What’s Happening & When

7:00 PM - 9:00 PM
ADWEEK House | Le Majestic Hotel
Kickoff Soirée
10:30 AM - 11:15 AM
ADWEEK House | Le Majestic Hotel
The Retail Media Effect Meets the Omnichannel Overhaul
11:45 AM - 12:30 PM
ADWEEK House | Le Majestic Hotel
More Than Metrics: What Truly Makes Ads Great
12:00 PM - 12:30 PM
ADWEEK House | Le Majestic Hotel
Marketing Vanguard Podcast Live at the Acast Studio
12:30 PM - 1:00 PM
ADWEEK House | Le Majestic Hotel
Marketing Vanguard Podcast Live at the Acast Studio
1:00 PM - 1:45 PM
ADWEEK House | Le Majestic Hotel
Winning Over Today’s Fickle Consumers
2:00 PM - 2:45 PM
ADWEEK House | Le Majestic Hotel
Beyond the Blast: How CMOs Are Redefining Customer Connection in the Age of AI
2:30 PM - 4:00 PM
ADWEEK Off-site | Hotel Martinez
Decoding the Creator Economy with Nielsen x ADWEEK
3:00 PM - 3:30 PM
ADWEEK House | Le Majestic Hotel
Marketing Vanguard Podcast Live at the Acast Studio
3:10 PM - 3:30 PM
ADWEEK House | Le Majestic Hotel
Reimagining Wonder: How Cirque du Soleil Is Transforming Global Experience
3:30 PM - 4:00 PM
ADWEEK House | Le Majestic Hotel
Exploring the Next Verse of Accenture Song with Ndidi Oteh
4:00 PM - 4:30 PM
ADWEEK House | Le Majestic Hotel
Champions of Change: Women Rewriting the Playbook of Sports Marketing
4:30 PM - 5:00 PM
ADWEEK House | Le Majestic Hotel
Champions of Change: How Female Athletes Are Transforming the Boardroom
5:00 PM - 7:00 PM
ADWEEK House | Le Majestic Hotel
Adobe Sunset Series: Content Designed to Deliver 
7:30 PM - 9:30 PM
ADWEEK Off-site | Yacht Row
Yacht Party | From Picture to Purchase: A Dockside Dive in AI-Driven Commerce
8:30 PM - 10:30 PM
ADWEEK House | Le Majestic Hotel | Invite Only
AdTechGod Crashes ADWEEK House
10:15 AM - 11:00 AM
ADWEEK House | Le Majestic Hotel
Orchestrating the Power (and Risk) of Immersive AI in Media and Music
11:15 AM - 12:00 PM
ADWEEK House | Le Majestic Hotel
YouTube is Playing to Win TV Now
11:30 AM - 2:00 PM
ADWEEK Off-site | La Terrasse Du Gray
She Runs It Presents Best of the Badass Bosses
12:15 PM - 12:45 PM
ADWEEK House | Le Majestic Hotel
Morning Consult's 2025 Most Trusted Brands 
12:50 PM - 1:20 PM
ADWEEK House | Le Majestic Hotel
Leadership Voices Live
1:45 PM - 2:30 PM
ADWEEK House | Le Majestic Hotel
The Business of News
2:45 PM - 3:30 PM
ADWEEK House | Le Majestic Hotel
The New Brand Playbook: How to Use Brand Building as Fuel For Business Growth
4:00 PM - 4:45 PM
ADWEEK House | Le Majestic Hotel
Creative Contradictions: How Tension Fuels Innovation
5:00 PM - 7:00 PM
ADWEEK House | Le Majestic Hotel
Adobe Sunset Series: Change Agents of Marketing   
5:15 PM - 5:45 PM
ADWEEK House | Le Majestic Hotel
Leadership Voices Live
9:15 AM - 9:40 AM
ADWEEK House | Le Majestic Hotel
From Signal to Scale: Driving Business Transformation Through AI + Data
10:15 AM - 11:00 AM
ADWEEK House | Le Majestic Hotel
DEI Didn’t Die, It’s the New Mainstream
11:30 AM - 12:15 PM
ADWEEK House | Le Majestic Hotel
The Targeting Remix: Context, Behavior, and the Battle for Relevance
12:30 PM - 1:15 PM
ADWEEK House | Le Majestic Hotel
Own the Screen, Redefine the Stream
1:30 PM - 2:15 PM
ADWEEK House | Le Majestic Hotel
Culture, Credibility and Commerce: The Power of Borrowed Influence
2:30 PM - 2:55 PM
ADWEEK House | Le Majestic Hotel
Pioneering Bold Innovations in CTV Measurement
3:00 PM - 3:30 PM
ADWEEK House | Le Majestic Hotel
Marketing Vanguard Podcast Live at the Acast Studio
3:15 PM - 4:00 PM
ADWEEK House | Le Majestic Hotel
Pivot Live with Kara Swisher and Scott Galloway
3:30 PM - 4:00 PM
ADWEEK House | Le Majestic Hotel
Marketing Vanguard Podcast Live at the Acast Studio
4:00 PM - 4:45 PM
ADWEEK House | Le Majestic Hotel
Brands Say Bravo to the Business of Pop Culture 
4:00 PM - 5:00 PM
ADWEEK House | Omnicom Space
ADWEEK @ The Omnicom Space
4:30 PM - 5:00 PM
ADWEEK House | Le Majestic Hotel
Marketing Vanguard Podcast Live at the Acast Studio
4:45 PM - 5:15 PM
ADWEEK House | Le Majestic Hotel
Beyond Virality: Building a Creator-Led Media Powerhouse
5:30 PM - 7:30 PM
ADWEEK House | Le Majestic Hotel
Creative 100 Reception
9:30 AM - 10:00 AM
ADWEEK House | Le Majestic Hotel
Marketers Run the Machines: How AI is Shaping Creativity, Culture and Commerce 
10:30 AM - 11:15 AM
ADWEEK House | Le Majestic Hotel
Why Brand Experience Matters More Than Ever
11:45 AM - 12:30 PM
ADWEEK House | Le Majestic Hotel
Death By Silos: Unify Your Goals to Grow Your Equity
1:00 PM - 1:30 PM
ADWEEK House | Le Majestic Hotel
The Creator’s Economy: Reimagining the Partnership Model for the Modern Ecosystem
1:30 PM - 2:00 PM
ADWEEK House | Le Majestic Hotel
The Agency Evolution: A fireside chat with Michael Kassan and Michael Nyman
2:00 PM - 2:30 PM
ADWEEK House | Le Majestic Hotel
Inside the Next Wave of Athlete-First Content
2:45 PM - 3:10 PM
ADWEEK House | Le Majestic Hotel
Inside Agentic AI’s Evolution From Prompt to Partner
3:15 PM - 3:45 PM
ADWEEK House | Le Majestic Hotel
Croisette Confessional: Top Brand Leaders Share Cannes Lions Takeaways
3:45 PM - 4:30 PM
ADWEEK House | Le Majestic Hotel
What’s Next for Agency Davids and Goliaths
5:00 PM - 7:00 PM
ADWEEK House | Le Majestic Hotel
Adobe Sunset Series: Navigating Creativity, Marketing and AI in the New Era  
7:00 PM - 8:00 PM
 
Cocktails Honoring AI Trailblazers Power 100 List | Celebrating global industry leadership in AI
8:00 PM - 10:00 PM
 
Annual Must-Attend: Julie Thompson’s VIP Dinner Club 
10:30 AM - 12:30 PM
ADWEEK House | Le Majestic Hotel
ADWEEK Toast to the Winners Brunch