What’s Happening & When

ADWEEK House Doors Open Daily at 9:00 AM CEST

6:00 PM - 7:00 PM
ADWEEK House | Le Majestic Hotel | Invite Only
L’Ouverture | A Special VVIP Cannes Kickoff Celebration

Presented in Partnership with Realtor.com

7:00 PM - 9:00 PM
WACL Empower Cafe Powered by Propeller | Esplanade de Pantiero
Kickoff Soirée

Presented by Cint, Codeword, Screenvision, and Tatari

8:15 AM - 9:00 AM
ADWEEK House | Le Majestic Hotel
Meet the Editors: An ADWEEK Subscriber Breakfast

Join the ADWEEK editorial team for an exclusive morning of conversation, insights, and connection.

9:20 AM - 9:50 AM
ADWEEK House | Le Majestic Hotel
Fashion Forward: Ashley Graham and JCPenney on Redefining Beauty, Media, and Business
 
10:00 AM - 10:45 AM
ADWEEK House | Le Majestic Hotel
Frequency Is Not Impact. It's Time to Start Measuring What Actually Matters.

Group Chat Presented in Partnership with Viant

10:45 AM - 10:50 AM
ADWEEK House | Le Majestic Hotel
Off the Record with ADWEEK
 
10:50 AM - 11:10 AM
ADWEEK House | Le Majestic Hotel
What Agency Audits Reveal About the Infrastructure Programmatic CTV Was Built On

Featured Conversation with Tatari

11:15 AM - 12:00 PM
ADWEEK House | Le Majestic Hotel
The Human Edge of Marketing

Marketing Vanguard Roundtable Presented in Partnership with Treasure AI

12:05 PM - 12:30 PM
ADWEEK House | Le Majestic Hotel
The End Zone Is Everywhere: Building Fandom Beyond the Field with the NFL and 72andSunny
 
12:35 PM - 1:20 PM
ADWEEK House | Le Majestic Hotel
Social Isn't Failing Brand Building. The Creative Approach Is. 

Group Chat Presented in Partnership with Creatively Squared

1:20 PM - 1:50 PM
ADWEEK House | Le Majestic Hotel
It’s Not Guessing, It’s Data

Featured Conversation with CVS Media Exchange

1:50 PM - 2:35 PM
ADWEEK House | Le Majestic Hotel
Beyond Sales Lift: How Top Brands Build Sustainable Growth

Group Chat Presented in Partnership with Fetch

2:00 PM - 3:30 PM
ADWEEK Off-site | Yacht Row
Media in Motion

Featured Conversation with Lyft Ads and United Airlines

2:35 PM - 2:40 PM
ADWEEK House | Le Majestic Hotel
Pitch Yourself Live at ADWEEK House
 
2:40 PM - 3:00 PM
ADWEEK House | Le Majestic Hotel
How the Next 12 Months Will Define the Next Decade of Marketing

Featured Conversation with Zeta, Stagwell Media Platform, and Tombras

3:05 PM - 3:50 PM
ADWEEK House | Le Majestic Hotel
From AI to AX: Turning Fan Moments Into Elevated Experiences

Group Chat Presented in Partnership with EY Studio+

3:55 PM - 4:20 PM
ADWEEK House | Le Majestic Hotel
The Bosstick Blueprint for Building a Media Empire
 
4:20 PM - 4:40 PM
ADWEEK House | Le Majestic Hotel
The New Culture Economy: Why the U.S. Hispanic Consumer Matters More Than Ever

Featured Conversation with TelevisaUnivision

4:40 PM - 5:00 PM
ADWEEK House | Le Majestic Hotel
Translating Luxury: Priyanka Chopra Jonas on Culture, Influence and Global Brands
 
5:00 PM - 7:00 PM
ADWEEK House | Le Majestic Hotel
The New Balance: Creative Experimentation Meets Brand Consistency

Adobe Sunset Series

5:30 PM - 7:00 PM
ADWEEK Off-site | Yacht Row
ADWEEK DEALROOM LAUNCH

A sunset sail aboard the Solana Catamaran

8:15 AM - 10:10 AM
ADWEEK House | Le Majestic Hotel
Commerce Morning in Cannes

Presented in Partnership with SMG

9:30 AM - 9:50 AM
ADWEEK House | Le Majestic Hotel
Performance by Design: AI, Platforms and Human Expertise

Commerce Morning Conversation in Partnership with SMG

9:50 AM - 10:10 AM
ADWEEK House | Le Majestic Hotel
The Store as Stage: Reinventing the Shopper Experience

Commerce Morning Conversation in Partnership with SMG

10:20 AM - 11:05 AM
ADWEEK House | Le Majestic Hotel
The Race to Reinvent Retail Media

