek was amazing! The speakers were dynamic and diverse. I captured many gems for my marketing toolbox from the panel of leading and seasoned marketers!

a look at 2023

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