Group Chat Presented in Partnership with Mirakl Ads

11:10 AM - 11:30 AM
ADWEEK House | Le Majestic Hotel
Lessons from the Last Mile: The Proof Is in the Purchase

Featured Conversation with Ibotta, Kenvue, and Uber Advertising

11:35 AM - 11:55 AM
ADWEEK House | Le Majestic Hotel
From Cautious to Fearless: How Brands Can Win in the AI Era

Featured Conversation with Zefr, Bayer, and Coty

11:55 AM - 12:20 PM
ADWEEK House | Le Majestic Hotel
(Summer) House Rules for Building Modern Fandom
 
12:20 PM - 1:05 PM
ADWEEK House | Le Majestic Hotel
From Static Plans to Living Systems: The Next Evolution of Omnichannel Healthcare Marketing

Group Chat Presented in Partnership with Doceree

1:20 PM - 1:55 PM
ADWEEK House | Le Majestic Hotel
New Age, New Agency Model

A conversation with David Bell and Sir Martin Sorrell about the future of the agency business | Presented by Dstillery

1:30 PM - 3:00 PM
The Haven by HUMAN | 2 Rue des Serbes
The Internet Is No Longer Human: AI Agents, Bot Traffic, and the New Economics of Media

Featured Conversation with HUMAN, Reddit, Roku, and Tripadvisor

2:00 PM - 2:45 PM
ADWEEK House | Le Majestic Hotel
Business of News

Hosted by ADWEEK and Ad Fontes Media

2:45 PM - 2:50 PM
ADWEEK House | Le Majestic Hotel
Off the Record with ADWEEK
 
2:50 PM - 3:35 PM
ADWEEK House | Le Majestic Hotel
Tuning Into Culture: Why Relevance Can’t Be Scripted

Group Chat Presented in Partnership with EightPM  

3:40 PM - 4:00 PM
ADWEEK House | Le Majestic Hotel
THE KIDS ARE ALRIGHT

What happens when we let students write their own AI rules?

4:05 PM - 4:50 PM
ADWEEK House | Le Majestic Hotel
The Growth Mandate Brands Must Not Ignore

Group Chat Presented in Partnership with Mutinex

5:00 PM - 7:00 PM
ADWEEK House | Le Majestic Hotel
Making a Moment: When Creativity Becomes Culture

Adobe Sunset Series

9:15 AM - 9:45 AM
ADWEEK House | Le Majestic Hotel
Leadership Voices Live: The AI Trust Gap

In Conversation with Future’s Mike Peralta

9:50 AM - 10:10 AM
ADWEEK House | Le Majestic Hotel
Winning in Sports Marketing Year Round

Featured Conversation with Zappi, Kraft Heinz, and Mars Snacking

10:15 AM - 11:00 AM
ADWEEK House | Le Majestic Hotel
Pick Me, Love Me, Buy Me: The Science of Brand Desire

Group Chat Presented in Partnership with Havas

11:00 AM - 11:05 AM
ADWEEK House | Le Majestic Hotel
Bubbles and Branded
 
11:05 AM - 11:35 AM
ADWEEK House | Le Majestic Hotel
Two Chairs: A Conversation with Chase Media Solutions and Musely
 
11:40 AM - 12:00 PM
ADWEEK House | Le Majestic Hotel
The Silk Press Conference Heard Around the World

Featured Conversation with Collectively and SheaMoisture

12:00 PM - 1:30 PM
ADWEEK Off-site | Yacht Row
The Next Frontier of Commerce Media

Featured Conversation with LiveRamp, Adobe, and DICK'S Sporting Goods

12:05 PM - 12:25 PM
ADWEEK House | Le Majestic Hotel
From Who to Why: The Context Behind the Profile

Featured Conversation with Seedtag, DoorDash, and Electronic Arts

12:30 PM - 1:15 PM
ADWEEK House | Le Majestic Hotel
Pivot Live with Kara Swisher and Scott Galloway
 
1:15 PM - 1:25 PM
ADWEEK House | Le Majestic Hotel
Off the Record with ADWEEK
 
1:25 PM - 1:45 PM
ADWEEK House | Le Majestic Hotel
Stream On: The Next Era of Unified Media

Featured Conversation with Philo and Horizon Media

1:35 PM - 2:05 PM
WACL Empower Cafe Powered by Propeller | Esplanade de Pantiero
Beyond the Ad Break: Turning Streaming TV Moments Into Business Outcomes

Featured Conversation with Amazon Ads

1:55 PM - 2:40 PM
ADWEEK House | Le Majestic Hotel
Reclaiming Discovery: Inside the New Art of Performance

Group Chat Presented in Partnership with Moloco

2:45 PM - 3:15 PM
ADWEEK House | Le Majestic Hotel
From Brand to Boardroom: The Rise of the Chief Communications Officer

Communications Vanguard Roundtable Presented in Partnership with Burson

3:20 PM - 3:40 PM
ADWEEK House | Le Majestic Hotel
Winning the 2026 Consumer by Mapping the Future Path-to-Purchase

Featured Conversation with GroundTruth and Horizon Media

3:45 PM - 4:10 PM
ADWEEK House | Le Majestic Hotel
Marketing Vanguard Vidcast Live

Presented in Partnership with Edelman

4:15 PM - 4:35 PM
ADWEEK House | Le Majestic Hotel
More Than a Glance: Shopping Reimagined with AI

Featured Conversation with InMobi

4:30 PM - 5:30 PM
The Omnicom Space
ADWEEK Press Hour
 
4:40 PM - 5:05 PM
ADWEEK House | Le Majestic Hotel
Full Court Perspective with NBA’s Chris Paul
 
5:10 PM - 5:35 PM
ADWEEK House | Le Majestic Hotel
Playing to Win: A Conversation with Football Legend Robert Griffin III and 72andSunny
 
6:00 PM - 8:00 PM
ADWEEK House | Le Majestic Hotel
Creative 100 Reception
 
6:00 PM - 11:00 PM
EMÔRA Restaurant | 89 Rue d’Antibes
“Spent” The Wind Down

Intimate Dinner Hosted by Fluent and Bilt

9:30 AM - 9:50 AM
ADWEEK House | Le Majestic Hotel
From Conversion to Customer Value: The Future of Retail Media Measurement

Featured Conversation with Sam's Club and P&G

10:00 AM - 10:45 AM
ADWEEK House | Le Majestic Hotel
Outcomes, Everywhere, All At Once: Engineering Growth Across Every Channel

Group Chat Presented in Partnership with Teads

10:45 AM - 10:50 AM
ADWEEK House | Le Majestic Hotel
Off the Record with ADWEEK
 
10:50 AM - 11:10 AM
ADWEEK House | Le Majestic Hotel
Redefining the Role of Brands in Entertainment

Featured Conversation with EightPM, BERO, e.l.f. Beauty, and Happy Dad

11:15 AM - 11:40 AM
ADWEEK House | Le Majestic Hotel
ADWEEK House Programming
 
11:45 AM - 12:30 PM
ADWEEK House | Le Majestic Hotel
Partnership Is The New Power Move

Group Chat Presented in Partnership with Weber Shandwick

12:35 PM - 12:55 PM
ADWEEK House | Le Majestic Hotel
The Death of the Campaign (and What Comes Next)

Featured Conversation with Empathy Lab and Zalando

1:00 PM - 1:45 PM
ADWEEK House | Le Majestic Hotel
Decoding the Agentic Advantage in Performance Marketing

Group Chat Presented in Partnership with Taboola

1:50 PM - 2:10 PM
ADWEEK House | Le Majestic Hotel
Powered by Story, Accelerated by Tech: The Future of Branded Entertainment

Featured Conversation with Paramount Advertising and KERV Interactive

2:10 PM - 2:15 PM
ADWEEK House | Le Majestic Hotel
Pitch Yourself Live at ADWEEK House
 
2:15 PM - 2:35 PM
ADWEEK House | Le Majestic Hotel
Inside the Agency Glow-Up

Featured Conversation with Pendulum and Burson

2:40 PM - 3:00 PM
ADWEEK House | Le Majestic Hotel
The New Deal: Building Agencies Worth Buying

For the founders, owners, and operators navigating today's deal landscape

3:05 PM - 3:50 PM
ADWEEK House | Le Majestic Hotel
Retail Media Escapes the Shelf

Group Chat Presented in Partnership with Roundel

3:55 PM - 4:20 PM
ADWEEK House | Le Majestic Hotel
Beyond Efficiency: What Actually Drives Creative Excellence

Featured Conversation with Rocket Companies and MIRIMAR

4:30 PM - 4:55 PM
ADWEEK House | Le Majestic Hotel
Life After HoldCos

Featured Conversation with GUT, Known, nice&frank, and Tombras

5:00 PM - 7:00 PM
ADWEEK House | Le Majestic Hotel
Marketing to Humans and Machines: Brand Discovery in the Agentic AI Era

Adobe Sunset Series

6:30 PM - 11:00 PM
La Paillote de Gaston Gastounette | 6-7 Quai Saint-Pierre
Julie Thompson’s Annual Thursday VIP Dinner Club & Le Discotheque
 
10:30 AM - 12:30 PM
ADWEEK House | Le Majestic Hotel
Le Hangover Brunch